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PODCAST

The Fitcarma Podcast

Barry & Shay Kostabi: Brand Strategist + Experience Designer

The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and create—that"s your Fitcarma. Helping you build a brand and experience that moves people? That"s ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness isn"t about selling more classes—it"s about creating experiences that spark transformation. Physical

health & fitness fitness

All Episodes

24:13

FCM223: Are You Talking to Your Members... or a Mirror?

The Fitcarma Podcast ·

2025/10/24

Your social media feed can be an invitation into your brand world, or a fancy display case. You didn’t open a studio to perform. You opened it to help people feel stronger, steadier, more themselves. If your posts impress colleagues but the person walking in after a long day doesn’t see themselves in it, something’s out of alignment. In this conversation, we put the member back at the center, so your words feel like a welcome, your visuals feel like a promise, and your feed feels like the doorway

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33:05

FCM222: Brands That Moves People: Life Time’s North...

The Fitcarma Podcast ·

2025/09/19

What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the principles and systems behind one of the most trusted names in fitness. We unpack how a clear North Star, codified standards, and aligned teams create a consistent experience at scale, without losing soul. If you’re a studio owner, program director, or instructor leader, this episode is a blueprint: start with purpose, translate it into

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48:11

FCM221: Scaling with Soul: How to Build a Team That...

The Fitcarma Podcast ·

2025/07/11

You’ve built something powerful. An experience your community loves. But behind the scenes, you’re wearing too many hats, struggling to replicate the magic, and wondering how to get your team to carry the brand with the same heart you do. Sound familiar? In this episode, we unpack the real reasons team buy-in feels so hard, and what actually works when you’re trying to scale your studio without losing the soul of what makes it special. We’ll walk you through: - Why instructors sometimes resist

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01:01:35

FCM220: The Rhythm Remembers: Music as Medicine for...

The Fitcarma Podcast ·

2025/06/21

What if music isn’t just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand? In this unforgettable episode of the Fitcarma Podcast, we sit down with Emma Marshall, researcher, educator, and author of Music is Medicine, to explore the deep, untapped potential of music as a tool for nervous system regulation, emotional imprinting, and embodied experience. Emma’s story begins with a collapse—burnout, illness, and a body

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01:22:23

FCM219: Brands That Move People: Inside Collective...

The Fitcarma Podcast ·

2025/05/30

Ashley Marand Iwanicki is the founder and CEO of The Collective Studios, a boutique fitness brand in New Hampshire that’s redefining what it means to lead with purpose, build community, and create experiences that actually move people. In this powerful conversation, Ashley shares how a vivid dream sparked the vision for her studio, what it means to build a brand rooted in expansion and belonging, and the bold leadership decisions that helped her scale with soul. As a Fitcarma brand, Ashley partnered

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01:03:34

FCM218: 13 Reasons Body Transformation Marketing Is...

The Fitcarma Podcast ·

2025/05/16

Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn’t be allowed in Pilates class—and that instructors with a “gut” shouldn’t be teaching. Yes, she deleted the video. But the damage was done. Thousands of people agreed with her. This is the fitness industry we’re still up against. And in this episode, we’re not just pushing back—we’re burning the whole narrative down. We break down 13 research-backed reasons why building your fitness

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38:54

FCM217: If They’re Not Showing Up, That’s On Us: Why...

The Fitcarma Podcast ·

2025/05/02

What if your potential clients aren’t lazy, unmotivated, or inconsistent—what if your brand just isn’t making them feel like they belong? In this episode, we challenge one of the fitness industry’s most toxic assumptions and reveal why people aren’t saying yes to your studio (even when your workouts are amazing). We’ll share real stories, client examples, and a practical breakdown of how to build emotionally intelligent experiences that convert. You’ll learn: – Why “just show up” messaging is doing

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49:30

FCM216: Stepping Off The Trend Treadmill: Why We Keep...

The Fitcarma Podcast ·

2025/04/18

Trends aren’t growing the fitness industry—they’re just keeping it spinning. Despite all the buzz and innovation, only 20–30% of people consistently work out. And that number hasn’t moved in decades. In this episode, Barry and Shay unpack what they call The Trend Treadmill—the cycle of constantly chasing what’s hot in hopes of staying relevant… and why it’s not working. If you’re ready to stop chasing trends and start building something grounded, magnetic, and truly transformative—this one’s for

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36:22

FCM215: The North Star: The Secret to Building a...

The Fitcarma Podcast ·

2025/04/04

If your fitness brand isn’t growing the way you want it to, it’s probably not a marketing problem. It’s not your logo. It’s not even your class experience. It’s the lack of a North Star—a core belief that guides your messaging, your experience, your team, and your future. In this episode, Barry and Shay break down what a North Star really is, how to find yours (with a dead-simple exercise), and how to use it to create consistency across your brand—even as you scale, hire, expand, or pivot. You’ll

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47:41

FCM214: What Music, Mario Kart, and Your Cueing Style...

The Fitcarma Podcast ·

2025/03/21

What does your cueing style have in common with Mario Kart and a trip to IKEA? A lot more than you think. In this episode, Barry and Shay answer a big question from inside the Conservatory: How do you balance giving clear technique cues with creating a fun, immersive experience? They break down why fun isn't fluff (it’s actually the key to results), how over-cueing can kill the vibe, and why great music and thoughtful experience design matter more than ever. With real stories from their early days

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48:26

FCM213: Beyond the Workout: Crafting Story-Driven...

