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PODCAST

What if We?

What If We? is a new podcast about advocacy, persuasion, and the messages that move us. Hosted by Kaitlin Funaro from advocacy agency RALLY, each episode features real talk with advocates and strategists working on issues like marriage equality, education equity, climate action, racial justice, and many others. Follow wherever you get your podcasts, and reach out to us at pod@wearerally.com.

business non-profit

All Episodes

23:55

Did Gen Z Kill Identity Politics? Good.

What if We? ·

2026/02/26

In this episode of What If We?, Kaitlin Funaro sits down with researcher and Gen Z expert Rachel Janfaza, author of the popular Substack The Up & Up to unpack what young people are actually feeling right now, and why so many institutions are getting it wrong. Drawing from a series of listening sessions with 11–22-year-olds across the country, Rachel explains why Gen Z’s political identity is fluid, why “identity politics” feels outdated to many young people, and how COVID fundamenta...

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11:16

15 Min FAQ: Pitching the New Earned Media - Podcasts,...

What if We? ·

2026/02/12

What if getting press meant more than just a headline in the New York Times? In this episode of What If We?, host Kaitlin sits down with earned media experts Sara Lueders and Alexis Gosselin to demystify the insider world of earned media. From the shifting landscape of traditional newsrooms to the rise of Substack communities, they explore how to reach audiences in today's media landscape. Sara and Alexis break down why audience identity, not just outlet size, should dictate your strategy and...

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22:21

How to Reach People Conflicted About Immigration

What if We? ·

2026/01/27

During the border patrol crackdown in Minneapolis, people have shown up—loudly and visibly—for immigrant rights. That kind of mobilization is real, necessary, and powerful. But movements don’t win by speaking only to the people already in the streets. They also win by persuading the people watching from the sidelines—the ones who don’t see themselves as anti-immigrant, but aren’t fully on board either. In this episode, Kaitlin talks with Tasha Moro, the communications director for Justi...

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17:08

15-Min FAQ: What Stan Culture Can Teach Us About...

What if We? ·

2026/01/08

What if fandoms are doing what traditional movements struggle to achieve—building belonging, joy, and coordinated power at scale? In this episode of What If We?, Kaitlin Funaro sits down with Destiny Willis and Lillian Greer to explore what stan culture can teach organizers, advocates, and movement builders about identity, engagement, and collective action. From the origins of the term “stan” in Eminem’s song to today’s highly organized digital fandoms, the conversation unpacks how online com...

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20:36

Metrics Don’t Create Community: Engagement Tips for...

What if We? ·

2025/11/13

Storytelling moves people — but it’s not enough on its own. The real magic happens when stories spark engagement and build community. That’s why one of our persuasion principles is “storytelling needs engagement.” In this episode, host Kaitlin Funaro talks with content creator Benjamin Coy and Dr. Ashley Elliott, a Doctor of Clinical Psychology and content creator better known as Dr. Vivid, about what it takes to turn storytelling into connection. From reclaiming queer narratives online...

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21:28

Main Character Energy: The Psychology of Audience...

What if We? ·

2025/10/30

What if we stopped thinking about audiences as demographics and started seeing them as heroes of their own stories? In this episode of What If We?, guest host, Sheri Klein, Senior Director of Research and Strategy at RALLY, sits down with Principal Hillary Moglen and Riki Conrey, Principal Scientist at Harmony Labs, to unpack how audience identity shapes persuasion. From the shows we watch to the personal conflicts we face, our media choices reflect more than just preferences; they reve...

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19:42

'No One Trusts a Phony:' What Authenticity in Action...

What if We? ·

2025/10/16

Authenticity isn’t just a buzzword—it’s the foundation of trust, influence, and real persuasion. In this episode of The Art and Science of Persuasion series, Kaitlin Funaro sits down with RALLY Principal Latia Curry Harrison to talk about why authentic, genuine communication matters more than ever in a world flooded with polished messaging. They explore how leaders and organizations can show up authentically—even within the guardrails of talking points—by embracing vulnerability, rejecting ja...

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20:14

Emotions Facts: How MTV’s 16 & Pregnant and Jersey...

