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PODCAST

A New Ambition

Krista Williamson

A New Ambition is for overwhelmed business owners who want a successful business and a life they actually get to live. If you’re stretched too thin, running on empty, and tired of sacrificing your health, relationships, or peace of mind just to keep things going, you’re not alone.We’ve all believed the big myth: that once you ‘make it’ the problems fade away. More sales will mean less pressure. Hiring will mean less on your plate. Getting through the quarter, the year, the crisis will mean

business entrepreneurship

All Episodes

19:58

34: How to slow down those unhelpful automatic reactions

A New Ambition ·

2026/02/10

You know what it’s like when things don’t go as planned or something unexpected happens and it throws you for a loop. It could be someone quitting or dropping the ball, a sale or a new product that doesn’t perform the way you hoped, or an argument or a hurtful comment that someone throws your way. And without really thinking the problem through, you react: You change up the sale. You rewrite all your product pages. You lob a sarcastic comment back or you avoid dealing with it. In the moment...

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13:45

33: What's creating all that pressure you feel?

A New Ambition ·

2026/01/27

You know that feeling that you’re always behind, that there’s too much to do, that even on those days where you’re right on schedule, you still feel rushed, squeezed tight, like you have zero space available in your head? That constant overwhelm you feel? That low level pressure that never seems to go away? And you think: “I just need to get more organized.” “Once I do that, I’ll feel better.” So you reorganize your list, rework your calendar, tweak your systems, and you move things a...

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17:36

32: Is what you’re thinking helping you?

A New Ambition ·

2026/01/13

Most business owners think their problems and the solutions live outside of them. In their team. In their workload. In the economy. In the way things keep going wrong or taking longer than they should. So when something isn’t working, the instinct is to look outside yourself: at your strategy, your structure, other people, or your environment. And that makes sense. Those are the things you can see, measure, and try to change. And yet, even when you work on those things, something else is stil...

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16:44

31: Why boundaries aren’t working in your business...

A New Ambition ·

2026/01/06

Why can’t you say no to that conversation, interruption, taking on work that someone else should be doing, adding more projects this quarter? Why does it feel like it’s the hardest thing to do when your plate is already overflowing and why does it seem to happen despite your good intentions? You've tried setting boundaries, being more disciplined about your time, rehearsing what you’ll say the next time someone pops in for a “quick question” and promising yourself that you’ll stay focused o...

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17:11

30: How to follow your guardrails (when you keep...

A New Ambition ·

2025/12/30

You told yourself you wouldn't check email first thing in the morning. But there you are, scrolling through your inbox before you've even had coffee. You decided not to work past 6pm this week. But it's 8:30 and you're still at your desk, trying to finish just one more thing. You promised yourself you'd focus on your priorities without interruptions. But every time you sit down to work, you're checking messages, answering questions, and putting out fires. And by the end of the day, y...

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16:31

29: How to protect your time (before the day even...

A New Ambition ·

2025/12/23

You know what's most important in your business and you block the time in your schedule to work on it. But somehow, your day still gets away from you. You keep working past the point where you're effective. New ideas pull you off course mid-project. And you're making the same small decisions over and over again: should I answer this? Should I check that? Do I need to decide now? By the end of the day, you're exhausted, but the priorities you set didn't get done. Here's the thing: knowing what...

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17:19

28: How to get your priority work done (when your...

A New Ambition ·

2025/12/16

You start your day clear on what you want to get done, you even know what your top priorities are, but by the end of the day, they are still sitting there, untouched. Emails pulled you in, questions came up, something felt urgent, and your attention was pulled in a dozen directions. You were busy all day, but never did get to that decision or that presentation, or those campaign emails. This episode is about that gap. Not the gap between effort and discipline, but the gap between knowing yo...

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15:48

27: How to figure out what’s most important (when it...

A New Ambition ·

2025/12/09

Some days you sit down with a list as long as your arm and by the end of the day, half of it is still there, plus a new pile of things you didn’t see coming. You try to plan, reorganize, color-code, and time-block. You keep trying to “prioritize,” but everything feels important, nothing feels optional, and you can’t tell what should happen first, or what shouldn’t be on your plate at all. Underneath all of that is the pressure that if you choose the wrong thing, you’re going to feel even more...

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18:38

26: Why prioritizing feels impossible

A New Ambition ·

2025/12/02

When your business is full and every task looks important, prioritizing can feel like an impossible puzzle. Not because you don’t know what to do, but because nothing feels optional. Everything looks like it needs your attention right now. From the outside, it seems like a planning issue. More lists. Better systems. A cleaner calendar. Maybe even more discipline. But in this episode, we look at the real reason prioritizing feels so hard, the part that has nothing to do with tools, time ...

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60:44

25: Breaking the busy cycle: why business owners...

A New Ambition ·

2025/11/25

Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect. We dig into something almost every business owner struggles with — avoiding the everyday work that actually keeps the business running, and why stepping into small visibility moments feels harder than it should. This isn’t a conversation about discipline or motivation. It’s about how your brain works when you’re overwhelmed, why certain tasks feel heavier than they are, and how to make them easier wit...

