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PODCAST

The Debrief

The Business of Fashion

Welcome to The Debrief, a new weekly podcast from The Business of Fashion, where we go beyond the glossy veneer and unpack our most popular BoF Professional stories. Hosted by BoF correspondents Sheena Butler-Young and Brian Baskin, The Debrief will be your guide into the mega labels, indie upstarts and unforgettablepersonalities shaping the $2.5 trillion global fashion industry. Hosted on Acast. See acast.com/privacy for more information.

arts fashion & beauty

All Episodes

36:51

Why Luxury Still Can’t Find Its Way Out of the Slump

The Debrief ·

2026/04/22

Luxury entered 2026 with hopes that new creative directors and signs of stabilisation would finally help the sector turn a corner. Instead, the latest round of earnings has raised bigger questions about what growth now looks like for the industry. While brands including Dior, Gucci and Chanel are generating renewed interest, that excitement has not yet translated into a meaningful sales rebound.From the slowing Chinese market to geopolitical tensions in the Middle East, luxury conglomerates are

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26:27

Nike’s Reality Check

The Debrief ·

2026/04/15

When Elliot Hill returned to Nike as chief executive in October 2024, he was tasked with reversing one of the most significant slumps in the company’s history.The business had lost momentum with both investors and consumers and his strategy has focused on restoring wholesale relationships, rebuilding key categories like running and trying to stabilise the brand’s broader narrative.But Nike’s latest earnings and weak outlook have intensified doubts about whether the recovery is moving quickly enough

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27:20

Can H&M Prove Sustainability is a Growth Engine?

The Debrief ·

2026/04/08

In March, H&M released financial results alongside its annual sustainability report, presenting two seemingly contrasting narratives. The company reported a 34.6 percent reduction in emissions from 2019 levels and also noted that 91 percent of its materials are now sustainably sourced. However, this environmental progress occurred alongside a 1 percent dip in sales, raising questions about the commercial viability of its green strategy.While many industry peers are backing away from

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22:26

The Retailer That’s Obsessed With AI

The Debrief ·

2026/04/01

For years, Revolve was fashion retail’s byword for influencer marketing, particularly around its over-the-top Coachella event. But as the Instagram aesthetic matures and the cost of human-led marketing rises, the company is pivoting. The new mandate? To become as much an AI powerhouse as it is a party-hosting fashion giant.In a recent conversation with Retail Editor Cathaleen Chen, Revolve founders Michael Mente and Mike Karanikolas argued that AI isn't just a buzzword for the board; it’s the engine

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24:42

What European Luxury Can Learn From American Fashion

The Debrief ·

2026/03/25

For years, European luxury brands set the pace in fashion, while American labels were often dismissed as overly commercial and too broadly distributed to compete at the highest end of the market.But that balance is shifting. As many European luxury houses struggle with slowing demand, price resistance and creative inconsistency, a group of American brands is seeing renewed momentum.On the episode, Diana Pearl joins Sheena Butler-Young and Brian Baskin to unpack what those brands are getting right,

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23:40

Why Fragrance Is Fashion’s Newest Digital Frontier

The Debrief ·

2026/03/18

Fragrance is booming, but the way consumers discover and buy scent is changing fast. While scent has traditionally relied on in-person testing, more than half of fragrance purchases in the US now take place online. As department stores decline, brands are leveraging new technologies and creative storytelling to reframe perfume less as a single signature scent and more as an accessory, a collectible and part of a wider personal style.On the episode of The Debrief, BoF beauty correspondents Daniela

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25:02

How Oil Shock Fears Are Rippling Through Fashion

The Debrief ·

2026/03/14

As conflict between the US, Israel and Iran escalates, the threat to shipping through the Strait of Hormuz has pushed energy prices sharply higher. That matters to fashion far beyond the pump: oil and natural gas helps power factories, move goods and produce synthetic fabrics used across the industry.Shayeza Walid and Cathaleen Chen join hosts Sheena Butler-Young and Brian Baskin to explain how the immediate pressure of spiraling oil prices is showing up differently across the supply chain and in

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22:06

How Fashion Picks Its Hip Hop Style Icons

The Debrief ·

2026/03/04

Hip-hop has served as a primary pipeline for fashion’s entry into pop culture for decades, transitioning from organic street-level references to high-stakes global partnerships. Brands have historically leaned on a select group of superstar "style icons" to drive visibility, with A$AP Rocky emerging as the definitive case study for this crossover. However, as Gen Z consumer habits shift and the traditional music-to-market pipeline evolves, the industry faces questions about its over-reliance on a

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18:43

Tariffs Are Down, But Uncertainty Is Back

The Debrief ·

2026/02/24

Nearly a year after President Donald Trump’s “Liberation Day” tariffs sent shockwaves through the fashion industry, the Supreme Court ruled he did not have authority to impose the sweeping levies. For an industry that imports billions of dollars in clothing, footwear and accessories into the US each year, the decision initially felt like relief. But that optimism narrowed almost immediately as new tariffs were introduced at 10 percent, with Trump indicating they could be raised to 15 percent over

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19:44

How Dior and Chanel Are Winning Back Aspirational...

