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PODCAST

The Brands On Brands Podcast

Brandon Birkmeyer Personal Branding and Leadership

The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world"s top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly

business marketing

All Episodes

39:58

Unlocking Virality: The Secrets to Going Viral with...

The Brands On Brands Podcast ·

2026/01/07

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong. In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement. He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical

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17:26

How to Create a Coaching Framework (Rebroadcast) |...

The Brands On Brands Podcast ·

2025/12/30

Building a Coaching Framework to Transform Your Personal Brand. In this episode of Brands On Brands, host Brandon Birkmeyer delves into the concept of building a robust coaching framework to enhance your personal brand. Brandon outlines his personal branding approach through three key components: message, community, and impact. He stresses the importance of creating your own unique coaching framework, testing and optimizing it, and ensuring it offers repeatable success for your clients. This episode

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06:00

If I Had to Rebuild My Brand from Zero, I'd Do This |...

The Brands On Brands Podcast ·

2025/12/24

If I had to rebuild my personal brand from zero today, this is exactly what I'd do. In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it. This isn't about platforms, hacks, or going viral. It's about clarity, consistency, and building credibility the right way from day one. 00:00 Starting from Zero: The Ultimate Personal Brand Rebuild 00:49 The

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39:47

How to Own Your Story Online with Kristi Piehl | Ep. 336

The Brands On Brands Podcast ·

2025/12/17

Unlocking Digital Leadership: Embracing Your Online Presence with Kristi Piehl. In this episode, featuring Emmy Award-winning journalist and CEO of Media Minefield, Kristi Piehl, we delve into the critical importance of digital leadership in today's world. Kristi discusses how modern leaders need to be as comfortable with online platforms and social media as past leaders were with traditional communication methods. This engaging conversation covers the importance of owning your story, overcoming the

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04:59

The 3 Minute Daily Habit That Will Change Your...

The Brands On Brands Podcast ·

2025/12/10

Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time. By taking just three minutes each morning to reflect on your day and capture your thoughts, you can generate authentic content that connects with your audience. This habit involves three steps: reflect, record, and reuse. Utilizing tools like AI for

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41:39

Think Blink: Build Instant Emotional Connections for...

The Brands On Brands Podcast ·

2025/12/03

The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto. In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections. Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces his

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05:40

How AI is Changing Personal Branding Forever (And...

The Brands On Brands Podcast ·

2025/11/26

AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online. If you're building your brand the same way you did a year ago, this is your wake-up call. You'll learn: 🔥 Why AI didn't just automate marketing — it democratized influence 🔥 The difference between AI copycats and AI-powered

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36:35

How to Create Luxury Moments People Never Forget with...

The Brands On Brands Podcast ·

2025/11/19

Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money. She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand

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05:49

Everyone's Doing Personal Branding Wrong (Here's the...

The Brands On Brands Podcast ·

2025/11/12

Most people think personal branding is about getting followers, likes, and viral videos — but that's not the real game. In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid. It's not about attention — it's about perception. It's not about reach — it's about reputation. And it's not about fame — it's about trust at scale. You'll learn the

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35:19

The Science of Brand Associations with Ulli Appelbaum...

The Brands On Brands Podcast ·

2025/11/05

Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty. Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and author of The Science of Brand Associations: Win Minds, Win Markets. Ulli explains how the brain stores brand memories, why associations predict sales, and how companies and personal brands can create stronger influence in any

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07:14

9 Social Skills That Change How People See You | Ep. 329

The Brands On Brands Podcast ·

2025/10/29

Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection. This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you. Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, trustworthy, and thoughtful leaders. 00:00 Introduction to Real

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46:40

From Corporate to TikTok: Miss Excel’s Multimillion $...

The Brands On Brands Podcast ·

2025/10/23

In this episode, Brandon Birkmeyer interviews Kat Norton, popularly known as Miss Excel on TikTok and Instagram, where she has garnered over a million followers by teaching Microsoft Excel in a fun and engaging manner. Kat shares her inspirational journey from a 9-to-5 consulting job to becoming a successful entrepreneur, complete with viral content, a popular Excel course, and multiple coaching and training programs. She discusses the importance of authenticity, leveraging creativity, and

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13:17

How to Rebrand Yourself (Rebroadcast) | Ep. 327

The Brands On Brands Podcast ·

2025/10/16

Rebranding isn’t something that happens once. It’s something that keeps happening as you evolve. Every time you discover something new about who you are and how you help people, your brand deserves to evolve with you. In this episode, Brandon breaks down what it really means to rebrand yourself and why it’s a natural part of personal and professional growth. You’ll learn how to speak your truth, refine your message, and stay aligned with your authentic self as you evolve. In this episode, you’ll

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39:23

Make Money with Brand Licensing: Expert Advice from...

The Brands On Brands Podcast ·

2025/10/08

Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance. Find the book on Amazon at: https://amzn.to/438V6qL As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key considerations, and the potential for small to large companies to

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15:59

7 Ways to Recharge Your Content and Get More...

The Brands On Brands Podcast ·

2025/10/06

Seven Creative Ways to Grow Your Personal Brand. In this episode, we dive into seven effective strategies to refresh and expand your personal brand. From repurposing existing content and turning podcasts into blog posts to creating thematic content sequences and partnering with other creators, we share practical ideas to enhance your online presence. We also explore the benefits of paid promotions, syndicating content across multiple platforms, generating unique social media clips, and experimenting

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35:34

Reclaiming Your Workday with Marcey Rader | Ep. 324

The Brands On Brands Podcast ·

2025/09/25

Reclaim Your Workday: A Conversation with Marcey Rader on Healthy Productivity & Habits. In this episode, we welcome Marcey Rader, productivity consultant, keynote speaker, and author of 'Reclaim Your Workday,' to discuss strategies for enhancing productivity and managing work-life balance. Find the book at: www.ReclaimYourWorkday.com Marcey emphasizes the importance of turning off unnecessary notifications, setting clear boundaries, and prioritizing meaningful tasks over sheer volume of work. She

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09:10

Top 5 Strategies to Elevate Your Personal Brand in 2025

The Brands On Brands Podcast ·

2025/09/17

5 Essential Steps to Building Your Personal Brand in 2025. In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares five practical steps anyone can take in 2025 to start building their personal brand. With a keen focus on manageable and effective strategies, he emphasizes the importance of expressing yourself through LinkedIn articles, attending industry conferences, joining professional associations, continuously learning new skills via platforms like Udemy, and seeking

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48:54

Unlocking Energy and Building a Personal Brand with...

The Brands On Brands Podcast ·

2025/09/10

In this episode, we speak with Larry Long Jr., CEO of LLJ Enterprises, international keynote speaker, author of 'Jolt,' and LinkedIn influencer. We discuss the intricacies of personal branding on LinkedIn, methods to stay motivated in speaking and business, and the impact of high energy on success. Larry shares his journey, highlights the importance of intentionality, and offers actionable tips for aspiring speakers and business professionals. The conversation delves into Larry's personal

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09:42

Stop Posting and Start Positioning Yourself as a...

The Brands On Brands Podcast ·

2025/09/03

Podcast Show Notes In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand. If you’re tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common mistakes people make when trying to build their brand, and learn

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44:41

Mastering Launches and Hype Drops with Michael...

The Brands On Brands Podcast ·

2025/08/27

Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (www.fanfare.io), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions. From viral moments like Stanley’s success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful product drops. He delves into the importance of customer experience

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65 results

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