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PODCAST

CRAFTED

CRAFTED is the podcast from BLISTER that dives deep into the craft world of beer, coffee, whiskey, watches, wine, and more. Our guests are some of the very best and most passionate brewers, distillers, winemakers, coffee producers, retailers, and founders that launched craft companies when success was unlikely, but their passion and principles caused them to forge ahead anyway. CRAFTED explores how things get made, and does so with the remarkable people that insist on making things well. Hosted on

arts design

All Episodes

46:33

Bitters, Ghost Towns, & Botanical Sodas w/ Shae...

CRAFTED ·

2026/02/25

How do you grow a national beverage brand without investors, trend-chasing, or artificial ingredients? Dram began as an all natural cocktail bitters producer, and (unintentionally) went on to become the leader in the ‘functional beverage’ space.Today, Eli talks with Dram founder, Shae Whitney, about Dram’s unlikely origin story; what led her to start making bitters with real botanicals; building a business in a Colorado ghost town; the strange history of their original production space; and how Dram

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59:58

Buchardt Audio Founder, Mads Buchardt, on...

CRAFTED ·

2026/02/18

Mads Buchardt founded Buchardt Audio with a vision of offering high-end sound and Scandinavian design at the best possible price. Known for “big sound in compact designs,” many of Buchardt’s speakers are handcrafted in their woodshop in Denmark using the finest Danish oak, and their loudspeakers exemplify the minimalist aesthetic that is a hallmark of Scandinavian design.Simon talks with Mads about how Buchardt Audio is delivering on its vision by offering speakers that sound incredible, are

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59:22

A Unified Theory of Cocktails with Dr. Kevin Peterson...

CRAFTED ·

2026/02/11

For years, the “Mr. Potato Head” theory of drinks was accepted by bartenders to create new cocktails and memorize recipes. But until the release of Cocktail Theory, by Dr. Kevin Petersen, no one had taken the time to prove it, and now, Cocktail Theory is reshaping how bartenders are designing drinks. Today, Eli talks with Kevin about his diverse background and how it informs cocktail creation; the Mr. Potato Head theory of cocktails; the core concepts of the book; and much more.We Want to Hear from

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1:23:01

In Pursuit of the Perfect Coffee Grinder: Zerno...

CRAFTED ·

2026/02/04

ACASTZerno is one of the hottest brands in the world of specialty coffee, and for good reasons. So Jonathan recently met up with Zerno’s founder, Vel Genov, at their brand-new manufacturing center in Chicago, and today, you’ll get to hear their follow-up conversation, where they discuss what led Vel to design & manufacture coffee grinders in Chicago; Vel’s obsession with quality, functionality, and aesthetics (rather than price); burr sizes and why they matter; product design, iteration, and

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52:28

Zero Gravity Beer: 20 Years of Independent, Craft...

CRAFTED ·

2026/01/29

While the overall category of craft beer is currently experiencing a decline, the Burlington, Vermont craft beer maker, Zero Gravity Beer, is thriving. How? To find out, Eli talked with Zero Gravity’s Christopher Costello about the keys to Zero Gravity Beers’ success; what has evolved and what’s stayed the same for them over these 20 years; the current state of New England brewing; and more.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us

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1:13:27

The Science - and Politics - of ‘Functional...

CRAFTED ·

2026/01/14

Few craft categories have experienced the meteoric rise of ‘functional beverages,’ and specifically, THC-infused drinks. But despite their popularity, what goes into making these drinks remains a secret, and not all THC-beverages are created equal.So today, Eli talks with Fabric founder, Tom Eddleston, about what goes into crafting functional beverages with real intention. From cannabinoids to flavor-profile development, this conversation demystifies a category that is shrouded in misinformation.We

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54:46

Our Reviewers' 2025 Craft Obsessions & 2026...

CRAFTED ·

2026/01/07

Jonathan talks with Blister managing editor Luke Koppa, reviewer Paul Forward, and our bike editor, David Golay, about the craft categories that most captivated them this past year, and some of the categories they are most curious about heading into 2026.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.RELATED LINKS:Blister Craft CollectiveBecome a BLISTER+ MemberHeaven

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1:02:32

Our Reviewers' 2025 Craft Obsessions & 2026...

CRAFTED ·

2025/12/31

As we wrap up 2025, we are once again sharing the craft categories that most captivated our Blister reviewers this past year, and we’re revealing some of the categories they are most curious about heading into 2026. We kick things off with Simon Stewart, Jonathan Ellsworth, Kristin Sinnott, and Eli Brown. Please enjoy, and Happy New Year!We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have

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1:28:54

Home Distilling: Big Macs, Meme Spirits &...

CRAFTED ·

2025/12/24

Distillation has been a common topic here on Crafted as of late, and we have had the pleasure of speaking with some of the most important names in the American spirits industry. Yet, commercial distillation inevitably limits creativity and innovation.That is not the case for this week’s guest, Jesse Wilson, the founder of a pair of companies focused on home distillation, Still It and Chase the Craft. What began as a video series based around a man learning to distill has grown into an exploration of

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59:02

Amateur Hour: Camera Gear w/ Jonathan Ellsworth and...

