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PODCAST

AHDB Food & Farming

Our Food & Farming podcast is for levy payers and those in the food supply chain – bringing together key players in the agriculture industry to talk about the things which really matter. You’ll hear from farmers, special guests and AHDB specialists sharing their experiences and opinions. Join our conversations about technical information, data, market intelligence, exports and updates on our multimillion consumer marketing campaigns and of course, the latest news on farming issues that impact your

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All Episodes

37:04

Trust in farmers, selling direct to consumers and...

AHDB Food & Farming ·

2025/11/12

Join Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer as they take a deep dive into a recent AHDB report that found British consumer trust in farmers has reached a record high.The trio also catch up with Lancashire farmer Eden Hill, who understands the importance of that trust and combined with the power of social media is successfully selling her meat boxes.And our F.I.E.L.D. agents begin their quest to jargon bust. No acronym is safe (even ours).Some useful bits from the episode:Consumer trust

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01:25

The AG Show - your new farming podcast

AHDB Food & Farming ·

2025/10/30

Introducing The AG Show - agri chat that matters with farming news, views and voices you will want to hear.Join presenters Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer for your weekly farming fix, keeping you up to date with the latest trends and challenges, whether you're tuning in from the tractor, your pickup or grabbing a quick 30-minute break.Charlotte, Hannah and Tom are very keen to hear your feedback, comments, stories and suggestions for future topics to discuss in the show. You get

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17:45

Monitor Farm 03: Alnham Farm

AHDB Food & Farming ·

2025/09/30

AHDB's Monitor Farm programme brought together groups of like-minded farmers to share performance information, trial new ideas and openly discuss what works and what doesn’t.In the final episode of a three-part series, we catch up with Harry Sordy in Northumberland to find out what changes he made during the four years.Useful linksBeef & Lamb Farm Excellence | AHDBAlnham Farm | AHDBFeedbackWe'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete

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19:03

Monitor Farm 02: Glovers Farm

AHDB Food & Farming ·

2025/09/30

AHDB's Monitor Farm programme brought together groups of like-minded farmers to share performance information, trial new ideas and openly discuss what works and what doesn’t.In the second episode of a three-part series, we catch up with David Cross in Norfolk to find out what changes he made during the four years.Useful linksBeef & Lamb Farm Excellence | AHDBGlovers Farm | AHDBFeedbackWe'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete ourshort

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16:52

Monitor Farm 01: Scadghill Farm

AHDB Food & Farming ·

2025/09/30

AHDB's Monitor Farm programme brought together groups of like-minded farmers to share performance information, trial new ideas and openly discuss what works and what doesn’t.In the first episode of a three-part series, we catch up with Rob and Liz Priest in Devon to find out what changes they made during their four years.Useful linksBeef & Lamb Farm Excellence | AHDBKingsford Farm | AHDBFeedbackWe'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete

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19:07

Roots to Resilience 04

AHDB Food & Farming ·

2025/08/26

Amy Hughes catches up with farmers who've taken part in AHDB Beef & Lamb's flagship knowledge exchange programme, Roots to Resilience.In the last episode of this short series, Amy finds out why Alan Robinson, who farms over 550 acres across two sites on the Yorkshire/Cumbria border, got involved and what impact it's had on the way he works.Useful linksRoots to Resilience workshop | AHDBTake control of your farm’s future with Roots to Resilience |AHDBFeedbackWe'd love to know what you think of

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19:57

Roots to Resilience 03

AHDB Food & Farming ·

2025/08/26

Amy Hughes continues to catch up with farmers who've taken part in AHDB Beef & Lamb's flagship knowledge exchange programme, Roots to Resilience.In this third episode of our four-part series, Amy finds out why Emma Graves, a beef farmer from Northamtonshire, got involved and asks if she's made any changes as a result.Useful linksRoots to Resilience workshop | AHDBTake control of your farm’s future with Roots to Resilience |AHDBFeedbackWe'd love to know what you think of our podcasts. If you’d

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26:37

Roots to Resilience 02

AHDB Food & Farming ·

2025/08/26

In this four-part series, Amy Hughes catches up with farmers who've taken part in AHDB Beef & Lamb's flagship knowledge exchange programme, Roots to Resilience.Amy's joined by Angus, Duncan and Joe Nelless, who run their family farm in Northumberland, to find why they got involved and any changes they've made as a result.Useful linksRoots to Resilience workshop | AHDBTake control of your farm’s future with Roots to Resilience |AHDBLeader in the limelight: Angus Nelless | AHDBFeedbackWe'd love to

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18:43

Roots to Resilience 01

AHDB Food & Farming ·

2025/08/26

In this four-part series, Amy Hughes catches up with farmers who've taken part in AHDB Beef & Lamb's flagship knowledge exchange programme, Roots to Resilience.Amy finds out why Richard Stanbury, a fourth-generation beef and sheep farmer on the edge of Exmoor, got involved and any changes he's made as a result.Useful linksRoots to Resilience workshop | AHDBTake control of your farm’s future with Roots to Resilience | AHDBHow This 4th Gen Farmer Is Future-Proofing His Farm Business | Roots to

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37:43

Emily Norton: Welcome to the new AHDB chair

AHDB Food & Farming ·

2025/07/23

New AHDB Chair, Emily Norton, joins the Agonomics team to discuss her appointment as well as her aspirations for the organisation and farming in general. Emily says she's not here to fight for a "single version of any particular future" of agriculture and intends to make sure AHDB continues to serve all levy payers.Plus, find out how the recruitment process is going in the search for a new CEO.Useful links:New Chair of AHDB appointed by Defra Ministers | AHDBGraham Wilkinson to step down as AHDB CEO

