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PODCAST

Beyond Innovation

The Beyond Innovation Podcast hosts frank conversations with leaders from B2B technology-driven organizations which make innovation a reality. Change-makers, complex problem solvers, designers, engineers, and strategists sit down with OCTO"s founder, Justin Sirotin, to talk through their experiences and approaches to innovation, experimentation, leadership, strategy, systems thinking, and growth. You"ll hear how they get comfortable with the uncomfortable, connect the dots, and embrace risk. Join us

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All Episodes

34:31

Loose vs. Tight Organizations

Beyond Innovation ·

2025/10/20

In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO and Lynn Rakowsky, Director of Strategy, discuss the idea of loose vs. tight organizations. You'll walk away with an understanding of the difference between loose vs. tight organizations, how you can identify what you and your organization are, and what that means for you.

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33:59

Storytelling for Complex Technologies

Beyond Innovation ·

2025/09/09

In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO and Lynn Rakowsky, Director of Strategy, discuss the nuances of how to tell a compelling story for complex technologies. They discuss when and how to build and invest in the right team, why you should treat storytelling like a product, and why you should view storytelling as a long-term capability. You'll walk away with a clear vision of how to approach and think about your complex technology storytelling needs.&n...

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31:56

Storytelling for Customers and Partners

Beyond Innovation ·

2025/07/24

In this episode of Beyond Innovation, Justin Sirotin and Lynn Rakowsky continue the conversation on storytelling by digging into what storytelling actually is and why it matters in business. They explore how to shape your message to resonate with each of your company's key personas, and where to share your story so it reaches the right people, whether that's customers, partners, or your broader community. Storytelling becomes a powerful tool when it's intentional, focused, and delivered in th...

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27:07

Storytelling for Fundraising

Beyond Innovation ·

2025/07/10

In this episode of Beyond Innovation, Justin Sirotin and Lynn Rakowsky dive into storytelling and how it plays a critical role in raising capital, pitching ideas, and attracting customers. They break down how to craft a compelling narrative around your idea, what investors are really looking for, and how to shape your pitch deck to match. They shift into discussing how storytelling can connect you with your audience and build rapport with customers. Whether you're just starting out or looking...

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31:56

System Thinking and Why it Matters

Beyond Innovation ·

2025/06/26

In this, Justin Sirotin and Lynn Rakowsky dive into the world of systems thinking. They talk through examples of both successful and broken systems, how systems thinking is used today at OCTO Product Development, and why it matters when building anything complex. They also break down practical ways to apply it in your own work or company, with tools and techniques that help you see the bigger picture and make smarter decisions.

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32:02

What is Innovation? with Justin Sirotin, Founder of OCTO

Beyond Innovation ·

2025/05/29

We're back for Season 3! In this kickoff episode, Justin Sirotin and Lynn Rakowsky discuss what innovation truly means, how it manifests in unexpected places, and the four key ingredients for building a culture of innovation. Innovation is not just about big ideas, but also involves taking action, staying curious, and finding new ways to solve problems.

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35:13

Talent Strategy as Innovation with Mike Zani, CEO of...

Beyond Innovation ·

2023/03/21

In this episode, we chat with Mike Zani, CEO of The Predictive Index about an often overlooked area of innovation, talent strategy. Given that talent is the foundation for any business, it makes sense to think about how to build teams, how to motivate teams and what are some strategies from other industries that we can learn from. Dig in with us to learn more. Mike Zani is CEO of The Predictive Index, an award-winning talent optimization platform that aligns business strategy with people stra...

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33:17

Innovation In Unexpected Places with Vic Nunes,...

Beyond Innovation ·

2023/02/15

In this episode of Beyond Innovation, I speak with Vic Nunes, Founder and CEO of QMed Innovations about how innovation can take unexpected forms, why deep experience in a category can unlock new ideas and how age can be an advantage when it comes to new ventures. Vic has spent over 30 years in the orthopedic industry as an executive responsible for two global operations and supply chain organizations, among them Depuy Synthes, a Johnson and Johnson company.Vic heads the technical and marketin...

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36:08

The Value and Role of Corporate Ventures with Chris...

Beyond Innovation ·

2023/02/01

In this episode, we speak with Chris Varley, Principal, Goodyear Ventures about the value and role of Corporate Venture in the startup eco-system. We discuss the distinction between open innovation and corporate ventures, how startups can leverage corporate ventures to accelerate growth and why teams often matter more than technology. A respected expert in technology commercialization and strategic business innovation, Chris has led new business and new product creation efforts for several ma...

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33:54

External Innovation Partners with Mike Pereira,...

Beyond Innovation ·

2022/11/17

In this episode, Michael Pereira and I discuss the importance of integrating external partners into the innovation process, the role of trust within an organization and with external partners and working both sides of the innovation table. Michael is a highly experienced MedTech Executive bringing over 25 years of Product Development and Operations Experience with some of the most successful Med Device companies. He has been involved in the development of hundreds of medical and consumer prod...

