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PODCAST

Sports Creatives Anonymous

The group chat for sports creatives — from veterans to rookies to future storytellers. Hosted by long-time sports creative Clayton Jones, this weekly podcast shares honest convos and practical advice about the creative chaos that is sports content creation.

arts

All Episodes

35:45

Invest in Sports Creative or Get Left Behind | Ep. 9

Sports Creatives Anonymous ·

2025/08/23

From youth leagues to high schools to small college programs, one thing is true: Creative content is no longer optional - it’s essential. In this episode of Sports Creatives Anonymous, we dig into why athletic programs of all sizes need to invest in creative staff (or risk being invisible). I share stories from across levels of sport, the hidden costs of cutting content roles, and why even one dedicated creative can transform recruiting, fan engagement and community visibility. We’ll cover: W...

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24:55

Why Every Sports Creative Needs a Side Project | Ep. 8

Sports Creatives Anonymous ·

2025/08/14

Many of us in the sports creative world have something brewing outside our day gigs — a side biz, a personal brand, a random project we tinker with after games. Some start them to make extra cash, some to keep their sanity and some because the itch to create never really turns off. In this episode, I’m sharing why those “little things on the side” aren’t just hobbies - they’re creative lifelines. We’ll talk about why it’s never too late to start, how side projects help you grow without the pr...

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26:30

Know Your Worth - Because Passion Doesn't Pay the Bills

Sports Creatives Anonymous ·

2025/08/07

In this episode of Sports Creatives Anonymous, host and long-time sports creative Clayton Jones dives into one of the most important, and overlooked, conversations in the creative sports world: Knowing your worth, both financially and creatively. Whether you're a full-time staffer wearing five hats for one paycheck, a freelancer tired of being low-balled with "my cousin will do it for free" energy, or run your own business and tired of feeling like you have to charge less, this episode breaks...

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15:11

Unmasking My Burnout: A Sports Creative's Path Toward...

Sports Creatives Anonymous ·

2025/07/31

Welcome to Episode 6 of Sports Creatives Anonymous, a deeply vulnerable dive with me, your host, Clayton Jones. For years, I thought the demanding hours, relentless pressure and people were the reason I left the sports creative industry not once, but twice. But each exit revealed a harder truth: The burnout, the discontent, it all came from within me. This is my recovery story. I get raw about the grip of perfectionism, people-pleasing and chasing validation – a journey that led me to ro...

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37:29

Fall Sports Bingo: 25 Posts Every College Athletic...

Sports Creatives Anonymous ·

2025/07/24

Episode 5: Fall Sports Content Bingo: 25 Things Your Athletic Department Will Post By October Ever stared at a blank Photoshop canvas, ready to drop in that same player cutout onto another grunge background, slap on a stat, and call it a day? Yeah, we’ve all been there. Welcome to Sports Creatives Anonymous (SCA)! In this episode, host Clayton dives into the Fall Sports Content Bingo — your essential cheat sheet for the posts your small sports information department will definitely be making ...

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17:30

Hot Days = Time to Cool Down for Creatives: Why Rest...

Sports Creatives Anonymous ·

2025/07/16

In this episode, we’re pressing pause on the hustle to talk about something every sports creative needs—but rarely gives themselves: Rest. From melting in July heat to prepping for the fall grind, Clayton shares real talk on why recovery isn’t just for athletes. 🎯 What’s inside: Why rest is part of the work—not a reward after itFunny-but-true ways to creatively rechargeHow rest leads to your best ideas (seriously)Why that never-ending summer to-do list doesn’t define youAnd what burnout

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28:46

Show up. Mess up. Level up. Stop getting in your own...

Sports Creatives Anonymous ·

2025/07/03

Think you need to feel ready before you hit “post”? Think again. This episode is your creative permission slip to start messy, stay consistent, and realize that no one — not the rookies or the vets — ever really feels ready. We’re breaking down why confidence follows action, not the other way around. Why your cringe content is part of the process. And why reps matter way more than resumes. If you’ve ever stared at a project wondering, “Am I actually any good at this?”—you’re in the right plac...

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32:05

No Gear, No Clout, No Problem: Start Your Sports...

Sports Creatives Anonymous ·

2025/06/21

You’ll never feel “ready.” This episode is your permission slip to create, experiment, and mess up. It’s the only way to grow. Stop waiting. Start building your sports creative journey now.

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14:37

Pull up a chair. Welcome to Sports Creatives...

Sports Creatives Anonymous ·

2025/06/13

Welcome to Sports Creatives Anonymous—the safe space for the overworked, underpaid, and wildly talented folks behind the content that makes sports look like sports. In this first episode, I’m kicking things off with a real talk intro: What even is a sports creative?How I went from sportswriter to the D-I SID grind… and walked away.What burnout, career pivots, and folding chairs taught me about surviving this wild industry.Why this podcast exists—and what I hope it becomes for you.Whether you'...

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