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PODCAST

Hapitalist

Russell Nohelty

At Hapitalist, we turn stressful businesses into easeful joy engines. Make the money you want while staying true to your values. Interviews and lessons about joy, happiness, and money. www.hapitalist.com

business entrepreneurship

All Episodes

63:15

Ads, Discovery, and the Author’s Digital Future with...

Hapitalist ·

2026/04/03

Can I bribe you to subscribe?I am not above bribing you to subscribe to my Hapitalist podcast. It’s quick, painless, and won’t ruin your day. All you have to do is:* Go to this link. https://gleam.io/gAphv/hapitalist-podcast-giveaway* Subscribe to the podcast on Apple or Spotify.* Enter to win a $25 Amazon gift card.Plus, then you have a new podcast to listen when I sporadically and chaotically release them. Basically, everyone’s a winner, but legally I should say there is only one winner, though.*

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49:30

Vibe coding your way to indie success with Chelle...

Hapitalist ·

2026/03/20

Can I bribe you to subscribe? I am not above bribing you to subscribe to my Hapitalist podcast. It’s quick, painless, and won’t ruin your day. All you have to do is: * Go to this link. https://gleam.io/gAphv/hapitalist-podcast-giveaway* Subscribe to the podcast on Apple or Spotify. * Enter to win a $25 Amazon gift card. Plus, then you have a new podcast to listen when I sporadically and chaotically release them. Basically, everyone’s a winner, but legally I should say there is only one winner,

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60:16

You have nothing to lose. So why are you playing it...

Hapitalist ·

2026/03/13

* Listen on the app of your choiceHonestly, you’ll probably want to just skip to about minute 27 or so of this one when it goes straight into a coaching call and you see in real time how Russell’s brain works, and how it all clicks into place in 30 minutes. Before we get started, a quick question. There are 31,000 of you subscribed to this blog, but the podcast only gets 50-60 downloads every episode. I’m wondering why, when other podcasts from Substack creators get 1,000+. The recaps get thousands

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57:00

Being so you that no one can replicate it with One...

Hapitalist ·

2026/03/06

Hi, I was a guest on a livestream by my friends at One Brilliant Arc (OBA) this week, and I said a lot of words. Here are some of my best takeaways. I was pretty animated in this one, and I’m still on fire even now typing this bit to you. Everyone Has the Same Four ProblemsDoesn’t matter if you’re publishing novels, drawing comics, running a tech company, or selling tarot decks — the problems are the same. The HAPI Compass breaks them down:* H — Project blocks. Things intrinsic to the work itself

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32:51

Building a business tarot deck and what it taught me...

Hapitalist ·

2026/02/20

* Listen on the app of your choiceI’ve been trying to understand tarot for years, but every time I tried to learn it, nothing stuck, probably my brain is a combo of Tundra and Aquatic, which means I don’t dislike inherited frameworks. It’s hard for me to see the framework until I break it down and rebuilt it for my weird brain. So, that’s what I did. I broke it down to first principles and rebuilt it in a language I already understood.Once I stopped treating the Major Arcana like mystical archetypes

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46:11

Work that feels like cheating

Hapitalist ·

2026/01/13

* Listen on the app of your choiceThis episode is part of the January Joy(ful) Growth Club with Russell and Claire program I’m running with Claire Venus ✨. Join and get access to special challenge and interviews all month.Join by clicking here.In this episode, we’re joined by education entrepreneur and writer Michael Simmons to explore a radically different way of thinking about work, learning, and growth.We start with a deceptively simple question: What if making a living didn’t have to feel

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62:09

Fun work changed everything

Hapitalist ·

2026/01/11

* Listen on the app of your choiceThis episode is part of the January Joy(ful) Growth Club with Russell and Claire program I’m running with Claire Venus ✨. Join and get access to special challenge and interviews all month.Join by clicking here.In this conversation, we’re joined by artist and writer Elin Petronella from Follow Your Gut to talk about intuition, energy, and what it really takes to build a joyful creative life over the long term.Elin shares what it looks like to stay in business as an

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61:08

Finding your magic trick

Hapitalist ·

2026/01/09

* Listen on the app of your choiceThis episode is part of the January Joy(ful) Growth Club with Russell and Claire program I’m running with Claire Venus ✨. Join and get access to special challenge and interviews all month.Join by clicking here.In this conversation, we’re joined by artist and illustrator Adam Ming from Ten Minute Artist to talk about what it actually means to build a creative life that fits how you work, not how you think you should work.Together, we explore the quiet tension many

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57:54

How 30 people can beat 1,000,000

Hapitalist ·

2026/01/08

* Listen on the app of your choiceThis episode is part of the January Joy(ful) Growth Club with Russell and Claire program I’m running with Claire Venus ✨. Join and get access to special challenge and interviews all month. Join by clicking here.In it, I sat down with Seth Werkheiser from SOCIAL MEDIA ESCAPE CLUB to talk about why social media is making people miserable, and how it’s not actually helping most of us build sustainable creative careers.We talked a lot about:* Why creators keep chasing

