Madhur Smriti by Asian Paints | মধুর স্মৃতি - নিবেদনে এশিয়ান পেন্টস

A Story that travels back four decades. Asian Paints Sharad Samman campaign – Shuddha Shuchi, Sustho Ruchi. A line penned by Poet Subhash Mukhopadhyay, beautifully expressed the essence of the grand Bengali festival. Purity of devotion and art - an idea by Asian Paints Sharad Samman sculpted a new dimension in Durga Puja. Thirty eight years have passed Forty years and the memories of that time still shine brightly. here lives the memories.  Asian Paints' limited series podcast 'Madhur Smriti’, a

Days of Durga Puja are a free pass to enjoy food, whatever the age or generation. Good food and Durga Puja are inseparable. Bengalis are not only fond of food. Music and songs are also an integral part of Durga Puja. It is with a song that we welcome Goddess Durga on the early morning of Mahalaya. Arrival of Asian Paints Sharad Shamman in 1985 brought about a positive change in Durga Puja celebrations. Madhur Smriti’ is another initiative by Asian Paints to collect stories and memories of Durga Puja

Durga Puja had evolved from a festival for aristocrats to a festival of commoners like us. The British era also witnessed revolution in the festival over the years! In the year 1790, a group of 12 friends at Guptipara in Hooghly decided to make Durga Puja, a festival for everyone. Which is today’s ‘BaaroYaari’ puja. The Swadeshi movement was at its peak in the year 1919. Even Subhas Chandra Bose took the help of Barwari Puja to raise a mass movement against the British. The Durga Puja organized at

In 1610, the Durga Puja of the Roy Chowdhury family began. 400 years have passed, and even today the glory of Roy Chowdhury house has not faded. In the course of time from rituals to decoration much has changed in Durga Puja but the grand festival keeps on adding colour, enriches life and sparks new ideas. Asian Paints has gladly celebrated the festival since its inception and gave rise to Sharad Samman which has been synonymous with the festival since 1985. This limited series special podcast -

Along with the mythological narrative of Durga Puja, there are a thousand and one other stories surrounding this illustrious festival. In this episode, Nrisingho Prasad Bhaduri, a renowned historian and Indologist, tells us more about the festival. Apart from the Puranas, there are intriguing stories surrounding this Bengal folk festival. Asian Paints has gladly celebrated the festival since its inception, giving rise to Sharad Samman, which has become synonymous with the festival since 1985. This

The celebration of Durga Puja reflects various aspects of life for Bengal and Bengalis. It is a vibrant celebration of life and livelihood that leaves an imprint on our culture, tradition, and folklore that spans cities, villages, and time. Asian Paints has enthusiastically supported the festival since its inception, giving rise to Sharad Samman, which has become synonymous with the festival since 1985.This limited series special podcast, 'Madhur Smriti,' is another initiative by Asian Paints to