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PODCAST

Music Tectonics

Rock Paper Scissors, Inc. PR firm

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

news tech news

All Episodes

46:51

How Hunna G Turned "Take a Seat, Rap on the Beat"...

Music Tectonics ·

2026/04/06

What happens when a beat-selling side hustle accidentally becomes a social media phenomenon? In this episode, music producer and content creator Hunna G (@hunnagbeats) joins Dmitri to talk about building "Take a Seat, Rap on the Beat," a series now sitting at over 150 million views and more than a million followers. Hunna G covers the origin story, the most memorable guests (like 2 Chainz and MGK to name a few), what the music creator economy actually looks like, and how independent artists and

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53:05

Dom McLennon on Creativity, Community, and Hacking...

Music Tectonics ·

2026/04/01

This week, Dmitri is joined by Dom McLennon, artist producer, and creative strategist from Hartford, Connecticut. Best known as a lead vocalist and assistant producer for BROCKHAMPTON, Dom also runs COURTVISION, a creative agency connecting artists and brands across gaming, education and community. We cover a lot of ground on this one, from treating music technology as a sandbox, to bringing music-making tools into public libraries, to why community outreach is actually a smarter marketing play

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43:55

Should Artists Admit They Use AI? (ft. Dr. Joel...

Music Tectonics ·

2026/03/23

What happens to an artist's reputation the moment they admit they used AI? Does admitting how they used AI make a difference? New research suggests the stakes are higher than most realize, and the answer is far from simple. This week on the podcast, Dr. Joel Carnevale, assistant professor of Management at Florida International University, joins Dmitri to break down the findings from his recent article in The Conversation that put that question to the test. Using a music composition scenario with

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32:11

Is the Music Supply Chain Ready for the AI Boom?

Music Tectonics ·

2026/03/16

Everyone's talking about the AI boom in music, but is the industry's infrastructure actually ready for it? Bjorn Lindvall, CEO and co-founder of MusicInfra, has spent his career at the intersection of music rights and finance, first as co-founder and COO of Hipgnosis Songs, where he helped build a multi-billion dollar catalog acquisition business, and now building the infrastructure to fix one of the music industry's oldest and most expensive problems: getting rights holders paid correctly and on

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50:43

What Music Can Learn From Mobile Gaming

Music Tectonics ·

2026/03/10

Is gaming really the next frontier for music, or is that just wishful thinking? In this episode, Dmitri sits down with Jenn Garcia, co-founder and CEO of Metamoki, the mobile gaming studio behind Mob Wars and Wiz Khalifa's Weed Farm. With nearly two decades of experience in mobile gaming, social gaming, and community building, Jenn brings a fresh outside perspective on where the music industry is leaving opportunity on the table. They dig into what early social gaming taught Jenn about monetization

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26:55

Beyond the Catalog: The KISS Deal and the Future of...

Music Tectonics ·

2026/03/04

What happens to a rock band's legacy when the touring stops forever? When Pophouse acquired the KISS catalog, brand, name, image, and likeness rights, they didn't just buy music. They bought the blueprint for keeping one of rock's most iconic bands alive indefinitely through digital avatars, biometric data, and AI-driven live experiences. This deal, built on the success of ABBA Voyage and developed in partnership with Industrial Light and Magic, may be the most forward thinking music IP acquisition

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43:49

What Founders Get Wrong About Exits

Music Tectonics ·

2026/02/24

Most founders think about building. Fewer think carefully about selling. In this episode, Dmitri talks with Phil Barry, the founder of music rights and licensing platform Blokur, about what he learned from nearly a decade of building and ultimately selling his company to Music Reports in 2024. Phil opens up about the early challenges of finding product-market fit, the long relationship-building that made the acquisition possible, and the operational details that can make or break a deal. He also

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33:07

Building AI for Music Without Breaking Trust

Music Tectonics ·

2026/02/17

Where does AI stand in the music industry as we move through 2026? In this conversation, Dmitri talks with Mike Pelczynski, Chief Strategy and Impact Officer at Voice-Swap, about the evolution from fear to curiosity around AI in music, and why building ethical AI systems from the ground up creates long-term value. Mike shares about how his work architecting fan-powered royalties at SoundCloud connects to his current mission of building fair, creator-centric AI voice models. We explore VoiceSwap's

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28:15

NAMM 2026, pt 2: The Creator Shift (ft. Modern Biology)

Music Tectonics ·

2026/02/11

For Part 2 of our NAMM 2026 recap, we explore how music creators are building sustainable careers outside of the traditional music industry model. As streaming revenue continues to fail musicians and CD sales decline, artists are pioneering new paths through direct-to-fan experiences and developing products instead of traditional merchandise. One great example of this shift is Tarun Nayar from Modern Biology. After going viral on TikTok making music with plants and mushrooms, Tarun reinvented his

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43:11

NAMM 2026, pt 1: AI's Inflection Point (ft LANDR and...

