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PODCAST

BrainFuel

BrainFuel – A Podcast for Health Leaders & Health Communicators Decoding health decisions with behavioural science, real-life stories, and mindfulness—fueling clarity and empathy for better decisions.

business marketing

All Episodes

37:03

It's Not You - It's The System: Exposing The...

BrainFuel ·

2025/10/10

"Must Listen for Everyone Working in or On Individual Change projects or Campaigns"Is blaming “individual willpower” one of the industry’s most successful PR tactics.Why do our environments make the healthy choice so hard? And who profits when they do? In this powerful episode of the Behaviour Change Marketing Bootcamp Podcast, Ruth Dale sits down with Louis Bird, Principal in Public Health and national obstacle-course racer, to unpack the commercial determinants of healthand what they

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35:18

E78: Health in your Hands Promises & Pitfalls with Dr...

BrainFuel ·

2025/10/01

Welcome to another episode of Brain Fuel! I’m so excited to share my conversation with Dr. Heather McKee, one of Europe’s leading lifestyle behaviour change specialists. Heather brings a wealth of experience in health psychology and digital health, and her insights are both practical and inspiring.In this episode, we explore the science of sustainable behaviour change, the promise and pitfalls of digital health, and how to make real, lasting improvements in our lives and organisations. Top

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13:16

E77 - Self-compassion breathwork for tired brains...

BrainFuel ·

2025/09/24

A very different episode with Sabine De-VilleInstead of talking about health Let's embody it. In all our behavioural insights work, there is one common theme - despite the subject. It also appeared again and again in our training. Your tired brain. Breathwork can be a game-changer. Especially if you live meeting to meeting - Zoom call to Zoom call. The air is free, you can do it anytime, anywhere. Sabine has over 20 years of experience delivering breath work, mindfulness, and cognitive

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29:26

E76: Case Study: Using Patient Films to Improve...

BrainFuel ·

2025/09/17

In this episode, I had the pleasure of speaking with Eleanor Stanley, a coach and communication specialist, about her inspiring work with Guy’s and St. Thomas’ NHS and the British Association of Retinal Screeners.Eleanor shared a powerful case study on using co-production and storytelling to increase attendance for diabetic eye screenings, especially among groups that are often harder to reach. We discussed the importance of authentic communication, the value of patient voices, and how

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13:30

E75: Check Your Clarity. Self Testing Advised.

BrainFuel ·

2025/07/28

We explore the real reason why many health campaigns fail: a lack of clarity rooted in assumptions about the audience.Over the past few episodes, Ruth has walked us through how brains get overwhelmed, how decision fatigue kicks in, and how even well-meaning messages can backfire. This week’s episode brings it all together with a simple but powerful test: 👉 Do you really know your audience? 💡 Key Takeaways: Empathy fades under pressure: Deadlines and noise can push teams to default to

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6:55

E74 Digital Overload in A Digital World - Health...

BrainFuel ·

2025/07/17

In this episode, Ruth explores what happens when our brain’s decision-making battery runs flat — and why that matters deeply for health communication. Drawing on behavioural science concepts like ego depletion and bounded rationality, she shares how cognitive overload derails even the best campaigns. If your work relies on a calm, rational audience... it might be time to rethink.This one’s short, sharp, and designed to make you pause. Quote from the Episode: “Are we adding pressure to a

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8:35

E73 Nudge or Nag - The Reactance Bias in Health Comms...

BrainFuel ·

2025/07/10

Do Health Messages Nag or Nudge? In this episode of BrainFuel: The Clarity Series, Ruth dives into psychological reactance — the powerful force behind why people reject health advice (even the good kind).You'll learn: Why audiences push back (and how to stop pushing them) How clarity, tone, and choice impact trust Simple tweaks to make your message land better 🌬️ Want the BrainFuel Breather audio? → Join us on Substack 🎟️ Plus: Join our Social Norms Summer School on Aug 19 — only

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28:27

E72 Clarity or Confusion? Do your health messages...

BrainFuel ·

2025/07/03

Ever poured your heart into a health campaign only to see… crickets?You’re not alone. In this episode, Ruth dives into why clarity is the key to behaviour change — and why it’s so hard to find in a world of noise, deadlines, and overloaded brains (yes, yours too). We’re talking cognitive fatigue, irrational audiences, and the myth of "more info = better choices". 🎧 Plus, you'll hear: Why clarity starts with you — the communicator, strategist, planner How social norms quietly shape

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64:33

E71 AI Adoption is it personal or organisational?

BrainFuel ·

2025/06/17

This episode was sparked by a newsletter.When Elina’s Artificial Thought landed in my inbox, it immediately lit a fire under a question I’d been sitting with: Where does AI fit in behaviour change work? I invited Elina onto BrainFuel — and this episode is where the conversation began. Together, we dive into the emerging relationship between behavioural science and artificial intelligence — not as hype, but as a thoughtful, grounded exploration of where we go from here. One of the biggest

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38:04

E70 The Power of Social Marketing

BrainFuel ·

2025/06/09

Today's episode continues exploring Social Marketing with Communications Strategy Consultant Neil Hopkins.Neil is also he founder of the Secret Social Marketers Club on LinkedIn. He has extensive experience in public service, particularly in road safety and local government communications.Listen to the episode to as we explore what social marketing is (hint - not social media) where it sits in behaviour change. why it is the solution if you want to move beyond awareness raising

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38:24

E69 Social Marketing - What is it really?