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69:20

Building a creative life that gives energy back

Hapitalist ·

2026/01/02

In this episode, we kick off the new year by slowing down on purpose. This episode is all about our new January Joy initiative we’ll be talking about all month as part of our Joyful Growth Club. Join at:https://www.joyfulgrowthclub.substack.com/Rather than jumping straight back into optimization, output, and “doing it right,” we talk about what it actually means to grow with joy—and why joy isn’t the opposite of ambition, discipline, or sustainability. It’s often the prerequisite for all three.We

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31:14

Path of least friction presentation record

Hapitalist ·

2025/12/12

Hi,This is the recording from December’s Path of Least Friction presentation. While I didn’t record the breakthrough sessions, I took a video of the presentation bit for you.It breaks down your path of least friction, the place where your natural strengths, joy, and effort align to produce disproportionate results with less unnecessary struggle.After working with authors, creators, entrepreneurs, tech companies, and even street performers, I’ve found that everyone essentially faces the same

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16:17

Break your biggest blocks: Craft Con highlight reel

Hapitalist ·

2025/11/20

This week, I’m bringing you sneak peek into Craft Con, a free two-day virtual summit I’m hosting with my friends at Plotdrive happening Thursday, Nov. 20 and Friday, Nov. 21.Craft Con is all about helping authors break through their biggest creative blocks whether you’re stuck in the middle of your novel, struggling to start a story you’ve been dreaming about, or just feeling totally burnt out as the year winds down.I interviewed 12 of my most amazing friends about the blocks they face, how they got

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33:05

The path of least friction

Hapitalist ·

2025/11/19

Hi,I ran a live breakthrough session at Author Nation, which meant I needed to introduce the whole Hapitalist system to people who’d never heard of it before. If you want to download that presentation, including a framework for running your own breakthrough session, you can do so here. Otherwise, here is the vibe of what’s in the video if you just want to read it. I’ve been writing about and studying creative businesses for 15+ years, and this is everything I’ve learned about building a successful

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65:48

The art of joyful expansion into consumables with...

Hapitalist ·

2025/11/17

Hi, I’ve known (Wheeler Dealer) Maggie Beeler for years. I took her out to breakfast the first year we met and she was incredibly charming, if a little naive. Still, I wish I had an ounce of her ambition and direction at her age. Since then, she’s shed the naivete and evolved into a true creative force We’ve both been in the trenches of this author life long enough to know that success doesn’t come from a single launch or viral post. It comes from relentless iteration, big ideas, and the willingness

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44:28

From stranger to evangelist in 5 emails

Hapitalist ·

2025/10/24

Recently, Substack added drip campaigns for “bestsellers”, which means it will probably be launched to everyone in a month or two. Claire Venus ✨ and I jumped on a call (because we’re nerds about this stuff) and talked through the new feature we’ve both been waiting for this for… years, honestly.Drip sequences are standard on basically every email platform—ConvertKit, MailerLite, ActiveCampaign, you name it. Substack, on the other hand, has always been more minimalist. For better or worse.Until now,

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72:54

Mastering email with Shiv Chibber from Kit

Hapitalist ·

2025/08/08

In this power-packed session, USA Today bestselling author Russell Nohelty sits down with Shiv Chibber from Kit to break down the exact email marketing system that powers Russell's business—using automation, segmentation, and recommendations to nurture, segment, and monetize a large and loyal audience.Together, they explore how authors can build robust email ecosystems using Kit’s tools, starting from reader acquisition and ending with automated sequences that run on autopilot for years. If you're

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62:28

Rating popular Substack strategies

Hapitalist ·

2025/07/23

Let’s be real. Most advice about growing on Substack feels either too vague to be useful or too hacky to feel good. That’s why we decided to do something different.We’re not outside observers. We live in this ecosystem. We talk to creators every day, see what’s working in real time, and watch what quietly fizzles out once the hype dies. So instead of theorizing, we sat down and gave each strategy a gut-level, real-world rating, based on what we’ve actually seen succeed (and what’s quietly destroying

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57:53

How to Build a World Class Substack in 2025 with...

Hapitalist ·

2025/07/18

Substack is having a moment, but not everyone is thriving. In this deeply honest episode, Claire Venus and Russell Nohelty dig into what’s actually working on Substack in 2025, what’s changed, and how it fits into a larger creative business ecosystem.This isn’t a “growth hack” chat. It’s a clear-eyed look at:* What’s broken in creator culture* What’s confusing about Substack as a platform* And what still works if you approach it with clarity, systems, and community🧠 Key Lessons from the Episode:1

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18 results

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