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PODCAST

The Brands On Brands Podcast

Brandon Birkmeyer Personal Branding and Leadership

The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world"s top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly

business marketing

All Episodes

11:09

What Should You Name Your Channel? Personal Branding...

The Brands On Brands Podcast ·

2026/02/27

How to Name Your Online Channels: Handles, Domains, and Brand Consistency. The episode explains how to choose and manage brand names across online platforms like LinkedIn, social profiles, YouTube, podcasts, newsletters, and websites. 00:00 Naming Your Online Brand 01:09 Claim Handles and Domains 03:01 Show Names and Searchability 04:21 Generic Plus Unique Words 06:12 Different Names for Different Places 08:19 Marketing Beats Clever Names 1 0:35 Simple Naming Checklist This is the Brands On Brands

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39:36

How Shawn Nelson Built Lovesac Into a Public Company...

The Brands On Brands Podcast ·

2026/02/18

Shawn David Nelson didn't just build a furniture company — he built a brand. In this episode, I sit down with the Founder & CEO of Lovesac to talk about what it really takes to build a business from a college side hustle into a publicly traded company. We cover: • How Shawn turned a giant beanbag into a billion-dollar brand • The power of founder branding in today's media landscape • What most entrepreneurs get wrong about growth • Lessons from going public (Nasdaq) • Why personal brand still

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06:20

How People Judge You in the First 30 Seconds (And...

The Brands On Brands Podcast ·

2026/02/04

In today's episode, we explore how first impressions are formed within the first 30 seconds of meeting someone. Through a real-life example from a content creator's meetup, we discuss the subtle behaviors that influence how we perceive others. Key takeaways include understanding that people decide how they feel before they decide what they think, and that initial interactions should prioritize making others feel at ease. 00:00 Introduction: The Power of First Impressions 00:29 Real-Life Example:

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39:27

How Jean-Michel Basquiat Became a $100M Icon (The...

The Brands On Brands Podcast ·

2026/01/21

Understanding the Iconic Personal Brand of Jean-Michel Basquiat with Doug Woodham. In this episode, Brandon sits down with Doug Woodham, author of 'Jean-Michel Basquiat: The Making of an Icon,' to delve into the fascinating life and lasting cultural impact of Jean-Michel Basquiat. From his early struggles as a homeless teenager to becoming one of the most valuable artists in history, Basquiat's journey is explored in depth. Woodham discusses the pivotal moments and relationships that shaped

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05:16

The 10-Day Visibility Sprint (Build a Personal Brand...

The Brands On Brands Podcast ·

2026/01/14

10-Day Visibility Sprint: Fast-Track Your Personal Brand. In this episode, learn how to build your personal brand in just 10 days with a step-by-step visibility sprint. Instead of overthinking and perfecting, the focus is on taking bold, actionable steps to gain immediate momentum and visibility. From defining your core message and optimizing profiles to sharing stories, engaging in conversations, and reflecting on outcomes, this guide offers a practical approach to becoming seen and building

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39:58

Unlocking Virality: The Secrets to Going Viral with...

The Brands On Brands Podcast ·

2026/01/07

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong. In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement. He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical

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17:26

How to Create a Coaching Framework (Rebroadcast) |...

The Brands On Brands Podcast ·

2025/12/30

Building a Coaching Framework to Transform Your Personal Brand. In this episode of Brands On Brands, host Brandon Birkmeyer delves into the concept of building a robust coaching framework to enhance your personal brand. Brandon outlines his personal branding approach through three key components: message, community, and impact. He stresses the importance of creating your own unique coaching framework, testing and optimizing it, and ensuring it offers repeatable success for your clients. This episode

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06:00

If I Had to Rebuild My Brand from Zero, I'd Do This |...

