PODCAST

State of Streaming Podcast

StateofStreaming.com

Covering the topics, trends, people, and acquisitions shaping Streaming TV.

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All Episodes

25:49

How Media Placement Value Quantifies Attention for...

State of Streaming Podcast ·

2026/04/02

Have a question? Send us a text! We talk about The Aggregator Paradox in today's episode, get that article here - https://www.stateofstreaming.com/articles/the-aggregator-paradox In this episode, Tim Rowe sits down with Lucas Bertrand, CEO of Looper Insights, a merchandising intelligence company auditing connected TV platforms across 25 countries and 250 devices to help streamers understand where their content shows up and what that placement is worth. The conversation covers why streaming co...

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21:26

How to Research Attention in Streaming TV with Todd...

State of Streaming Podcast ·

2026/03/26

Have a question? Send us a text! Download Todd's Research on The Creator Economy Here: https://podcast.stateofstreaming.com/downloads/rts-creator-economy/ In this episode, Tim Rowe sits down with Todd Nicolini, a research and insights veteran who spent over two decades at the Washington Post connecting data to decision-makers across advertising, digital subscriptions, content licensing, and the newsroom. The conversation covers where streaming is headed, why the creator economy is poised to e...

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19:43

How $7.4B in Streaming Ads Becomes Waste with...

State of Streaming Podcast ·

2026/03/12

Have a question? Send us a text! In this episode, Tim Rowe sits down with Johnathan Barnes, Founder and CEO of Supply Monitor, to tackle one of Streaming TV advertising's biggest problems: waste. A recent Truthset report estimates that advertisers will waste $7.4 billion in the Connected TV market in 2026, roughly 40% of all open programmatic ad spend, because the audience data guiding those buys is only accurate 13% of the time. Johnathan Barnes breaks down where that waste comes from,...

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21:45

The Sports Report: Streaming vs Linear with Ross...

State of Streaming Podcast ·

2026/03/05

Have a question? Send us a text! DOWNLOAD THE EMARKETER SPORTS VIEWERSHIP REPORT REFERENCED IN THIS EPISODE HERE: https://podcast.stateofstreaming.com/downloads/the-sports-report/ In this episode, Tim Rowe sits down with Ross Benes, Senior Analyst at EMARKETER, to separate the hype from reality in sports streaming. Ross's research reveals a striking disconnect: while streaming dominates nearly two-thirds of total TV screen time, live sports viewing on streaming platforms accounts for just 10%...

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16:37

How the 'Unreasonable Consumer' Now Controls...

State of Streaming Podcast ·

2026/02/20

Have a question? Send us a text! https://2026.marketecturelive.com/e/u/checkout/marketecturemedia/tickets/order Use discount code FINAL30 for 30% off general admission. Brands and agencies attend free. In this episode, Tim Rowe sits down with Sam Khoury, Chief Strategy Officer at Marketecture Media, to go behind the scenes on one of ad tech's fastest-growing media companies and preview their upcoming flagship event, Marketecture Live 3: Consumers in Control. From the origins of the comp...

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38:20

The Streaming Wars: How Media Buyers Win with Jean...

State of Streaming Podcast ·

2026/02/12

Have a question? Send us a text! In this episode, Tim Rowe sits down with Jean Carucci, Streaming Strategy Scholar, to decode the rapidly evolving world of streaming mergers and acquisitions (M&A). They trace the industry’s journey from the Plethora of Plus era and the rise of FAST channels to the current landscape of mega-mergers and consolidation. Jean provides a strategic roadmap for media buyers to navigate the shift from linear-first to streaming-first planning, ensuring brands remai...

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20:10

How Streaming TV Keeps Track of What Content is Where...

State of Streaming Podcast ·

2026/02/05

Have a question? Send us a text! In this episode, Tim Rowe sits down with David Sanderson, CEO of ReelGood, to discuss the complex world of streaming fragmentation. They explore how the lack of a universal content barcode led to a data crisis, how major studios are using historical availability to make nine-figure licensing bets, and why the current streaming landscape feels more like a logistics problem than an entertainment one. Key Takeaways The No Barcode Problem There is no industr...

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20:35

How Sports TV Predicts the Future with Brian Josephs,...

State of Streaming Podcast ·

2026/01/22

Have a question? Send us a text! In this episode, Tim Rowe sits down with Brian Josephs, Vice President of the Americas at Sportradar, to pull back the curtain on the invisible engine powering the global sports industry. They discuss the evolution of sports data from simple box scores to real-time predictive modeling, how the NBA on Peacock is redefining the home viewing experience, and why the future of sports media lies in hyper-personalization and social gamification. Key Takeaways From ...

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26:02

How To Spot Ad Fraud on Streaming TV (and beyond) Dr....

State of Streaming Podcast ·

2026/01/15

Have a question? Send us a text! In this episode, Tim Rowe sits down with Dr. Augustine Fou, Creator of FouAnalytics, to pull back the curtain on the multi-billion dollar ad fraud industry. They discuss why fraud isn't a tech problem but an incentive problem, how to spot the red flags of spoofed CTV inventory, and why the most powerful tool in a marketer's kit might be the pause button. Key Takeaways Ad Fraud is an Incentive Problem Fraud persists because the ecosystem is designed to reward v...

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50:22

How To Master the New Rules of Attention with Albert...

