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PODCAST

Cracking the Code

Cracking the Code is your intel drop on smarter digital strategy for small service businesses. From high-converting websites to CRM automation and AI tools that actually work, we decode what drives real business growth. Hosted by Code Conspirators, each episode delivers actionable tips from the field; no fluff, no hype. Just clear tactics to turn your website, marketing, and operations into a lead-generating machine. Subscribe and start cracking the code.

business marketing

All Episodes

00:14:15

The AI Advantage: AI & Automation to Boost...

Cracking the Code ·

2025/11/12

In this episode of Cracking the Code, we reveal how professional service firms—from law and finance to medical and marketing—are using AI and automation to transform operations, increase leads, and boost revenue.💡 Key takeaways include:Respond to leads in minutes, not hours, or risk losing market shareAvoid costly compliance mistakes that can drain six figuresBuild a 3-layer AI stack for efficiency, intelligence, and workflow orchestrationReal results: 340% more qualified leads, $2.3M AUM growth,

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00:17:26

The AI Advantage: Why 89% Fail & How the 4-Layer...

Cracking the Code ·

2025/11/05

💡 The AI Advantage isn’t about buying the flashiest tools—it’s about building the system in the right order.In this episode of Cracking the Code, we break down the 4-layer AI stack that separates the 11% of professional service firms that scale predictably from the 89% that struggle:1️⃣ Foundational Systems – clean data, streamlined intake, and reduced admin waste2️⃣ Intelligence Systems – predict client behavior and optimize performance3️⃣ Advanced Systems – AI orchestration for seamless

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00:24:47

Inside Intel: Handwritten Notes That Cut Through...

Cracking the Code ·

2025/10/30

✉️ Inside Intel: How Handwritten Notes Cut Through Digital Noise & Boost Client Loyalty with David WachsWhen everyone’s inbox is overflowing, how do you make your message stand out?In this episode of Cracking the Code, Rob Riggs talks with David Wachs, Founder & CEO of Handwrytten — the leading automated handwriting service helping businesses turn gratitude into growth.David shares how handwritten notes deliver 17x higher response rates than traditional mail, how brands are using them to win

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00:22:36

The AI Advantage: Why 89% Fail & How Pros Win with...

Cracking the Code ·

2025/10/29

🚀 Most firms trying AI fail—89% never see real results.But the 11% who succeed? They’re seeing staggering wins like:✔️ $2.3M in new assets under management in under a year✔️ 200% client capacity growth—without new hiresThe difference isn’t the tech.It’s the system.In this episode of Cracking the Code: AI & Automation Series, we reveal the 3-layer AI stack forward-thinking firms are using to escape the admin grind, stay compliant, and unlock exponential growth.Plus, start your AI journey with

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00:14:02

The AI Advantage: 3-Layer AI & Automation Strategy to...

Cracking the Code ·

2025/10/22

🚀 Cracking the Code: AI & Automation for Professional ServicesWhy do some firms dominate while others struggle? It’s not just AI—it’s how you implement it.In this episode, we cover:The 3-layer AI architecture driving efficiency, intelligence, and leadershipHow top firms respond to leads in minutes, reduce no-shows, and scale without adding headcountAvoiding the 89% failure rate with a compliance-first, structured rolloutPlus, start your AI journey with our free AI Advantage

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00:30:36

Inside Intel: AI, Automation & Marketing Strategies...

Cracking the Code ·

2025/10/21

🚀 Cracking the Code Podcast: How AI & Automation Are Transforming Real Estate MarketingThis week, we’re joined by Mark from DPI Showcase (dpishowcase.com), a 21-year veteran in real estate marketing and education. Mark shares how tech, AI, and automation are helping realtors generate leads, stay compliant, and scale their businesses—without spending a fortune on traditional ads.Highlights include:Using AI to identify motivated sellers before competitors doAutomating follow-ups with emails,

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00:16:17

The AI Advantage: AI & Automation Blueprint to Scale...

