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PODCAST

The Future of Football

The Future of Football is a new podcast from VERSUS that brings you closer to the people, the stories, and the ideas that are shaping the future of the game we love. Every episode, we’ll be breaking down some of the biggest talking points from the cultural, social and business sides of the sport, giving you unrivalled insight into the off-pitch issues taking football to a new era.

sports

All Episodes

00:43:31

Ep. 66: Nike and Palace, Mary Earps, and Haaland's...

The Future of Football ·

2025/11/06

Nike and Palace have joined forces for a collaboration that has the streets talking. While the product drop grabbed the initial headlines, the creation of a South East London community hub has become the real story.The VERSUS team breaks down why this is a true example of what good brand partnership in football looks like — exploring its social impact and what it means for both Nike and Palace. We also unpack the growing discourse around Mary Earps ahead of her new book launch — and why some of

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00:52:46

Ep. 65: Ballon d'Or Féminin, Player Power and...

The Future of Football ·

2025/09/23

Are the people who vote for the Ballon d'Or winner actually watching women's football?The VERSUS team break down the controversy surrounding the 2025 Ballon d'Or Féminin winner and assess the prize's relevance in contemporary football culture. We also look at why players are freeing it more than ever on social, Moise Kean's arrival on the EA Sports FC soundtrack, and pay tribute to the life and career of Matt Beard. Got something you want us to discuss? Email mailbag@versus.uk.com. Host:

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00:24:03

Why You Need to Lock In to the WSL This Season |...

The Future of Football ·

2025/09/12

The Barclays WSL has returned for its biggest ever season and VERSUS has linked up with Sky Sports to drop the ultimate guide for a brand new season.Hosted by Mayowa Quadri, ‘Welcome Home’ is a hype show for the new season that goes deep on some of the most important issues in the game and its wider culture right now. From breaking down the biggest transfers of the summer to exploring how Chloe Kelly’s status as a national icon will grow the game, we’ve pulled together some of the biggest and

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00:49:47

Ep. 64: What Comes Next for Women's Football?

The Future of Football ·

2025/08/09

Women's football is about to blow up. Again.With England still celebrating the second consecutive European crown, the WSL starting the new season with competitive changes, and WAFCON making more headlines than ever – the stage is set for the women's game to undergo another big boom. The VERSUS team breaks down why English football can't afford to make the same mistakes twice, the biggest changes from England's win three years ago, and why misogyny is still a bigger problem than ever. We also

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00:40:25

Ep. 63: Women’s Football Beyond Europe, Nostalgia...

The Future of Football ·

2025/07/24

England are headlining another summer of women’s football with a Euros final on the horizon – but while Europe takes the spotlight, too many stories from the women’s game around the world are still going untold.The VERSUS team breaks down why women’s football outside Europe deserves more respect, and explores the reasons why the coverage gap at tournaments like WAFCON and Copa América Femenina exists. We also debate whether nostalgia in football-fashion is eating itself – sparked by Chelsea’s

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00:26:10

Ep. 62: Baller League Final Four Live from the O2...

The Future of Football ·

2025/06/17

As headline sponsors of Baller League, O2 invited us down to take over the O2 Blueroom and create a bespoke space for O2 Priority members, Baller League talent, and VIP guests ahead of the night’s action. With DJ Teddy supplying the vibes, and an all-star crowd in attendance, the O2 Blueroom set the tone for a huge finale.VERSUS hosted a ‘Future of Football’ panel led by the brand’s very own Chief Commercial Officer, Johnny Kay. With the conversation exploring how Baller League is shaping the

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00:29:31

Ep. 61: The Nike Cryoshot and Why the Unity Cup Meant...

The Future of Football ·

2025/06/05

Just as Boots Only Summer has arrived, Nike begin the roll-out for their new Cryoshot silhouette. It’s an innovative new drop, but it's not the first time the Swoosh has transformed football boots into sneakers.The VERSUS team breaks down why Nike is doubling down on this approach after the relaunch of the Total 90. We also dive into why the Unity Cup was such a success, and why the media terming Black players as arrogant is a dangerous narrative. The Future of Football is a podcast from VERSUS,

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00:31:17

Ep. 59: Chelsea's Continued investment, Why Football...

The Future of Football ·

2025/05/21

Chelsea’s domestic treble is the latest proof that proper investment drives success in the women’s game — and with fresh backing from Reddit founder Alexis Ohanian, the Blues are only getting stronger.The VERSUS team break down what this game-changing move means for the WSL, and what other clubs can learn from it. We also dive into the rise of the underdog, as Crystal Palace lift their first-ever major trophy, and explore why football needs more stories like theirs. Plus, we give Jamie Vardy his

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00:38:19

Ep. 59: Travis Scott’s Barcelona Takeover, The WSL’s...

The Future of Football ·

2025/05/15

Spotify and Travis Scott might have just delivered the best-ever collaboration between football and music.In their latest artist-led activation, Spotify partnered with Travis for a weekend takeover in Barcelona – including an exclusive live show on the eve of El Clásico and a full capsule collection drop. The VERSUS team break down why the collaboration resonated so strongly and how it could redefine future partnerships between artists and football clubs. Elsewhere, we explore the WSL’s recent

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00:23:59

Ep. 58: Ebere Eze, New Balance and Authentic Athlete...

