PODCAST

State of Streaming Podcast

StateofStreaming.com

Covering the topics, trends, people, and acquisitions shaping Streaming TV.

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All Episodes

20:35

How Sports TV Predicts the Future with Brian Josephs,...

State of Streaming Podcast ·

2026/01/22

Have a question? Send us a text! In this episode, Tim Rowe sits down with Brian Josephs, Vice President of the Americas at Sportradar, to pull back the curtain on the invisible engine powering the global sports industry. They discuss the evolution of sports data from simple box scores to real-time predictive modeling, how the NBA on Peacock is redefining the home viewing experience, and why the future of sports media lies in hyper-personalization and social gamification. Key Takeaways From ...

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26:02

How To Spot Ad Fraud on Streaming TV (and beyond) Dr....

State of Streaming Podcast ·

2026/01/15

Have a question? Send us a text! In this episode, Tim Rowe sits down with Dr. Augustine Fou, Creator of FouAnalytics, to pull back the curtain on the multi-billion dollar ad fraud industry. They discuss why fraud isn't a tech problem but an incentive problem, how to spot the red flags of spoofed CTV inventory, and why the most powerful tool in a marketer's kit might be the pause button. Key Takeaways Ad Fraud is an Incentive Problem Fraud persists because the ecosystem is designed to reward v...

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50:22

How To Master the New Rules of Attention with Albert...

State of Streaming Podcast ·

2026/01/08

Have a question? Send us a text! In this episode, Tim Rowe sits down with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to unpack the Attention Stack. They discuss why traditional reach is a fake number and how brands can use AI and sequencing to drive real consumer intent. Key Takeaways The Attention Stack Framework Stop measuring impressions and start measuring duration. Albert explains that hijacking attention is a prerequisite for influence and power. Brands...

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25:43

How To Make Ads People Actually Want To Watch with...

State of Streaming Podcast ·

2026/01/01

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Thierry Denis, Co-founder and Director at OCKHAM, a boutique production company specializing in commercials that convert through the power of comedy. Their conversation explores the details of commercial directing, the psychological advantage of making an audience smile, and how budgeted creative execution can outperform massive Hollywood budgets. Here are three key takeaways from their ...

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18:49

How to Make Money with Live Sports on Streaming with...

State of Streaming Podcast ·

2025/12/11

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Scott Young, Co-founder at Transmit, a company reshaping the monetization landscape for live sports and streaming. Their conversation explores how the traditional cable revenue model is deteriorating and how publishers are pivoting to new ad formats to fill the gap. They discuss the mechanics of non-disruptive advertising, the technology behind "picture-in-picture" ads during live events...

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17:44

How The Money Moves with Nick Carrabbia, EVP at OAREX

State of Streaming Podcast ·

2025/12/04

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Nick Carrabbia, EVP at OAREX, a firm that provides on-demand liquidity for the digital ad ecosystem. Their conversation explores the critical mechanics of how money moves through the advertising supply chain from advertiser to agency to publisher and the growing challenge of late payments. They discuss the macroeconomic factors tightening credit, the red flags hidden behind high CPMs, an...

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33:30

How Telecoms and Streaming Services Are Shaping Our...

State of Streaming Podcast ·

2025/11/20

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Hemant Soni, an AI and systems architect who works with leading telcos. Their conversation explores the history, evolution, and future of content bundling, a key strategy for telecom providers, streaming platforms, and advertisers. They explore the implications of AI, the metaverse, and 6G on how content will be consumed and delivered. Here are three key takeaways from their conversation...

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30:17

How to Build a Winning Ad Stack and Educate Your...

State of Streaming Podcast ·

2025/11/13

Have a question? Send us a text! In this episode of the State of Streaming podcast, Tim Rowe hosts Jean Carucci, "The Streaming Strategy Scholar" and Principal @ Carucci Consultants. Our conversation centers around what it takes for Streaming TV publishers to win, focusing on the essential ad products needed to compete, strategies for balancing programmatic dollars and direct sales, and the critical need to educate sales teams in the fast-evolving Connected TV (CTV) landscape. Here are three ...

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27:06

How To Connect Measurement and Local Connected TV...

State of Streaming Podcast ·

2025/11/06

Have a question? Send us a text! In this episode of the State of Streaming podcast, Tim Rowe hosts Alberto Alvarez, the Chief Executive Officer of The Mediam Group. Our conversation centers around the gap between how we consume media and how we activate advertising in the rapidly shifting streaming landscape, particularly in the realm of connected TV (CTV). Here are three key takeaways from our enlightening conversation that every marketer and advertiser should consider: The Role of Measur...

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24:20

How to Layer Local Linear Sports Advertising and...

