The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

00:34:28

Workplace Equity: How to Change Systems, Not People...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/10/06

A business can say all the right things about inclusion and still create an experience that tells a completely different story.I sit down with Celeste Warren to talk about what it takes to move equity from intention to action. We look at why changing who is in the room is only part of the work, how bias can get built into everyday decisions, and what leaders can do to make their values visible in the way people are hired, promoted, supported, and evaluated.We get into:Why hiring a diverse workforce

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00:08:10

MrBeast’s Bestseller Strategy: What Small Businesses...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/09/30

MrBeast and James Patterson took a familiar Beast Games-style experience and carried it into a completely different format. The result was The Most Dangerous Games, which debuted at No. 3 on The New York Times hardcover-fiction list.What interests me isn’t the size of MrBeast’s audience. It’s how recognizable the experience still feels when it moves from YouTube into a book, a contest and a larger launch campaign.In this episode, I talk about:Why your strongest ideas don’t have to stay in one

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00:15:51

Marketing Not Working? Fix These 4 Things Before...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/09/22

When marketing isn’t working, the instinct is often to add something.More content. More ads. Another platform. A better tool. Another funnel.But more attention can’t fix what’s already unclear underneath it. This week, I’m walking through four areas to check before you spend more money or increase your marketing output: your offer, your message, the path from attention to purchase, and what happens after someone shows interest.I break down:How to tell whether your offer is clear enough for someone

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00:37:05

Burnt Out to Standout with Becky Mollenkamp

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/09/15

Podcasting can be one of the most intimate ways to build trust with an audience. It can also turn into a demanding content machine when you feel like you have to keep producing, promoting, and following every rule about what a “successful” show should look like.Becky Mollenkamp and I dig into what sustainable, values-led indie podcasting looks like when you stop measuring your show against expectations built for bigger teams, bigger budgets, and completely different circumstances. From perfectionism

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00:19:06

Marketing Without the Internal Pressure with Alexis...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/09/08

You can know what to post, have the strategy, and still sit there overthinking whether you should share it at all.Alexis Adams joins me to talk about the internal pressure that can make marketing feel harder than it needs to, from perfectionism and comparison to old patterns, self-doubt, and the tension between pushing through discomfort and recognizing when something genuinely isn’t aligned.We get into:Why learning and planning can become a safer substitute for actually taking actionHow

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00:23:23

Your Black Friday Sale Is Not the First Thing You...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/09/02

It’s easy to start planning a Black Friday promotion by asking one question: What should I discount?But before you make the coupon code, you need to know what the campaign is actually supposed to accomplish.I’m walking through how to plan your Black Friday campaign from the business goal out, including how to choose an offer that fits your capacity, think beyond immediate revenue, and prepare your audience before the sale ever goes live.You’ll learn:Why your campaign goal should come before the

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00:24:20

Why You’re Getting Engagement but Not Clients

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/08/27

Your content is getting likes, comments and shares. People are paying attention. So… where are the clients?Before you create more content or redo your entire strategy, it’s time to figure out where the connection between engagement and revenue is breaking down.In this episode, I’m walking you through the most common reasons your content can perform well without creating inquiries or sales. You’ll learn how to tell whether you’re attracting potential buyers, how your offer connects to the

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00:25:32

Your Marketing Metrics Are Trying to Tell You Something

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/08/11

There are approximately 17 bajillion marketing metrics you could track.Views. Reach. Clicks. Saves. Opens. Watch time. Conversion rates. Revenue. Replies. Subscribers.Stare at all of them long enough and congratulations: you now have another full-time job called “checking your analytics and feeling weird about it.”In this episode of the Mindful Marketing Podcast, I’m sharing a simpler way to understand your marketing numbers without letting every low-performing post ruin your afternoon.Because a

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00:29:34

ChatGPT Keeps Recommending Me. Here’s Why I Think...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/08/05

ChatGPT has been recommending my business, and referrals from it have been showing up in my website data for months. So I wanted to know: what does AI actually understand about OnlineDrea?In this episode, I break down the branding signals that may help ChatGPT connect my name with mindful marketing, sustainable social media strategy, and simpler marketing systems for busy people.There is no secret hack here. No guaranteed formula. No stuffing your website with keywords until the robots fall in love

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00:19:37

People Love Your Content... So Why Aren't They Buying?

