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PODCAST

The Business of Marketing

Path7 and Advertising Week

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and

business marketing

All Episodes

27:25

Oli Bealby, Co-Founder, Stereo Creative

The Business of Marketing ·

2025/11/06

This episode features Oli Bilby, Partner at Stereo Creative, the culturally charged agency behind work for the San Francisco 49ers, Crocs, and LG. Oli shares his journey from sales to leading Stereo’s U.S. expansion, exploring the intersection of culture, design, and creativity in an AI-driven world, and why tenacity, curiosity, and craft still matter most.

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33:11

Shannon Shae Montoya, Vice President, Head of Global...

The Business of Marketing ·

2025/11/06

Yahoo!’s VP of Global B2B Marketing, Sponsorships & Events, Shannon Shae Montoya, explores how experiential marketing creates memories that drive action. From the Yahoo! yodel to Motel Yahoo!, she shares lessons on creativity, partnerships, authenticity, and leading teams through change.

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39:00

Aarti Bhaskaran, Global Head of Research and...

The Business of Marketing ·

2025/11/06

Aarti Bhaskaran, Global Head of Research and Insights at Snap, explores how consumer insight, AI, and creativity are shaping the next wave of digital marketing. She discusses the evolving role of insights in platform strategy, the convergence of AR and AI, the rise of creators as a media channel, and how brands can balance global consistency with local relevance.

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29:57

Johanna Wahrlroos, VP of Marketing, Global Strategy...

The Business of Marketing ·

2025/11/06

Recorded live at Advertising Week New York, this episode features Johanna Vohls, VP of Marketing, Global Strategy & Planning at DoubleVerify. She shares lessons from a global career spanning Google and DV, discussing cultural nuances in marketing, the balance between AI and human insight, and how to keep the customer truly at the centre of every strategy.

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36:44

Lindsay Boyajian Hagan, Vice President Marketing and...

The Business of Marketing ·

2025/11/06

Recorded live at Advertising Week New York, this episode of The Business of Marketing Podcast features Lindsay Boyajian Hagan, VP of Marketing and Co-Head of Revenue at Conductor AI. Lindsay explores how AI is redefining the role of marketing leaders, the rise of AEO (AI Engine Optimization), and what it takes to build authentic, people-first brands in an era of automation.

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39:40

Tony Marlow, Chief Marketing Officer, LG Ad Solutions

The Business of Marketing ·

2025/11/06

From smart TVs to smart ads, Tony Marlow, Chief Marketing Officer at LG Ad Solutions, shares how the company is transforming the TV experience - blending attention, addressability, and real outcomes for brands.

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40:10

Darren D'Altorio, SVP of Paid Media, Wpromote

The Business of Marketing ·

2025/11/06

WPromote’s SVP of Paid Media, Darren D’Altorio, explores the intersection of creativity, data, and truth in advertising. He shares lessons on storytelling, AI ethics, influencer ROI, and why smashing silos between brand, performance, and creative teams is key to modern marketing success.

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33:10

Kimberly Hairston-Hicks, CMO, Gold Bond

The Business of Marketing ·

2025/11/06

From Legacy to Leadership: Kimberley Hurst-Hicks on Modernising Brands with Soul CMO of Gold Bond Co, Kimberley Hurst-Hicks shares how she’s reinventing a 100-year-old brand without losing what made it iconic. From her journey through Coca-Cola and L’Oréal to launching her own venture, Kimberley discusses inclusive innovation, brand leadership, and why the future of wellness is holistic.

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34:38

Mindie Kaplan, VP Innovation, MediaMint

The Business of Marketing ·

2025/10/27

From Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for women’s health.

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35:40

Ruslan Tovbulatov, CMO at Gloat

The Business of Marketing ·

2025/10/17

Gloat’s CMO Ruslan Tovbulatov joins The Business of Marketing Podcast to discuss the rise of AI-driven work orchestration, why brand is the ultimate moat, and how the best CMOs balance brand, demand, and expansion in the age of AI.

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28:27

Martin Kihn, SVP, Strategy at Salesforce Marketing Cloud

The Business of Marketing ·

2025/10/17

Martin Kihn, SVP, Strategy, Salesforce Marketing Cloud, shares his perspective on how AI, data, and storytelling are shaping the future of marketing. He discusses the rise of agentic AI, lessons from history on tech disruption, and how marketers can stay human-centred while embracing automation and innovation.

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30:48

Kerel Cooper, CMO, GumGum

The Business of Marketing ·

2025/10/17

GumGum CMO Kerel Cooper joins The Business of Marketing Podcast to discuss how contextual advertising, creativity, and data combine to create more human, meaningful brand connections.

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27:10

John Piccone, Regional VP Americas at Adform

The Business of Marketing ·

2025/10/17

Adform’s John Piccone reflects on 30 years in ad tech, the future of programmatic, and why independence, curiosity, and smart teams matter more than ever.

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33:49

Ashley Bassman, Program Director, Product Marketing,...

The Business of Marketing ·

2025/10/17

Ashley Bassman, Program Director, Product Marketing, Data & AI at IBM WatsonX, shares how storytelling, product marketing, and AI are transforming enterprise marketing. She discusses simplifying complexity, creating real-world impact, and driving relevance in an AI-first world.

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38:26

Salomé Imedashvili, Director of GSI and Strategic...

The Business of Marketing ·

2025/09/08

Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce, shares her career journey and insights on the evolving role of partner marketing. From aligning sales, alliances, and marketing to co-creating content and measuring impact, she explains how partnerships can deliver 10x stronger results.

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38:57

Gordon Glenister—Author, Speaker, Podcast Host, and...

The Business of Marketing ·

2025/08/12

Gordon Glenister on Influence, Authenticity, and the Future of Brand AdvocacyIn this episode of the Business of Marketing, John Horsley speaks with Gordon Glenister—author, speaker, podcast host, and founder of Membership World and Employfluence. They dive into the real meaning of influence, how personal brands are built (and broken), the rise of employee advocacy, and why […]

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40:08

Paul Wright, Head of EMEA at Uber Advertising

The Business of Marketing ·

2025/08/05

Paul Wright, Head of EMEA at Uber Advertising, joins Justin Cooke, Chairman of Path7, for a deep dive into the fast-growing world of Uber Ads. In this episode, Paul shares how Uber Advertising scaled from a simple sponsored listings model to a billion-dollar business in just a few years, spanning over 30 global markets. From […]

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28:55

Ben Putley, CEO and Co-Founder, Alkimi

The Business of Marketing ·

2025/07/28

Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why stablecoins, immutable ledgers, and lower fees are reshaping digital advertising, what it means for brands and publishers, and how blockchain can finally become invisible tech […]

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32:53

Elizabeth Kiehner, Chief Growth Officer, Nortal

The Business of Marketing ·

2025/07/21

Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, she shares how Nortal drives impact at scale. Discover her journey from advertising to AI, why storytelling matters in complex sales, and how modern growth leaders can build credibility, personalisation, […]

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32:03

Clare Turner, Chief Commercial Officer at Pearl & Dean

The Business of Marketing ·

2025/07/14

Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema, the enduring power of the big screen, and how brands can create deeper connections through immersive storytelling.

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61 results

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