The Fitcarma Podcast ·

2025/02/27

What if your fitness class was more than just a workout? What if it was a transformational journey where every client felt like the hero of their own story? In this episode, we dive deep into the Story Driven Class Experience™, breaking down how to use the Hero’s Journey framework to create more immersive, emotionally engaging classes. We’ll explore: 🔥 Why traditional fitness programming falls short in building deep client connections 🎭 How to structure your class like a narrative arc—from the

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38:40

FCM212: The Fear That's Silently Sabotaging Your...

The Fitcarma Podcast ·

2025/02/14

Are you unknowingly holding back your studio’s growth? Many fitness business owners hesitate to define their clients’ real struggles, fearing they’ll sound negative or push people away. But here’s the truth: If you don’t define the problem, your dream clients won’t see why they need you. In this episode, Barry and Shay break down the silent fear that’s sabotaging your brand messaging—and how shifting your approach can instantly make your marketing more powerful. You’ll learn: 🔹 Why a fitness class

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39:13

FCM211: We're Back! A New Era, A New Name, and a...

The Fitcarma Podcast ·

2025/01/30

After nearly a year away, we're back—and stepping into a whole new era! In this episode, we’re catching you up on everything: our big move to Costa Mesa, our massive brand refresh (say hello to FitCarMa!), and the exciting changes ahead for the podcast. But the biggest news? The Make Them Feel Something Challenge. This 21-day challenge is going to revolutionize the way you teach fitness classes, helping you command attention, create deep emotional connections, and get your clients addicted to your

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37:04

FCM210: Revolutionizing Your Studio: The...

The Fitcarma Podcast ·

2024/04/06

Whether you're new to conducting formal and informal evaluations or looking to refine your current process, this episode is packed with insights. We discuss performance reviews' important role in enhancing your business and team dynamics. Learn from common mistakes and adopt best practices for effective feedback. From improving instructor performance and engagement to aligning business goals and identifying training needs, we cover the spectrum of benefits this valuable practice provides for the

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32:39

FCM209: Soulful Strategies: The Revolution in Fitness...

The Fitcarma Podcast ·

2024/03/03

In this episode, we turn the traditional fitness marketing playbook on its head. If you're like most fitness professionals we speak to, you may not know exactly who your ideal client is or how to market to them in a way that communicates your value, or you have an idea of how you want to portray yourself to your people, but don't know for certain if that intention is felt and understood. The truth is that in order to clearly speak to your dream clients, communicate value and attract more of them in,

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35:38

FCM208: How To Sell Out Your Classes & Become A...

The Fitcarma Podcast ·

2024/02/09

Unlock the secrets to transforming your fitness classes into must-attend events with this enlightening podcast episode. We dive into innovative strategies that go beyond traditional fitness classes, focusing on creating a unique and immersive experience for participants. Discover how to captivate and retain a broader audience by incorporating creativity and passion into your offer. Here’s what you'll learn: Transforming Classes into Experiential Events: Discover how to make your fitness offerings

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44:33

FCM207: From Chaos To Consistency: Why Structured...

The Fitcarma Podcast ·

2024/01/26

In this eye-opening episode, we delve into a crucial yet often overlooked aspect of group fitness success: the power of standardized programming in fitness studios. Join us as we explore why allowing instructors to freestyle their classes is a misstep for boutique studio owners, and how implementing structured, templated programming can revolutionize your business, as well as help set up instructors for success. Listen as we share insights from our extensive experience, highlighting the pitfalls

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37:23

FCM206: The Power of MVC: The Path to Addictive...

The Fitcarma Podcast ·

2023/12/08

Get ready to dive deep into the art and science of creating fitness experiences that keep clients coming back for more! In this episode, Shay, our seasoned experience designer, peels back the curtain on the number one challenge studio owners face - inconsistency in their classes. Discover the secret sauce of "Minimum Viable Certainty" (MVC) as Shay explains its profound impact on client engagement, performance, and addiction to your workouts. Drawing inspiration from Steven Kotler and The Flow

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25:56

FCM205: The Game-Changer: How to Overcome Your...

The Fitcarma Podcast ·

2023/11/20

Uncover the Game-Changing Secret to Skyrocket Your Fitness Career... Join Barry and Shay as they unveil exclusive insights from one of Barry's recent strategy sessions, exposing the ONE elusive factor holding back fitness professionals from achieving unparalleled success. Discover the 'why' behind this obstacle, unravel its mysteries, and gain actionable strategies to shatter it. Don't miss out on the career-altering revelations that can transform your journey in the fitness industry. This episode

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22:09

FCM204: Why You're Not Selling Out Your Classes (&...

The Fitcarma Podcast ·

2023/10/26

This episode is the audiobook version of an ebook we wrote called 'Why You're Not Selling Out Your Classes (& What To Do About It!)' where we summarize what we feel is everything you need to know about what it takes to easily and confidently attract more of your dream clients. As you listen, you'll notice that at the end of each section are some journal prompts to help you take action and implement what you learned into your own business. To download a copy of the ebook for free, and also gain

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