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40:01

Graham Wilkinson: AHDB's role in British agriculture

AHDB Food & Farming ·

2025/05/16

Chief Executive Graham Wilkinson talks about his time at AHDB and what he believes the organisation can achieve for British agriculture.With sheep and arable farmer Rebecca Wilson taking the reins of the show, Graham also answers a number of questions submitted by levy payers ranging from assurance schemes to the levy itself.Useful linksOpen letter from our CEO Graham Wilkinson | AHDBGraham Wilkinson | AHDBSign in or register | AHDB Preference CentreFeedbackWe'd love to know what you think of our

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22:38

Battle bluetongue and cost calculator

AHDB Food & Farming ·

2025/04/09

In this simulcast with our Agonomics podcast, David Eudall turns his attention to the bluetongue virus which poses a big threat to the beef, lamb and dairy sectors. He's joined by AHDB colleagues to learn more about the Battle Bluetongue campaign as well as a vaccine finance calculator that can help farmers work out what they'll spend or save defending their stock.Bluetongue resources:Bluetongue virus latest news | AHDBBTV-3 vaccination finance calculator (sheep) | AHDBBTV-3 vaccination finance

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25:35

Farm inheritance tax impact

AHDB Food & Farming ·

2025/01/28

Over three quarters of farms in England and Scotland of 50 hectares or more in size will be affected by the changes to Inheritance Tax (IHT), according to new independent analysis from AHDB. In this simulcast with our Agonomics with David Eudall podcast, David is joined by analyst Tom Spencer to explain how this has been calculated.And find out what rural tax expert Luke Cochrane has to say about the next steps for farming businesses.Useful linksInheritance tax changes to affect more than 75% of

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35:12

449: Heifer to bull: Maximising calf potential (part...

AHDB Food & Farming ·

2024/11/01

Mastering milk replacer, weaning, and maximising growth are discussed as AHDB Knowledge Exchange Manager (Dairy) Laura Awdry concludes her two-part series looking at calf potential.Laura's joined by Ginny Sherwin, a Clinical Associate Professor at the University of Nottingham's School of Veterinary Medicine and Science. Useful links Calf milk replacer energy calculator | AHDB Calf management | AHDB Youngstock housing | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like

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22:21

448: Heifer to bull: Maximising calf potential (part...

AHDB Food & Farming ·

2024/10/28

In the first of two episodes about rearing calves, AHDB Knowledge Exchange Manager Laura Awdry is joined by award-winning Dorset dairy farmer Lauren Fincham. The focus of their discussion is youngstock rearing, including colostrum and feeding management to get the best out of heifers and beef calves later in life. Useful links Calf management | AHDB Colostrum management for dairy calves | AHDB Semen usage calculator | AHDB Feedback We'd love to know what you think of our podcasts. If you’d like

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18:37

447: Consumer insight: Meat labels and aisles

AHDB Food & Farming ·

2024/10/15

How important are food labels in the supermarket? And do consumers pay any attention to signs and layout in the aisles? Beatrice Waters is joined by Grace Randall, AHDB’s Lead Retail Insight Manager, Vicky Lee, National Account Manager at Dovecote Park and Fiona Clayton from AHDB’s Marketing team to dive into research on optimising red meat labelling and improving shopper engagement with the meat aisle. Useful links Consumer insights: Optimising red meat labelling |

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38:59

446: Succession: Time to talk about the future

AHDB Food & Farming ·

2024/09/06

Succession is a subject that is applicable to all farming business, but do you know how to approach your family to begin talking about it?AHDB Senior Engagement Manager Amy Hughes chats to Lyn Sykes, globally renown succession expert, covering the basics of starting difficult conversations, what it means to be good at communication, seeing things from both sides and how to talk about and address ‘touchy’ situations early, so they don’t become difficult in the future. ** We are holding a number of

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19:10

445: AHDB Dairy: Working with retailers

AHDB Food & Farming ·

2024/09/03

Given maintaining a positive reputation of dairy is crucial to underpinning the future success of the industry, Knowledge Exchange Manager James Hague looks at how AHDB works with retailers to promote milk and its products in the aisles. Joining James is Senior Account Manager (Domestic Marketing), Stasha Napior-Kowska, to discuss her role in campaigns such as Let's Eat Balanced and more besides. Useful links Let's Eat Balanced | AHDB Dairy markets | AHDB A sweet spot for ice cream sales |

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23:01

444: Are you grazing in a 'green drought'?

AHDB Food & Farming ·

2024/07/26

Following a wet start to the grazing season, AHDB Dairy Knowledge Exchange Manager Daisy Green looks at the impact this has had on grass quality and milk production at the mid-point and how careful management is essential for a successful close to the round. Joining Daisy is pasture-to-profit consultant Bess Jowsey and AHDB Forage for Knowledge farmer Richard Tucker to discuss what they’re seeing on farm, and how they're managing this so-called "green drought". Useful links Curious about clover

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23:20

443: Milk Every Moment

AHDB Food & Farming ·

2024/07/08

Milk Every Moment is a new milk-focused marketing campaign we've launched in collaboration with British Universities and Colleges Sport (BUCS).AHDB Knowledge Exchange Manager Jess White finds out more about the push to empower the next generation from some of those involved. Useful links Milk Every Moment | AHDB Empowering the next generation with the Milk Every Moment campaign | AHDB BUCS British Universities & Colleges Sport (BUCS) Feedback We'd love to know what you think of our podcasts

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