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PODCAST

AdTalk by AdClass

AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss, and analyze all things advertising.Through focusing on current events, topical chat, concept analysis, and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.

business marketing

All Episodes

73:24

AI Clones, Direct Response & the Future of Ads with...

AdTalk by AdClass ·

2025/10/08

Ex-Acquisition.com Director Tobias Allen on AI, Branding & Direct Response In this episode, Tobias Allen joins Dakota Hermes to talk about how AI is reshaping marketing, what brand really means in 2025, and why the fundamentals of persuasion never die. They break down what’s working in paid ads right now, how to think about brand vs. direct response, and how marketers can stay dangerous in the AI era. If you enjoyed this episode and want to keep up with all things advertising, be sure to ...

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42:00

This 5-Step Ads Framework Will Fix Your ROAS (Based...

AdTalk by AdClass ·

2025/09/24

Most ad accounts don’t stall out of nowhere (unless you literally only launched a set-and-forget way back in 2020). You need to know where to look and how to fix an underperforming account before it really causes a problem. Lucky for you, The AdClass 5-Step Diagnostic Playbook is here to save the day! Caleb, Dakota, and Matthew show how they audit and diagnose ad accounts to spot the true constraint fast: offer, funnel math, creative congruence, and signs of fatigue, audience strategy, and wo...

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31:15

What’s Working In Paid Advertising RIGHT NOW

AdTalk by AdClass ·

2025/08/27

The world of advertising moves fast. What worked last week might flop today. In this “state of the union” episode, Caleb, Dakota, and Matthew break down what’s actually working right now in paid advertising, with a special look at how organic content is reshaping the way ad campaigns are being built and scaled. The team dives into the power of organic-style content, why webinars are making a comeback, why speed-to-lead setter teams are changing the game, and how the trust recession is shaping...

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33:30

Vibe Marketing Has Changed Advertising Forever!

AdTalk by AdClass ·

2025/08/13

You've probably heard of vibe marketing, but what exactly is it? Sometimes the best marketing isn’t about hard selling at all, it’s about creating a vibe people want to be part of. In a world oversaturated with CTAs and scarcity plays, audiences are gravitating toward brands that feel authentic, intentional, and emotionally magnetic. And with the rise of AI integrations into workflows, we are truly experiencing a new frontier for getting your message out in a fresh way. In this episode, Dako...

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27:51

How We Took a Client from Zero Paid Closes to 28X...

AdTalk by AdClass ·

2025/06/04

When a client comes to you after spending $340K on ads with zero sales attributed, where do you even start? In this episode, Caleb and Matthew break down the exact steps they took to turn a restaurant POS account with plenty of spend but no results into a funnel that’s now producing a 28X LTV return. From fixing funnel gaps to improving lead quality and dialing in creative, this is a real-world case study of what’s working right now. Caleb and Matthew walk through key lessons from this turnar...

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33:47

Pattern Interrupts, AI Slop, and the Return of...

AdTalk by AdClass ·

2025/06/02

Is the era of overly polished, AI-generated ads finally dying? In this episode, Caleb and Matthew sit down with performance strategist Elly Charland to break down what’s actually working in ad creative right now, from viral hooks and pattern interrupts to low-budget videos that outperform studio shoots. It’s a deep dive into why “realness” is winning and how even a phone-filmed ad can dominate in 2025. The gang unpack everything from rage-baiting and Thanos memes to the creative gold found in...

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36:18

How To Turn Remote Work Culture Into Results

AdTalk by AdClass ·

2025/03/20

Building a strong company culture without a physical office might sound challenging historically speaking, but it’s been one of the most central reasons for growing our fully remote team to a point of amazing success. With insights on everything workplace culture including the importance of daily team syncs and celebrating wins to hiring with intentionality and leading with trust, we’re sharing what’s working for us with our 30-person success formula (plus a few hilarious stories along the wa...

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14:21

Is 2025 the Year of the Low-Ticket Offer?

AdTalk by AdClass ·

2025/03/05

In 2025, high-ticket sales aren’t as simple as they used to be. With rising ad costs and a growing trust recession, buyers are more skeptical than ever. So how do you keep high-ticket conversions strong? One solution is low-ticket offers. A well-placed low-ticket product can serve as a bridge, building trust and qualifying serious buyers before they ever reach your high-ticket offer. But if you’re running only low-ticket, you might be stuck in a volume game with shrinking margins. In th...

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61:44

AI-Proof Your Job (By Using AI)

AdTalk by AdClass ·

2025/02/19

Don't call it a comeback! Caleb, Dakota, and Matthew return to catch up on how the marketing landscape looks in the wake of the continued rise of AI. AI has been a hot topic globally in almost every industry for the last few years, but it is undeniably reaching new heights in recent months. With new ChatGPT models released more and more frequently, companies developing new AI-centric tools inhouse, and competitors such as DeepSeak driving innovation, 2025 will be the year that marketing is ch...

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33:41

Unlock Data Accuracy - How Conversions API is...

AdTalk by AdClass ·

2024/10/16

Wondering how to optimize your Meta ads in today’s privacy-first world? Dakota and Matthew break down the Conversions API (CAPI) and explain how it can drastically improve your ad performance by solving the issues caused by browser-based tracking limitations.Learn what CAPI is, how it works, and why it plays a pivotal role in better targeting and more accurate data. From real-world examples to best practices, we'll get you caught up with everything you need to know to stay ahead of the compet...

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16:17

An AdClass Success Story (with Jon Chintanaroad)

AdTalk by AdClass ·

2024/07/17

Call cost cut in half WHILE call quality increased? In the high-ticket world, having a marketing team behind your back that works hard to deliver strong results means everything. But that's not all that Jon Chintanaroad found when he signed AdClass to handle marketing for his business Recruiting Accelerator. Caleb recently sat down with Jon (at Jon's request) to talk about his experience working with AdClass so far, the results that have allowed his team to grow in a short span of time, and h...

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32:18

How Election Years Impact Digital Marketing

AdTalk by AdClass ·

2024/03/13

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45:30

The PERFECT Ad Funnel for High Ticket Offers in 2024 is…

AdTalk by AdClass ·

2024/02/07

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30:54

Maximizing Sales in 2024 (with Austin Medlin)

AdTalk by AdClass ·

2024/01/03

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42:07

Taylor Swift & Travis Kelce: Marketing Campaign of...

AdTalk by AdClass ·

2023/11/01

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39:17

Attitude Is Everything (with Weston Hudspeth)

AdTalk by AdClass ·

2023/09/27

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47:26

Snapchat - The Defining App of 2023?

AdTalk by AdClass ·

2023/09/13

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46:14

90K Monthly Revenue in Under a Year (with Dr. Matt...

AdTalk by AdClass ·

2023/08/30

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53:25

Five Ads That Changed The World

AdTalk by AdClass ·

2023/08/16

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51:10

Twitter Rebrands to X, Threads Decline, and the Rise...

AdTalk by AdClass ·

2023/08/02

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31 results

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