Membership Geeks Podcast with Mike Morrison

12:44

494 - Ask Mike: How Do I Pivot Without Alienating...

Membership Geeks Podcast with Mike Morrison ·

2026/10/06

I always talk about the fact that memberships are an evolution. They're constantly changing. The membership you launch won't look the same in six months, twelve months, or five years, and most of the time those changes are small and slow.But every now and then the change is more substantial, sometimes an entirely different topic you end up switching to. So how do you pivot in a significant way without alienating your existing members?In this Ask Mike episode, I revisit a question from one of our

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40:21

493 - You Need These 4 Things to Scale Your Membership

Membership Geeks Podcast with Mike Morrison ·

2026/09/29

In this episode I'm sharing the second half of my closing keynote from Retain Live 2025, where I break down the four essential components of a scalable strategy for your membership business.Most membership owners think scaling means working harder: more content, more posts, more bells and whistles. That's not it. So many of us don't have a clear answer for what we're actually building toward, and without that clarity, we end up chasing tactics instead of building real leverage.I'm walking through

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18:42

492 - What’s The End Goal For Your Membership Business?

Membership Geeks Podcast with Mike Morrison ·

2026/09/22

Back in 2025, we ran our second ever live conference, Retain Live, and my closing keynote there was called Scalable Strategy. It's all about the things that take a membership beyond just a marketing or retention strategy into a genuine long-term plan.This episode is part one of that talk. It tackles a question most membership owners have never actually sat down and answered: what are you building, and why?We get zoomed into launch goals, then revenue goals, then member count goals, and the bigger

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14:46

491 - Five Things High Performing Membership Owners...

Membership Geeks Podcast with Mike Morrison ·

2026/09/15

This episode isn't about your membership. It's about you, the person running it.You could have the best content, the smartest retention strategy, and the tightest community in the industry, and none of it matters if the person at the helm is stretched too thin, winging it, or quietly burning out.I've spent years watching who lasts in this industry and who burns brightly for a year or two and then disappears. It always comes down to the same five things, and none of them require any kind of special

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12:23

490 - Ask Mike: Should I Onboard Trial Members...

Membership Geeks Podcast with Mike Morrison ·

2026/09/08

Every month inside Membership Academy, I run a live Q&A where members bring me their toughest questions. One that keeps coming back around is this: should you onboard trial members differently to your regular paying members?Most people either run one blanket onboarding sequence for everyone, or assume trial members need something completely different. Neither is quite right. The answer comes down to a concept I call the off-ramp, and once you understand how your trial length lines up (or

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19:13

489 - Here's How to Make Your Member Experience Truly...

Membership Geeks Podcast with Mike Morrison ·

2026/09/01

In this week's episode, I break down member experience, the single biggest factor in long-term retention, and why a forgettable, unengaging membership is the fastest way to lose members who never got the result they joined for.I'm walking you through 7 specific ways to make every part of that experience work harder for your members and for your retention. None of them involves piling on more content, and we'll also cover the 5 types of overwhelm that quietly kill memberships from the inside.In this

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22:40

488 - Ethically Using Urgency and Scarcity to Market...

Membership Geeks Podcast with Mike Morrison ·

2026/08/25

Fake countdown timers, staged waitlists, closed doors that mysteriously reopen the moment someone hesitates. These tactics work in the short term, and they quietly wreck your retention in the long term.In this episode, I dive into a bit of a hot-button topic for me: how to use urgency and scarcity in your membership marketing without crossing into these manipulative tactics that give this whole area a bad name.I break down why the closed-door model gives you the worst of both worlds, what real,

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25:27

487 - My Proven Strategies for Consistent Audience...

Membership Geeks Podcast with Mike Morrison ·

2026/08/18

If your membership signups have slowed down, your first instinct is probably to look at your sales page, your emails, or your pricing.Nine times out of ten, that's not where the problem actually lies.In this episode, I break down why stalled signups are almost always an audience growth problem in disguise, and I share seven proven strategies for keeping new people flowing into your world even after your membership is up and running.In this episode:Why stalled membership sales are almost always an

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15:02

486 - Ask Mike: Should I Drip Content to Improve...

Membership Geeks Podcast with Mike Morrison ·

2026/08/11

This episode kicks off a new regular feature on the show: Ask Mike, where I pull real questions straight from our monthly member Q&A archive inside Membership Academy and share the answers with you.First up is a question about drip feeding content. A membership owner running a diet and lifestyle site wanted to know if releasing their courses gradually, rather than giving members full access, would help improve retention.My answer might surprise you, because drip feeding as a retention tactic

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19:04

485 - Marketing to People Who Don't Realise They Need...

Membership Geeks Podcast with Mike Morrison ·

2026/08/04

In this episode, I break down the buyer awareness journey, a five-stage framework from Eugene Schwartz's Breakthrough Advertising that maps how someone moves from having no idea they have a problem to being ready to buy.I focus on the very first stage, problem unaware, because it's the biggest, cheapest, and least competitive audience available to you right now (and it's also the one most membership owners have no idea how to market to!).We cover what symptom-first marketing actually sounds like,

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12:30

484 - Push vs Pull Marketing: Which Works Best For...

