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PODCAST

The Scottish Marketing Network Podcast

Scottish Marketing Network

The Scottish Marketing Network was created to offer the marketing community in Scotland a platform to interact and learn from one another. This series of podcasts will bring you guest from within our network, who are here to tell you what they do and pass on their learnings. This won’t be the same tone as your usual business podcasts, we want this to be fun, interesting and inspirational.

business marketing

All Episodes

59:51

Episode 21: Joel Stone, Give Your Clients the Roadmap

The Scottish Marketing Network Podcast ·

2026/01/25

Joel's approach is to offer business owners clarity when they’re fed up with trying everything and getting nowhere. He works with service business owners in the SME space who want a clear path to hitting their objectives. No gimmicks, no hacks — just a proper roadmap that actually works.In this episode Kerry & Joel discuss his unique approach of giving his prospects the numbers they need to make the best decisions. We talked about social diversity and the shift in the corporate landscape and

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34:37

Episode 20: HawkAyeScotland, Capturing Glasgow from a...

The Scottish Marketing Network Podcast ·

2026/01/12

Scott is the founder of HawkAye, a drone-led creative studio producing high-impact visual content across sport, live events and brand storytelling. His work blends technical precision with a real feel for culture and atmosphere, not just capturing what something looks like, but what it feels like to be there.Today we are going to hear more about Scott’s journey, how he has built his community and what we can expect to see from HawkAye in the future. Follow HawkAye on Instagram:

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41:29

Episode 19: Ciaran Keenan, How Ad Agencies Solve...

The Scottish Marketing Network Podcast ·

2025/12/04

Ciaran leads at Superstore Media, a Glasgow-based full-service ad agency offering everything from branding, graphic design and packaging to social media strategy, video/photography, web design and brand identity.With a strong background across FMCG and multi-disciplinary projects, Ciaran combines a keen creative eye with a strategic mindset. He’s been instrumental in high-impact campaigns, applying design thinking, brand storytelling and production craft to deliver results. In this episode we are

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48:45

Episode 18: Becky Calderwood, Agency life and...

The Scottish Marketing Network Podcast ·

2025/11/04

Beccy Calderwood has a wealth of experience from her years working in agency, witnessing first-hand how the world of work and culture has evolved over time. She now works as People Development Consultant and has recently launched the workplace wellbeing brand Ground:ed helping organisations shape stronger, healthier workplace cultures. With her background spanning both agency life and people leadership, Beccy offers a unique perspective on what it really takes to build environments where people and

en

44:25

Episode 17: Craig Edwardson, Digital Marketing Lead...

The Scottish Marketing Network Podcast ·

2025/10/27

Craig Edwardson is Head of Digital at BIG Partnership. Craig has over 14 years of agency experience, leading multi-channel digital strategies for some of the UK’s biggest B2B and B2C brands. Craig talks to Kerry about his commercial approach—he’s not just about clicks and impressions, but about aligning digital activity with real business outcomes. From smarter attribution to breaking down the myths of B2B lead generation, Craig brings a wealth of practical insight into how marketing and sales can

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51:19

Episode 16: Andy Campbell, Inside a Decade of B2B...

The Scottish Marketing Network Podcast ·

2025/10/15

Andy brings over a decade of experience, starting at Henderson Loggie in 2016 as a Marketing & Events Administrator and rising to Marketing Manager in 2021. He oversees everything from lead generation and content creation to social media and web design.Beyond his day job, Andy is involved as a trustee and secretary for the Henderson Loggie Charitable Foundation and plays a hands-on role in the firm's ESG initiative. Andy talks to Kerry about his ten-year journey in professional services

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68:57

Episode 15: Mercy Abel, Intergenerational Workplace &...

The Scottish Marketing Network Podcast ·

2025/10/05

Mercy is a multi-award-winning marketer and early careers specialist. She is a passionate advocate for representation and access in the creative industries. She’s spoken on the IPA panel about age representation in adland, and hosts The Audacity of We—a Gen Z careers podcast that also runs as a live show. In this episode Kerry talks to Mercy about her recent work around bridging the gap, intergenerational workplace dynamics and the steps forward in DEI in the last 5 years.You can find Mercy on

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29:10

Episode 14: The Scottish Marketing Summit

The Scottish Marketing Network Podcast ·

2025/08/29

Susan Carruthers is the driving force behind Scotland’s brand-new event, the Scottish Marketing Summit. On Wednesday, 5 November 2025, Susan is bringing together brilliant minds for a day of practical, action-packed marketing insight. Held at the Village Hotel in Glasgow, this summit is all aboutgetting seen, getting heard, and getting paid. Susan joins Kerry to tell us all about her journey as she adds another marquee event to the Scottish marketing calendar.Get your tickets for the summit

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29:20

Episode 13: Award Nominations

The Scottish Marketing Network Podcast ·

2025/07/28

Stephen Emerson is the Scotland editor for Insider Media, a national B2B publication company with publishing and events operations in each region of the UK. Since joining in February, he has helped Insider Media launch a daily newsletter, establish a roundtable programme while also working on the firm’s corporate finance awards. He joins us to talk about Insider Media’s Made in Scotland Awards which will be held in Glasgow on September 25. We cover off what makes a nomination stand out, the

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01:08:14

Episode 12: The Power of PR with Gregor and Scarlett...

