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PODCAST

The LeanScaper Podcast

The LeanScaper Podcast is where serious landscape leaders go to grow. If you want new school systems for an old school industry, expertly crafted interviews with world class experts, endless inspiration you’ve come to the right place. Hosted by Benji Carlson and Mark Bradley. New Episodes release every Monday, on every platform.

business entrepreneurship

All Episodes

57:39

Stop Winging Your Sales Calls | Landscaping Sales...

The LeanScaper Podcast ·

2026/04/07

🚀 Ready to scale your landscaping business? Start here: https://leanscaper.com/platform Most landscapers lose deals not because of price — but because of the words they use. In this episode, sales expert Phil M Jones breaks down the exact language frameworks landscape business owners can use to open stronger conversations, handle price objections, and close more high-ticket jobs with confidence. CHAPTERS: 0:00 - Introduction & Revenue Intensive Recap 1:30 - The Hidden Cost of Imprecise

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49:43

Personal Finance for Landscaping Teams - What Nobody...

The LeanScaper Podcast ·

2026/03/31

Build a team that stays — start with LeanScaper: https://leanscaper.com/platform Want to reduce turnover and build loyalty? Start by helping your crew get financially stable. This episode tackles the elephant in the room — the financial stress your team carries every day but never talks about. Benji sits down with wealth manager and CPA Nick Bartolo to break down compound interest, emergency savings, Roth IRAs, 401k matching, and owner-specific tax strategies that landscape business owners

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56:11

The Blue Collar Gold Rush: Why AI Will Make...

The LeanScaper Podcast ·

2026/03/24

AI is reshaping the economy faster than most people realize — but the biggest winners might not be who you think. In this episode, Mark and Benji unpack the surprising opportunity emerging for tradespeople and operators as AI automates white-collar work. From robotic crews to AI-powered businesses, they explore why the next 20 years will be a blue-collar gold rush. If you’re a contractor, operator, or builder trying to understand how AI will impact your business, this conversation breaks

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25:09

How to Build a Landscaping Brand That Increases...

The LeanScaper Podcast ·

2026/03/17

If you think “brand” is just a logo, this episode will change how you see your business.John Dalton breaks down why brand is a real financial asset — one that lowers acquisition costs, shortens sales cycles, increases pricing power, and can dramatically increase your enterprise value.Highlights: • “You own the company… your customers own the brand.” • The franchise “rent” analogy that explains why strong brands sell for higher multiples • Cheap upgrades (like clean trucks and website

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41:18

How to Lead When Everything Feels Uncertain

The LeanScaper Podcast ·

2026/03/10

Is trying to out-plan volatility the biggest mistake leaders are making right now?In this episode, Eric Termuende joins Benji Carlson to unpack why making “big bets” in uncertain times might be the wrong strategy — and what leaders should do instead.They dive into:Why most strategic bets are probably wrong The difference between 1% better and 1-degree shifts How to build teams that thrive in turbulence Why fragility — not AI — is the real threat How to manage your mindset when the future

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48:54

Stop Managing Time. Start Managing Priorities.

The LeanScaper Podcast ·

2026/03/04

Do you constantly feel like there aren’t enough hours in the day?In this episode, Tanya Dalton, best-selling author, motivational speaker, and nationally recognized productivity expert, breaks down why overwhelm isn’t about workload — it’s about clarity — and how priority management (not time management) is the key to scaling your business without burning out. We dive into: • Why urgency is NOT the same as importance • The 5 P’s framework for reclaiming your time • Why 80% done by someone

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57:22

Why Trust Beats Tactics in Landscaping Sales (Real...

The LeanScaper Podcast ·

2026/02/25

Revenue doesn’t grow from “more leads” alone—it grows when marketing promises, sales behavior, and customer experience actually reinforce each other. In this high-performance revenue panel, four operators break down what’s working in the real world: trust-building content, aggressive qualification, sales-to-ops alignment, and community-driven brand equity. 🔥 Highlights you’ll want to steal: • The QR-code review system that generated 850+ detailed reviews—and paid the crew (without paying

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59:41

How to Make Blue Collar Work Sexy Again (Modern...

The LeanScaper Podcast ·

2026/02/18

Most trades businesses don’t have a labor problem. They have a positioning problem. In this episode, Mika lays out why blue collar work lost status — and what it takes to bring it back: premium branding, professional culture, performance pay, and leaders with swagger. This is about more than hiring. It’s about rewriting what the trades represent. 🔥 Standout quotes: • “People are attracted to people — not companies” • “You can’t fake pride” • “Commit… and if you think you’re committed,

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41:02

The Momentum Flywheel: A Simple System To Get Unstuck

The LeanScaper Podcast ·

2026/02/10

Momentum isn’t something you summon. It’s something you build. In this episode, Benji Carlson sits down with mental fitness coach Fyfe Barraclough to explore how momentum actually compounds and why most leaders unknowingly sabotage it. The conversation moves beyond motivation and into systems: how energy, clarity, alignment, action, and reinforcement interact to either accelerate progress or quietly slow it down. Inside the episode: • Why momentum feels elusive even when effort is high •

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55:17

How to Choose the Right CRM for Your Landscaping...

