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PODCAST

Boutique Practices: Profitable, Part-Time Practice Strategies for Christian Women Chiropractors & Physical Therapists

Dr. Alex Pankoke - Boutique Practice Blueprint™ Creator, Healthcare Coach, Business Strategist, Chiro, Wife, Mother

Welcome to Boutique Practices — the podcast for Christian women in healthcare who want a part-time, cash-based, highly profitable, low-maintenance, social-media-optional practice that delivers life-changing results for patients and leaves margin for marriage, motherhood, ministry, and every other calling God has placed on your life. I’m your host, Dr. Alex Pankoke — chiropractor, entrepreneur, coach, and busy mama — joined often by my dear friend, colleague, and biz bestie-- Dr. Lauren Collins

business alternative health

All Episodes

12:33

036 \\ Playing Small or Perfectly Aligned?Why You...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/10/27

Feeling the pressure to “go big or go home”?In this episode of The Boutique Practices Podcast, Dr. Alex Pankoke breaks down why chasing a seven-figure practice might not be the calling for every woman—and why that’s not small thinking, it’s wise stewardship. She shares her personal story of nearly burning out while trying to scale too soon, the spiritual lessons she’s learned about alignment and timing, and how God designed women to grow slow—with care, intention, and peace. ✨ In this episode,

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20:05

035 \\ -Speak to the Fig Tree: Uprooting Fear and...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/10/22

Girl...It's time to mount up!In this fiery episode, Dr. Alex gets real about the thoughts and beliefs that look holy but quietly choke the fruit God wants to grow in your life and practice. She’s calling out the lies that have kept Christian women in healthcare stuck — the fear of failure, the need for control, the pride disguised as protection — and declaring that it’s time to send those lies straight back to hell where they came from. This is your wake-up call to pick up your sword, put on your

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29:09

034 \\ Boundaries & Automations: How Women Build...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/10/19

Episode: Boundaries & Automations: How Women Build Low-Maintenance, High-Margin PracticesGuests: Dr. Alex (host) with Dr. Lauren What we cover: The “second shift” reality—and why boundaries are non-negotiable for women in healthcare Automations that protect your care (not replace it): online booking, reminders, smart “we’ll text you back” replies Creating patient resource libraries (videos, exercises, emails by trimester/week) to stop repeating yourself Using forms, policies, and

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21:22

033 \\ Why Women Can’t Build Practices Like Men (and...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/10/15

As women in healthcare, we’ve been taught to “do it all.” But what if the model you’re trying to follow was never designed for you in the first place? In this episode, Dr. Alex and Dr. Lauren get real about the difference between masculine and feminine practice styles. You’ll hear: The hidden ways women over-nurture and over-fill in their practices Why most business models were designed around a male rhythm and why that matters The truth about “outsourcing everything” and what it costs your

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24:48

032 \\ How to Schedule It All: Building a Profitable...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/10/13

How Do You Schedule It All? Ever wonder how other women in healthcare manage it all — the school drop-offs, sick days, vacations, and still run a thriving boutique practice? In this episode, Dr. Alex Pankoke pulls back the curtain and walks you through her exact process for building a profitable, part-time, all-cash practice that fits her real life. Inside you’ll learn: How to plan your schedule around your season, not society’s 9-to-5 model Why margin management matters more than time

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22:19

031 \\ How to Use Facebook Smarter: Build...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/10/08

In this episode of the Boutique Practices Podcast, Dr. Alex shares how to stop wasting hours chasing algorithms and instead use Facebook strategically to grow your boutique practice. Discover how to leverage local Facebook groups to provide value, position yourself as a trusted community leader, and build referral partnerships that actually bring in patients.You’ll learn: Why social media is best used as a referral connector (not just a patient funnel). How to join the right Facebook groups and

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17:51

030 \\ Social Media in Your Boutique Practice: Is It...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/10/05

In this episode of the Boutique Practices Podcast, Dr. Lauren Collins shares her real-life journey with social media—both the highs and the headaches—and what she’s learned as a boutique practice owner and nano-influencer. Whether you love creating content or dread it, this conversation will help you decide if social media should be a central part of your practice growth, or if you’d rather take a “social media optional” path.We’ll talk about the latest algorithm shifts, how to build authentic

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22:12

029 \\ The Social Media Optional Practice: How to...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/10/01

Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In today’s episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible — but often more profitable. We’ll talk about: The hidden costs of creating endless reels and chasing algorithm changes Why SEO-based platforms like Google, blogging, podcasting, and Pinterest bring patients who are already searching for you The difference between intent-based

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21:26

028 \\ Stop Selling Essential Oils and Start...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/09/28

Hey friend, today’s episode might sting a little, but I believe it’s going to set some of y’all free. So many women in healthcare are caught in what I call the distraction trap. Every week your inbox is flooded with “game-changing” products, add-ons, or shiny new gadgets that promise profit. Without a clear filter, it’s easy to say “yes” to everything—and before you know it, your message is watered down, your schedule is overrun, and your profit is leaking. In this episode, I’ll show you how

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19:52

027 \\ The Key to a Low-Maintenance, High-Profit...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/09/24

