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PODCAST

B2B Marketing Pint

Brendan Ziolo & Brian O"Grady

𝐓𝐚𝐩 𝐢𝐧𝐭𝐨 𝐅𝐫𝐞𝐬𝐡 𝐈𝐝𝐞𝐚𝐬 𝐰𝐢𝐭𝐡 𝐁𝐫𝐞𝐧𝐝𝐚𝐧 & 𝐁𝐫𝐢𝐚𝐧 𝘉2𝘉 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘪𝘯𝘵 is the compact podcast for B2B technology marketers looking to sharpen their competitive edge.Hosted by marketing veterans 𝐁𝐫𝐢𝐚𝐧 𝐎"𝐆𝐫𝐚𝐝𝐲 and 𝐁𝐫𝐞𝐧𝐝𝐚𝐧 𝐙𝐢𝐨𝐥𝐨—with decades of experience across scale-ups and Fortune 50s—the show delivers practical takeaways that cut through the smoke and mirrors.🎙 Join Brian & Brendan and their lineup of accomplished B2B guests as

business marketing

All Episodes

37:54

Your Emails Don't Suck—Your System Does

B2B Marketing Pint ·

2025/11/11

🎙️Is email dead? Not even close. In this final pour of Season 1, Brian and Brendan sit down with Pierce Ujjainwala, co-founder of Knak, to unravel the persistent myths and modern complexities of email marketing in 2025.Pierce breaks down why emails aren’t the problem—it's the bloated systems and legacy workflows slowing marketers down. From HTML headaches and rendering nightmares to the overengineering trap enterprises fall into, we dig into why even today, marketers still struggle to send a decent

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40:06

It's called Go-to-Market for a Reason: Let's Get Out...

B2B Marketing Pint ·

2025/10/28

Crack open a Guinness with Peter Meyers, founder of Portage Sales, to discuss go-to-market strategy that actually delivers. From the importance of sales and marketing alignment to practical AI adoption tips, Peter shares what separates top-performing sales leaders from the rest. We also cover how to escape planning theatre, avoid random acts of marketing, and why building momentum matters more than perfection. And yes—we talk beer, leadership, and the myth that marketing is optional. Spoiler: it’s

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38:04

🎧Earned Media or Bust: Why PR Beats Paid in the Long...

B2B Marketing Pint ·

2025/10/14

Brian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table.They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done right—and when it really isn't worth a press release.You’ll learn: Why the best PR starts with story, not spin How AI and SEO now depend on

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27:55

🌍 Marketing with a Mission: How to Make a Clean Break

B2B Marketing Pint ·

2025/09/30

What happens when a seasoned B2B tech marketer follows her passion into climate tech?In this episode of B2B Marketing Pint, Brendan & Brian connect with MYNO Carbon's Chief Revenue Officer, Amy Campbell. From leading campaigns at Nokia to championing carbon removal, Amy shares her story of making a bold career pivot—leaving big telecom for a mission-driven career that pursues her passion.They dive into: Why Amy traded telecom for climate tech How she navigated the leap into a new industry The

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38:18

When You Have AI, Who Needs a Dashboard?

B2B Marketing Pint ·

2025/09/16

Brendan & Brian open a pint with Allan Wille, co-founder & CEO of Klipfolio, to talk dashboards, data, & decision-making in the age of AI. From their shared roots in SaaS to a lively debate on whether dashboards are obsolete, this episode dives into what makes a dashboard actually useful—and why definitions matter more than ever. Plus, we explore the role of visualization and why dashboards deserve a spot on your screen. Bonus: the gang proposes the mysterious "Brendan Metric", Brian

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32:45

🎙️Demand Gen Across Borders: How to Scale with AI,...

B2B Marketing Pint ·

2025/09/02

From Fortune 50 boardrooms to scrappy startup scrums, Santosh Kumar has seen what works—and what flops—when it comes to scaling demand gen across time zones. In this episode, he joins Brian and Brendan for a cross-continental conversation on: Why your U.S. playbook won’t work in Vietnam What demand gen looks like when partners—and even competitors—join the effort Why startups can be too agile, and enterprises not agile enough AI: Who has the edge—startups or giants like IBM? The #1 mistake in

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40:53

🎙️Sales Therapy: Fixing the Founder-to-Funnel Gap

B2B Marketing Pint ·

2025/08/19

📄Is your founder-led sales approach hitting a wall? You're not alone. In this episode of B2B Marketing Pint, Brian and Brendan sit down with Craig Heward—founder of the Sales Mentor Collective—to explore the often messy transition from founder-led sales to a scalable, repeatable revenue engine.Expect candid conversation (and a few cold ones) as we unpack: Why most founders wait too long to hire real sales help How to spot whether you need a hunter, closer, or something in between What you must

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26:51

🎙️Product Marketing: The Glue Holding Tech Together

B2B Marketing Pint ·

2025/08/05

📄How do you make product marketing work in a B2B tech company?In episode 3, we’re joined by Wendy Moore—VP of Marketing at Martello Technologies and longtime tech marketing pro. We unpack the reality of product marketing beyond the buzzwords. What skills matter most? Why do some product marketers succeed while others flame out? And what’s the biggest myth that drives Wendy nuts?You’ll learn Why product messaging is your #1 differentiator How to enable sales without being their crutch Why

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36:44

Hire? Outsource? Or AI?: How & When to Build Your...

B2B Marketing Pint ·

2025/07/22

Which roles do you hire, what skills can you outsource, and when can AI fill the gap? Building a modern marketing team demands smart calls on how and when to scale your team—without blowing your budget.In episode 2 of B2B Marketing Pint, Brendan and Brian crack a cold one with marketing leader Heather Ritchie who shares hard-earned insights from her time leading teams at global giants like Nokia and scrappy startups too. You’ll learn:– The must-have hire for early-stage teams– What skills to

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38:42

🎙️The 3 Talents Every B2B Marketer Needs

B2B Marketing Pint ·

2025/07/08

📝In this kickoff episode of "B2B Marketing Pint", Brian and Brendan crack open a zero-proof brew with veteran tech marketer John Blackmore to explore his "three-talent triangle" for modern marketing: the storyteller, the mathematician, and the psychologist. You’ll hear how great marketers blend narrative, data, and human insight—and why most fall short. From web heatmaps to cognitive dissonance, John unpacks practical examples and valuable 'A Ha' moments. Expect a sharp pour of stories, wit, and

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1:33

Your B2B Marketing Pint: Official Trailer!

B2B Marketing Pint ·

2025/05/27

🎧 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗶𝗻𝘁 — 𝗬𝗼𝘂𝗿 𝗦𝗵𝗼𝗿𝘁𝗰𝘂𝘁 𝘁𝗼 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗕𝟮𝗕 𝗧𝗲𝗰𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴We’re Brendan Ziolo and Brian O’Grady — two B2B marketing vets with 50+ years of combined experience helping tech companies scale. In this quick trailer, get a taste of what’s on tap: hot takes, practical advice, and no-BS conversations about what’s working in marketing today.From branding to demand gen, we crack open sharp ideas with guests who’ve been in the

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11 results

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