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PODCAST

The Marketing Voicenote

The podcast for wellness practitioners, coaches, and soulful business owners ready to ditch the marketing pressure, reclaim their voice, and grow with soul.No more rigid systems and strategies, just marketing in a way that feels good for the soul and for everyone, this is different, so I"m celebrating that. I"m helping you find your own way to define how you do your marketing in a way that feels good.If traditional marketing advice has ever made you feel overwhelmed, out of alignment, or just plain

business marketing

All Episodes

17:35

My Exact System for Repurposing Content so You Never...

The Marketing Voicenote ·

2025/11/17

In today’s episode, I’m walking you through the exact content system I use — and teach — to keep your marketing running smoothly, simply, and without burning out: the Blog-First Approach. If you ever feel like you’re posting randomly, overthinking captions, or constantly starting from scratch… this is going to feel like a big exhale. Inside the episode, we cover: Why most wellness business owners are wasting time creating content in isolation The power of choosing ONE topic and letting it...

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18:22

Energy Isn’t Enough

The Marketing Voicenote ·

2025/10/16

Let’s talk energy. In this episode, I explain why relying purely on “energy” isn’t enough for a sustainable marketing plan — even though wellness business owners love the concept. I break down what’s missing and how to build something that actually lasts. For anyone who’s tired of the feast-or-famine energy cycle in business. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all a...

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9:02

Life Update: CrossFit Coaching & Saying Yes More in...

The Marketing Voicenote ·

2025/10/16

A more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary). It’s a reminder to listen to your gut, follow your energy, and bring that same courage into your marketing. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm all about helping business o...

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14:37

Rethinking Marketing Strategy

The Marketing Voicenote ·

2025/10/16

Here, I unpack what marketing strategy really means — and why it often feels so uncomfortable for wellness business owners. I explain how to create a wider plan and framework that still feels flexible, human, and aligned. It’s not about rigidity; it’s about seeing your marketing as a journey and long-term adventure. A mindset-shifting episode for anyone who wants strategy to feel soulful, not stiff. If you have any questions or want to come say hi, you can find me on socials www.instagram.c...

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8:05

AI vs Human Connection

The Marketing Voicenote ·

2025/10/16

This episode explores our craving for real human connection in a world that’s increasingly automated. I share a personal story about trying to book my son’s swimming lessons — and how that experience revealed what people really want from businesses now. It’s a reminder that no AI tool can replace authenticity and genuine care. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk I'm al...

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20:08

Email Marketing for Wellness Businesses

The Marketing Voicenote ·

2025/10/16

Email marketing gets a bad rep — but in this episode, I break down what it truly is and why it deserves a place in your wellness business. I tackle the common mindset blocks (“I don’t want to be annoying!”) and show you how to link social media and email together to simplify your marketing. Think of this as your permission slip to start (or restart) your email list. If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit ...

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10:40

Marketing as a long term mindset

The Marketing Voicenote ·

2025/06/26

Marketing isn’t a one-hit wonder it’s your reputation, your rhythm, and your results over time. In this episode, I’ll share how to shift out of that frantic “what should I post today?” energy into a sustainable long-term mindset that builds trust, confidence, and actual growth. Spoiler: consistency beats viral every time. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chao...

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14:41

Understanding your audience

The Marketing Voicenote ·

2025/06/26

If you don’t fully know your people, your content won’t land. In this episode, I walk you through how to understand your audience on a deeper level—their challenges, desires, and language—so you can stop guessing and start creating content that clicks. It’s less about guessing, more about listening. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your marketing...

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11:51

Using emotional marketing in the fitness industry

The Marketing Voicenote ·

2025/06/26

Let’s be honest, shame-based marketing has had its moment in the fitness world… and it’s not cute anymore. In this episode, I’m unpacking why guilt, fear, and “no excuses” messaging might get clicks—but they don’t build trust or long-term client loyalty. And if you’re a coach or fitness professional who genuinely wants to help people change, there’s a better way. We’ll talk about: • Why shame tactics are outdated (and often harmful) • What positive emotional marketing looks like in real life...

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16:15

How to outsource your marketing for better ROI

The Marketing Voicenote ·

2025/06/26

Outsourcing your marketing can be a game-changer, but only if you do it right. In this episode, I’m breaking down the real talk no one tells you before you hand your strategy over to someone else. If you've ever hired help and still felt stuck, confused, or like you're not actually getting results... you are not alone. Here’s what we’ll dive into: • Why outsourcing isn’t just about saving time (and what it should be about) • The biggest mistakes wellness pros make when hiring support • How t...

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15:37

Why you should treat your marketing strategy like...

The Marketing Voicenote ·

2025/06/26

If you’re someone who shows up for your workouts, makes time for your breathwork, or blends your smoothies with intention… but your marketing still feels chaotic or inconsistent—this one’s for you. Because your marketing deserves the same rhythm, care, and mindset you bring to your wellness routine. In this episode, I’m chatting about: • Why structure doesn't have to mean rigidity (and how to make your content flow) • The link between consistency in wellness and in marketing • How to build ...

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16:05

Choosing the Right Marketing Platforms (And Ditching...

The Marketing Voicenote ·

2025/06/26

Should you be on TikTok? Email? Threads? Podcasting? In this episode, I’ll help you cut through the noise and choose platforms that actually work for you, your business, and your energy. We’ll chat about alignment, consistency, and where your audience is already hanging out. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your marketing, and would love to hav...

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11:27

The customer journey

The Marketing Voicenote ·

2025/06/26

If you’re only marketing to “get more clients,” you’re missing the full picture. This episode explores the entire customer journey from stranger to superfans and how your marketing can guide them at each step. This is where strategy meets connection, and where your audience really starts to trust you. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your marketi...

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18:08

Marketing strategy

The Marketing Voicenote ·

2025/06/26

Let’s break it down. No jargon, no overwhelm, just the core pieces every wellness or fitness biz needs to create a marketing strategy that’s clear, intentional, and yours. We’ll talk about your goals, offers, audience, and the 3 key questions your content should always answer. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your marketing, and would love to hav...

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12:41

How to Never Run Out of Content Ideas (Even When You...

The Marketing Voicenote ·

2025/06/26

Ever sat staring at your screen thinking, “I’ve got nothing left to say”? This episode is your content cure. We’ll go into how to find content gold from your everyday life, the questions your clients are already asking, and how to create an ideas bank that keeps your content flowing, without burning out or sounding like everyone else online. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fe...

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21:35

Increase your client retention

The Marketing Voicenote ·

2025/06/26

Client retention is so key and such an important factor when trying to build a fitness brand or a sports facility or a gym or anything like that. So trying to increase that is really, really crucial to many business owners. But how do we do that effectively? And the key way to do that is with the onboarding client experience and sort of making sure that your client journey or your customer journey is really enhanced to make that happen.

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10:02

How to gain back more time as a fitness professional

The Marketing Voicenote ·

2025/06/26

Your job is to show up for your clients, but who’s helping you show up for yourself? If marketing is stealing your energy, this episode will help you reclaim your time, simplify your systems, and get your marketing working in the background… so you can focus on what you love. Think: less chaos, more calm. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your mar...

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15:26

How to Make Your Content Work Harder (Through...

The Marketing Voicenote ·

2025/06/26

Let’s make one piece of content do the heavy lifting. If you’re tired of creating from scratch every week, this episode will show you how to turn one idea into ten across platforms—without it feeling repetitive or rigid. Work smarter, not harder. That’s the vibe. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around...

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18 results

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