BrainFuel ·

2025/06/02

This week is an exploration of social marketing, challenging misconceptions, and driving meaningful behaviour change with one of the field's most respected practitioners, Nedra Weinriech.Nedra is founder of Weinreich Communications, and an editorial board member for Social Marketing Quarterly. She has been practising social marketing for over 30 years. Highlights: Nedra's Personal Productivity Hack:- Discovered virtual co-working- Uses "body doubling" technique- Increased focus and

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19:31

E68 Have we forgotten our own behaviour? Why E.A.S.T....

BrainFuel ·

2025/05/20

This week, we’re celebrating 10 years of the EAST Framework (Easy, Attractive, Social, Timely) and asking a powerful question:How often do we reflect on our own behaviour as change-makers? We explore why simple frameworks still work in a complex world, what the “toothbrush problem” is, and why mastering a few tools beats collecting many. 🛠️ Action tip: Start by checking in on your decision-making and how you use behavioural frameworks to support change—not stress you out. This week on

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13:11

E67 From Bootcamp to BrainFuel

BrainFuel ·

2025/05/03

Hi everyone,this is a reflective episode, and a soft announcement - softly very softly! We are ...rebranding the Podcast!Transitioning from "Behaviour Change Marketing Bootcamp" to "BrainFuel" This is allow us to focus more on our core mission which is to focus on health and reducing health inequalites fueling brain power and decision-making skills. Our vision is for the episodes to spark curiosity and creativity combined with practical decision-making insights. We will still deep dive

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45:26

E66: Case Study: Plymouth Smokefree Behavioural Insights

BrainFuel ·

2025/01/15

This week,we dive into a fascinating conversation with Daniel Preece, Public Health practitioner extraordinaire. Daniel sits with the Plymouth City Council and commissions the local Stop Smoking Service.We explore insights from our recent Behavioural Insights Deep Dive where we listened to routine and manual workers andwhy the want to - or don't want to - quit smoking tobacco. This episode is packed with actionable insights and real-world examples. 3 Aha Moments: Autonomy is Key: Many

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34:43

E65: Remember Your Why - Learning from the master of...

BrainFuel ·

2024/02/23

In today's episode we are joined by Stuart King. Stuart founded BeeZee Bodies 17 years ago whilst working in public health. A hugely successful service it supports people all over England. At Public Health England he was senior scientist in the obesity and healthy weight teamand he still works closely with Public Healthproducing and hostingThe Real World Behavioural Science podcast with the Public Health & Behavioural Science Network.We look deeper into an ethnographic video Stuart

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19:15

E64 8 Top Tips for No Smoking Day 2024

BrainFuel ·

2024/02/16

This episode deep dives into 8 top tips for effective Smokefree messaging this No Smoking Day - 13th March. For details check out our blog Want to do more? Come to the Smokefree Training Day 2024 - the day after No Smoking Day on 14th March 2024 Early bird is on!

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30:14

E63: We go deep into FE&HE marketing with Nathan Monk...

BrainFuel ·

2024/01/15

Happy 2024! In today's episode we welcome Nathan Monk and Rebecca Roberts as we go deep into Behaviour Change and Further Education and Higher Education. Nathan Monk is cofounder of Smile and one of the brains behind Prospectus Plus, the innovative and personalised prospectus solution that is transforming the conversation around digitally tailoring recruitment journeys. We talk about how those shifts in recent years align to wider behaviours when it comes to tech, and why understanding

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9:38

📚3 Recommended Books (a great secret santa)

BrainFuel ·

2023/12/15

In today's episode we highlight 3 books recommended by 3 of our 2023 podcast guests and an ask for you (see below!) 1) Mistakes Were Made But Not By Me - Why We Justify Foolish Beliefs, Bad Decisions & Hurtful Acts by Carol Travis &Elliott Aronson Recommended by Samuel Salzer from E40 How to build Habits that Stick. 2) A more Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideasby Warren Berger Recommended by Melina Palmer E43 Applying Behavioural Science to

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33:35

E61: Rebecca & Ruth FE & HE Bootcamp Unveiled!

BrainFuel ·

2023/11/29

This episode takes a slightly different approach to our usual style. To celebrate our behind the scenes working together Rebecca & I interview each other and look back at top tips we would give ourselves and also we look forward to our future events. The title does give away the unveiling - but as they say the devil is in the detail so for more information go to www.behaviourchange.marketing/FEHE 🐓 Don't miss the Earlybird too! For more on Rebecca and to listen to her youth focussed

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32:43

E60: How to use social proof with expert Jen...

BrainFuel ·

2023/11/16

This week we are joined by Jen Clinehens from Choice Hacking to chat all things social proof! She is an expert in applying behavioural science to marketing and you can check out Jen's work over at Choice Hacking, We chat canned laughter, the need to be part of a social group, how Apple took it a new level, why disaster preparedness never happens, The Bear and much more. Listen to understand how we use social proof to signal our social norms. Why it's important to think beyond messaging to

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76 results

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