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PODCAST

Real Estate Success: The Whissel Way

Whissel Realty Group

Join us as we dive deep into the art of making more money, effortlessly integrating cutting-edge technology, and transforming your systems into unstoppable profit machines. Hosted by industry expert Kyle Whissel and his head of marketing Bryan Koci, this podcast is your go-to resource for invaluable tips, strategies, and insider knowledge that will take your career to unprecedented heights. Visit TheWhisselWay.com to get even more information, access exclusive resources, and connect with

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All Episodes

28:23

How to Lead With Purpose and Build a Thriving Business

Real Estate Success: The Whissel Way ·

2025/11/21

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel sits down with special guest Chantel Ray for a raw, personal conversation about leadership, purpose, and the internal work required to scale a truly fulfilling business. They explore how chasing recognition, production rankings, and new shiny strategies often distract agents from the deeper work that actually transforms their teams and income. Chantel shares lessons from her faith journey, high level masterminds, and the storms

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36:06

Will Trump’s 50 Year Mortgage Save Buyers or Break Them

Real Estate Success: The Whissel Way ·

2025/11/14

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down Trump’s proposed 50 year mortgage and what it could mean for real estate agents, homebuyers, and the market as a whole. They compare payments between 30 and 50 year loans, explain how affordability changes, outline the dramatic interest differences, and discuss when the product might actually benefit buyers. They also explore potential risks, tax implications, appreciation impacts, and how lenders and

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28:44

How to Find Off-Market Homes for Picky Buyers

Real Estate Success: The Whissel Way ·

2025/10/31

In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci tackle one of the toughest challenges in real estate: how to find a home for clients with extremely specific wants and needs. Sparked by a real Slack discussion within their team, Kyle and Bryan break down proven strategies that turn effort into opportunity, from high-impact door knocking and personalized letters to leveraging MLS data, agent networks, and social media. They share real-world examples of how

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33:26

3 Mistakes That Kill Real Estate Careers (And How to...

Real Estate Success: The Whissel Way ·

2025/10/10

In this episode of Real Estate Success: The Whissel Way, Bryan Koci sits down with Brian Danney to uncover the top three mistakes that cause real estate agents to stall or leave the industry, and the single superpower that guarantees success.From chasing shiny objects to ignoring proven systems, Brian shares insights from over a decade of coaching and leadership experience at Whissel Beer Group. Together, they break down the power of coachability, accountability, and focus, emphasizing that

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29:11

Why Emotional Intelligence Will Outperform Artificial...

Real Estate Success: The Whissel Way ·

2025/10/03

In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci dive into lessons learned from Tiger 21, an exclusive network of ultra-high-net-worth individuals.Kyle shares why attending fewer, more intentional events outside the real estate bubble has accelerated his growth, and reveals two major takeaways: the rising importance of emotional intelligence (EQ) in an AI-driven world and the shift from focusing on short-term income to building long-term net worth through

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30:37

How to Move Buyers Forward in Any Market - Creating...

Real Estate Success: The Whissel Way ·

2025/09/24

In this episode of Real Estate Success: The Whissel Way, host Bryan Koci sits down with Brian Danney to discuss how real estate agents can create urgency in today’s slower, buyer-driven market. Brian shares practical strategies like defining a buyer’s top five must-haves, holding clients accountable through simple emails, and future-pacing conversations to prepare buyers for writing offers. The episode emphasizes the importance of guiding clients based on their goals, meeting them where they’re at

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22:25

5 AI Tools Every Realtor Should Know

Real Estate Success: The Whissel Way ·

2025/09/19

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the cutting-edge AI tools transforming how real estate agents operate and scale their business. From organizing complex financial data with NotebookLM, to creating polished presentations with Gamma, to coaching calls with Shiloh, they reveal practical applications that save time, improve client interactions, and help agents look more professional. They also cover how they personally use ChatGPT for

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27:30

Scaling a Real Estate Team Without Breaking It

Real Estate Success: The Whissel Way ·

2025/09/12

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into a topic often overlooked in discussions about scaling a real estate business—culture. While most teams focus on tech and systems, Kyle emphasizes how crucial it is to intentionally define, build, and protect your team culture through core values, standards, and strong leadership. They unpack how to recruit and retain the right people, handle cultural misalignment (even with top producers), and develop

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44:28

Scripts That Don’t Suck (And Actually Convert)

Real Estate Success: The Whissel Way ·

2025/08/28

In this episode of Real Estate Success: The Whissel Way, hosts Tad Murroughs and Bryan Koci dive deep into the art and science of real estate phone scripts. Tad shares his unique perspective as someone who transitioned from being an agent to an Inside Sales Associate (ISA), explaining how consistency and psychology make the difference when working leads. The discussion covers everything from how to open a call, frame conversations, uncover client motivation, handle objections, and confidently ask

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18:38

My Daughter Runs My Real Estate Team?! | Real Estate...

