x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who

business marketing

All Episodes

20:46

Best of LinkedIn: AI in B2B Marketing CW 15/ 16

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/24

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the evolving landscape of AI within marketing and sales, shifting the focus from simple tool access to structured execution

en

20:11

Best of LinkedIn: Social Selling CW 15/ 16

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/22

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition provides a comprehensive outlook on the evolving landscape of LinkedIn social selling and employee advocacy in 2026. The contributors highlight the shift towards the 360 Brew algorithm, which prioritizes topical authority, authentic engagement, and consistent themes over traditional reach-chasing tactics. Success on the platform now requires a systematic approach, moving away from

en

19:47

Best of LinkedIn: Channel Marketing CW 15/ 16

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/21

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at the evolving landscape of B2B partnerships in 2026, focusing heavily on the shift towards ecosystem orchestration and AI-driven growth. Expert contributors emphasise that successful strategies now require operational rigour, aligned incentives, and rigorous data hygiene rather than vague strategic alliances. Key themes include the rising dominance of

en

23:14

Best of LinkedIn: MarTech Insights CW 14/ 15

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/17

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition offers a comprehensive look at the Third Age of MarTech, highlighting a fundamental shift from siloed software stacks to composable,

en

11:10

Best of LinkedIn: Go-to-Market CW 14/ 15

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/16

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks In this edition, the modern Go-To-Market (GTM) landscape is shifting

en

20:38

Best of LinkedIn: Field Marketing CW 14/ 15

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/15

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.This edition presents a comprehensive strategic shift in the global events industry, moving away from treating gatherings as isolated logistics exercises toward viewing them as integrated data engines. Experts emphasize that successful events are built on intentional participation design, where psychological safety and social proof outweigh the quantity of speakers. The collection highlights the

en

21:15

Best of LinkedIn: Account-based Marketing CW 14/ 15

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/14

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence In this edition, modern Account-Based Marketing (ABM) is shifting from broad, lead-based tactics to a precision-driven go-to-market strategy that treats

en

20:37

Best of LinkedIn: AI in B2B Marketing CW 13/ 14

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/10

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition provides a comprehensive overview of the AI-driven shift in marketing and sales strategies projected for 2026. Experts emphasize that

en

12:40

Best of LinkedIn: Social Selling CW 13/ 14

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/09

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive strategic guide to navigating LinkedIn’s 2026 landscape, primarily focusing on the platform's transition to the 360 Brew AI algorithm. Experts emphasise that the new system prioritises thematic authority, dwell time, and profile-content alignment over traditional vanity metrics like likes or follower counts. Actionable advice includes adopting a social selling

en

22:17

Best of LinkedIn: Channel Marketing CW 13/ 14

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/08

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This examines the 2026 landscape of B2B partnerships and channel marketing, emphasizing the transition from relationship-based management to data-driven revenue engines. A central theme is the disruptive impact of Agentic AI, which is currently being integrated into cloud marketplaces like AWS and Microsoft to automate co-selling and scale customer insights. Experts argue that successful programs

en

21:35

Best of LinkedIn: MarTech Insights CW 12/ 13

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/07

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it In this edition, reports and insights from early 2026 outline a fundamental shift in marketing technology, moving from rigid, siloed stacks to a

en

20:38

Best of LinkedIn: Go-to-Market CW 12/ 13

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/06

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition explores the 2026 landscape of GTM Engineering, a

en

21:42

Best of LinkedIn: Advertising Week Europe &...

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/01

We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways.This edition describes the events and key takeaways from Advertising Week Europe 2026 in London, along with the regional launch of the global agency Ammunition. Industry leaders highlight a shift from hype-driven artificial intelligence toward practical implementation, where generative engines and algorithms increasingly determine brand discoverability, while content creators and major brands emphasize

en

11:05

Best of LinkedIn: Field Marketing CW 12/ 13

Best of LinkedIn: Strategic B2B Marketing ·

2026/04/01

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition argues that B2B event success in 2026 depends on transitioning from fragmented logistics to integrated, data driven systems focused on measurable revenue. Experts highlight that traditional vanity metrics such as badge scans are being replaced by intent based indicators like Leads to Meeting ratios and pipeline attribution. Achieving high returns requires rigorous pre event planning

en

24:55

Best of LinkedIn: Account-based Marketing CW 12/ 13

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/31

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.This edition explores the evolution of Account-Based Marketing (ABM) and its shift towards AI-driven precision. The authors argue that traditional lead generation is failing, necessitating a move towards signal-based targeting and automated workflows that identify active buyers rather than static lists. Key themes include the importance of cross-departmental alignment, the integration of

en

20:08

Best of LinkedIn: AI in B2B Marketing CW 11/ 12

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/27

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition provides a comprehensive outlook on the 2026 go-to-market landscape, emphasizing a strategic shift from AI experimentation to

en

21:07

Best of LinkedIn: Social Selling CW 11/ 12

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/25

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.We at Frenus support clients by identifying the right target attendees for events, crafting outreach that cuts through the noise, and driving qualified registrations through strategic LinkedIn engagement. You can find more info in here: https://www.frenus.com/usecases/account-based-social-engagement-warming-cold-accounts-before-outreach This edition explores the 2026 evolution of the LinkedIn

en

14:26

Best of LinkedIn: Channel Marketing CW 11/ 12

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/24

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.This edition provides a comprehensive analysis of the evolving hyperscaler ecosystem, specifically focusing on the operational realities of co-selling with Microsoft, AWS, and Google Cloud. The contributors highlight a significant shift from traditional, relationship-based partnerships toward automated, data-driven execution powered by new AI-agent technologies. Experts warn that success in this

en

24:02

Best of LinkedIn: MarTech Insights CW 10/ 11

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/20

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.This edition suggests that marketing success now depends on a shift from simply acquiring tools to mastering system orchestration. Experts argue that consistent content and unified data foundations are more valuable than flashy campaigns, as fragmented stacks create "decisioning debt" and operational friction. Much of the discourse focuses on agentic AI, noting that while automation is becoming a

en

16:22

Best of LinkedIn: Go-to-Market CW 10/ 11

Best of LinkedIn: Strategic B2B Marketing ·

2026/03/19

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.This edition collectively analyzes the modern evolution of Go-To-Market (GTM) strategies, emphasizing a shift from increasing headcount to building AI-integrated systems. Industry experts highlight the rise of the GTM Engineer, a role focused on orchestrating data flows and automated "signals" rather than manual task execution. While the texts showcase extensive tool stacks, featuring platforms like

en

160 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...