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16:51

24: Stop making those tough situations even harder

A New Ambition ·

2025/11/18

You know those days when someone calls in sick, doesn’t deliver their work, or quits with no notice, and you feel like you might lose it? And sometimes you do? Spilling out anger, frustration, or a complete lack of empathy for a difficult situation? Or maybe you can’t stop complaining in your head, feeling like you can’t catch a break, or that the universe must be conspiring against you, because this just isn’t fair? And then before you know it, what started out as a scheduling issue, turn...

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53:05

23: When business gets messy. No freak-outs required

A New Ambition ·

2025/11/11

Ever have one of those weeks where nothing seems to work? Your plans fall apart, the numbers look off, and every fix just makes something else break. This episode is for those weeks. It’s a follow-up to last week’s conversation with Susan Bradley from The Ecommerce Roadmap. We recorded it for her audience of product-based business owners, but everything we talk about applies to anyone running a business, service, product, doesn’t matter, because the same kind of chaos shows up everywhere. Yo...

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34:43

22: Your mindset is a powerful business tool: a...

A New Ambition ·

2025/11/04

If the word mindset makes you roll your eyes a little, you’re not alone. Most business owners I know want data, strategy, and proof — not pep talks or wishful thinking. But mindset isn’t woo. It’s brain science, and it shapes how you think, feel, and act in your business every day. This week, I’m sharing a conversation I had with Susan Bradley on The Ecommerce Roadmap, her podcast for e-commerce store owners. We talked about what mindset really is, why it matters so much more than you think...

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17:25

21: How to Make Clearer Choices When Everything Feels...

A New Ambition ·

2025/10/28

This episode wraps up my three-part mini-series on decisions. You know that feeling when decisions in your business starts to feel urgent, like they need to be made right now? You start searching, comparing, asking, deciding, because waiting feels impossible. And in that moment, it feels like clarity. But later, you realize it wasn’t clarity at all. It was just the pressure talking. That constant urgency steals your focus and drains your energy. It makes every problem feel bigger than it is, ...

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19:25

20: The Decision Filter: How to Simplify Your...

A New Ambition ·

2025/10/21

You make decisions all day long — what to focus on, who to hire, what to say yes or no to. Some come easily. Others… not so much. You review your notes, compare options, maybe even start drafting a plan — only to put it aside again. The more you revisit it, the less clear it seems. The truth is, it’s not just the weight of one big decision that wears you down — it’s the sheer volume of them. Your time, energy, and brain bandwidth only stretch so far. That’s why you don’t need more time to ...

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14:50

19: When the Fear of Making a Wrong Decision Keeps...

A New Ambition ·

2025/10/14

You know that foggy space between knowing you need to decide and actually deciding? Where the more you think about it, the heavier it feels? Every option has a trade-off. Every path feels like pressure. This week, we’re talking about that kind of stuck. The kind that drains your energy, steals your focus, and makes even small choices feel high-stakes. In the first of a three-part series on decisions, I’ll share a mindset that can ease that pressure, and help you move forward with more confide...

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14:55

18: How to work toward your goals without all the...

A New Ambition ·

2025/10/07

You set goals because you want direction. But instead of feeling like a compass, they often feel like a measuring stick. Am I doing enough? Am I keeping up? That pressure follows you into planning, into your day-to-day choices, and even into how you show up with the people around you. In this episode, I’m talking about why goals feel so loaded — and what’s really underneath that pressure. Because it’s not just about the number you’re chasing. It’s about the story you’ve attached to it. I’l...

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16:41

17: The moving target — why your results never feel...

A New Ambition ·

2025/09/30

You finally hit that coveted revenue number; the launch worked, the sales came in, the client said yes. And instead of the relief you imagined, your brain skips right past it. Straight into, “How can I top this next time?” That moment you thought would feel good? It barely registers. And before you know it, the pressure’s back. The win you worked so hard for has already turned into the new baseline. This episode digs into why goals so often turn into moving targets, how that const...

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17:20

16: Busy doesn't always mean progress

A New Ambition ·

2025/09/23

You can spend the whole day working non-stop; answering every email, jumping from call to call, checking things off your list… And still not feel any closer to accomplishing your goals. That’s the trap of busy. It looks and feels like progress, but it actually keeps you running in circles—drained, stretched thin, and no further ahead. In this episode, I’m talking about why busy and effective aren’t the same thing, what it takes to break free from the illusion of productivity, and three min...

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16:29

15: Delegate Don't Abdicate

A New Ambition ·

2025/09/16

You hand work off. You feel that wave of relief. Like a ton of weight has finally been lifted. And you imagine all the time and mental space you’re about to get back. But then—pretty quickly—you’re frustrated. Because the work that comes back isn’t what you expected. And suddenly you’re questioning their ability… or your own. Here’s the truth: most of us were never taught how to delegate. So when our plates are too full, we don’t really delegate at all—we abdicate. We hand things off withou...

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35 results

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