What if We? ·

2025/10/02

Why do we remember stories, not statistics? Persuasion isn’t just about presenting the facts—it’s about connecting with people on an emotional level. Today in our series The Art and Science of Persuasion, Kaitlin Funaro talks with Stephen Friedman, former president of MTV and adjunct professor at Columbia University, and Jason Rzepka, Senior Director at RALLY, to discuss how storytelling and emotional engagement can drive real-world impact. From MTV campaigns that shaped cultural conver...

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26:42

The Art & Science of Persuasion: How We Change Minds

What if We? ·

2025/09/18

What does it mean to be persuaded? And why do so many of us resist the idea of changing our minds? Persuasion isn’t just about convincing—it’s about influence, connection, and building shared understanding. And in today’s polarized world, it might be one of the most important tools advocates have. This episode kicks off a special series on persuasion. Over the next six episodes, we’ll explore the principles that make persuasion possible—how identity shapes who we listen to, how emotions matte...

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16:35

15 Min FAQ: Becoming A LinkedInfluencer & Cracking...

What if We? ·

2025/09/04

LinkedIn—it’s not just an online résumé. It’s a platform for storytelling, visibility, and connection. When used strategically, it helps decision-makers, partners, and allies find you, learn from you, and amplify your work. RALLY's Kaitlin Funaro chats with the pod's favorite digital expert Elyse Dickson Becker and thought leadership extroidinare René Verma to break down all the essentials of LinkedIn — from what the algorithm rewards, to the role of video, visuals, and engagement, in j...

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13:27

Building a Digital Community - Part 2

What if We? ·

2025/08/21

Episode Summary In part two of our series, Building a Digital Community, RALLY’s Kaitlin Funaro is back with Jack Spiegelman and Maha Ghandour from our digital team to dive into what it takes to build strong digital communities. This episode is all about community management — the often invisible, always essential work of building digital culture that can handle the heat. From moderating comment sections to managing a viral moment gone wrong, this is your blueprint for turning followers into ...

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13:07

Building a Digital Community (Without Feeding the...

What if We? ·

2025/08/07

When you're trying to break through online, playing it safe doesn't always cut it. In part one of this two-part series, RALLY's Kaitlin Funaro sits down with Jack Spiegelman and Maha Ghandour from our digital team to talk about how to embrace controversy strategically. From knowing when to lean in to how to prep your team for the reaction, they unpack what it takes to post with purpose and build power, not just attention. In This Episode: How to lean into controversy without being recklessWha...

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15:32

15 Min FAQ: Influencers & Digital Advocacy

What if We? ·

2025/07/24

Are influencer campaigns worth it? If you’ve ever asked yourself (or your comms team) that question, this episode is for you. From how to find the right creators to how much budget you really need, RALLY's Elyse Dickson Becker and Maha Ghandour break down everything you’ve ever wanted to know about influencer engagement for advocacy campaigns…in just 15 minutes. In This Episode: Influencer vs. content creator: what’s the difference, and why it mattersHow to find the right creators to reach yo...

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12:57

Why "Everyone" Isn't a Strategy

What if We? ·

2025/07/10

When you try to talk to everyone, you often reach no one. In this episode, RALLY's Sheri Klein breaks down why defining your audience is one of the most powerful and cost-effective choices an advocacy campaign can make. If you have ever been told your message should speak to all, this one is for you. In This Episode: What exactly is a campaign audience and why it mattersThe risks of trying to reach too many people or the wrong peopleHow to handle pushback around inclusion and targetingWhy eve...

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27:33

Love, Justice & the Legacy of Prop 8

What if We? ·

2025/06/25

Ten years after the Supreme Court victory for marriage equality nationwide, we revisit the fight that came before it: California’s Prop 8. RALLY's Felix Schein and Prop 8 plaintiff Kris Perry share firsthand stories about shifting public opinion and the cultural battle behind this legal victory for LGBTQ+ rights. In This Episode: Behind-the-scenes and front-line perspectives on Prop 8The cultural and communications strategy that made change possibleLessons for today’s advocates navigating a n...

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0:21

What If We… Launched a Podcast?

What if We? ·

2025/06/18

Introducing What If We? Episode Summary: Get a sneak peek at What If We?, a new podcast about advocacy, persuasion, and the messages that move us. Kaitlin Funaro shares what to expect from upcoming episodes and why this podcast matters for advocates and communicators across social change movements. About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and p...

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16 results

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