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PODCAST

Dawn of a New Era the Podcast

Dawn of a New Era is a podcast hosted by me, Dawn McGruer - The Business Growth Coach® & Forbes Coaches Council Member. Over the past 20 years I have worked with over 30,000 clients and helped them make more than £45 million building their business and I believe mindset is the foundation to success. In my podcast I talk about how you can harness the vast power of your mind and use neuroscience backed tips and techniques as well as daily habits to increase your health, wealth and happiness. This

business entrepreneurship

All Episodes

09:53

Ep170 - Imposter Syndrome at Every Level

Dawn of a New Era the Podcast ·

2025/10/30

Imposter Syndrome: Turning Fear into FuelIn this episode, I’m diving into a topic that affects almost every entrepreneur at some stage of their journey: imposter syndrome.We often think that once we’ve achieved success, the doubts will disappear. But the truth is imposter syndrome shows up at every level, and it doesn’t magically vanish when you hit a milestone. What matters is how you manage it, reframe it, and even use it as a superpower.I’m sharing my own story of experiencing imposter syndrome,

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18:36

Ep169 - You, The CEO & Identity Shift

Dawn of a New Era the Podcast ·

2025/10/15

In this episode of Dawn of a New Era, I’m talking about the hidden identity ceiling that quietly holds so many CEOs back from hitting 100k months and beyond.Because here’s the truth, you can have the best funnels, the dream team, and proven strategies, but if your identity hasn’t shifted into the version of you who earns at that level, your subconscious will sabotage your success.I share how confidence, clarity and conviction shape scaling, why your brain works hard to protect your current identity,

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14:46

Ep168 - Scaling After Loss Turning Pain Into Purpose

Dawn of a New Era the Podcast ·

2025/10/01

In this episode of Dawn of a New Era, I’m opening up about one of the hardest but most transformative chapters of my life, scaling after loss.Grief has a way of stripping everything back to what really matters. After losing six loved ones in a short space of time, my priorities, my energy, and even my business completely shifted. What once felt urgent no longer did, and I began to scale from a place of urgency, alignment, and legacy.I share how grief shaped me as a CEO, how it helped me say no more

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22:54

Ep167 - Breaking Through Success Barriers That No One...

Dawn of a New Era the Podcast ·

2025/09/17

If you’ve ever thought the only thing holding you back from scaling was finding the perfect strategy, this episode is going to change everything.Because here’s the truth, strategy alone won’t take you to your next level. The real barriers to success are the hidden beliefs, habits and stories we carry without even realising.In this episode, I’m diving into the mindset shifts that unlock real growth, the neuroscience behind success, and why rewiring your brain is just as important as scaling your

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14:36

Ep166 - The Real Risk Of Playing It Safe

Dawn of a New Era the Podcast ·

2025/09/03

Playing it safe can feel sensible, but what if it is actually what is holding you back?In this episode, I share why avoiding risk often costs us more than taking it. From early lessons shaped by loss to the surprising science of fear, I explore how reframing risk can open the door to growth, clarity, and freedom.Whether you are hesitating on a bold business move or struggling to make a personal change, this conversation will help you see fear for what it is - data, not a danger sign - and use it to

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33:25

Ep165 - Stripping Back the Layers: Leanne Brown’s...

Dawn of a New Era the Podcast ·

2025/08/20

I loved sitting down with Leanne Brown, who many of you will remember from The Real Housewives of Cheshire, but today she’s all about wellness retreats, holistic coaching, and a whole new chapter.Leanne opened up about her midlife awakening, the messy truth of reality TV, and how charity work reshaped her life. We talked about worth, resilience, and why sometimes you have to strip it all back to find yourself again.From writing children’s books to running retreats in Ibiza and France, Leon’s story

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32:40

Ep164 - Building a Business That Works for You:...

Dawn of a New Era the Podcast ·

2025/08/06

In this episode, I got to sit down with Susie Batista - an incredibly inspiring entrepreneur whose journey has taken her from the skies as an air stewardess to the world of high-end interior design and now full-time property development.Susie shared how she pivoted from a fast-paced airline career to staging homes, trusting her instincts and following the signs along the way.She opened up about juggling family life, building two businesses with her husband, and the role that mindset, mentorship, and

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06:24

Ep163 - The Biggest Truth Bomb You'll Ever Hear About...

Dawn of a New Era the Podcast ·

2025/07/23

If you’ve ever thought scaling your business means working more hours, creating more content or endlessly launching, this one’s going to stop you in your tracks.In this episode, I’m sharing the truth about what it really takes to hit consistent high-income months - and spoiler alert, it’s not what you’ve been told.This is for the women who are ready to lead like CEOs, not overworked content creators.Let’s talk about what actually works.Highlights:(00:52) Scaling isn’t hustle. It’s smarter

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10:05

Ep162 - What Japanese Wisdom Teaches Us About Scaling...

Dawn of a New Era the Podcast ·

2025/07/09

Most people think hitting £100K months means bigger teams, longer hours, and hustling harder.But what if the real growth lies in something slower, softer, and smarter?In this episode, I’m sharing five powerful Japanese principles that have shaped the way I scale businesses – for myself and my clients.From imperfect action to the magic of micro habits, this one’s a mindset shift you won’t want to miss.Highlights:(00:50) Why hustle isn’t the answer to scaling(03:11) Wabi sabi: imperfect action grows

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06:24

Ep161 - From Fear to Global Stages: 3 Things I...