Cracking the Code ·

2025/10/15

🚀 Cracking the Code: AI & Automation for Professional ServicesAI isn’t the future—it’s happening now. Law firms, medical practices, financial advisors, and agencies are using strategic, layered AI systems to:Automate client intake and follow-upsPredict client needs and risksOptimize workflows for efficiency and growthThe result? Higher-quality leads, measurable revenue gains, and hours of admin freed up for strategic work.Learn how top performers avoid the 89% failure rate by building a

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00:31:14

Inside Intel: Maximizing Every Minute- Time...

Cracking the Code ·

2025/10/14

⏳ Are you maximizing every minute of your day?On this episode of Cracking the Code, I chat with Bernard Pearson, founder of 1440 Time, a time management coach helping students, entrepreneurs, and corporate teams reclaim their time and focus on what truly matters. Bernard shares practical strategies for prioritizing your work, relationships, and personal growth—plus insights on how to adapt and thrive in a world full of distractions and AI. 💡Key takeaways:Time management is a practice, not a

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00:17:08

The AI Advantage: 3-Layer AI Blueprint for Scaling...

Cracking the Code ·

2025/10/08

🚀 Cracking the Code: How Professional Services Can Scale with AIIn this episode, we explore how law firms, medical practices, and professional service firms are using AI and automation to attract premium clients, streamline operations, and scale predictably.We cover:The 3-layer blueprint for high-conversion campaigns: Foundation → Intelligence → Market DominationHow AI-driven systems create urgency, reduce compliance risks, and give firms a competitive edgeReal results from firms generating

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00:22:58

Inside Intel: Finding Purpose, Authentic Leadership &...

Cracking the Code ·

2025/10/07

🎙️Cracking the Code: Coaching Is for the Ready with Jon SheldonIn this episode, host Rob Riggs sits down with Jon Sheldon, founder of Belleauwood Coaching, to explore his unique approach to executive coaching and leadership development.💡Jon dives into:Why coaching only works when you’re truly “ready”Lessons from The Purpose Driven Life by Rick Warren in aligning business and personal growthHow leaders can break free from their own bubble to achieve authentic success Connect with

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00:14:30

The AI Advantage: Automation, Compliance & the 90-Day...

Cracking the Code ·

2025/10/01

🚀 AI and automation aren’t just optional anymore—they’re the competitive edge professional service firms can’t afford to ignore.In this episode of Cracking the Code: The AI & Automation Series, we dive into why forward-thinking firms are pulling ahead, how “intelligence asymmetry” is reshaping client acquisition, and the costly mistakes practices make when rushing—or delaying—AI adoption.Plus, start your AI journey with our free AI Advantage guide:

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00:29:27

Inside Intel: From Hospitality to...

Cracking the Code ·

2025/09/30

🎙️Cracking the Code: From Hospitality to Digital Marketing with Peter KalandaIn this episode of Cracking the Code, host Rob Riggs sits down with Peter Kalanda, Co-Founder of 3 Horizons Interactive, to explore how lessons from the hospitality industry shaped his approach to digital marketing and client experience.Peter dives into:How customer service principles translate into powerful digital strategiesWhy fixing the “leaky bucket” (your website) matters before running adsThe role of AI, SEO, and

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00:24:33

Inside Intel: Fixing the Conversion Crisis with...

Cracking the Code ·

2025/09/22

🚨 Most businesses don’t have a lead problem — they have a conversion problem.In this week’s episode of Cracking the Code, I sat down with Steven Werley, founder of Closable.ai, to uncover how AI can double show-up rates, streamline follow-ups, and turn lost opportunities into revenue.Steven has managed sales teams of 30+ reps and built AI tools that help businesses close more deals without losing the human touch. His insights are a must-listen for service-based firms looking to grow smarter, not

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00:28:54

Inside Intel: Unlock Business Growth with Credit &...