State of Streaming Podcast ·

2026/01/08

Have a question? Send us a text! In this episode, Tim Rowe sits down with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to unpack the Attention Stack. They discuss why traditional reach is a fake number and how brands can use AI and sequencing to drive real consumer intent. Key Takeaways The Attention Stack Framework Stop measuring impressions and start measuring duration. Albert explains that hijacking attention is a prerequisite for influence and power. Brands...

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25:43

How To Make Ads People Actually Want To Watch with...

State of Streaming Podcast ·

2026/01/01

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Thierry Denis, Co-founder and Director at OCKHAM, a boutique production company specializing in commercials that convert through the power of comedy. Their conversation explores the details of commercial directing, the psychological advantage of making an audience smile, and how budgeted creative execution can outperform massive Hollywood budgets. Here are three key takeaways from their ...

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18:49

How to Make Money with Live Sports on Streaming with...

State of Streaming Podcast ·

2025/12/11

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Scott Young, Co-founder at Transmit, a company reshaping the monetization landscape for live sports and streaming. Their conversation explores how the traditional cable revenue model is deteriorating and how publishers are pivoting to new ad formats to fill the gap. They discuss the mechanics of non-disruptive advertising, the technology behind "picture-in-picture" ads during live events...

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17:44

How The Money Moves with Nick Carrabbia, EVP at OAREX

State of Streaming Podcast ·

2025/12/04

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Nick Carrabbia, EVP at OAREX, a firm that provides on-demand liquidity for the digital ad ecosystem. Their conversation explores the critical mechanics of how money moves through the advertising supply chain from advertiser to agency to publisher and the growing challenge of late payments. They discuss the macroeconomic factors tightening credit, the red flags hidden behind high CPMs, an...

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33:30

How Telecoms and Streaming Services Are Shaping Our...

State of Streaming Podcast ·

2025/11/20

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Hemant Soni, an AI and systems architect who works with leading telcos. Their conversation explores the history, evolution, and future of content bundling, a key strategy for telecom providers, streaming platforms, and advertisers. They explore the implications of AI, the metaverse, and 6G on how content will be consumed and delivered. Here are three key takeaways from their conversation...

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30:17

How to Build a Winning Ad Stack and Educate Your...

State of Streaming Podcast ·

2025/11/13

Have a question? Send us a text! In this episode of the State of Streaming podcast, Tim Rowe hosts Jean Carucci, "The Streaming Strategy Scholar" and Principal @ Carucci Consultants. Our conversation centers around what it takes for Streaming TV publishers to win, focusing on the essential ad products needed to compete, strategies for balancing programmatic dollars and direct sales, and the critical need to educate sales teams in the fast-evolving Connected TV (CTV) landscape. Here are three ...

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27:06

How To Connect Measurement and Local Connected TV...

State of Streaming Podcast ·

2025/11/06

Have a question? Send us a text! In this episode of the State of Streaming podcast, Tim Rowe hosts Alberto Alvarez, the Chief Executive Officer of The Mediam Group. Our conversation centers around the gap between how we consume media and how we activate advertising in the rapidly shifting streaming landscape, particularly in the realm of connected TV (CTV). Here are three key takeaways from our enlightening conversation that every marketer and advertiser should consider: The Role of Measur...

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24:20

How to Layer Local Linear Sports Advertising and...

State of Streaming Podcast ·

2025/10/23

Have a question? Send us a text! In this episode of the State of Streaming Podcast, Tim Rowe hosts Shelley Stansfield, co-founder of Centriply, a tech-enabled agency that specializes in media buying and ad tech development. Our conversation explores the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement. Here are three key takeaways from our enlightening conversation that every marketer and advertiser should conside...

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26:54

How Streaming TV & Household Measurement Work with...

State of Streaming Podcast ·

2025/10/15

Have a question? Send us a text! In the inaugural episode of the State of Streaming podcast, Tim Rowe hosts Jon Schulz, the Chief Marketing Officer at Viant, a pioneering buy-side platform in the streaming TV and digital advertising space. With a rich history dating back to 1999, Viant has been at the forefront of ad tech, particularly in connected TV (CTV) since its early days in 2011 when it co-founded Xumo, a free ad-supported television service later acquired by Comcast. During our conver...

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2:43

The Cable Clap Back? Charter and Disney expand with...

State of Streaming Podcast ·

2025/06/30

Cable is making a comeback—by bundling the very streaming apps that once threatened it. In this episode, we unpack Charter and Disney’s game-changing deal that adds Disney+, ESPN+, and Hulu to Spectrum TV packages, reshaping the future of television. Takeaways: Charter is now bundling Hulu, Disney+, and soon ESPN, into its cable package—at no extra cost.The move follows a 2023 blackout that forced Disney to play ball with cable.Charter values it's current streaming bundle at more than $100/mo...

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1:56

South Park vs. Paramount: The Streaming Deal That...

State of Streaming Podcast ·

2025/06/27

When South Park creators Trey Parker and Matt Stone accused Paramount’s incoming president Jeff Shell of sabotaging a major streaming deal, it sparked one of the most chaotic legal showdowns in Hollywood. In this episode, we break down the allegations, the Skydance merger drama, and why your favorite animated show is now at the center of a corporate war. Read the whole article at stateofstreaming.com here: https://stateofstreaming.com/south-park-creators-threaten-legal-action-paramount-...

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