The Future of Football ·

2025/05/07

New Balance are once again showing how to create real change. Their recent Furon V8 event showcased their support for Ebere Eze both on and off the pitch.Whilst they continue to make great product, they are also showing elite athlete partnerships should go far beyond exchange of goods. With new gen ballers having more to say and showcase than ever before, storytelling is more important than ever. The VERSUS team assess why New Balance’s talent strategy and athlete activations are proving to be

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00:37:06

Ep. 57: It’s Time For the Hypervenom Comeback

The Future of Football ·

2025/04/09

Nike are officially bringing back the OG Hypervenom. After running back the Total 90 earlier this year, the Swoosh are once again tapping into its heritage by reissuing the T90 silhouette successor.The 2013 release might feel too recent to reload to some, but the move represents how the sportswear giant are ensuring no nostalgia stone is left unturned following the successful relaunch of the adidas Predator. The VERSUS team assess why it’s the right time for the Hypervenom comeback, and who

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00:27:48

Ep. 56: Why We Rate Arsenal’s Dating Show

The Future of Football ·

2025/04/01

Arsenal sent the timeline into a spin last week with the news that they’re going to launch a dating show for fans of the North London club.While many couldn’t understand why a football club would want to create entertainment content, the reality is it’s just the latest sign of major clubs recognising their role as global content and culture brands. The VERSUS team talks about why Arsenal are one of the very few clubs who can execute such an ambitious concept. We also look back at this year’s

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00:38:07

Ep. 55: What Can Football Learn from Sidemen?

The Future of Football ·

2025/03/12

Football is growing in new ways. With Sidemen having sold out Wembley and Baller League finally launching in the UK, there are more ways than ever to consume football – all under the guise of entertainment.The VERSUS team reflects on whether these alternative football provisions are ushering in a new era for a beautiful game and whether the established order needs to learn from it. We evaluate the WPLL’s proposals to eliminate relegation from the WSL, and give Paul Pogba his overdue flowers. ‘The

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00:31:34

Ep. 54: The Future Of Football 2025

The Future of Football ·

2025/03/06

VERSUS has just released its fifth annual insights report titled ‘The Future of Football’, exploring the thoughts of our community about the most important issues and trends facing football, culture and society right now.In this episode, the VERSUS team reflects on these insights including the identity crisis within the women’s game, the evolution of football's relationship with fashion, and how football is being impacted by 'the culture wars'. ‘The Future of Football’ is a podcast from VERSUS

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00:28:00

Ep. 53: Raheem Sterling Deserves More Respect

The Future of Football ·

2025/02/19

Raheem Sterling is one of the greatest British players of his generation. Recent discourse on his form and stature have been a stark contrast to when he broke out on the scene. The VERSUS team reflects on whether fan culture is too quick to disregard players and forget about their contributions. Elsewhere, we highlight AC Milan and Off-White’s most recent contribution to fashion and football with their first on field offering, and explore how football must continue to do right by Muslim players

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00:40:23

Ep. 52: Standing with Sam Kerr and Kristie Mewis

The Future of Football ·

2024/11/21

Sam Kerr and Kristie Mewis announced they're expecting their first child this week – but what was supposed to be a cause for celebration ended up leading to a torrent of misogynistic and homophobic abuse directed at Kerr and Mewis.The VERSUS team reflects on what this means for the current state of fan culture and the decline of ‘Football Twitter’ as a safe space. Elsewhere, we ask whether declining attendances in the WSL is genuine cause for concern, and explore how Nike’s long-anticipated T90

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00:39:32

Ep. 51: Why Corteiz and Nike Is a Good Thing for...

The Future of Football ·

2024/11/06

Corteiz and Nike just linked up again to drop one of the most iconic campaign films in a minute, bringing together some of the most influential ballers and cultural tastemakers past and present. We break down the significance of this moment and why it showcases that football’s cultural impact is bigger than ever before. We also ask whether the Ballon d’Or is fit for purpose following a controversial 2024 awards night, and pay tribute to Nottingham Forest baller Ola Aina. ‘The Future of Football’

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00:42:45

Ep. 50: Why We Need Passion in Women's Football

The Future of Football ·

2024/10/23

Jonas Eidevall’s departure from his role as Arsenal manager highlights a new moment in the fan culture of women’s football.While some quarters deem the criticism he received a sign of women’s football becoming toxic, the VERSUS team breaks down why passionate fans and intense competition are essential for the growth of the game. We also discuss the England team’s relationship with nationalism in the light of Thomas Tuchel’s appointment, and give flowers to EFL hitman Richard Kone. ‘The Future of

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00:25:37

Ep. 49: Why Streaming WSL Games on YouTube Makes Sense

The Future of Football ·

2024/10/15

The Women’s Super League is proving to be primetime entertainment already this season. With the newly-introduced YouTube live streams already breaking viewership numbers, it’s never been easier to watch the beautiful game. The VERSUS team breaks down why this new strategy from Women’s Professional Leagues is beneficial for both the WSL and the Women’s Championship, and what impact free viewership could have on a new generation of fans. We also discuss proposed the Premier League’s proposed

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00:30:36

Ep. 47: Dave’s Santan Cup Is the Future

The Future of Football ·

2024/10/02

Dave’s love for football is undeniable. The Streatham rapper took his very own Santan Cup to St George’s Park where his family and friends lived the life of professional ballers for one day only.The VERSUS team breaks why the tournament is so influential. From the talent involved to authentic brand collabs between Stone Island and New Balance, this tournament sets the standard for how football should exist within contemporary culture. We also discuss Central Cee’s exploits within football

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69 results

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