Membership Geeks Podcast with Mike Morrison ·

2026/07/28

Every piece of marketing you write is making a choice, whether you realize it or not. You're either talking about the pain your members are running from, or the future they're running towards. Most membership owners never actually decide which one they're doing. They just default to whatever feels natural and end up leaning hard on one side without realizing it.In this episode I break down push positioning and pull positioning: what each one does, why push converts faster but pull retains better,

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19:31

483 - Help! Members Are Leaving Because They're...

Membership Geeks Podcast with Mike Morrison ·

2026/07/21

In this episode, I'm tackling one of the most misread signals in your cancellation data - people leaving saying that they "didn't have time"Most membership owners write that off. Busy people, can't be helped. But in a lot of cases, that's not what's going on at all. When a member says they didn't have time or weren't using the membership enough, what they're often really saying is that it felt too big, too hard to navigate, or too overwhelming to start. They froze. And members who freeze, fade - and

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22:17

482 - Breaking Down the Membership Marketing Flywheel

Membership Geeks Podcast with Mike Morrison ·

2026/07/13

Most membership owners treat their marketing like a straight line with a finish line at the end. Get the traffic. Build the list. Make the sale. Done. But that model is fundamentally broken for subscription businesses, because the sale isn't the end - it's the beginning.The membership marketing flywheel flips that thinking completely. Instead of treating new members as the end product, it treats your existing members as the fuel that powers your growth. It's a cycle - not a funnel - and once you

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23:11

481 - The Trust Recession Is Hurting Your Membership,...

Membership Geeks Podcast with Mike Morrison ·

2026/07/06

The online business world is in the middle of a trust recession. Influencer fatigue, polished-to-the-point-of-fake marketing, and one too many bad purchases have left your potential members cynical, guarded, and slower to commit than ever before.Your membership is feeling the effects - whether you've noticed it yet or not. And the frustrating irony is that it's the honest operators, the ethical businesses, the people who actually do good work, who are being forced to do more to prove it.The good

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16:38

480 - Try This Weird Tactic For Your Next Membership...

Membership Geeks Podcast with Mike Morrison ·

2026/06/29

In this episode, I share a strange little tactic for your next membership promo - one that goes against pretty much everything you've been told about sales offers.Instead of giving people the lowest possible barrier to entry with a free trial or a discounted first month, I make the case for going in the complete opposite direction: incentivising new members to commit to a longer initial period of 90 days.I explain why this counterintuitive approach attracts better-fit members, protects you against

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16:05

479 - What Most Membership Owners Get Wrong About...

Membership Geeks Podcast with Mike Morrison ·

2026/06/22

In this episode, I'm tackling one of the biggest mistakes I see membership owners make: treating content as the be-all and end-all of what their membership offers.So many people set out to build the Netflix of their niche, chasing the biggest, most comprehensive library they possibly can. But your members don't join for the volume of content. They join for what that content makes possible.I share why volume and value are not the same thing, the trap of the content treadmill, and the four things

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15:39

478 - How to Ensure You're Delivering Results for...

Membership Geeks Podcast with Mike Morrison ·

2026/06/16

In this episode, I get into something that's becoming more important than ever for membership owners: the ability to actually deliver results.For years, memberships have leaned on giving people more content, more features, more bells and whistles. That was never the right approach, and now AI is exposing it. Members don't want information. They want transformation.I walk through what a results-driven membership actually looks like in practice, from understanding what your members really want, to

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14:49

477 - Here's Why Your Membership Waitlist Isn't...

Membership Geeks Podcast with Mike Morrison ·

2026/06/09

In this episode, I'm tackling a problem I see all the time: memberships with healthy-looking waitlists that convert far worse than they should when the doors finally open.The issue almost always comes down to the same thing: the waitlist has been treated like just another email list, when it's actually something very different.I share how to set up, nurture, and test your waitlist so the people on it are genuinely ready to buy - not just curious browsers who wandered in for a freebie.If you're

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27:27

476 - My 8 Top Tips for Managing Member Expectations

Membership Geeks Podcast with Mike Morrison ·

2026/06/02

In this episode, I tackle one of the most under-appreciated drivers of retention in any online membership: expectation management.I share why memberships are uniquely unforgiving when it comes to overpromising, and how a mismatch between what you sell and what you deliver will quietly kill your retention long before a cancellation email ever hits your inbox.We'll walk through seven practical ways to set realistic expectations - from the claims you make in your marketing, right through to how you

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21:10

475 - This is Why People Aren’t Joining Your...

Membership Geeks Podcast with Mike Morrison ·

2026/05/26

In this episode, I tackle one of the most common problems I hear from membership owners — people just aren't joining. Or not enough of them are.I share the three biggest reasons this tends to happen, and why the problem is almost never what owners think it is. Spoiler: it's usually not your sales page, your funnel, or your offer.I also give you the single most effective (and embarrassingly simple) technique for finding out exactly why your audience isn't signing up — straight from the horse's

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