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PODCAST

Marketing Trends Now by Katie Brinkley

Stay one step ahead in the ever-changing world of marketing with Marketing Trends Now, the weekly solo podcast hosted by seasoned strategist Katie Brinkley. Katie breaks down the latest trends in social media, digital marketing, and content strategy—giving 6-figure business owners the insights they need to scale with confidence. Whether you"re tired of chasing algorithms or ready to find an agency that acts as your true marketing arm, this show delivers sharp, actionable updates to keep your brand

education how to

All Episodes

16:41

Why Does AI Still Feel Like More Work?

Marketing Trends Now by Katie Brinkley ·

2026/04/16

What if AI isn’t saving you time — not because it isn’t powerful enough, but because you’re using it the exact same way as everybody else?That’s the real question behind this episode.In part one of this new AI series, Katie Brinkley breaks down why so many business owners are using AI, but still not feeling the payoff. Because yes, AI can help you write a caption, brainstorm an email, or draft a blog outline. But if you still have to rewrite everything, make all the decisions, and carry all the

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7:08

Why Aren’t Your YouTube Views Turning Into Leads?

Marketing Trends Now by Katie Brinkley ·

2026/04/09

Have you ever had a video get views, but nothing actually came from it? No leads. No engagement. No traction. That’s the trap so many business owners fall into on YouTube: they see views and assume something is working.But not all views are created equal.In this episode of Marketing Trends Now, Katie Brinkley breaks down the YouTube metrics that actually matter if you’re using video to grow your business. Because if you’ve ever opened YouTube Studio and felt overwhelmed by the data, this episode

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9:41

Why Aren’t Most Business Owners Actually Using AI...

Marketing Trends Now by Katie Brinkley ·

2026/04/02

If you’ve been following AI video this past year, there’s a good chance you heard “Sora” and thought, this changes everything. And honestly, it did. But now OpenAI is reportedly moving away from Sora as a standalone app — and that matters for business owners more than most people realize.Because this isn’t really about one app going away. It’s about what AI companies are prioritizing now, what tools are actually worth your time, and how to stop chasing shiny objects in your marketing.In this episode

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12:10

What’s Actually Causing Engagement to Drop on...

Marketing Trends Now by Katie Brinkley ·

2026/03/26

If your Instagram comments have slowed down, your LinkedIn posts feel quieter, or Threads suddenly seems a lot less lively, you’re not imagining it. Engagement is shifting across platforms — but the real story is bigger than “the algorithm hates me.”In this episode, Katie Brinkley breaks down the recent engagement trends across major platforms and explains what’s actually happening behind the scenes. Because while engagement is down on some of the biggest platforms, that doesn’t mean your content is

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8:13

Why AI Isn’t Increasing Productivity for Most...

Marketing Trends Now by Katie Brinkley ·

2026/03/19

AI promised to save us time. Faster captions. Faster blogs. Faster videos. Faster everything. But if you’ve actually tried using AI in your business, you already know the truth: it doesn’t always feel faster.In this episode of Marketing Trends Now, Katie Brinkley breaks down the gap between the promise of AI and the reality many business owners are experiencing. Because while AI adoption is exploding, meaningful productivity gains are lagging behind. And the reason is simple: AI is not a strategy

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9:17

The #1 Podcast Mistake Entrepreneurs Make

Marketing Trends Now by Katie Brinkley ·

2026/03/12

Have you ever opened your podcast dashboard, looked at your downloads, and immediately decided whether your show was a success—or a failure? You’re not alone. Most podcasters are judging their show using numbers they don’t actually understand, and it’s quietly wrecking their confidence and their strategy.In this episode, I break down what your podcast stats are really telling you, what they’re not telling you, and how to evaluate whether your show is working as a business asset—not just a piece of

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7:05

Is Your Engagement Low—or Just Misaligned With the...

Marketing Trends Now by Katie Brinkley ·

2026/02/26

If you’re staring at your analytics thinking, “Something’s not working,” this episode is for you. Yes, engagement rates are down across all platforms. That’s real. But most entrepreneurs are trying to fix the wrong problem. They’re trying to fix engagement when they should be fixing positioning, audience alignment, and conversion pathways.In this solo episode, I walk you through what engagement benchmarks actually mean in 2026—and how to use that data without letting it derail your entire

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8:23

Is Your Content Strategy Built on Vanity Metrics?

Marketing Trends Now by Katie Brinkley ·

2026/02/19

When you hear “industry benchmarks,” it sounds official and scientific—like there’s one magical engagement rate you’re supposed to hit to win. But here’s the truth: if you treat benchmarks like goals, they will quietly wreck your strategy.In this episode, I break down why most people use benchmarks the wrong way, how they turn into vanity metrics, and how to reframe them so they actually help you make smarter decisions in your business.What I cover in this episode:Why platform benchmarks are just

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9:44

What Do OpenAI’s New ChatGPT Ads Mean for Your Business?

Marketing Trends Now by Katie Brinkley ·

2026/02/12

What happens when the tool you use to think, plan, and create starts showing ads?In this solo episode, I break down OpenAI’s move to test ads inside ChatGPT for free and Go plan users, and what that really means for marketers, creators, and small business owners. This isn’t just another ad unit. This is the start of ads entering a high-intent, conversation-first environment.I’m not here to panic you or hype you up. I’m here to walk you through three things:What to watch forWhat to testWhat you can

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8:22

Why Isn’t Your Social Media Strategy Converting?

Marketing Trends Now by Katie Brinkley ·

2026/02/05

In this solo episode of Marketing Trends Now, host Katie Brinkley dives into Sprout Social’s 2026 Social Media Content Strategy Report and uncovers why most marketing strategies aren’t working. She breaks down the growing disconnect between what brands post and what audiences actually want, offering data-backed insights on platform selection, AI content use, and engagement practices.Top 5 Takeaways:More isn’t better. 87% of marketers want to expand platform presence, but audiences are focused on

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9:32

What Does TikTok’s U.S. Ownership Change Mean for You?