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/07/21

If you're creating content consistently but it's not leading to clients, this video is for you.One of the biggest marketing mistakes I see isn't bad content. It's businesses that have no clear path from "I just found you" to "I want to work with you."In this episode, I break down:Why content isn't your entire marketing strategyHow to build a client path instead of chasing more postsThe difference between content, funnels, and your marketing ecosystemSimple ways to audit your website, emails, and

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00:23:46

Why the Yap on Camera Challenge Is Everywhere

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/07/14

In this episode of the Mindful Marketing Podcast, I’m breaking down the marketing strategy behind the Yap on Camera challenge, why imperfect talking head videos are having such a big moment, and why so many smart, capable business owners struggle to explain what they do once the camera turns on.I’m your host, Andréa Jones, and I have a lot of thoughts about what this challenge gets right. For context, I have not personally taken the program, so this is not a review. I’m looking at the positioning,

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00:28:12

Why I'm Going All-In on YouTube

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/07/08

I'm going all-in on YouTube, and in this episode, I'm sharing why this platform is becoming a bigger part of my content strategy. I talk about what makes YouTube different from quick-scroll social media, how I'm thinking about long-form video, and why building a searchable content library feels like a more sustainable move for the way I want to market right now.YouTube has been sitting in the background of my marketing for a while, but lately, I've been rethinking what role it should play in the

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00:31:14

Social Media Is Doing a Lot. Here’s What Actually...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/06/11

Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun?Same.Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends.It’s a lot.In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead

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00:38:49

Podcast Guesting That Actually Builds Your Business...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/05/28

Podcast guesting can be a powerful way to build trust, reach new audiences, and grow your business. But getting invited onto the right shows takes more than sending a generic pitch and hoping someone says yes.In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch, to talk about how business owners can approach podcast guesting with more intention. Alex shares what makes a podcast pitch stand out, why choosing the right shows matters more than chasing the biggest audiences, and how to

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00:33:36

Pinterest in 2026: Cold Traffic, AI Slop, and Smarter...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/05/19

Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh.In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving content right now, and what business owners need to know before adding Pinterest to their marketing

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00:29:37

What the No Pressure Post Party Taught Me

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/05/12

I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container.I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a

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00:27:56

My AI Rules Have Changed: A 2026 Update for Business...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/04/29

AI has changed a lot in the past year… and so have my thoughts on it.In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up.We’re talking about:AI as a shortcut (not a strategy)Why your standards need to get higher as AI gets betterWhere AI actually

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00:30:44

How to Simplify Your Content Strategy with Fope Nkwocha

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/04/15

Staring at a blank page wondering what to post next? You’re not alone.In this episode, I’m joined by Fope Nkwocha, a marketing coach who helps service providers simplify their content strategy and focus on what actually drives clients. We talk about why content often starts to feel overwhelming and how to create a system that turns everyday client conversations into meaningful marketing.If content creation has started to feel like busy work instead of business growth, this conversation will help you

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00:20:38

OnlyParks, Thirst Traps & The Shift No One Is Talking...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/04/09

The episode discusses the 'Only Parks' trend, its origin, and why it's working. It explores the psychological impact, the shift in content creation, and the global events influencing the trend. It also delves into applying the trend to business marketing, the foundation of perspective, the importance of new angles, borrowing momentum, lowering the production bar, and commitment to the trend, highlighting the lightness of marketing.TakeawaysPattern interruption and emotional activation drive

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33:05

Low-Lift Launches and Savvy AI Strategies with Prerna...

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/03/31

Selling more doesn't have to mean piling more onto your plate. In this episode, I'm joined by Prerna Malik to talk about low-lift launch strategies, better client experiences, and how to create more sales without adding more stress to your business. We get into how she's using AI in practical, strategic ways behind the scenes, how she validates ideas before launching them, and why thoughtful customer experience matters just as much after the sale as it does before it. This conversation is packed

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