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PODCAST

The Business of Marketing

Path7 and Advertising Week

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and

business marketing

All Episodes

34:38

Mindie Kaplan, VP Innovation, MediaMint

The Business of Marketing ·

2025/10/27

From Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for women’s health.

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35:40

Ruslan Tovbulatov, CMO at Gloat

The Business of Marketing ·

2025/10/17

Gloat’s CMO Ruslan Tovbulatov joins The Business of Marketing Podcast to discuss the rise of AI-driven work orchestration, why brand is the ultimate moat, and how the best CMOs balance brand, demand, and expansion in the age of AI.

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28:27

Martin Kihn, SVP, Strategy at Salesforce Marketing Cloud

The Business of Marketing ·

2025/10/17

Martin Kihn, SVP, Strategy, Salesforce Marketing Cloud, shares his perspective on how AI, data, and storytelling are shaping the future of marketing. He discusses the rise of agentic AI, lessons from history on tech disruption, and how marketers can stay human-centred while embracing automation and innovation.

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30:48

Kerel Cooper, CMO, GumGum

The Business of Marketing ·

2025/10/17

GumGum CMO Kerel Cooper joins The Business of Marketing Podcast to discuss how contextual advertising, creativity, and data combine to create more human, meaningful brand connections.

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27:10

John Piccone, Regional VP Americas at Adform

The Business of Marketing ·

2025/10/17

Adform’s John Piccone reflects on 30 years in ad tech, the future of programmatic, and why independence, curiosity, and smart teams matter more than ever.

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33:49

Ashley Bassman, Program Director, Product Marketing,...

The Business of Marketing ·

2025/10/17

Ashley Bassman, Program Director, Product Marketing, Data & AI at IBM WatsonX, shares how storytelling, product marketing, and AI are transforming enterprise marketing. She discusses simplifying complexity, creating real-world impact, and driving relevance in an AI-first world.

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38:26

Salomé Imedashvili, Director of GSI and Strategic...

The Business of Marketing ·

2025/09/08

Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce, shares her career journey and insights on the evolving role of partner marketing. From aligning sales, alliances, and marketing to co-creating content and measuring impact, she explains how partnerships can deliver 10x stronger results.

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38:57

Gordon Glenister—Author, Speaker, Podcast Host, and...

The Business of Marketing ·

2025/08/12

Gordon Glenister on Influence, Authenticity, and the Future of Brand AdvocacyIn this episode of the Business of Marketing, John Horsley speaks with Gordon Glenister—author, speaker, podcast host, and founder of Membership World and Employfluence. They dive into the real meaning of influence, how personal brands are built (and broken), the rise of employee advocacy, and why […]

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40:08

Paul Wright, Head of EMEA at Uber Advertising

The Business of Marketing ·

2025/08/05

Paul Wright, Head of EMEA at Uber Advertising, joins Justin Cooke, Chairman of Path7, for a deep dive into the fast-growing world of Uber Ads. In this episode, Paul shares how Uber Advertising scaled from a simple sponsored listings model to a billion-dollar business in just a few years, spanning over 30 global markets. From […]

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28:55

Ben Putley, CEO and Co-Founder, Alkimi

The Business of Marketing ·

2025/07/28

Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why stablecoins, immutable ledgers, and lower fees are reshaping digital advertising, what it means for brands and publishers, and how blockchain can finally become invisible tech […]

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32:53

Elizabeth Kiehner, Chief Growth Officer, Nortal

The Business of Marketing ·

2025/07/21

Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, she shares how Nortal drives impact at scale. Discover her journey from advertising to AI, why storytelling matters in complex sales, and how modern growth leaders can build credibility, personalisation, […]

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32:03

Clare Turner, Chief Commercial Officer at Pearl & Dean

The Business of Marketing ·

2025/07/14

Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema, the enduring power of the big screen, and how brands can create deeper connections through immersive storytelling.

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28:38

Owen Griffiths, Commercial Revenue Director, The Sun

The Business of Marketing ·

2025/07/09

Join Owen Griffiths, Commercial Revenue Director at The Sun, as he shares how one of Britain’s most iconic media brands is evolving across platforms, from print to programmatic, partnerships to original video. Learn how The Sun blends scale, creativity, and data-driven insight to deliver front-of-mind results for brands like Tesco and Paramount+, while tackling news […]

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28:41

Joseph Worswick, VP EMEA and Global Head of...

The Business of Marketing ·

2025/06/12

In this episode, we speak with Joseph Worswick, VP EMEA and Global Head of Sustainability at OpenX – a leading programmatic platform driving progress on transparency, premium inventory, and sustainability. Joseph unpacks how OpenX became the first carbon-neutral ad tech company, why the future of programmatic depends on smarter curation and AI, and how culture and curiosity […]

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14:01

Justin Reid, Senior Director of Global Partnerships...

The Business of Marketing ·

2025/06/10

In this episode, we’re joined by Justin Reid, Senior Director of Global Partnerships Solutions at TripAdvisor, the world’s largest travel guidance platform. Justin shares how TripAdvisor is evolving from reviews to end-to-end travel planning, what brands can learn from pet care partnerships and Olympic athlete creators, and why trust, data, and meaningful experiences still win in a […]

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37:59

Lina Tonk, Chief Marketing Officer, Recurly

The Business of Marketing ·

2025/06/05

In this episode, we’re joined by Lina Tonk, Chief Marketing Officer at Recurly, the leading subscription management platform helping brands unlock recurring revenue at scale. Lina shares how Recurly empowers companies across industries—from airlines to fashion—to innovate with subscription models and elevate the subscriber experience. She talks about the power of partnerships, the critical alignment between marketing, […]

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33:18

Cat Botibol, Business Development Director, Secret...

The Business of Marketing ·

2025/06/03

Join Cat Botibol, Business Development Director at Secret Cinema, as she unpacks the power of immersive storytelling, brand authenticity, and cultural connection. Discover why experiences are becoming the new media, how brands like Coca-Cola and EE are embedding into fandoms, and why emotional resonance, not reach, is the true metric of success. Learn what modern […]

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29:50

Cat Hartland, UK Growth Lead, SBS

The Business of Marketing ·

2025/05/23

In this episode, we’re joined by Cat Hartland, UK Growth Lead at SBS, a company on a mission to level the playing field for independent agencies. Cat shares how SBS is democratising access to programmatic tech, building a thriving partner ecosystem, and helping indie agencies deliver big-agency performance, without the bureaucracy.

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30:08

Ben Woollams, CEO and Founder, TrueRights

The Business of Marketing ·

2025/05/20

In this episode, we’re joined by Ben Woollams, CEO and founder of True Rights – a platform reshaping how digital rights are managed in marketing. Ben shares his fascinating journey from UBS to influencer marketing, and how his experience led him to tackle one of the industry’s biggest blind spots: IP mismanagement in the creator economy.

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27:26

Virginie Chesnais, Chief Marketing Officer, Happydemics

The Business of Marketing ·

2025/05/14

In this episode, we’re joined by Virginie Chesnais, Chief Marketing Officer at Happydemics, a global brand lift and advertising effectiveness platform. Virginie shares why building trusted, data-led partnerships is key to thriving in a fragmented media landscape, how brand lift studies go beyond vanity metrics to reveal true impact, and why marketers should stop measuring what’s easy […]

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53 results

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