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PODCAST

Beauty and the Biz

Catherine Maley, MBA

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and

business marketing

All Episodes

56:57

From Air Force to Solo to Retirement — Michael...

Beauty and the Biz ·

2026/04/03

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Michael Edwards, MD, shares his journey from being in the US Air Force, going into solo practice, and then transitioning into retirement. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm

en

55:36

Partnership Mistakes to Avoid — Alexandra Hart, MD...

Beauty and the Biz ·

2026/03/27

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Alexandra Hart, MD, explains from her own experience on which cosmetic practice partnership mistakes to avoid. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley,

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38:11

This Fellowship Was Priceless — Steven A. Hanna, MD...

Beauty and the Biz ·

2026/03/20

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Steven Hanna, MD, shares how his fellowship experience was priceless in that it gave him the tools to succeed as a surgeon as well as a businessman. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As

en

52:05

Young, Pretty, Smart and Crushing it — Pamela...

Beauty and the Biz ·

2026/03/13

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Pamela Brownlee, DO — a young, pretty, and smart cosmetic surgeon who's absolutely crushing it with branding, marketing, and patient attraction. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As

en

48:01

Academia vs. Aesthetic Freedom — Dr. Francisco Gómez...

Beauty and the Biz ·

2026/03/07

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Doctor Francisco Gómez Bravo shares his experiences in academia vs. the freedoms found in aesthetic private practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine

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50:51

Premium Pricing Isn't Luck. It's Positioning. — Ritu...

Beauty and the Biz ·

2026/02/28

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Ritu Chopra, MD, explains how premium pricing isn't luck, but it's positioning oneself to become the authority in their field. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host,

en

14:01

How Smart Practices Grow During Uncertain Times —...

Beauty and the Biz ·

2026/02/20

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA, with nearly 30 years in helping cosmetic surgeons and their staff, explains how smart practices grow during uncertain times. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As

en

01:01:24

Built a Multi-Location Practice Without Losing...

Beauty and the Biz ·

2026/02/13

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Johnny Franco, MD, talks about how he built a multi-location cosmetic surgery practice without losing control. Hello and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley,

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37:32

e Long Game Most Surgeons Don't Play — Gregory D....

Beauty and the Biz ·

2026/02/06

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Gregory D. Lewen, MD, played the long game most surgeons don't play to organically transition from reconstruction to cosmetic surgery. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your

en

50:23

Moonlighting as a Growth Strategy — Jennifer Murdock,...

Beauty and the Biz ·

2026/01/30

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Jennifer Murdock, MD, shares her cosmetic surgery growth strategy which involved moonlighting for other practices. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley,

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50:50

What Changes When You Stop Doing Everything — Philip...

Beauty and the Biz ·

2026/01/23

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Philip Solomon, MD, FCRS, shares insights from his experience on what changes when you stop doing everything as a cosmetic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host,

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53:09

1.5 Years Booked Out…How? — Anthony Youn, MD (Ep. 345)

Beauty and the Biz ·

2026/01/14

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Anthony Youn, MD, shares how he's been able to maintain being 1.5 years booked out even after his partner left his practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host,

en

01:12:41

The Real Cost of "Playing It Safe" in Private...

Beauty and the Biz ·

2026/01/09

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Ramsen Azizi, MD, of Chicago, Illinois, explains the real cost of "playing it safe" in a private cosmetic surgery practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host,

en

48:26

How One Surgeon Thinks Differently About Growth —...

Beauty and the Biz ·

2026/01/02

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Frederick Weniger, MD, explains how he, for one, as a surgeon, thinks differently about growth in his Hilton Head cosmetic practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your

en

08:43

A Smarter Way to Think About Growth in 2026 —...

Beauty and the Biz ·

2025/12/27

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA talks about a much smarter way to think about growth in 2026 for your cosmetic practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley,

en

10:47

Why Converting Consults Feels Harder Now — Catherine...

Beauty and the Biz ·

2025/12/19

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA, author and renowned cosmetic practice business coach, explains why converting consults feels harder now. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host,

en

47:36

How 2 Young Surgeons Built Silicon Valley Practice —...

Beauty and the Biz ·

2025/12/12

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Dominick Gadaleta, MD, tells his journey on how 2 young cosmetic surgeons built their Silicon Valley practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley,

en

01:03:18

From Struggling to Booked Out in Beverly Hills — with...

Beauty and the Biz ·

2025/12/05

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Justin Yovino, MD, talks about his journey from struggling under employment to opening his booked out surgical practice in Beverly Hills. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your

en

50:42

Carving Out a Referral Facelift Practice — with...

Beauty and the Biz ·

2025/11/26

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Raymond Lee, MD, shares his experience in carving out a referral facelift practice in competitive Newport Beach, California. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host,

en

42:11

From Fellowship to Two OR Suites — with Heather...

Beauty and the Biz ·

2025/11/21

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Heather Levites, MD, shares her journey from cosmetic surgery fellowship to private practice and building two OR suites. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine

en

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