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PODCAST

Wicked Problems Podcast

I"m Toby Corballis, Founder and CEO at Strategic Flow Ltd, and your host on a journey through the world of fascinating global and business problems being worked on and thought about by some extremely clever people from the worlds of business and academia. Join me to find out how people are solving seemingly intractable problems!

science social sciences

All Episodes

40:18

AI Adoption Is a Psychology Problem, Not a Technology...

Wicked Problems Podcast ·

2026/09/30

AI adoption fails when organisations treat it as a software rollout rather than a change to work, identity and accountability. In Series 4, Episode 9 of Wicked Problems, Toby Corballis speaks with behavioural scientist Dr Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of The Psychology of AI Adoption at Work: From Resistance to Results. They discuss AI work slop, metacompetence, professional identity, shadow AI, governance bottlenecks and the changing role of human judgement. They also

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46:04

AI Can Write Your OKRs. That Doesn't Make Them Strategy

Wicked Problems Podcast ·

2026/09/09

AI can generate objectives and key results in seconds. That does not mean it understands your strategy. In Series 4, Episode 8 of Wicked Problems, Toby Corballis speaks with Mike Horwath, founder of The OKR Hub, about how OKRs make strategy measurable, why the process of creating them matters, and where AI can genuinely improve execution. They explore KPIs, context and data quality, capability maturity, Kanban, portfolio reporting, token costs and the risk of strategic homogenisation. Mike Horwath

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38:36

Why EV and AI Adoption Depend on Better Communication...

Wicked Problems Podcast ·

2026/08/26

This long-form episode of Wicked Problems is a conversation about how EV and AI adoption share the same communication problem: the people designing and promoting these technologies tend to foreground complexity that users neither need nor value. Toby Corballis and e-mobility communications specialist Jess Shanahan examine why clearer, more human communication matters—from selling electric cars to introducing AI inside organisations. Their conversation also moves beneath the messaging. Legacy

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01:09:37

Why AI Implementation Fails When Organisations Move...

Wicked Problems Podcast ·

2026/07/08

This long-form episode of Wicked Problems is a practical conversation about AI adoption after the initial hype. Toby Corballis and Marcellus Lindsay look beyond the promise of automation and ask what happens when AI is introduced into organisations that cannot yet govern its cost, risk, data, accountability or human impact. The discussion moves between real-world implementation, change leadership, AI literacy, trust, hallucinations, token costs, agentic AI, and the familiar pattern of technology

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29:47

Digital Transformation in Professional Services: What...

Wicked Problems Podcast ·

2026/06/24

Is your firm spending money on new software when the real problem is hiding in plain sight, inside the processes, handovers, and habits your team has quietly built around a broken system? In this episode, Toby Corballis is joined by Winnie Barnwell, a digital transformation consultant and project and change manager who works primarily with law firms and professional services businesses. Winnie brings a structured, diagnostic approach to operational improvement, helping organisations understand not

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31:13

Moldable Development and Glamorous Toolkit: How to...

Wicked Problems Podcast ·

2026/06/10

Are your engineering decisions based on what your system actually does, or on what your team believes it does? Most software teams are navigating in the dark. Developers spend more than half their time reading code, yet reading doesn't scale, and it rarely produces accurate decisions. As AI tools generate code faster than ever, the problem is getting worse, not better. This episode challenges the assumption that delegating understanding to AI is the answer. Tudor Girba is the co-creator of Moldable

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29:12

Decarbonising Heavy Industry: How Perocycle's Closed...

Wicked Problems Podcast ·

2026/05/27

Is the steel industry's carbon problem actually a resource problem in disguise? In this episode of Wicked Problems, we explore one of the most promising, and least-discussed, frontiers in industrial decarbonisation. Dr Harriet Kildahl is the CTO and co-founder of Perocycle, a deep tech spin-out from the University of Birmingham focused on eliminating carbon emissions from heavy industry through a closed-loop thermochemical process. As a chemical engineer and entrepreneur with a background in

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32:02

Wardley Maps Explained: How to Read Your Industry...

Wicked Problems Podcast ·

2026/05/13

Is your strategy a vision built on solid foundations , or a story you've told yourself with nothing underneath it? And if the industry shifted tomorrow, would you even see it coming? This episode of Wicked Problems goes deep on Wardley Mapping , one of the most rigorous and underused frameworks in strategy today. Simon Wardley, the creator of Wardley Maps, joins the show to explain how the methodology works, where it came from, and why most of what businesses call a "map" is actually just a graph

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33:43

Flow Analytics and AI-Powered Process Optimisation:...

Wicked Problems Podcast ·

2026/04/29

Are your teams working flat out, but delivery still feels slow, unpredictable, and hard to explain to stakeholders? In this episode of Wicked Problems, Toby speaks with Sonya Siderova, founder and CEO of NAVE, a flow analytics platform that helps software and delivery teams identify process bottlenecks, reduce cycle times, and make performance visible through data. Sonya brings over a decade of experience in software development, product management, and process optimisation. NAVE has been on the

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37:23

Claire Miller: How EVs Could Pay Your Energy Bills

Wicked Problems Podcast ·

2025/07/23

Electric vehicles aren’t just for driving — they’re powerful batteries on wheels. In this clip, Claire Miller breaks down how new V2G (vehicle-to-grid) technology could let you earn money by simply keeping your EV plugged in. From smart tariffs to grid balancing, this is the future of energy — and it’s already rolling out.

