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PODCAST

Cracking the Code

Cracking the Code is your intel drop on smarter digital strategy for small service businesses. From high-converting websites to CRM automation and AI tools that actually work, we decode what drives real business growth. Hosted by Code Conspirators, each episode delivers actionable tips from the field; no fluff, no hype. Just clear tactics to turn your website, marketing, and operations into a lead-generating machine. Subscribe and start cracking the code.

business marketing

All Episodes

00:26:22

Inside Intel: Jordan Solender on Scaling Beyond...

Cracking the Code ·

2026/01/13

Inside Intel: Jordan SolenderIn this episode of Cracking the Code, we chat with serial entrepreneur and business coach Jordan Solender, who proves you don’t need an MBA or venture capital to scale multiple businesses. Jordan shares how founders can remove themselves as the bottleneck, document and delegate effectively, and use AI and systems to grow without burning out. Key Takeaways:You are often the bottleneck in your own business — the solution? Document, delegate, and automate.Systemization

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00:26:46

Inside Intel: Building a Modern SEO & AI-Ready Agency...

Cracking the Code ·

2026/01/06

Inside Intel: Building a Modern Web Agency in an AI-Driven MarketIn this live interview, Rob Riggs sits down with Josh Dover, founder of Dover Web Studio, a boutique dev + SEO agency serving local and regional service businesses in Northwest Arkansas.Josh shares what it’s like to launch (and relaunch) an agency, why education matters more than ever for digitally-behind industries, and how AI is reshaping SEO, rapid prototyping, and client expectations.They dive into: • The rise of AI overviews &

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00:26:06

Inside Intel: Breaking the Agency Rules with Bill...

Cracking the Code ·

2025/12/30

Inside Intel: Why a $5.99 Haircut Changed an Entire Agency ModelThis week on Cracking the Code, Rob Riggs sits down with Bill Reynolds, President of Element 502—a digital agency in Louisville, KY with a completely different playbook.Bill shares the unforgettable $5.99 haircut story that reshaped how he prices, serves clients, and rejects the one-size-fits-all agency model.They dive into: • Why value > price (and why not everyone is your customer) • How social media + AI have shifted digital

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00:21:27

Inside Intel: Clay Lehman on AI, Systems, and Scaling...

Cracking the Code ·

2025/12/23

Inside Intel: Clay Lehman on Scaling Small Businesses & AI for EfficiencyIn this episode of Cracking the Code, Rob Riggs sits down with Clay Lehman, founder of Lehman Strategic Partners and owner of True Title Acala, to unpack lessons from real estate, entrepreneurship, and the rise of AI in small business operations.Clay shares how navigating crises like 2008 shaped his approach to business, why mastering fundamentals beats chasing the latest tech trends, and how AI can amplify—but not

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00:15:43

The AI Advantage: 3-Layer Blueprint Helping Pro Firms...

Cracking the Code ·

2025/12/17

⏱️ The gap between firms using AI and those that aren’t is widening—fast.In this Cracking the Code deep dive, we break down why delaying AI adoption is costing professional service firms real revenue every month—and how the 11% who implement it systematically are seeing:340% more qualified leads in law89% more patient bookings in medicine$2.3M AUM growth in financeThe difference? A compliance-first, 3-layer AI strategy that scales predictably while avoiding costly missteps.If your firm is still

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00:24:31

Inside Intel: Scaling Brands Through Smart Strategy...

Cracking the Code ·

2025/12/16

Inside Intel: Brand Strategy with Lori AsburyHow do billion-dollar brands scale while others stall?In this episode, Rob sits down with Lori Asbury, President & CEO of CMOco, who has spent 25+ years building powerhouse brands across Fox, CBS, HGTV, and more.Lori breaks down:What separates brands that scale from those that plateauWhy consistency beats “quick win” marketingHow small and midsize businesses can compete with AI-driven searchThe new rules of reach, frequency, and digital targetingHow

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00:15:20

The AI Advantage: 3-Layer System Helping Pro Firms...

