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PODCAST

The LeanScaper Podcast

The LeanScaper Podcast is where serious landscape leaders go to grow. If you want new school systems for an old school industry, expertly crafted interviews with world class experts, endless inspiration you’ve come to the right place. Hosted by Benji Carlson and Mark Bradley. New Episodes release every Monday, on every platform.

business entrepreneurship

All Episodes

45:40

The Partnership Playbook That Drives Growth

The LeanScaper Podcast ·

2025/12/23

Register for LeanScaper's Revenue Intensive here: https://leanscaper.com/events/revenue-intensiveWhat if the biggest growth driver for your landscaping business isn’t ads, equipment, or even skill—but partnerships? In this episode of The LeanScaper Podcast, Kevin Scott reveals how 90% of revenue comes from partnerships with architects, builders, vendors, realtors, municipalities, and even customers. Expect to learn: -Why you should never email proposals again -How nagging a single architect

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42:48

How Landscapers Should Build Next Year’s Budget Step...

The LeanScaper Podcast ·

2025/12/16

Register for LeanScaper's Revenue Intensive here: https://leanscaper.com/events/revenue-intensiveWhat if the key to keeping more money in your landscaping business isn’t selling more work—but finally building a budget you’ll stick to? In this episode of The LeanScaper Podcast, Benji sits down with Meaghan Likes—entrepreneur, financial educator, and owner of multiple home-service companies—who has built hundreds of budgets and helped contractors hit double-digit net profit with simple

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51:31

Why the Traditional ‘Marketing Funnel’ No Longer...

The LeanScaper Podcast ·

2025/12/09

Register for LeanScaper's Revenue Intensive here: https://leanscaper.com/events/revenue-intensiveThe old marketing funnel is broken (or at the very least has some holes in it). In this episode of The LeanScaper Podcast, Benji sits down with Marc Levesque of Webrunner Media to break down why contractors keep wasting money on leads, how to actually generate AND capture demand, and the exact steps to fix your “leaky funnel” before you pour more money into ads.Timestamps:0:00 – Why the old

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60:05

What 35 Businesses Taught Dwayne Kerrigan About...

The LeanScaper Podcast ·

2025/12/02

In this episode, Benji sits down with serial entrepreneur and podcaster Dwayne Kerrigan, who has owned 35+ businesses across 14 industries. From road building to landscaping to restaurants, Dwayne shares the 5 fundamental business skill sets that span industries.You’ll hear: Why vision is a muscle anyone can build The 20-minute “think time” writing exercise that forces breakthroughs The shocking truth about culture: you get what you tolerate Why sales scripts are the ultimate freedom—not a

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64:28

Is Profit Lying to You? Why Throughput Might Be the...

The LeanScaper Podcast ·

2025/11/25

Unlock the hidden metrics that actually drive profitability in contracting and landscaping businesses. In this episode, LeanScaper CEO Mike Lysecki breaks down why profit numbers lie, how throughput reveals the truth, and the exact ratios you should track to make more money. Expect to learn: The “labor efficiency ratio” and how it instantly shows if your crews are productiveHow mowing can look more profitable than hardscape — but throughput proves the oppositeThe universal “bottleneck law”

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55:53

Breaking the Scarcity Trap: How Landscapers Attract...

The LeanScaper Podcast ·

2025/11/18

In this episode, Benji Carlson sits down with Brian Kaskavalciyan of The Wealthy Contractor to uncover why so many landscapers and contractors struggle with scarcity thinking—and what it really takes to build wealth in business. Brian shares powerful mindset shifts, personal stories, and practical tools that help entrepreneurs overcome fear, reprogram limiting beliefs, and finally give themselves permission to win. Expect to learn:1. Why fear is the #1 reason contractors undercharge. 2. How

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48:50

‘Post & Pray’ Hiring Is Dead: How Landscapers Win...

The LeanScaper Podcast ·

2025/11/12

Hiring in the trades is broken. Too many contractors “post and pray,” hoping the right people show up. In this episode, Benji sits down with Naomi Pitt and Josianne Gaudette from CrewHR to break down what real recruitment looks like in 2025—from building pipelines, referral programs, employer branding, and even using AI without losing the human touch. If you’re struggling to attract and keep top talent, this episode is packed with tactical advice and powerful mindset shifts

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50:13

Stop Wasting Leads: Funnel Audit for Landscapers w/...

The LeanScaper Podcast ·

2025/11/04

Marketing is the lifeblood of every small business — yet most entrepreneurs waste thousands chasing shiny objects, outsourcing to the wrong people, or tracking the wrong numbers. In this conversation with best-selling author Allan Dib (The 1-Page Marketing Plan, Lean Marketing), we unpack how to eliminate waste, focus on what matters, and build a marketing engine that works. 👉 Subscribe for more insights: https://www.youtube.com/@leanscaper 👉 Grab Allan’s free resources: leanmarketing.com

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73:57

The 5 Stages of Scaling Your Landscaping Business w/...

The LeanScaper Podcast ·

2025/10/28

Learn More About Our Accelerator Programs: https://leanscaper.com/programs In this episode of the LeanScaper Podcast, Benji Carlson sits down with Mark Bradley to break down the five stages of scaling a landscaping business—from startup hustle to legacy enterprise. Mark shares raw stories, painful lessons, and powerful frameworks that every entrepreneur needs to hear. Whether you’re stuck at $500K, fighting to get past $3M, or steering a $20M company, this roadmap will help you scale with

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45:58

How To Harness Jobsite Intelligence w/ Isaac Barlow

The LeanScaper Podcast ·

2025/10/21

In this episode, Benji sits down with Isaac Barlow, founder of BusyBusy, one of the first time-tracking tools purpose-built for the trades. Isaac is a visionary entrepreneur and technologist who transformed the way contractors capture and use jobsite data. Isaac shares his deep insights on the power of “jobsite intelligence,” the critical field data that helps contractors make smarter, more profitable decisions. This conversation explores:Why time tracking is the most crucial, yet

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73:45

How to Build a Leadership Team Before You Burn Out w/...