Real Estate Success: The Whissel Way ·

2025/08/21

In this heartwarming and humorous episode of The Whissel Way, Kyle Whissel sits down with a very special co-host: his 9-year-old daughter Nixon. Together, they explore what it would look like if she ran a real estate company—from dress codes and office snacks to mascots, pricing strategy, and even a Sephora-inspired break room. While the episode is full of laughs and light-hearted moments, it also subtly touches on the importance of creativity, culture, and fun in the workplace. Whether you're a

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28:55

How to Talk Commissions With Buyers and Sellers in 2025

Real Estate Success: The Whissel Way ·

2025/08/08

In this episode of Real Estate Success: The Whissel Way, host Bryan Koci is joined by guest host Karlee Van Dyke, a top-producing agent at Whissel Realty Group. Together, they dive deep into the evolving conversation around buyer agent commissions—especially in today’s shifting market. Karlee shares real-world scenarios where a commission negotiation either saved or cost her clients deals, and why understanding seller psychology, coaching clients through expectations, and setting the stage for smart

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24:17

The Open House Strategy That Dominates Neighborhoods

Real Estate Success: The Whissel Way ·

2025/07/31

In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci break down the exact strategy their team uses to throw Mega Open Houses that draw 100+ people—even in a tough market. They discuss how most agents fail by doing the bare minimum, while their method turns listings into events that generate buzz, build relationships, and lead to multiple offers. From marketing like a Hollywood movie premiere to using an omni-channel approach—mailers, door knocking, video

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25:58

Mastering Buyer Negotiations in 2025

Real Estate Success: The Whissel Way ·

2025/07/17

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down how buyer’s agents can finally thrive in today’s market shift. With growing inventory, longer days on market, and increasing price reductions, buyers now hold more power than they have in over a decade. Kyle shares actionable strategies for identifying undervalued homes, using data to back up buyer decisions, and negotiating directly with listing agents to get the best possible deals—all without damaging

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27:19

From Solo Agent to Team Leader: What No One Tells You

Real Estate Success: The Whissel Way ·

2025/07/09

In this candid episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci unpack the raw realities of building and running a real estate team. They break down the glamorized vision many agents have after early success and explore the emotional, financial, and operational toll that leadership brings. With humor and honesty, they share what makes team building worth it—and what makes it a complete nightmare if done for the wrong reasons. Whether you're thinking about launching a team

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22:33

Why Your Listings Aren’t Selling (And What to Do...

Real Estate Success: The Whissel Way ·

2025/07/02

In this timely and tactical episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the realities of the slow summer 2025 market and what agents can do when listings sit longer than expected. This isn't just theory — it's pulled directly from a real team meeting with boots-on-the-ground experience. They break down the “3 Showings / 8 Showings” rule to help agents identify whether price, condition, or marketing is the culprit, and offer actionable scripts, strategies,

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50:10

Appointment Setting Secrets: Stop Waiting, Start Winning

Real Estate Success: The Whissel Way ·

2025/06/26

This episode of Real Estate Success: The Whissel Way takes you inside one of our most powerful weekly team meetings at Whissel Realty Group. Introduced by Bryan Koci and led by our Director of Sales, Rachel Choo, this deep-dive session was pulled directly from this week’s live training and is packed with actionable strategies to help agents set more appointments. Rachel breaks down why agents hesitate to ask for the appointment, the three core confidence gaps holding most people back, and how to

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24:30

Buy, Depreciate, Borrow, Die: The Ultimate Real...

Real Estate Success: The Whissel Way ·

2025/06/18

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci unpack the wealth-building real estate strategy known as “Buy, Depreciate, Borrow, Die,” tied to the proposed “One Big Beautiful Bill.” Kyle breaks down how agents and investors can use bonus depreciation, cost segregation, and strategic borrowing to massively reduce their tax burden, reinvest tax-free dollars, and pass properties to their heirs with a stepped-up basis. Whether you're new to investing or a seasoned

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14:24

5 Mistakes Real Estate Agents Must Avoid

Real Estate Success: The Whissel Way ·

2025/06/05

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down the five most common (and costly) mistakes real estate agents make—and how to avoid them. From the importance of respecting your calendar and prospecting daily, to showing up for roleplay and focusing on real in-person experiences, Kyle shares raw and actionable advice drawn from over 20 years and 6,000+ transactions. They also tackle the trap of shiny object syndrome, urging agents to master the

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59:07

Realtor Tax Gamechanger: The One Big Beautiful Bill...

Real Estate Success: The Whissel Way ·

2025/05/28

In this episode of The Whissel Way Podcast, recorded during our weekly Tuesday team meeting, Kyle Whissel unpacks the key components of the One Big Beautiful Bill—a sweeping 1,100+ page tax reform proposal. Designed for real estate professionals, this session walks through critical wealth-building strategies like bonus depreciation, cost segregation, opportunity zones, 1031 exchanges, and the powerful “Buy, Depreciate, Borrow, Die” approach. You’ll learn how to help your clients save tens of

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28:03

From Cold Call to Close: Mastering Circle Dialing

Real Estate Success: The Whissel Way ·

2025/05/20

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down the underrated art of circle prospecting—a tactic many agents write off as outdated or ineffective. Kyle shares the systems, tools, and scripts his team uses to consistently convert cold calls into conversations and conversations into closings. Whether you're a new agent struggling to find people to call or a seasoned pro looking to increase your ROI, this episode dives into overcoming call reluctance,

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343 results

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