Cracking the Code ·

2025/12/10

⚡89% of AI implementations in professional services fail.Why? Firms try to automate broken processes, skip compliance, or move too slow.But the top 11% are scaling fast—with 3-layer AI systems that deliver:✔️ 340% more qualified leads✔️ 89% fewer no-shows in medical practices✔️ $2.3M AUM growth for financial advisors in 8 months✔️ 200% capacity gains for agenciesThe difference isn’t the tools.It’s the strategy and architecture behind them.In this episode of Cracking the Code, we dive into the

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00:25:09

Inside Intel: How AI Helped Scale Review Management...

Cracking the Code ·

2025/12/09

Inside Intel: Shane Barker on AI, Amazon Reviews & Scaling SmartIn this episode, Rob sits down with Shane Barker — consultant, speaker, and founder of TraceFuse.ai — to unpack how AI helped his team scale long before it was mainstream.Shane shares:• How Amazon sellers can spot & remove guideline-violating reviews• The hidden patterns behind fake reviews• Why big brands obsess over star rating drops• How AI reduces team workload without replacing people• The biggest shifts he’s seen in

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00:16:23

The AI Advantage: How Pro Firms Avoid 89% AI Failures...

Cracking the Code ·

2025/12/03

⚠️ 89% of AI projects in law, medicine, finance, and other professional services fail.But the 11% who succeed see transformational results—like 347% ROI, 67% margin growth, and 240% more client capacity in just 90 days.The difference? A systematic 3-layer AI stack:1️⃣ Foundation systems – automate intake, scheduling, and admin2️⃣ Intelligence systems – predict churn, optimize conversations, spot hidden risks3️⃣ Advanced systems – orchestrate workflows and scale capacity without new hiresIn this

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00:20:51

Inside Intel: How Compliance Strengthens...

Cracking the Code ·

2025/12/02

Inside Intel: How Compliance Strengthens Cybersecurity with Cordell RobinsonIn this episode of Cracking the Code, Rob Riggs sits down with Cordell Robinson, JD, CEO of Brownstone Consulting, a 25-year cybersecurity veteran with a rare blend of legal, technical, military intelligence, and compliance expertise.Cordell breaks down:Why compliance is the real foundation of cybersecurityHow to protect your firm from insider threats, AI misuse & phishingWhat the EU AI Act means for U.S. businessesThe

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00:16:37

The AI Advantage: Strategic Automation for a 90-Day...

Cracking the Code ·

2025/11/26

AI isn’t just a buzzword—it’s transforming professional practices right now. ⚡In this episode of Cracking the Code, we break down how forward-thinking firms are:Responding to leads in minutes, not hoursGenerating 340% more qualified leadsReducing friction, no-shows, and wasted effort across teamsGaining a predictive advantage over competitorsWe also cover the critical compliance-first approach that makes automation safe and scalable in regulated industries.Plus, start your AI journey with our free

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00:16:52

The AI Advantage: Boost ROI & Avoid Failures in...

Cracking the Code ·

2025/11/19

AI isn’t just a tool—it’s a systematic advantage.In this episode of Cracking the Code, we break down why 89% of AI implementations fail in professional services—and how the successful 11% are doing it differently. From law firms to medical practices and financial advisors, we explore:Why compliance first drives trust and ROIHow a phased 90-day roadmap transforms operationsReal results: 340% more qualified leads, 89% increase in consultations, $2.3M AUM growthThe future isn’t about experimenting with

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00:14:15

The AI Advantage: AI & Automation to Boost...

Cracking the Code ·

2025/11/12

In this episode of Cracking the Code, we reveal how professional service firms—from law and finance to medical and marketing—are using AI and automation to transform operations, increase leads, and boost revenue.💡 Key takeaways include:Respond to leads in minutes, not hours, or risk losing market shareAvoid costly compliance mistakes that can drain six figuresBuild a 3-layer AI stack for efficiency, intelligence, and workflow orchestrationReal results: 340% more qualified leads, $2.3M AUM growth,

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00:17:26

The AI Advantage: Why 89% Fail & How the 4-Layer...