The Brands On Brands Podcast ·

2025/12/24

If I had to rebuild my personal brand from zero today, this is exactly what I'd do. In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it. This isn't about platforms, hacks, or going viral. It's about clarity, consistency, and building credibility the right way from day one. 00:00 Starting from Zero: The Ultimate Personal Brand Rebuild 00:49 The

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39:47

How to Own Your Story Online with Kristi Piehl | Ep. 336

The Brands On Brands Podcast ·

2025/12/17

Unlocking Digital Leadership: Embracing Your Online Presence with Kristi Piehl. In this episode, featuring Emmy Award-winning journalist and CEO of Media Minefield, Kristi Piehl, we delve into the critical importance of digital leadership in today's world. Kristi discusses how modern leaders need to be as comfortable with online platforms and social media as past leaders were with traditional communication methods. This engaging conversation covers the importance of owning your story, overcoming the

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04:59

The 3 Minute Daily Habit That Will Change Your...

The Brands On Brands Podcast ·

2025/12/10

Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time. By taking just three minutes each morning to reflect on your day and capture your thoughts, you can generate authentic content that connects with your audience. This habit involves three steps: reflect, record, and reuse. Utilizing tools like AI for

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41:39

Think Blink: Build Instant Emotional Connections for...

The Brands On Brands Podcast ·

2025/12/03

The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto. In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections. Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces his

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05:40

How AI is Changing Personal Branding Forever (And...

The Brands On Brands Podcast ·

2025/11/26

AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online. If you're building your brand the same way you did a year ago, this is your wake-up call. You'll learn: 🔥 Why AI didn't just automate marketing — it democratized influence 🔥 The difference between AI copycats and AI-powered

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36:35

How to Create Luxury Moments People Never Forget with...

The Brands On Brands Podcast ·

2025/11/19

Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money. She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand

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05:49

Everyone's Doing Personal Branding Wrong (Here's the...

The Brands On Brands Podcast ·

2025/11/12

Most people think personal branding is about getting followers, likes, and viral videos — but that's not the real game. In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid. It's not about attention — it's about perception. It's not about reach — it's about reputation. And it's not about fame — it's about trust at scale. You'll learn the

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35:19

The Science of Brand Associations with Ulli Appelbaum...

The Brands On Brands Podcast ·

2025/11/05

Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty. Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and author of The Science of Brand Associations: Win Minds, Win Markets. Ulli explains how the brain stores brand memories, why associations predict sales, and how companies and personal brands can create stronger influence in any

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07:14

9 Social Skills That Change How People See You | Ep. 329

The Brands On Brands Podcast ·

2025/10/29

Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection. This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you. Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, trustworthy, and thoughtful leaders. 00:00 Introduction to Real

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46:40

From Corporate to TikTok: Miss Excel’s Multimillion $...

The Brands On Brands Podcast ·

2025/10/23

In this episode, Brandon Birkmeyer interviews Kat Norton, popularly known as Miss Excel on TikTok and Instagram, where she has garnered over a million followers by teaching Microsoft Excel in a fun and engaging manner. Kat shares her inspirational journey from a 9-to-5 consulting job to becoming a successful entrepreneur, complete with viral content, a popular Excel course, and multiple coaching and training programs. She discusses the importance of authenticity, leveraging creativity, and

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13:17

How to Rebrand Yourself (Rebroadcast) | Ep. 327

The Brands On Brands Podcast ·

2025/10/16

Rebranding isn’t something that happens once. It’s something that keeps happening as you evolve. Every time you discover something new about who you are and how you help people, your brand deserves to evolve with you. In this episode, Brandon breaks down what it really means to rebrand yourself and why it’s a natural part of personal and professional growth. You’ll learn how to speak your truth, refine your message, and stay aligned with your authentic self as you evolve. In this episode, you’ll

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39:23

Make Money with Brand Licensing: Expert Advice from...

The Brands On Brands Podcast ·

2025/10/08

Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance. Find the book on Amazon at: https://amzn.to/438V6qL As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key considerations, and the potential for small to large companies to

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15:59

7 Ways to Recharge Your Content and Get More...

The Brands On Brands Podcast ·

2025/10/06

Seven Creative Ways to Grow Your Personal Brand. In this episode, we dive into seven effective strategies to refresh and expand your personal brand. From repurposing existing content and turning podcasts into blog posts to creating thematic content sequences and partnering with other creators, we share practical ideas to enhance your online presence. We also explore the benefits of paid promotions, syndicating content across multiple platforms, generating unique social media clips, and experimenting

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70 results

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