Cracking the Code ·

2025/09/15

🎙️ Cracking the Code: Using Credit (Not Cash) to Grow Your Business — with Bernard “The Professor” Borges & Bobby BarrettIn this episode, Rob Riggs talks with Bernard Borges and Bobby Barrett about why entrepreneurs should leverage credit—not cash—to scale smarter and safer. They share lessons from decades in finance, insights on pivoting through crises, and how to pair funding with passive income streams for long-term stability.🔗 Connect with Bernard: Wealth Alliance GroupPlus, discover where

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00:31:22

Inside Intel: What Racing Teaches Us About AI and...

Cracking the Code ·

2025/09/08

🎙️Cracking the Code: Racing into the AI Age — with Daren FieldsIn this episode of Cracking the Code, host Rob Riggs sits down with Daren Fields, a former competitive racer turned AI strategist. Drawing from the high-stakes world of motorsports, Daren helps companies implement AI and RevOps strategies without crashing and burning. From managing risk to finding the right balance between people and technology, he shares practical lessons every executive needs in the AI era. In this conversation, Daren

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00:27:26

Inside Intel: Smarter Marketing for Growing...

Cracking the Code ·

2025/09/01

🎙️ Cracking the Code: Scaling Healthcare Practices with Digital Marketing — with Adrienne WilkersonIn this episode of Cracking the Code, host Rob Riggs sits down with Adrienne Wilkerson, co-founder of Beacon Media + Marketing and a 3-time Inc. 5000 award winner. With over 20 years of experience in branding, digital marketing, and healthcare strategy, Adrianne shares how her agency helps behavioral and mental health practices grow while staying compliant in highly regulated industries.💡 In this

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00:21:08

Inside Intel: Aligning Spiritual Energy with Business...

Cracking the Code ·

2025/08/26

🎙️ Cracking the Code: Aligning Spiritual Energy with Business Growth with Reese MaskwaIn this episode of Cracking the Code, host Rob Riggs talks with Reese Maskwa, metaphysician and business energetic strategist, about how aligning spiritual energy with practical business strategy can unlock growth for service-based entrepreneurs. Reese shares her journey from overcoming serious injury to building multiple businesses, and how she now helps entrepreneurs remove energetic blocks to scale

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00:21:24

Inside Intel: Building Brands, Scaling Startups, and...

Cracking the Code ·

2025/08/19

🎙️Cracking the Code: The Real Road to Scale — with Phil MasielloGuest: Phil Masiello | PhilMasiello.comIn this live episode, Rob Riggs sits down with Phil Masiello, a serial entrepreneur who has launched, scaled, and exited multiple brands across industries—from specialty foods to skincare to eCommerce tech. Now the founder of Crunch Growth, Phil helps startups and scaling brands turn data, AI, and connected TV ads into real, measurable revenue. In this episode:From crashing his first business to

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00:20:33

Inside Intel: How a Contactless Tax Practice is...

Cracking the Code ·

2025/08/11

🎙️ Cracking the Code: How Manny Aragon Built a Fully Contactless Tax PracticeIn this episode of Cracking the Code, host Rob Riggs interviews Manny Aragon, founder of Aragon Tax Return Services, who shares how he evolved from a traditional tax prep shop into a fully remote, tech-enabled tax advisory firm serving clients in all 50 states.In this conversation, Manny covers:How he scaled his solo practice into a flexible, national team of CPAs and Enrolled AgentsThe impact of evolving tax laws and why

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00:23:44

Inside Intel: Why Your CRM Backup Might Be the...

Cracking the Code ·

2025/08/04

🎙️ Inside Intel: Why CRM Data Backup Shouldn’t Be an Afterthought – with George MaramiginIn this episode, Rob Riggs sits down with George Maramigin, the 23-year-old founder and CEO of MyCRM Backup. George shares how his simple, one-click solution helps businesses secure one of their most valuable assets: CRM data.They explore:Why relying on native CRM backups (like HubSpot or Salesforce) isn’t always enoughWhat business owners don’t realize about cloud-based CRMs and complianceThe reality of data

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40 results

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