Marketing Trends Now by Katie Brinkley ·

2026/01/29

TikTok didn’t just roll out a new feature—it became a different company in the U.S.With a new ownership structure, data oversight, and a retrained algorithm, everything from your reach to your results could start shifting.This episode breaks down what’s actually changed, what to expect next, and how smart business owners can adapt their content strategy without spiraling or overcorrecting.What You’ll Learn:What the new TikTok USDS entity is (and who controls your data now)How algorithm retraining

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8:01

What Does Instagram’s New Ad Update Really Mean?

Marketing Trends Now by Katie Brinkley ·

2026/01/22

Instagram just rolled out a small-looking pop-up that signals a much bigger shift: Meta is letting users train the algorithm — and if you run ads, this changes everything.In this solo episode, I break down what this update means for your targeting, your ad creative, and your conversion rates moving forward.What You’ll Learn:What Instagram’s new “interest selection” prompt actually meansHow Meta is combining AI + user signals to replace third-party dataWhy this shift will punish generic ad

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10:20

What Does a Hollywood Award Mean for Your Podcast...

Marketing Trends Now by Katie Brinkley ·

2026/01/15

Podcasting just entered the Hollywood chat — literally.In 2026, the Golden Globes awarded “Best Podcast of the Year” for the first time ever. But this moment isn’t just about celebrity winners. It’s about what this means for trust, credibility, and content marketing moving forward.In this episode, we cover:Why this award changes how podcasting is perceived by brands and audiencesThe ripple effect this creates for business owners and thought leadersWhy podcasting is no longer a “side project” — it’s

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9:00

Should You Start Using Carousels on YouTube?

Marketing Trends Now by Katie Brinkley ·

2026/01/08

YouTube is quietly testing something that feels very not YouTube: image carousels inside the Shorts feed. But this isn’t just a feature drop — it’s a signal.This solo episode breaks down why this small test could reshape how you use YouTube, and how it ties into a bigger trend: every platform becoming… the same.Key Takeaways:YouTube is testing swipeable photo posts (up to 10 images) inside ShortsWhy this mirrors Instagram carousels and TikTok photo postsWhat makes carousel content effective on other

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13:46

Which Marketing Trends Will Win in 2026 — and Which...

Marketing Trends Now by Katie Brinkley ·

2026/01/01

If your best-performing platform changed the rules tomorrow, would your business survive it?Most people say no. That’s why this episode exists.In this solo 2026 forecast, I break down the real shifts that will define how we grow, engage, and show up on social this year — so you can stop guessing and start getting ahead.Key Takeaways:Why AI is no longer optional for content creation workflowsHow social platforms are now acting like search engines — and what to do about itWhy short-form content is

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12:17

What Do Facebook’s New Algorithm Changes Mean for...

Marketing Trends Now by Katie Brinkley ·

2025/12/25

Facebook just overhauled the algorithm, layout, search, and engagement tools — and that means big opportunity if you know how to adapt.Let’s be honest: most of us treat Facebook like an obligation. We post there because we feel like we should. But Meta’s latest updates tell us one thing loud and clear: they want our attention back, and they’re betting big on visuals, immersive design, and search-driven discovery.In this episode, I break down exactly what’s changing — and what you need to do right

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11:00

How to still share links on Facebook as a business...

Marketing Trends Now by Katie Brinkley ·

2025/12/18

If you're relying on Facebook to drive traffic to your offers, this new update is going to change everything.Meta has quietly rolled out a link-sharing limit that affects businesses, creators, and anyone using Facebook Pages or professional-mode profiles. But this episode isn’t just about what’s changing — it’s about how to pivot smarter.What You’ll Learn:What the new link limit actually says (and doesn’t say)Why this change isn’t random — it’s part of a bigger shiftHow Meta is prioritizing content

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9:08

What’s the Real Difference Between AI Automation and...

Marketing Trends Now by Katie Brinkley ·

2025/12/11

Still typing “write me a caption” into ChatGPT?It’s time to level up. In this solo episode of Marketing Trends Now, I’ll teach you how to turn AI from a novelty into a core part of your marketing workflow — with a clear roadmap I call the 90-Day AI-Ready Framework.Timestamps:00:00 Introduction to AI in Marketing00:28 The Problem with Prompt-Only Marketing02:13 Understanding the 90-Day AI Ready Framework02:37 Phase 1: Building a Strong Foundation03:48 Phase 2: Letting AI Influence Decisions04:47

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14:08

Why Are 99% of Companies Failing to Get ROI from AI?

Marketing Trends Now by Katie Brinkley ·

2025/12/04

Almost every company is investing in AI — but only 1% say it’s actually moving the bottom line. McKinsey’s 2025 AI report just confirmed it.In this episode, I break down the top findings from McKinsey’s data and translate them into plain English so you can stop experimenting and start using AI to drive real results. If you’re a founder, CEO, or marketing leader wondering why your GenAI investment isn’t translating to ROI — this is your wake-up call.What You’ll Learn:Why AI adoption is high but

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11:26

What’s the ROI of Smart Email Segmentation?

Marketing Trends Now by Katie Brinkley ·

2025/11/27

What happens if Instagram disappears tomorrow? Would your business still have a way to reach your people?In this episode, I’m breaking down why email is having its biggest comeback yet — and how your list might be the secret weapon you’ve been underusing.With ad costs soaring, tracking falling apart, and algorithms playing games, your owned data is now your most valuable marketing asset. And that starts with your email list.Whether you’ve got 50 subscribers or 50,000, I’m showing you how to segment,

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