When you hear the word systems, do you instantly think “rigid, boring, not for me”? You’re not alone. But in this episode of Boutique Practices, Dr. Alex reveals why systems are actually one of the biggest keys to creating more margin — in your schedule, your mind, your home, and your relationships.You’ll discover: Why margin isn’t just empty space, and how systems create breathing room for what matters most The surprising way decision fatigue can drain your energy (even if your patient load is

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19:28

026 \\ Could You Really See Patients Just 6-10 Hours...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/09/21

People hear me say I see patients for just four hours a week and immediately ask: “How is that even possible?” In this episode of Boutique Practices, I’m taking you behind the scenes — from the crash-and-burn season where I nearly lost my practice to how I rebuilt it with intention, and exactly what my four-hour workweek looks like now. You’ll learn: How I went from 8+ hours/week to scaling too fast… and why it failed The simple, lean model that lets me cover my monthly overhead in one patient

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40:48

025 \\ The Thing Nobody’s Saying (But Everyone’s...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/09/17

This Ain’t ThatThis episode wasn’t on the calendar. But I felt an urgency to pause and record a different kind of message — one that may sting a little, but also might be exactly what you’ve been praying for. I’m pulling back the curtain on the why behind Boutique Practices, and the hidden danger I’ve seen in the way so many healthcare providers are building their businesses. If you’ve ever felt a quiet unease about the rooms you’ve been learning from, the advice you’ve been following, or the

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30:18

024 \\ Clients, Not “Patients”: The Mindset Shift...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/09/14

If your practice feels heavy, misaligned, or dependent on the wrong patients, this episode is your reset. Dr. Alex and Dr. Lauren break down the ideal patient avatar—beyond demographics—into psychographics, values, pain points, and aspirations so your brand, offers, pricing, and operations attract the right people (and repel the wrong ones). You’ll hear real examples (moms, athletes, birth preferences), how client vs. patient mindset changes everything, and why alignment is the fastest path

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24:53

023 \\ The Surprising Reason So Many Healthcare...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/09/10

Have you ever panicked when life slowed you down — because you’ve only ever known how to go full speed?In this episode of Boutique Practices, Dr. Alex unpacks the high-achiever mindset, how our cultural upbringing can keep us running at a pace God never intended, and why “slowing down” might be the exact move that propels you into your next season of calling. You’ll discover: Why many Christian women in healthcare feel torn between ambition and alignment The difference between being anointed

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29:04

022 \\ Stop Attracting the Wrong Patients in Your...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/09/07

Knowing your ideal patient avatar is the key to building a boutique practice that feels aligned, sustainable, and profitable. In this episode, Dr. Alex and Dr. Lauren dive deep into how to identify and define the exact patients you are called to serve — not just by age or gender, but by values, goals, pain points, and aspirations. We’ll share why this clarity completely changes how you market, price, and package your services, while making your practice flow more smoothly and attract the right

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44:45

021 \\ 5 Mistakes That Almost Destroyed My Boutique...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/09/03

In this raw, behind-the-scenes episode of Boutique Practices, Dr. Alex gets real about the five biggest mistakes she made that nearly took down her thriving boutique chiropractic practice — and the one God-given blessing that turned it all around. You’ll hear: How she went from a multiple six-figure, part-time, cash-based boutique practice during the pandemic… to burnout, debt, and misalignment The cracks in her business foundation that started forming years earlier The 5 costly mistakes to

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27:13

020 \\ The 5 Types of Margin That Will Save Your...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/08/31

If you’re a woman in healthcare who feels torn between your mantle as a healer and everything else God’s called you to — you’re not alone.In this episode, Dr. Alex unpacks the non-negotiable that every Christian chiropractor, physical therapist, and healthcare provider needs for a sustainable, purpose-led business: margin. You’ll learn: Why margin is more than just “free time” — it’s breathing room for your calling How the world’s definition of success can steal your peace (and how to protect

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33:25

019 \\ We Built Boutique Practices in the Messiest...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/08/27

SStarting — or restarting — your practice can feel overwhelming, especially if your life looks nothing like the “conventional” model you see everywhere. In this episode of Boutique Practices, Dr. Alex Pankoke and new co-host Dr. Lauren Collins share their parallel journeys of building boutique practices through moves, motherhood, financial challenges, and unexpected pivots. Dr. Lauren walks you through: How she started her first cash-based boutique chiropractic practice with just a $10k and a

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30:58

018 \\ The Creative Chiropractor Joining Boutique...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/08/23

This episode is a special one — we’re introducing you to the newest member of the Boutique Practices team, Dr. Lauren Collins!Dr. Lauren is a seasoned chiropractor, entrepreneur, wife, mama, doula, and micro-influencer who has spent over a decade building and running successful boutique practices. With three businesses, four locations, and a specialty in perinatal, infant, and family care, she knows what it takes to create a practice that’s profitable, low-maintenance, part-time, and deeply

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26:56

017 \\ Boutique Practice Secrets: Why Your Calling...

Boutique Practices: Profitable, Part-Time Practice... ·

2025/08/20

Boutique Practice Secrets: Why Your Calling Isn’t the Same as Your Assignment Show Notes: Hey friend — if you’ve ever felt torn between your mantle as a healer and the rest of your life, this episode is for you. In this first episode back after my year-long “sabbatical,” I’m unpacking one of the biggest lessons God has been teaching me: the difference between your calling and your assignment — and how mixing them up can lead to burnout, frustration, and even wanting to walk away from your

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