The Scottish Marketing Network Podcast ·

2025/07/21

Story Shop is an independent PR agency known for creative, earned-first storytelling. They recently won Medium-Sized Agency of the Year at the PRCA Awards for their work with purpose-driven brands. Their client work spans everything from whisky and wellness to education, hospitality, and sport. Their co-founders Scarlett and Gregor join Kerry to share the story of how they built Story Shop, talk about the power of PR, and give a real-life perspective on what it’s like running a business together as

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59:15

Episode 11: Building Brands Across the Globe

The Scottish Marketing Network Podcast ·

2025/07/17

In this episode Kerry invites Elliot Davis to discuss global brand building. Since graduating from the University of Strathclyde, Elliot's career has taken him all over the world to work with some high-impact brands. Elliot touches on the nuances of culture in brand building, the importance of values and a human led message, and the part technology plays. He also tells us about his recent publication as he delves into he world of personal brand!You can follow Elliot on LinkedIn:

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01:08:40

Episode 10: Mentoring Matters

The Scottish Marketing Network Podcast ·

2025/06/30

In this episode Kerry talks to Lizzie Donaldson Founder of Berry and Laurie MacPherson, Career Coach & LinkedIn Mentor about how to get mentoring right. There is a rising demand for support in career development within Scotland’s marketing & business community, Lizzie and Laurie talk to us about what you can expect as a mentor and mentee, how to set yourself up for success, and which type of program might be right for you.Laurie Macpherson, Career and LinkedIn Mentor. With a background

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27:10

Episode 9 - Amazon as a Specialism

The Scottish Marketing Network Podcast ·

2025/06/17

In this episode Kerry talks to Calum Prentice, Amazon Lead for AFG Media/ Morphsuits. We hear how Calum has progressed his career in the Amazon space and become specialist in this space. Calum tells us about the benefits of getting Amazon right, but also some of the pitfalls if you’re not using best practice. Amazon is arguably the most powerful selling platform and we wanted to pick up some do’s and don’ts from someone deeply integrated in the space.You can follow Callum on LinkedIn

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36:33

Episode 8: Reinventing Brands with Oli Norman

The Scottish Marketing Network Podcast ·

2025/05/27

In this episode Kerry talks to Oli Norman, CEO & Founder of ITISON. We hear about the evolution of this brand spanning 20 years, the changes in the market, in social media and the effect this has on the hospitality industry and D2C brands, as a whole. Oli shares some thought-provoking and insightful insights into his method of brand creation. Oli recommends we listen to Professor Scott Galloway, Prof G Markets https://open.spotify.com/show/7syF2ry9j6nqYc656WHBA7?si=1cc1f617294d4893

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33:50

Episode 7: Navigating B2B

The Scottish Marketing Network Podcast ·

2025/04/19

In this episode Kerry talks to Gordon Ross, Head of Marketing & Salary Sacrifice at Gofor. We hear about his career path through B2B marketing, navigating new ways of working and progressing through some highly regarded organisations in this field. Gordon’s LinkedIn: https://www.linkedin.com/in/gordonross1/ John Niven, O Brother: https://www.amazon.co.uk/Brother-John-Niven/dp/180530058X The Rest is Politics: https://open.spotify.com/show/1Ysx8g1Iw42gESAtegrFaH The Rest is Politics US:

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01:03:54

Episode 6: Importance of Building a Network with...

The Scottish Marketing Network Podcast ·

2025/02/17

In this episode, Jamie sits down with Craig Campbell, a well-known name in the SEO industry, to explore the power of networking. Craig shares how he has built a network of successful individuals who have helped him reach new career heights—and how he’s now paying it forward by helping others grow in the digital marketing space. We dive into why networking is crucial in today’s competitive landscape, how to connect with the right people, and the mindset needed to leverage your network for

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50:03

Episode 5: Diversity in Whisky

The Scottish Marketing Network Podcast ·

2025/01/14

In this episode, Kerry talks to Hazel Berryman & Holly Martin about their careers in the whisky industry. We discuss some of the challenges they faced entering into the industry for the first time, the preconceptions we hold of this industry sector and the strides that are being made to make one of Scotland's largest exports a more inclusive place to work. We would love to hear your thoughts of this discussion, please leave your feedback and share it with your network. Here are some links

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01:24:56

Episode 4: Deep Dive into the Evolution of e-Commerce

The Scottish Marketing Network Podcast ·

2024/12/10

In this episode of The Scottish Marketing Network Podcast, David Proctor and John Bruce share their journey through the ever-evolving e-commerce industry. From adapting to the growing consumer demand for convenience to leveraging data-driven marketing strategies, they offer valuable insights into customer journeys and optimising the right e-commerce platforms. Whether you're a seasoned professional or just starting out in the e-commerce space, this episode is packed with practical advice and

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55:26

Episode 3: Importance of Q4 marketing strategies with...

The Scottish Marketing Network Podcast ·

2024/11/19

Jamie & Ryan talk about digital marketing and strategies for Q4 and the important of following big brand moves with their digital marketing strategies. We cover personal brand, Tik Tok, important dates, remaining authentic and more.

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42:00

Episode 2: Build you network, trust in your...

The Scottish Marketing Network Podcast ·

2024/11/05

Dawn Ferguson, Corporate Experience Manager at CVH Spirits tells us of her story from the police force, to the charity sector into various admin and events role, to now leading VIP experiences for one of the most prestigious drinks brands in Scotland. This is a refreshing and interesting story, reminding us that your efforts and determination can and will take you as far as your academical accolades. Kerry had a great conversation with Dawn and thoroughly enjoyed her fresh approach and confidence

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21 results

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