The LeanScaper Podcast ·

2025/10/14

If your business can’t run without you, it’s not a business - it’s a bottleneck. Barry Hartman built 505-Junk into a 7-figure operation because he built leaders - not just labor. In this episode, he shares the hard-won lessons behind building a leadership team that drives growth without bloated overhead.✅ When to begin designing and building a leadership team (hint: sooner than you think)✅ How to design roles that create ownership and eliminate confusion✅ Why culture beats credentials in

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68:20

Hiring Your First Salesperson? Don’t Screw This Up....

The LeanScaper Podcast ·

2025/10/07

Hiring your first salesperson can feel like pulling the cord on a chainsaw that won’t start; over and over again. In this episode, Benji sits down with Asad Zaman, CEO of Sales Talent Agency, to unpack why this hire is so hard and why most business owners get it dead wrong.Asad has helped 1,500 companies make over $1 billion in sales hires, and he’s here to deliver hard truths and practical steps. They dive into why only 1 in 10 salespeople are actually good at the job, why the real

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59:22

The Blue-Collar Gold Rush: PE’s Big Move into...

The LeanScaper Podcast ·

2025/09/30

Private equity is flooding into the landscaping industry, but why now? In this episode, Morgan from Breakwater M&A breaks down the massive shift in investor focus and what it means for blue-collar entrepreneurs. We talk about: • Why landscaping is suddenly a hot investment target • How AI is pushing investors out of tech and into real-world businesses • The “golden era” of exits—and how to avoid leaving money on the table • The real reason most contractors can’t sell their business (and

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44:13

The Lean Operations Playbook For Landscapers w/ Mike...

The LeanScaper Podcast ·

2025/09/23

What happens when you hire a software programmer, not a landscaper, to help run one of the biggest jobs of your career? In this live talk turned podcast episode, Mike Lysecki reveals the behind-the-scenes story of how systems, transparency, and accountability became the backbone of TBG’s success and eventually the foundation for LMN and LeanScaper. From a $5M residential project that ballooned into $12M, to a job interview where Mark opened his QuickBooks and doubled Mike’s salary on the

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63:44

8 Money Mistakes Killing Your Landscaping Business...

The LeanScaper Podcast ·

2025/09/18

You don’t run a profitable landscaping business by accident. In this episode, Benji sits down with Robert Gauvreau - CPA, author of The Wealthy Entrepreneur, and founder of Gauvreau Accounting, Tax, Law, Advisory - to expose the eight most common financial mistakes contractors make and how to avoid them. Robert’s firm has worked with over 4,000 businesses across North America, including 700+ contractors, giving him a unique, behind-the-scenes look at what drives sustainable profitability in

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42:36

How To Lose Most Of Your Employees In One Year w/...

The LeanScaper Podcast ·

2025/09/09

In this special episode of The LeanScaper Podcast, Benji Carlson takes the stage to deliver one of his most impactful talks yet: how to build a one-year people plan that actually works. Most contractors love strategy - it’s fun, exciting, and creative. But sooner or later, every great plan must run through people… and that’s where the real challenges begin. In this live session, Benji shares the painful lessons a particularly bad year in business taught him about leadership, and the simple

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64:48

Why Burnout Hits Hardest for Business Owners (And How...

The LeanScaper Podcast ·

2025/09/02

In this powerful episode, Benji sits down with Jon DeWaal, Executive Director of Liminal Space, to unpack burnout from the inside out - what it feels like, why it happens, and how entrepreneurs can break free from the grind that’s stealing their energy and purpose. Expect to learn: • What “functional burnout” feels like and how it traps leaders in a life they can’t escape • How burnout hijacks your presence, leadership, and decision-making • Easy-to-spot signs you’re burning out (and what

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46:27

One Plan. Massive Action. Total Turnaround w/ Justin...

The LeanScaper Podcast ·

2025/08/26

To come to our Financial Intensive Workshop in Dallas ON US click hereWhat’s holding landscapers back from their true potential? In this episode, Justin White (CEO of K&D Landscaping) brings raw energy to his keynote in Charlotte. He shares how “sweat equity,” a championship mindset, and bold long-term vision can transform not just your business but your entire life. Justin doesn’t just talk about growth; he proves it by living it. From nearly losing his family business to scaling it

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47:25

The Inner Fight: Why Mindset Beats Tactics Every Time...

The LeanScaper Podcast ·

2025/08/19

To come to our Financial Intensive Workshop in Dallas ON US click hereSometimes it’s not your systems holding you back, but your mindset. In this episode, Benji sits down with Tom Reber - Marine Corps veteran, business coach, speaker and founder of The Contractor Fight - to unpack the real work contractors need to do: winning the inner fight. You’ll learn: • Why fear is the #1 limiter of growth - and how to beat it • The daily habits top contractors use to stay sharp and focused • How to

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46:13

Is Your Landscaping Business Ready For Agentic AI? w/...

The LeanScaper Podcast ·

2025/08/12

To come to our Financial Intensive Workshop in Dallas ON US click hereOn Thursday July 24th, LeanScaper’s Founder Mark Bradley unveiled LeanScaper.ai, the first and only AI platform built for landscapers and their teams. Lana, the chat agent inside LeanScaper.AI, which you’ll see demonstrated in this video is available to you now for free. Just click here to create an account in less than one minute. In this groundbreaking keynote from the Lawn and Landscape Technology Conference, Mark

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