The LeanScaper Podcast ·

2026/02/03

Most contractors don’t have a software problem—they have a decision-making problem. In this episode of the LeanScaper Podcast, Benji Carlson sits down with Mark Sedgley to break down how to actually implement technology that sticks, why most software ends up unused, and how leaders can build the muscle of better systems thinking in a world full of disruption. Expect to learn: • Why buying software is like buying a gym membership • The #1 mistake that kills software implementations • How to

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77:45

The Future of Landscaping: AI, Roll-Ups & Monster Exits

The LeanScaper Podcast ·

2026/01/27

Discover where the landscaping industry is heading next. In this panel discussion recorded live at our Dallas event, six industry leaders share practical insight into the forces reshaping the future of landscape businesses: technology, private equity, M&A, scaling, leadership, and long-term value creation. Whether you’re building toward an exit, planning your next growth phase, or trying to future-proof your company, this conversation offers a clear look at what’s coming and how to

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48:18

How the Best Local Landscapers Become the Obvious Choice

The LeanScaper Podcast ·

2026/01/13

If you’re a landscaper trying to grow your business, content isn’t about going viral—it’s about becoming the obvious choice in your market. In this episode, Benji sits down with Brian Fullerton to break down what actually matters when it comes to content, social media, and long-term brand trust in local service businesses. This is not an episode about algorithms or posting hacks. It’s about credibility, consistency, and calm leadership—and why most contractors misunderstand content

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45:02

Why Success Still Feels Empty for So Many Business...

The LeanScaper Podcast ·

2026/01/06

Register for LeanScaper's Revenue Intensive here: https://leanscaper.com/events/revenue-intensiveWhy do so many business owners achieve everything they set out to build… yet still feel a quiet emptiness underneath it all? In this conversation, Benji sits down with Philip McKernan to explore why success often feels misaligned, why old wounds silently shape our ambition, and what it takes to shift from proving yourself to actually living in alignment. This episode is a grounded, honest look

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49:28

The 4 “Boring” Things That Actually Grow Landscaping...

The LeanScaper Podcast ·

2025/12/30

Register for LeanScaper's Revenue Intensive here: https://leanscaper.com/events/revenue-intensiveIn this episode of the LeanScaper Podcast, Benji sits down with Justin White, CEO of K&D Landscaping, to break down what actually drives revenue growth in a landscape business. Justin shares his journey from being thrust into the CEO role at 25 years old to scaling K&D from ~$1.5M to over $20M in annual revenue. Together, they unpack the boring but powerful principles that create

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45:40

The Partnership Playbook That Drives Growth

The LeanScaper Podcast ·

2025/12/23

Register for LeanScaper's Revenue Intensive here: https://leanscaper.com/events/revenue-intensiveWhat if the biggest growth driver for your landscaping business isn’t ads, equipment, or even skill—but partnerships? In this episode of The LeanScaper Podcast, Kevin Scott reveals how 90% of revenue comes from partnerships with architects, builders, vendors, realtors, municipalities, and even customers. Expect to learn: -Why you should never email proposals again -How nagging a single architect

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42:48

How Landscapers Should Build Next Year’s Budget Step...

The LeanScaper Podcast ·

2025/12/16

Register for LeanScaper's Revenue Intensive here: https://leanscaper.com/events/revenue-intensiveWhat if the key to keeping more money in your landscaping business isn’t selling more work—but finally building a budget you’ll stick to? In this episode of The LeanScaper Podcast, Benji sits down with Meaghan Likes—entrepreneur, financial educator, and owner of multiple home-service companies—who has built hundreds of budgets and helped contractors hit double-digit net profit with simple

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51:31

Why the Traditional ‘Marketing Funnel’ No Longer...

The LeanScaper Podcast ·

2025/12/09

Register for LeanScaper's Revenue Intensive here: https://leanscaper.com/events/revenue-intensiveThe old marketing funnel is broken (or at the very least has some holes in it). In this episode of The LeanScaper Podcast, Benji sits down with Marc Levesque of Webrunner Media to break down why contractors keep wasting money on leads, how to actually generate AND capture demand, and the exact steps to fix your “leaky funnel” before you pour more money into ads.Timestamps:0:00 – Why the old

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60:05

What 35 Businesses Taught Dwayne Kerrigan About...

The LeanScaper Podcast ·

2025/12/02

In this episode, Benji sits down with serial entrepreneur and podcaster Dwayne Kerrigan, who has owned 35+ businesses across 14 industries. From road building to landscaping to restaurants, Dwayne shares the 5 fundamental business skill sets that span industries.You’ll hear: Why vision is a muscle anyone can build The 20-minute “think time” writing exercise that forces breakthroughs The shocking truth about culture: you get what you tolerate Why sales scripts are the ultimate freedom—not a

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64:28

Is Profit Lying to You? Why Throughput Might Be the...

The LeanScaper Podcast ·

2025/11/25

Unlock the hidden metrics that actually drive profitability in contracting and landscaping businesses. In this episode, LeanScaper CEO Mike Lysecki breaks down why profit numbers lie, how throughput reveals the truth, and the exact ratios you should track to make more money. Expect to learn: The “labor efficiency ratio” and how it instantly shows if your crews are productiveHow mowing can look more profitable than hardscape — but throughput proves the oppositeThe universal “bottleneck law”

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55:53

Breaking the Scarcity Trap: How Landscapers Attract...

The LeanScaper Podcast ·

2025/11/18

In this episode, Benji Carlson sits down with Brian Kaskavalciyan of The Wealthy Contractor to uncover why so many landscapers and contractors struggle with scarcity thinking—and what it really takes to build wealth in business. Brian shares powerful mindset shifts, personal stories, and practical tools that help entrepreneurs overcome fear, reprogram limiting beliefs, and finally give themselves permission to win. Expect to learn:1. Why fear is the #1 reason contractors undercharge. 2. How

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43 results

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