The Debrief ·

2026/02/18

After raising prices aggressively during the post-pandemic boom, luxury brands are now confronting slower growth and a shrinking aspirational customer base. According to Bernstein, average luxury price hikes reached 36 percent between 2020 and 2023, with Dior and Chanel raising prices by 51 percent and 59 percent, respectively. Now, as Bain estimates that more than 50 million aspirational shoppers have left the category, both houses are adjusting their pricing architecture and product mix in an

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23:50

How Fashion Brands Are Winning the Winter Olympics

The Debrief ·

2026/02/11

While the Olympics remain one of the world’s biggest sporting stages, they are also one of the most tightly controlled marketing environments. Rules limit how sponsors can interact with athletes and advertise during the Games. As a result, fashion and sportswear brands are finding alternative ways to capitalise on the moment, from outfitting national teams and launching capsule collections to sending squads of influencers to experience the Games.BoF correspondents Haley Crawford and Mike Sykes join

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24:49

The New Rules for Influencer Marketing

The Debrief ·

2026/02/04

Influencer marketing in 2026 is a different beast. Once dominated by follower counts and splashy sponsored posts, the sector is now shaped by richer performance data, new monetisation models and growing consumer scepticism toward overt selling.As BoF publishes a new case study on the creator economy, Pearl joins hosts Sheena Butler-Young and Brian Baskin to unpack how creators and brands are adapting to a more disciplined, competitive and AI-saturated landscape.Key Insights:One of the most profound

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22:44

Making Sense of Fashion’s Brutal Job Market

The Debrief ·

2026/01/28

Across fashion, companies that once embraced remote or hybrid work are increasingly pushing employees back into the office, with some moving towards four or even five days a week. At the same time, competition for jobs, particularly at entry level, is intensifying amid layoffs, slower industry growth and the rise of AI.On this episode of The Debrief, senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF Careers’ Sophie Soar to unpack why the power balance has

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24:09

Have Sneakers Lost Their Cool?

The Debrief ·

2026/01/21

Sneakers have driven growth for the sportswear industry for decades, in recent years accelerated by the pandemic and work-from-home culture. However, a recent Bank of America report sparked debate by suggesting the sneaker boom may be nearing an end, including a rare double downgrade of Adidas.On The Debrief, sports correspondent Mike Sykes joins hosts Brian Baskin and Sheena Butler-Young to examine whether slowing growth marks a genuine reversal of casual dressing, or a return to more sustainable

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22:21

Saks’ Bankruptcy and the Future of Luxury Retail

The Debrief ·

2026/01/15

Saks’ bankruptcy was widely expected, yet still felt like a shock to the fashion system.The department store giant’s Chapter 11 filing outlines $1.75 billion in restructuring finance and $3.4 billion owed to as many as 25,000 creditors – including $136 million to Chanel alone. Who will get paid, and what Saks looks like at the other end of the bankruptcy process, is an open question.Former Neiman Marcus chief Geoffroy van Raemdonck will lead the reset. As BoF’s retail editor Cat Chen puts it, Saks

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20:21

Inside Beauty’s 2026 M&A Pipeline

The Debrief ·

2026/01/14

2026 opens with real movement in beauty deals.As first reported by The Business of Beauty, Estée Lauder is exploring a packaged sale of Too Faced, Smashbox and Dr. Jart to free up cash and refocus the portfolio.Who’s next? Colour fatigue is depressing makeup valuations, while fragrance, bodycare and haircare are drawing the most credible buyer interest, particularly from beauty conglomerates.Executive editor of The Business of Beauty, Priya Rao joins Brian Baskin and Sheena Butler-Young to unpack

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25:23

The Themes That Will Define the 2026 Fashion Agenda

The Debrief ·

2026/01/07

BoF and McKinsey’s annual State of Fashion report finds the industry entering 2026 with caution: 46 percent of executives expect conditions to worsen, citing geopolitics, macro volatility and the risk of shoppers pulling back. Yet there is also a pulse of optimism around AI-driven efficiency, luxury’s creative recalibration and fresh consumer interest in categories from smart glasses to fine jewellery.Tariffs remain the dominant near-term swing factor. Brands mitigated pain in 2025 by pulling

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28:25

The Sneaker of the Year 2025

The Debrief ·

2025/12/17

Choosing “sneaker of the year” has rarely been this contentious. In 2025 the debate has splintered opinion between incumbent players like Nike and contenders from Vans, Converse and New Balance as consumers test the field.Whilst Nike’s shadow looms and expands with new silhouettes, real-world volume is being driven by ‘regular’ pairs like ASICS’ black-and-silver GEL-1130.In this episode of The Debrief, BoF’s Sheena Butler-Young and Brian Baskin sit down with Mike Sykes to unpack the data, the

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16:49

What Happens When Women Lead

The Debrief ·

2025/12/12

Collectively, Clare Waight Keller and Maria Cornejo have over two decades of experience in the fashion industry. Waight Keller’s impressive career includes roles at Givenchy, Chloé and Gucci — and today, she serves as creative director at Uniqlo. Cornejo’s New York–based label, founded nearly three decades ago, counts Michelle Obama and Christy Turlington Burns among its most devoted fans.From deeply entrenched gender biases to the fear of returning to work after giving birth, women face a number of

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30:46

5 Big Questions About Luxury

The Debrief ·

2025/12/04

Luxury’s most eventful year in some time is closing with a bang. From Prada’s Versace acquisition to Matthieu Blazy’s debut Chanel Métiers d’Art collection, seismic industry developments are landing on an almost daily basis.In this episode of The Debrief, senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF’s Luxury editor Robert Williams, who unpacks all of the industry’s most pertinent news, including the strategic implications of A$AP Rocky’s partnership

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