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PODCAST

Cat & Cloud Podcast

Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby &

education

All Episodes

01:29:20

Bevel Coffee - Connections and community

Cat & Cloud Podcast ·

2025/09/22

This week we’re hanging out with Kevin and Dulce, owners of Bevel Coffee. We get into their journey of owning a coffee company. How it came from a negative business experience that over time and hard work has grown into an opportunity that fosters life in a community.Ultimately their story shines a light on the power of connections, and what’s possible by showing up and asking questions. They are rad people doing great things! Check it out. 🔖 Chapters – 02:42 Hey Hello 04:30 The Story of Bevel

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00:30:39

Price of Fame – Do famous coffees help the rest of...

Cat & Cloud Podcast ·

2025/09/15

This week we talk about fame—how it shapes perception in both pop culture and coffee. From the awkwardness of Will Smith trying to rap again to Hacienda Esmeralda’s Geisha selling for record prices at Best of Panama, we dig into how notoriety creates visibility, drives value, and raises the ceiling for everyone.Fame isn’t always comfortable, but it opens doors. Whether it’s an actor or a coffee producer, once you’re known, you change the market around you. Instead of resenting that spotlight, the

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00:39:57

PM the Show – How maintaining your space improves...

Cat & Cloud Podcast ·

2025/09/08

This week we talk about the idea of “plussing the show.” The practice of constantly reinvesting in your space so it feels alive, intentional, and cared for. From small design updates to preventative maintenance, we dig into how these choices impact not just the look of a café but also the energy of the team and the experience of every guest who walks in. At its core, the conversation is about showing your guests and team members that you’re paying attention. Cleanliness, organization, and little

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01:09:48

Pressure Makes Diamonds – Nick Terzulli's journey...

Cat & Cloud Podcast ·

2025/09/01

In this episode, we sit down with Nick Terzulli, VP of R&D at Fellow. Nick shares how his curiosity and persistence pulled him deeper into coffee culture—as a barista and a tinkerer, and eventually as the engineer behind Fellow’s iconic product, including the new Espresso Series 1.We dig into how engineering and coffee intersect, from the mysteries of burr geometry to challenges in espresso machine stability. At the heart of Nick’s story is a lesson in following passion over paycheck, learning by

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00:30:54

Shoulders of Giants – How learning from others helps...

Cat & Cloud Podcast ·

2025/08/25

This week, we dive into why learning from others is one of the fastest ways to grow. From drawing lessons out of brands like Disney to observing how peers structure their systems, it’s about finding insights that reveal blind spots and adapting them into something true to your own vision. The real value isn’t in copying but in connecting those ideas to your own culture and goals. Whether it’s another coffee shop, a global brand, or even a friend’s workflow, growth comes from taking what resonates

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00:35:45

Philz Venture Cap – What happens when money takes over

Cat & Cloud Podcast ·

2025/08/18

This week, Chuck and I dig into the recent Philz Coffee sale. We break down how venture capital and private equity deals actually work, why common stockholders often walk away with nothing, and the difference between preferred and common shares. We talk about how control shifts once big investors enter the picture, the influence of a board, and how decision-making can drift from a company’s original vision.We also explore the missed opportunity for Philz to take care of employees who invested

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00:39:24

A Monday Morning – Just chatting in the office

Cat & Cloud Podcast ·

2025/08/11

We cover a lot of ground in this episode — from mentorship and leadership growth to why having a group around you can be so helpful for personal and professional development. There’s also some fun in the mix, like breaking down the NBA salary cap and what it tells us about building sustainable teams, whether in sports or in business. We also rant a bit about mobile ordering and what it’s doing to the coffee experience. And we dream big — talking about storytelling, making documentaries, and chasing

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00:33:52

The Sweetness Spectrum – Tasting coffee is complex

Cat & Cloud Podcast ·

2025/08/04

This episode’s more like a stream of consciousness as we go through all the open tabs in our brain than a polished takeaway. We talk about experimenting with roast curves, the balance between juicy acidity and sweetness, and the challenge of making something expressive yet approachable. We touch on espresso ratios, brewing methods, and how taste perception can be wildly different depending on so many variables. We round out the conversation by getting into the Best Friends Club — our hope to expand