CRAFTED ·

2025/12/17

Recently, Jonathan has been going deep down the rabbit hole of camera gear and lighting, and the strikingly handsome Justin Bobb has been his spiritual guide. So today, we’re broaching these topics with all of you, and you’ll get to hear JE apologize profusely to Luke Koppa for basically forcing him to drink terrible coffee over the years. (You’ll see.)We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other

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56:10

Amanda Thomson on How Noughty AF Wine is Achieving...

CRAFTED ·

2025/12/10

Amanda Thomson loved enjoying a glass of wine to wind down the evening, but she also needed to be high-functioning first thing in the morning. That craving led to the 2019 release of Noughty Non-Alcoholic Sparkling Chardonnay, Thomson’s award-winning attempt to fill a massive gap in the industry. Eli sat down with Amanda to discuss what makes Noughty “wine, just better”; the differences between the American and European markets; and some of the most challenging aspects of creating a product line

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53:54

'How Does a Small Craft Brand Break Out? SennzaFinne...

CRAFTED ·

2025/12/03

In a spirits landscape full of massive brands and mega marketing budgets, what differentiates a craft producer? SennzaFinne, the Seattle based amaro producer founded by former bartenders, has found creative ways to make their mark. This week Eli checked back in with Gillian and Joey to learn about their approach to guerilla marketing at the world’s premier beverage conference (it involves a custom backpack), and they also dove into the company’s recent experiments with ingredient recycling. From

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1:04:25

Caviar 101 with Black River Caviar

CRAFTED ·

2025/11/26

Caviar. Is there any word — or food — that more quickly conjures up associations of luxury and opulence? But caviar isn’t just a thing to serve on the yacht you don’t own, caviar has a rich history. Once a snack only for Russian oligarchs, today it is found in more places and likely on potato chips. Eli talks with Sarah Mayo for a deep dive into the history of global caviar production; the ways in which the modern market is shaping consumption; and the endangered status of the fish responsible for

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1:15:48

The Whiskey that Set a Land Speed Record: Montgomery...

CRAFTED ·

2025/11/19

Not every distillery owner has a land speed record to their name, but Ryan Montgomery of Montgomery Distilling does. So Eli talked with him about all things spirits, from the Montana-grown grain that helped power that land speed record, to the world’s first bourbon-based amaro. They also discuss the similarities between aquavit and gin; the labor of love known as kirschwasser; and the inspirational effect of Merle Haggard and the Grateful Dead.We Want to Hear from You!Have a topic, craft category,

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55:00

HiFi Audio, Aesthetics, & Design w/ Heaven 11’s Itai...

CRAFTED ·

2025/11/12

A famous philosopher once said, “Without music, life would be a mistake.” We agree. And while music is all around us, it’s easier and easier to take it for granted, or to have a very diluted experience of it. So, how do you elevate your everyday music listening experience?Today, Simon catches up with Itai Azerad, founder of Heaven 11, to talk about how their new Billie Amp MK3 does just that. Heaven 11’s goal is to restore the connection between the listener and music, and bring back the ritual of

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51:20

Travel Coffee Gear, Hand Grinders, & Coffee Roasting...

CRAFTED ·

2025/11/05

How do you make great coffee on the road? Jonathan talks with Alex LeBlanc, the owner and head roaster at Calibration Coffee Lab, to talk about our recent attempts at this. Then, we discuss Alex’s own approach to roasting, and what becomes clear is that there are lots of different priorities and values that a particular coffee roaster might have — and understanding those will likely help you identify your favorite roasters.We Want to Hear from You!Have a topic, craft category, or craft company you’d

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1:02:52

Nib Making, Engine Turning, & Hand Chasing: the Art...

CRAFTED ·

2025/10/08

Since 1822, Yard-O-Led has been making some of the finest pens and pencils in the world. They’ve survived wars, they created the “self-propelling pencil,” and today, we talk with Giles English, about the nearly 200-year history of the company that invented the mechanical pencil and still hand-crafts every sterling silver pen in their Birmingham workshop. We dig into the artistry behind engine-turning and hand-chasing, Yard-O-Led’s story of wartime survival, and what it means to carry Victorian

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1:10:19

“Get Thee To A Cheese Monger!” Cheesemaking w/ Jasper...

CRAFTED ·

2025/09/24

Jasper Hill Farm is one of the most respected names in American artisan cheese, and in today’s episode, Jonathan & Eli talk with Zoe Brickley — Jasper Hill’s “Minister of Culture” — about how a struggling Vermont dairy made a big gamble that grew into an award-winning operation. We dig into the 9,000-year history of cheesemaking; the science and craft of “affinage”; and why caves, microbes, and even lard are central to great cheese. Zoe also makes the case for seeking out real artisan cheese and

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1:22:15

Jonathan Gagné on Astrophysics, Coffee, & The Physics...

CRAFTED ·

2025/09/17

Jonathan Gagné is producing some of the best work in the world in terms of increasing our understanding and appreciation of coffee. And his new book, The Physics of Espresso, is incredibly smart, impressively easy to understand, and…fun! So it was an honor to have Jonathan on to talk about astrophysics, boulders, dust, soup, crema, headspace, and more.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts

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1:20:09

The Business of Craft Beer

CRAFTED ·

2025/09/10

With all the economic & cultural shifts swirling about these days, we wanted to get a handle on the state of craft beer: what does the current landscape look like, what are the biggest challenges, and what are the most interesting opportunities? Eli Brown and I discuss all of the above with New Image Brewing founder, Brandon Capps.We Want to Hear from You!Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about

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