Music Tectonics ·

2026/02/03

For the next two weeks we'll be talking about all things NAMM and getting into some of the exciting innovations we spotted on the show floor, along with some trends that we noticed this year, starting with AI's inflection point in the music industry. Last year, the conversation around AI was tense with creators expressing fear over being replaced by AI. This year, we saw more AI tools designed to support creators, and in some case, become integrated directly into software and hardware that musicians

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21:45

Blanco Brown on AI, Authenticity, and "Walk My Walk"

Music Tectonics ·

2026/01/27

What happens when AI starts reflecting an artist's voice back to them? This week, Dmitri talks with artist, songwriter, and producer Blanco Brown. Blanco first broke through with the viral hit "The Git Up," becoming a defining voice of the intersection of country and hip hop, also known as "country trap." Last year, an AI generated artist called Breaking Rust released a song called "Walk My Walk," in which many listeners noted a striking resemblance to Blanco's voice and style. So what does Blanco

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45:53

The Science of Sound with Russell Wedelich of Eventide

Music Tectonics ·

2026/01/20

This week, Dmitri chats with Russell Wedelich, the President and CTO of Eventide Audio. Eventide has been shaping Eventide has been shaping recorded music since 1971, and Russell has used his background in both electrical engineering and musical engineering to help create products like the Space Stomp box, H9000, Physion, and Temperance reverb just to name a few. They talk about Eventide's history and philosophy of creating audio tools, re-releasing legacy software, and why Russell believes fear

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39:11

Are Trade Shows Still Worth It In 2026?

Music Tectonics ·

2026/01/13

Episode 400! This week, we thought we'd do something a little different and talk about trade shows and whether or not they're still worth it in 2026. Fresh from CES 2026, Dmitri shares why trade shows remain valuable for business development and lead generation in the music tech industry. He also discusses innovations at CES from companies like Crosley, Sleevenote, Vrch, and Vobble, along with what the team is looking forward to at NAMM next week. Whether you're considering NAMM, SXSW, or the Music

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44:27

Optimization is Not Enough: Are You Ready for...

Music Tectonics ·

2026/01/05

This week, we're kicking off 2026 with our opening keynote from last year's Music Tectonics conference: "Optimization is Not Enough: Are You Ready for Streaming's Reckoning?" In this keynote, Tatiana Cirisano from MIDiA Research joins Dmitri to ask a provocative question: Is the music industry so focused on optimizing streaming revenue that it's missing what comes next? Tatiana argues that streaming has removed so much friction from music that it's accidentally removed fans' emotional connection

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14:29

Music Tectonics 2025: Three Innovations We Spotted

Music Tectonics ·

2025/12/29

This week, we're wrapping up 2025 with something special: three rapid-fire interviews from last month's conference with companies that represent some of the most fascinating developments happening at the intersection of music and tech First, we'll hear from Rachel Francine of SingFit, who's pioneering music as medicine by bringing therapeutic singing programs to senior living communities Next, we have Matt Sherman from Str3amcore Labs sharing how he's helping IP owners manage their catalogs with

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31:37

2025 in Music Tech: The Year's Top Stories

Music Tectonics ·

2025/12/23

As 2025 comes to a close, Dmitri and Tristra look back at the year's most significant music tech stories and what they mean for the industry ahead. From AI music settlements and catalog securitization to sustainability initiatives at live music venues and the future of streaming royalty rates, this year-end roundup covers the trends that shaped music and technology in 2025 Dmitri and Tristra discuss Billboard's biggest stories, analyze the financial tools transforming music rights, and explore

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52:49

Conference Conversations: Creative Collaborations...

Music Tectonics ·

2025/12/16

This week, we're continuing our Conference Conversations series from last month's conference with a panel called "Brands and Creators: Creative Collaborations Everyone Can Agree To." This panel covers all things brand partnerships, from what makes brands say yes to working with artists, as well as some stories about what not to do. This panel includes Ryan Roth from Pioneer DJ, Mario Ponce from Shure, Kate Sheets from Blipblox and is moderated by our very own Emily Francis. If you're looking to

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50:07

Conference Conversations: Where Investors See Creator...

Music Tectonics ·

2025/12/09

This week, we're continuing our Conference Conversations series from last month's conference with a panel called "Betting on the Future: Where Investors See Creator Tools Thriving Alongside AI." In this panel, Andrew Kahn from Yamaha Music Innovation sits down with three venture investors who are actively shaping the future of creative technology: David Ma from Powerhouse Capital, Jason Yeh from Patron, and Connor Sunburg from Amplify. They dive into what actually excites investors in the creator

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41:27

Conference Conversations: Founders on Building...

Music Tectonics ·

2025/12/02

This week, we're continuing our Conference Conversations series from last month's conference with a panel called "Building to Scale: Founders on Building Defensible Companies in the AI Economy." In this panel, Conor Healy from the Yamaha Music Innovation Fund sits down with Stanley Vergilis from Tone3000, Mauhan Zonoozy from The Vinyl Bar in Shibuya,, and Jessica Powell from AudioShake . The conversation gets real about what it actually takes to build defensible moats, how to fundraise from VCs to

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19:35

Conference Conversations: Rethinking Distribution...

Music Tectonics ·

2025/11/24

This week on Music Tectonics, we're continuing our Conference Conversations series with highlights from the Music Tectonics Conference. Over the next several weeks, we'll be sharing our favorite discussions, interviews, and panels that capture what's happening right now in music innovation. Today, we're featuring a conversation with Ethan Millman from the Hollywood Reporter. Ethan breaks down one of the biggest music industry trends: the blurring lines between music distribution and record labels

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110 results

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