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PODCAST

Gather Global Podcast

Colin Bell, Mike Hyde & Adam Keable

On the Gather Global Podcast we talk to the golf industry professionals from around the world who are doing things differently.Gather is open to any golf industry professional, anywhere in the world. We’ll connect anyone who wants to grow professionally. Creating access to leaders, insights and peers from inside and outside of golf.Our podcast delivers insight, inspiration and innovation for anyone who works in the golf industry and wants a different perspective.We’re building a community that

sports golf

All Episodes

1:09:49

#25 - JR Charles - AI: Fear it less, embrace it more

Gather Global Podcast ·

2024/09/17

There are two letters that have become particularly famous in recent years:AI.So, we're delighted to welcome our guestJR Charles from ParOne to delve into this theme and help you understand what AI might mean for your business.JR leads a small team that is flyingunder the radar, yet ParOne provides services to GOLF, Golfweek, Golftec, SwingU, LET, LPGA, Legends Tour, and LIV Golf.JR and his team understandthe opportunities AI offers to the golf industry. Best of all, JR discusses AI with humility;

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30:22

#24 - Cassandra Bausch: How to underpin your...

Gather Global Podcast ·

2024/08/09

Do you use insights to inform marketing decisions?What do you consider when expanding into new markets?How do you quantify markets?Learn the answers to these questions (and more) in just 30 minutes from Cassandra Bausch.Cassandra is the Director of Marketing at Club Champion. Club Champion delivers tour-quality golf club fittings to high performing, and recreational golfers. Each store has more than 50,000 clubhead, shaft, and grip combinations for golfers to test. Because the company’s approach is

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1:02:26

#23 - Old Tom Ventures: The Startup Series Ep. 3 with...

Gather Global Podcast ·

2024/06/30

In the third of Gather's three-part start-up series withGather Collective Member Old Tom Ventures, we welcome Adeel Yang, Co-Founder of Dryvebox.Learn about the journey so far including how Dryvebox recently took the decision to launch its franchise model; it has rapidly scaled from its first franchise to eleven across America.Randi Zuckerberg was an early investor in Dryvebox. Dryvebox also has a wide range of collaborations with the likes of Lululemon, Cobra Puma, Michelob Ultra, Topgolf, Malbon,

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49:20

#22 - Old Tom Ventures: The Startup Series Ep. 2 with...

Gather Global Podcast ·

2024/05/17

“We are striving to create an experience so engaging that golfers will never want to leave the game.”(Fairgame)In the second of a three-part series looking at golf’s startup ecosystem, we welcome backGather Collective MemberOld Tom Venturesandtheir guestFairgame to talk about their journey so far.If you read Golf.com, you may enjoy learning that one of Fairgame’s co-founders, Eric Mayville, built Golf.com’s publishing site that providescontent to 10 million subscribers. At that time, Eric was a

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55:19

#21 - Professor Kim Holst: How can golf tell...

Gather Global Podcast ·

2024/04/19

Storytelling. It’s a buzz word. But what does it really mean, and why is it a superpower?Effective storytelling can help golf brands connect with consumers. How, you may ask? We asked an expert.ASU Professor Kim Holst makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim is fascinated by effective storytelling.We asked her: If golf wants to expand its reach, how should we tell

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1:02:20

#20 - Rocket Yard Sports & Trottie Golf: The...

Gather Global Podcast ·

2024/04/04

“Content creators and influencers have essentially become new media – new points of attention for brands that are more effective than broadcast.”(Daryl Evans, Rocket Yard Sports)In the second of our three-part series with Rocket Yard Sports, we welcome back Daryl Evans, joined by special guest Trottie Golf. We delve deeper into the realm of golf marketing; exploring the impact of creator and influencer marketing on golf.With over 11.8M views on YouTube, Trottie speaks with deep experience about

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55:37

#19 - Rocket Yard Sports: The Marketing Series Ep. 1

Gather Global Podcast ·

2024/03/14

Where is golf marketing heading?In our latest podcast, we spoke with Daryl Evans, Founder of Gather Collective Member Rocket Yard Sports. Daryl is an expert in positioning brands within sports and leveraging sports sponsorship to facilitate business growth.In this first episode of a three-part series, we delve into the trajectory of golf marketing across three distinct phases:The Past: How was golf communicated and marketed historically?The Pandemic Years: How did the pandemic reshape golf’s

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57:40

#18 - Old Tom Ventures: The Startup Series Ep. 1

Gather Global Podcast ·

2024/02/15

In the first of a three-part video podcast series with Gather Collective Member Old Tom Ventures, we look at an emerging trend within the golf industry – a rise in startups.Many founders and a number of investors have joined the Gather community, leading to interesting conversations about the investment opportunities that golf offers.Previously, golf was seen as a trophy asset in the portfolio of many investors, rather than a commercial opportunity. Now, given the landscape of golf, we are seeing

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1:05:02

#17 - Sebastien Audoux: How underleveraged actually...

Gather Global Podcast ·

2023/12/18

How underleveraged actually is golf?There’s noise in men’s professional golf right now. And there’s plenty of commentary on whether this is a positive look for our sport, or whether it is damaging.What about if you take a very positive, but analytical lens on where this current period of flux might lead us? For both men’s and women’s professional golf, and our wider industry.Our guest this episode is someone who is a joy to listen to in this regard. Well respected, hugely experienced across golf

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28:47

#16 - What Should Golf Really Be Talking About?