State of Streaming Podcast ·

2025/10/23

Have a question? Send us a text! In this episode of the State of Streaming Podcast, Tim Rowe hosts Shelley Stansfield, co-founder of Centriply, a tech-enabled agency that specializes in media buying and ad tech development. Our conversation explores the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement. Here are three key takeaways from our enlightening conversation that every marketer and advertiser should conside...

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26:54

How Streaming TV & Household Measurement Work with...

State of Streaming Podcast ·

2025/10/15

Have a question? Send us a text! In the inaugural episode of the State of Streaming podcast, Tim Rowe hosts Jon Schulz, the Chief Marketing Officer at Viant, a pioneering buy-side platform in the streaming TV and digital advertising space. With a rich history dating back to 1999, Viant has been at the forefront of ad tech, particularly in connected TV (CTV) since its early days in 2011 when it co-founded Xumo, a free ad-supported television service later acquired by Comcast. During our conver...

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2:43

The Cable Clap Back? Charter and Disney expand with...

State of Streaming Podcast ·

2025/06/30

Cable is making a comeback—by bundling the very streaming apps that once threatened it. In this episode, we unpack Charter and Disney’s game-changing deal that adds Disney+, ESPN+, and Hulu to Spectrum TV packages, reshaping the future of television. Takeaways: Charter is now bundling Hulu, Disney+, and soon ESPN, into its cable package—at no extra cost.The move follows a 2023 blackout that forced Disney to play ball with cable.Charter values it's current streaming bundle at more than $100/mo...

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1:56

South Park vs. Paramount: The Streaming Deal That...

State of Streaming Podcast ·

2025/06/27

When South Park creators Trey Parker and Matt Stone accused Paramount’s incoming president Jeff Shell of sabotaging a major streaming deal, it sparked one of the most chaotic legal showdowns in Hollywood. In this episode, we break down the allegations, the Skydance merger drama, and why your favorite animated show is now at the center of a corporate war. Read the whole article at stateofstreaming.com here: https://stateofstreaming.com/south-park-creators-threaten-legal-action-paramount-...

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1:39

Storyverse Unpacked: Can Nostalgia Save WBD's Ad Game?

State of Streaming Podcast ·

2025/06/23

In this episode of [state of streaming], we dive into the exciting new initiative from Warner Bros. Discovery (WBD) called WBD StoryVerse. This innovative approach is set to revolutionize advertising by allowing brands to leverage iconic characters from beloved franchises like Harry Potter and Friends in custom ad campaigns. WBD believes tapping into these beloved stories is crucial for making an impact in today's fragmented media landscape. StoryVerse isn't just about licensing; it's a compr...

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1:55

The OpenSincera Revolution: Are We Ready for...

State of Streaming Podcast ·

2025/06/23

In this episode of [state of streaming], we're discussing The Trade Desk's OpenSincera, a new tool designed to revolutionize programmatic advertising transparency. Senal Sharma, founder of Boston Coffee Club, joins us to explain why this marks the beginning of "Programmatic 3.0." Sharma highlights OpenSincera's goal: shifting programmatic from mere efficiency to true effectiveness through enhanced transparency. He cautions, though, that cultural shifts within large ad agencies regarding data ...

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2:25

Beyond the Hype: Investing in FAST Channels for...

State of Streaming Podcast ·

2025/06/23

In this episode of [state of streaming], we talk with Debbie McCrackis, VP of Video Investment at CMI Media Group, about the crucial role of ad tech and AI in today's performance-driven video advertising. Debbie emphasizes CTV's power to combine brand-building with measurable performance, stressing AI and privacy-first targeting for regulated industries. AI is now mandatory for competitiveness, guiding strategic ad placements while ensuring data quality and compliance. Success metrics have sh...

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1:53

Why "Primetime" is Dead for Streaming Ads

State of Streaming Podcast ·

2025/06/23

This episode of [state of streaming] we explore the Roku and MagnaMedia Trials "TV Attention Deconstructed" study, revealing how traditional TV ad rules are dead. Viewer habits have drastically shifted, demanding a new ad strategy. We discuss: "Service Surfing": Viewers are constantly adding and canceling services (44% added, 36% canceled in 3 months), especially Gen Z. Diversify your ad buys – single-platform loyalty is over.FAST vs. Paid Ads: Surprisingly, ads on free ad-supported streaming...

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0:35

Amazon & Roku Alliance: Reshaping CTV Ad Strategy

State of Streaming Podcast ·

2025/06/18

In this episode, we're diving into the groundbreaking alliance between Amazon Ads and Roku, a partnership set to redefine connected TV (CTV) advertising. This exclusive collaboration consolidates ad buying power to reach 80 million U.S. households – over 80% of all CTV homes. Early results are impressive: 40% increase in unique viewersNearly 30% less ad over-frequency for marketersIt's vital for advertisers to adapt strategies to this powerful, unified landscape. Join us as we unpack these de...

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