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00:38:40

Do As You Say – Making the promise match the experience

Cat & Cloud Podcast ·

2025/07/28

This episode is a full-on field trip as we recap our visit to the Big Face Coffee pop-up in San Francisco. The coffee was solid, the energy was high, and the whole experience sparked a bigger conversation about the promise a brand makes, pop-ups, and the fine line between vibes and substance — and what it really means to create something that’s truly connected to people, not just putting on a show. We touch on what makes a brand experience feel consistent, and how the message you tell in one place

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00:40:43

COE Auction Extravaganza – Bidding, Bets, and a busy...

Cat & Cloud Podcast ·

2025/07/21

Come along with us on a ride in this episode as we experience the world of Cup of Excellence coffee auctions for the first time. We were chasing a special lot from our Best Friends Club producer, Nelín Guzman, as his coffee took 5th place in his category for all of Honduras. We talk through how these auctions work, why countries like Honduras now use new categories, and how even with categories, varieties like Parainema still command a high price.We also dig into what it means to bring coffees of

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00:42:37

What Is It Good For – When is a certification...

Cat & Cloud Podcast ·

2025/07/14

This week we talk about the shifting landscape of coffee certifications — particularly the recent changes to the Q grader system. With the program moving under CQI, many coffee professionals are now being told their existing certifications no longer count, and that they’ll need to retest under a new system. This sparks a conversation about what certifications really mean in practice. Do they actually make someone better at sourcing or tasting coffee, or are they more about recognition and status

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01:13:35

Guest Who – Chatting with Benjamin Richardson

Cat & Cloud Podcast ·

2025/07/07

This week, we hang out with Ben Richardson of Sydney’s Made of Many roastery and Brighter cafe, and get into what it really means to build culture in coffee. Ben shares how his journey started not just from wanting to roast great coffee, but from seeing a lack of genuine culture and career paths in many roasteries. He explains how focusing on real relationships and long-term commitment — rather than just chasing perfection or high scores — leads to deeper impact and a more meaningful business

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00:33:40

Just Say No – Telling guests what they don't want to...

Cat & Cloud Podcast ·

2025/06/30

Just Say No – Telling guests what they don't want to hear by Cat & Cloud

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00:38:16

Questions Quick Fire – So much info in not a lot of time

Cat & Cloud Podcast ·

2025/06/23

Questions Quick Fire – So much info in not a lot of time by Cat & Cloud

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00:35:23

Identifying What You Want – Growing your beliefs as...

Cat & Cloud Podcast ·

2025/06/16

Identifying What You Want – Growing your beliefs as your company grows by Cat & Cloud

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01:05:04

Source – Audience Q&A from 2025 SCA Expo

Cat & Cloud Podcast ·

2025/06/09

This week on the podcast is part 2 of the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo.In this episode the audience asks the panelist questions that most impact their day to day interaction with the coffee supply chain. Covering topics like communicating the cost of coffee to guest, how roasters come to the prices they set, and how roasters can work together to ensure producers have a place to tell the amazing coffees that they grow. There is a lot to digest no

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00:51:15

Source – A green buying panel from 2025 SCA Expo

Cat & Cloud Podcast ·

2025/06/02

This week on the podcast, we’re sharing the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo. The event brought together panelists from across the green buying side of the coffee industry to explore the complexities of this essential part of the supply chain. This portion of the conversation focuses on the C market, tariffs, and their impact on all aspects of the industry. Panelists share strategies like price averaging and direct trade contracts as tools for

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00:55:05

Road to Owner – Chucks journey to help start Cat & Cloud

Cat & Cloud Podcast ·

2025/05/26

Road to Owner – Chucks journey to help start Cat & Cloud by Cat & Cloud

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00:42:07

What to Sell When You're Selling – How to think about...

Cat & Cloud Podcast ·

2025/05/19

What to Sell When You're Selling – How to think about wholesale by Cat & Cloud

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00:55:04

Spaces Make Places – Chatting about how a space looks...

Cat & Cloud Podcast ·

2025/05/12

Spaces Make Places – Chatting about how a space looks and why it draws people in by Cat & Cloud

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