Cracking the Code ·

2025/11/05

💡 The AI Advantage isn’t about buying the flashiest tools—it’s about building the system in the right order.In this episode of Cracking the Code, we break down the 4-layer AI stack that separates the 11% of professional service firms that scale predictably from the 89% that struggle:1️⃣ Foundational Systems – clean data, streamlined intake, and reduced admin waste2️⃣ Intelligence Systems – predict client behavior and optimize performance3️⃣ Advanced Systems – AI orchestration for seamless

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00:24:47

Inside Intel: Handwritten Notes That Cut Through...

Cracking the Code ·

2025/10/30

✉️ Inside Intel: How Handwritten Notes Cut Through Digital Noise & Boost Client Loyalty with David WachsWhen everyone’s inbox is overflowing, how do you make your message stand out?In this episode of Cracking the Code, Rob Riggs talks with David Wachs, Founder & CEO of Handwrytten — the leading automated handwriting service helping businesses turn gratitude into growth.David shares how handwritten notes deliver 17x higher response rates than traditional mail, how brands are using them to win

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00:22:36

The AI Advantage: Why 89% Fail & How Pros Win with...

Cracking the Code ·

2025/10/29

🚀 Most firms trying AI fail—89% never see real results.But the 11% who succeed? They’re seeing staggering wins like:✔️ $2.3M in new assets under management in under a year✔️ 200% client capacity growth—without new hiresThe difference isn’t the tech.It’s the system.In this episode of Cracking the Code: AI & Automation Series, we reveal the 3-layer AI stack forward-thinking firms are using to escape the admin grind, stay compliant, and unlock exponential growth.Plus, start your AI journey with

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00:14:02

The AI Advantage: 3-Layer AI & Automation Strategy to...

Cracking the Code ·

2025/10/22

🚀 Cracking the Code: AI & Automation for Professional ServicesWhy do some firms dominate while others struggle? It’s not just AI—it’s how you implement it.In this episode, we cover:The 3-layer AI architecture driving efficiency, intelligence, and leadershipHow top firms respond to leads in minutes, reduce no-shows, and scale without adding headcountAvoiding the 89% failure rate with a compliance-first, structured rolloutPlus, start your AI journey with our free AI Advantage

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00:30:36

Inside Intel: AI, Automation & Marketing Strategies...

Cracking the Code ·

2025/10/21

🚀 Cracking the Code Podcast: How AI & Automation Are Transforming Real Estate MarketingThis week, we’re joined by Mark from DPI Showcase (dpishowcase.com), a 21-year veteran in real estate marketing and education. Mark shares how tech, AI, and automation are helping realtors generate leads, stay compliant, and scale their businesses—without spending a fortune on traditional ads.Highlights include:Using AI to identify motivated sellers before competitors doAutomating follow-ups with emails,

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00:16:17

The AI Advantage: AI & Automation Blueprint to Scale...

Cracking the Code ·

2025/10/15

🚀 Cracking the Code: AI & Automation for Professional ServicesAI isn’t the future—it’s happening now. Law firms, medical practices, financial advisors, and agencies are using strategic, layered AI systems to:Automate client intake and follow-upsPredict client needs and risksOptimize workflows for efficiency and growthThe result? Higher-quality leads, measurable revenue gains, and hours of admin freed up for strategic work.Learn how top performers avoid the 89% failure rate by building a

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00:31:14

Inside Intel: Maximizing Every Minute- Time...

Cracking the Code ·

2025/10/14

⏳ Are you maximizing every minute of your day?On this episode of Cracking the Code, I chat with Bernard Pearson, founder of 1440 Time, a time management coach helping students, entrepreneurs, and corporate teams reclaim their time and focus on what truly matters. Bernard shares practical strategies for prioritizing your work, relationships, and personal growth—plus insights on how to adapt and thrive in a world full of distractions and AI. 💡Key takeaways:Time management is a practice, not a

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52 results

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