Gather Global Podcast ·

2023/10/06

Golf is a large global industry. With that comes noise.Headlines and statistics give short-term industry diagnoses. What these reports miss is a critical analysis of what the headlines or statistics mean for you and your business.At Gather, we believe golf industry professionals want to cut through this noise and identify what information is specific to their business.So, this week we recorded a 28 minute podcast that discussed how to separate the chaff from the wheat when it comes to information

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1:04:18

#15 - Jojo Regan & Nicole Wheatley: Collaborations,...

Gather Global Podcast ·

2022/04/15

A massive thank you to those of you that joined us for our recent Mentor Room: LIVE! as we welcomed Nicole Wheatley and Jojo Regan, two Gather members who are at the forefront of brand positioning. Both are passionately helping drive a new image for the game to new audiences. Listen out for key insights on:Investing in branding/marketing/PR - the key decisions and opportunities for more golf businesses to consider.How we can speak as an industry to the non-traditional golf audiences?The "unknown"

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17:32

GATHER: What's Next? #2 with Dan Green

Gather Global Podcast ·

2022/01/13

“Golf needs to have the strength of will of character to look beyond the walls of its own self-worth.” Dan Green, Design Director at Zag.Are you in the mood for some Truth Bombs?Then this is the 15min audio for you.1.What’s next for branding in golf?2.Who does Dan seek inspiration from within branding in the sports world?3.What’s Dan’s advice moving forward for golf brands to break through with Gen Z?4.If anyone listening wanted to do an audit on their golf industry brand, hypothetically what could

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1:07:02

#14 - Karen Lunn: What if golf, was just golf?

Gather Global Podcast ·

2021/10/08

What if golf, was just golf?Not amateur and professional, with so many fragmented organisations. Not with organisations for men and women separately competing for the same commercial sponsors and media outlets?“We HAVE to look at golf differently now”This week, we are incredibly excited to share with you our first ever Women's British Open Champion as a Gather Guest, who has some fascinating insights to share from how Australia are challenging the previous norms.Transitioning from elite tour

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24:27

GATHER: What’s Next? #1 with Amir Malik

Gather Global Podcast ·

2021/08/27

In this episode we had the pleasure of speaking with Amir Malik.Amir founded The Muslim Golf Association (MGA) in the UK in 2020 which is the worlds first dedicated golfing platform that caters for the modern, professional, Muslim male & female golfer.Check out their website, but also connect with Amir. There could be great collaboration opportunities for you, but without doubt there will be inspiration and some fascinating insights that can help you, your golf club, organisation or

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1:26:13

#13 - Chris Hedderman: How the best disruption happens.

Gather Global Podcast ·

2021/08/16

If you are starting your first role, or you're a senior leader in golf, there’s critical insights and learnings in this new episode. They come from someone who has gathered varied experiences and skills, put their hand up and asked for more help to learn and now see themselves in an influential role at a global brand at the age of 35. But still learning and staying humble.Chris Hedderman has worked as an Assistant Professional at a local municipal course, re-gripping clubs in minus temperatures in

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38:16

#12 - Sam Roach: Culture, fashion, music, influencers...

Gather Global Podcast ·

2021/07/09

Mind. Blown.That was how we felt after our shortest Gather Global Podcast yet.The reason why? Possibly because we were speaking with an 'outsider' who by his own admission:"...has been stalking the golf industry for a while, from the outside..."Possibly because it was the biggest mirror we've had held up to our golf industry faces since Gather launched.This chat is not only about golf. It's about culture, fashion, influencers and OPPORTUNITY.If you want to hear a genuinely new perspective, with hope

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49:08

#11 - Andrew Brown: Partnership Working 2.0

Gather Global Podcast ·

2021/06/04

PARTNERSHIP WORKING 2.0With vast experience working with partners globally spanning over 20 years, the approach to partnerships continues to evolve for Andy Brown. However, what's next for this space and will we see disruption? Here's some of the stuff we dig into in this chat, which offers lots of food for thought if you work with partners in your role or want to learn more in this area:Golf used to be a lot of handshakes, whereas now communication barriers have been broken down and behaviours have

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1:08:43

#10 - Kari Haug: Re-thinking our approach to short...

Gather Global Podcast ·

2021/04/16

Our chat with golf course architect Kari Haug really made us reflect on our own assumptions about short golf courses, their objectives, how they are assumed to be the solution to increasing women'sand children'sparticipation and crucially....why this might not always be the case!If you care about the growth of the game, or if you are a golf club or facility manager, you should find this to be a fascinating discussion with some questions to consider going forward in your career in the industry.Gather

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19:50

Gather Ripple #3: Fred Popp interviews Emma Taylor

Gather Global Podcast ·

2021/04/01

You know those times when you wish you could hear the chats between the industry leaders on topics that really matter?Gather now offers you that fly on the wall experience with our Gather Ripple Series.Fred Popp (Zag) and Emma Taylor (former Head of Marketing, Tottenham Hotspur) talk about creating environments and communities for sports fans. Emma’s amazing time at Tottenham Hotspur saw the club grow exponentially and recently culminated in the opening of a stunning, world-class stadium. She played

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1:02:11

#9 - Ray Roessel: Golf development can be commercial

Gather Global Podcast ·

2021/03/12

Golf development is not commerciallyattractive...or is it?The phrase golf development conjures split emotions. On one hand we all share the passion to grow the game, but, on the other, we know the rewards will not likely be immediately monetary. It often takes a back seat, becoming a philanthropicafterthought, as the commercialmodel doesn't seem to stack upAs we move forwards, golf development may become a casualty of the 'golf boom', as facilitiesunderstandably feel compelled to make hay while the

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30 results

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