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39:49

Innovation Storytelling with Sachin Mathur, Rockwell...

Beyond Innovation ·

2022/11/17

In this episode, we speak with Sachin Mathur, EMEA Region Director, Software & Control Business Segment of Rockwell Automation. We explore importance of translating technology and innovation into relevant story telling for local audiences, how cultural differences influence go-to-market strategies and why localization is impactful to growth and engagement. Sachin Mathur is a globally recognized leader transforming the smart manufacturing industry. With a drive for human centric Digital Tr...

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42:58

Exploring Complexity with Nick Scappaticci, Founder...

Beyond Innovation ·

2022/07/11

In this episode, we sit down with Nick Scappaticci, founder of Big Dreams Studio. Join us as we discuss experiential prototypes, necessary disruptors and how companies can eliminate doubt and inspire innovation with storytelling to test your assumptions about today. As the founder of Big Dreams, Nick leads corporations, governments and brands through high-level operational and strategic change. He leads a staff of strategists, designers and technologists, that explore the complex challenges o...

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70:12

Entrepreneurship is not a “Spirit”…It’s a Process –...

Beyond Innovation ·

2022/05/23

In this episode, we speak with one of the leading experts on entrepreneurship and long time collaborator, Danny Warshay, author of “See, Solve, Scale – How Anyone Can Turn an Unsolved Problem into a Breakthrough Success”. We discuss the finer points of problem solving, why an entrepreneurial mindset is valuable beyond business and why we should all find our ikigai. DANNY WARSHAY is the founding Executive Director of the Nelson Center for Entrepreneurship and Professor of the Practice at Brown...

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49:27

The Power of Corporate Innovation with Richard...

Beyond Innovation ·

2022/03/22

In this episode, we speak with Richard Heggie, Investor and Founder CEO of H Catalyst. We discuss the evolution of the corporate view and engagement with startups through accelerators and open innovation platforms and why now might be a great time to partner with a large corporate. Richard is an Investor and the Founder/CEO of H Catalyst based out of London. H Catalyst is a consultancy focusing on innovation, sustainability, and strategy. Richard is motivated by opportunity, growth, sustainab...

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43:26

Maximizing External Expertise with Joe Gordon, VP of...

Beyond Innovation ·

2022/03/08

In this episode we speak with Joe Gordon, VP of Innovation at Veranex. We discuss the dynamic landscape of MedTech, what makes a valuable external partner and my annoyance with the term human-centered design. As Vice President of Innovation for Veranex, Joe drives innovation in Veranex’s core markets of healthcare delivery solutions, medical device development, and consumer healthcare. With a passion for applying a human-centered approach to system and device development, Joe has committed hi...

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64:10

Strategy & Innovation: How and Where Do They...

Beyond Innovation ·

2022/02/23

In this episode we speak with Darren Abrams, Lead Director Corporate Strategy at Bose. Darren is one of the best strategists we've had the pleasure of working with. In this episode we explore the genesis of innovation, the value and dangers of corporate rabble rousers, and strategy as the ultimate bias buster. You'll walk away with a better understanding of how strategy and innovation inform each other and how you can apply it and engage with it in your own work life.

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62:44

Innovation in Highly-Regulated, High-Risk Industry...

Beyond Innovation ·

2022/02/09

Join host, Justin Sirotin with special guests Josh Brumberger and Marissa Hummon, the CEO and CTO of Utilidata. Utilidata is on a mission to ensure that one of our most important infrastructures, the energy grid, can support our changing needs. We discuss the inherent challenges of change and innovation in a highly regulated legacy system, the importance of knowing your stakeholders and what it means to build an outstanding team. Josh brings a breadth of innovation experience, impactful strat...

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48:03

Navigating the MedTech Valley of Death with Aidan Petrie

Beyond Innovation ·

2022/01/26

Join host, Justin Sirotin and Aidan Petrie, Founding Partner of NEMIC (New England Medical Innovation Center) as they discuss navigating the Valley of Death in MedTech, the value of customer-led innovation and the changing landscape of software as a medical device. Aidan is best described as a lifelong Innovation Advocate. Aidan’s passion for innovation and design has brought hundreds of products to market that range from drug compliance aids to wearable therapeutics, home monitoring products...

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42:05

Innovation in Mature Industries with Milan Kocic

Beyond Innovation ·

2022/01/24

Join host, Justin Sirotin and Milan Kocic, Senior Director of Sixth Sense Open Innovation Platform as they discuss customer-led innovation and moving mature companies towards leading edge innovation. Milan has over 20 years of experience delivering engaging experiences and creating transformational products and services with highly technical companies. We’ve had the pleasure of working with Milan on many projects and initiatives, delivering game changing technologies into a mature industry. M...

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