Dawn of a New Era the Podcast ·

2025/06/25

EP161 SHOWNOTESIf the thought of public speaking makes your stomach flip, you’re not alone. In this episode, Dawn shares the three biggest mindset shifts that helped her go from avoiding the mic to speaking on global stages. This isn’t about polished perfection or sounding like a TED Talk. It’s about connecting, making an impact, and letting your voice lead the way.You’ll hear how confidence actually gets built, why being relatable matters more than being impressive, and how to stop waiting to feel

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40:40

Ep160 - Saying YES to Opportunities and Finding...

Dawn of a New Era the Podcast ·

2025/06/11

In this episode, I’m joined by the brilliant Gemma Sheppard - stylist, founder, and all-round powerhouse - for a chat that covers everything from saying yes to wild opportunities, to creating something meaningful in the middle of grief and chaos.We talk fashion (obviously), identity, business, burnout, silk pyjamas, and building a brand that actually means something.It’s honest, inspiring, and full of heart - and I know you’re going to love it.Highlights:(02:16) Fizz, fashion and finding

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03:54

Ep159 - Kaizen Scaling – The Art of Consistent...

Dawn of a New Era the Podcast ·

2025/05/28

If scaling your business feels more like a chaotic sprint than a steady climb, this episode will shift your perspective. I share the concept of Kaizen Scaling — the power of small, consistent improvements that stack up to serious results. No overhauls, no burnout, just smart strategy grounded in neuroscience, energy, and actual systems that free you up to grow.You’ll learn the five CEO habits that help stabilise your income at 100k months, the truth about hustle in disguise, and how to make

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44:19

Ep158 - Addicted to the Entrepreneurial Journey & the...

Dawn of a New Era the Podcast ·

2025/05/14

This one’s full of straight-talking gold.Jordan Brompton joins me to chat about what it really looks like to build a business from the ground up, the messy middle, and why chaos, freedom, and fun are non-negotiables.From building a £65m company to walking off stage at Google mid-talk (yep), this episode is one for anyone who's ever questioned whether they’re cut out for the next level.Spoiler: you absolutely are.Highlights:(03:15) Starting work at 12 for sweet money(12:42) Why Jordan ditched comfort

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04:22

Ep157 - The Millionaire Brain Code – Rewiring Your...

Dawn of a New Era the Podcast ·

2025/04/30

Today we're getting into something a bit different but seriously powerful.If you're ready to think bigger, feel bigger, and be bigger in your business, this episode is going to spark something in you.I’m breaking down how your brain could be the only thing standing between you and those £100K months - and how to rewire it using real neuroscience and quantum psychology.Let’s get you thinking, leading and earning like the woman who's already there.Highlights:(1:03) The Science of Success and

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47:16

Ep 156 - Beyond the Surface - Self-Image, Success &...

Dawn of a New Era the Podcast ·

2025/04/16

This week, I’m joined by the brilliant Michelle Ackerley - TV presenter, journalist and all-round warm, wise woman - for a real conversation about what success actually feels like behind the scenes.We chat about self-image, identity, finding your purpose (even when it doesn’t feel crystal clear), and why doing the work on yourself always pays off.Michelle shares honestly about being in the public eye, navigating big shifts, and the quiet power of knowing who you are.Highlights:(1:52) Early Career

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10:31

Ep155 - Why Your Self Image Is The Ceiling To Your...

Dawn of a New Era the Podcast ·

2025/04/02

What if the biggest thing holding you back in business isn’t your strategy, your team, or even your audience - but your self-image?In this episode, I’m breaking down the subconscious ways we sabotage our success when our identity doesn’t match our ambition. From undercharging and perfectionism to procrastination and playing small, your self-perception sets the limits on what you allow yourself to receive.We’ll explore how to rewire your beliefs, shift from a 10K mindset to a 100K identity, and build

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07:01

Ep 154 - Why Earning 1Million is Easier than Winning...

Dawn of a New Era the Podcast ·

2025/03/20

Most people dream about winning the lottery, but the truth is, building a million-pound business is far more achievable than hitting the jackpot.In this episode, I’m breaking down why earning your first million isn’t about luck- it’s about strategy, smart business models, and stacking the odds in your favour.We’ll talk about the mindset shifts that self-made millionaires embrace, how to structure your business for predictable growth, and why investing in skills and scaling strategies beats gambling

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21:15

Ep 153 - The Fastest Way to Scale to £100K Months &...

Dawn of a New Era the Podcast ·

2025/03/06

Is scaling to £100K months really possible without burnout or endless hustle?In this episode, I break down the exact framework I’ve used to help thousands of female founders scale their businesses to six and seven figure - without relying on launches, referrals, or unpredictable revenue.We’ll cover the mindset shifts, scalable business models, and daily revenue strategies that make the difference between plateaus and exponential growth. Plus, I’m sharing details about the 100K Challenge, a 90-day

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39:20

Ep 152 - How to Scale & Sell Your Company For...

Dawn of a New Era the Podcast ·

2025/02/20

Scaling a business is one thing, but building one that’s sellable - and for millions - is a whole different game.In this episode, I’m joined by my good friend Nick Bradley, who knows exactly what it takes to turn a business into a valuable asset that buyers want.We’re getting into the real questions: is your business even sellable? What makes it attractive to buyers? And how do you build it so it runs without you at the centre of it all?If you’ve ever thought about what’s next for your business -

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48:45

Ep 151 - Master Your Mindset: The Key to a Life You...

Dawn of a New Era the Podcast ·

2025/02/06

Welcome back to Dawn of a New Era!Today, I’m sitting down with Will Polston, a coach with a knack for unlocking what’s holding entrepreneurs back and helping them create lives they love.From lessons learned during his early ventures to how he’s inspiring big shifts for his clients today, we’re talking about the real stories behind success, self-mastery, and finding fulfilment.Believe me, this episode is one you won't want to miss!Highlights:(2:17) Overcoming Limiting Beliefs(4:10) Self-Worth and

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