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31:34

Guy Haydon - From EVs to EPs: Guy Hayden on...

Wicked Problems Podcast ·

2025/07/09

Join us on Wicked Problems as we explore the groundbreaking world of electric aircraft with Guy Hayden, Chief Commercial Officer at Aerovolt. Discover the challenges and innovations driving this nascent industry, from lightweight aircraft to electric vertical take-off taxis. Guy shares exclusive insights into the first public electric aircraft charging network, the parallels with early EV development, and what the future of sustainable aviation could hold. Plus, don’t miss hints about a thrilling

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35:59

Chris Pateman-Jones - The Key to Equitable EV...

Wicked Problems Podcast ·

2025/05/14

Chris Pateman-Jones, CEO of Connected Kerb, discusses the company’s efforts to build one of the fastest-growing public EV charging networks in the UK. Connected Kerb focuses on making charging infrastructure equitable, reliable, and accessible, particularly for drivers without home charging. Chris highlights challenges like land access, grid constraints, and government policy, and shares how AI and modular designs are shaping the future of EV charging. Chris Pateman-Jones, Chief Executive Officer:

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34:34

Melanie Shufflebotham - Mapping the EV Charging...

Wicked Problems Podcast ·

2025/04/30

Melanie Shufflebotham, co-founder and COO of Zap-Map, the UK’s leading app for electric vehicle (EV) drivers to locate charging stations and plan trips, shares Zap-Map's journey from a basic Google Map overlay in 2014 to a robust platform with live data, user reviews, and payment options. Zap-Map also supports businesses and local authorities with insights into EV charging trends to prepare for a sustainable, electrified future; Melanie Shufflebotham is the co-founder and COO of Zapmap, the UK’s

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31:29

S03E12: Vicky Edmonds - What’s Really Stopping...

Wicked Problems Podcast ·

2025/04/09

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29:26

Jon Burdekin - Salary Sacrifice: The Secret to...

Wicked Problems Podcast ·

2025/04/02

Toby and Jon Burdekin dive into the challenges and opportunities of fleet electrification. They discuss the evolution of electric vehicle infrastructure, the growing role of salary sacrifice schemes in making EVs more accessible, and the misconceptions surrounding EV adoption. Jon shares insights on how businesses can smoothly transition their fleets while avoiding common pitfalls. Jon has 30 years’ experience in the UK leasing and fleet finance industry, having previously worked for such major

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29:53

Neill Emmett - Are Motorway Service Stations the Key...

Wicked Problems Podcast ·

2025/03/19

Toby speaks with Neill Emmett, Global Marketing & Brand Director at Gilbarco Veeder-Root, a company with a 160-year legacy in refueling and energy solutions. Now leading the EV transition, Gilbarco’s Konect provides turnkey solutions for fuel retailers adapting to electric charging. Neill shares insights on seamless EV infrastructure, retail profitability, and the future of fuel stations in the electrified world. Neill Emmett is the Global Marketing and Brand Director at Konect, a subsidiary of

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31:23

Tom Hurst: Will EV Charging Keep Up? The Future of...

Wicked Problems Podcast ·

2025/03/05

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28:48

George Symes: 🚨 Can Emergency Vehicles Go Electric? 🚓⚡

Wicked Problems Podcast ·

2025/02/19

Toby speaks with George Symes, founder of Evaluate Strategy, a consultancy specialising in decarbonising complex fleets. With over 15 years in transport and infrastructure consulting, George shares insights on the challenges and opportunities of electrifying emergency services, rental fleets, and logistics companies. From the UK’s ZEV mandate to fleet telematics, this discussion dives into the future of sustainable mobility. George runs EValuate Strategy Consulting, helping complex fleets to

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32:45

Matthew Lumsden - How Connected Energy is Giving EV...

Wicked Problems Podcast ·

2025/02/05

Matthew Lumsden, CEO of Connected Energy, discusses how his company repurposes second-life EV batteries for energy storage solutions. Connected Energy, founded in 2013, emerged from an EV charging project that highlighted grid limitations. By working with Renault and securing investments from Volvo Energy and Caterpillar, they’ve created an innovative approach to sustainable energy. Matthew shares insights into battery sourcing, quality control, and the future of energy storage. Matthew has worked

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29:41

Linda Grave - What’s Next for Electric Vehicles?

Wicked Problems Podcast ·

2025/01/07

Linda Grave, founder of EV Driver, discusses her journey from renewable energy to pioneering the EV charging sector. She shares how she built and sold a successful charging network, her passion for user-friendly EV solutions, and the importance of interoperability. Linda offers insights on industry challenges, innovations like battery storage and solar PV integration, and promotes her upcoming EVEX 2025 event, aimed at showcasing the future of electric vehicles and renewable energy technologies

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53 results

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