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PODCAST

The Political Marketing Podcast

Benedict Pringle

The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.Whether you’re a campaign pro, a

business marketing

All Episodes

42:00

Inside the Numbers with Labour's Polling Pro

The Political Marketing Podcast ·

2025/11/13

What does political polling for a campaign really look like behind closed doors?On this episode of The Political Marketing Podcast, we're joined by Peter McLeod, founder of Hold Sway, a research, insight and strategy agency, and a veteran of Labour's 2015 and 2024 general election campaigns. As a former VP at the iconic Democratic polling firm Greenberg Quinlan Rosner (GQR), Peter brings over 20 years of expertise to explain how polls are used—and often misunderstood—in the high-stakes world of

en

31:50

Trade Unionism in the Attention Economy

The Political Marketing Podcast ·

2025/10/30

How do you modernise a movement that can feel rooted in another era? In this episode, Benedict Pringle speaks to Declan Seachoy, Head of Social Media and Audience Growth at the TUC, about how the trade union movement is reinventing itself for the digital age.Declan shares how the TUC reaches younger workers who don’t always know what a union is, what it takes to make collective action feel relevant on TikTok and Instagram, and why storytelling beats slogans when it comes to recruitment.He also

en

43:37

The science of attack ads

The Political Marketing Podcast ·

2025/09/25

I speak with one of the world's leading academics on political advertising, Professor Travis Ridout of Washington State University. We get to the bottom of a question I'm often asked: "Why are political ads so negative?"Professor Ridout breaks down the three types of political ads—positive, negative, and contrast—and we explore why negative advertising is so effective. We discuss whether negative ads are more informative than positive ones, the strategic reasons a campaign might go on the attack,

en

45:32

Segmenting Broken Britain

The Political Marketing Podcast ·

2025/09/11

In this episode Luke Tryl, UK Director of More in Common, speaks with Benedict about their landmark Shattered Britain report. They explore the four drivers of national malaise, the seven public segments that define today’s politics, and how these insights explain Labour’s 2024 landslide, the Conservative collapse, and Reform’s rise - as well as what it all means for the next election. Hosted on Acast. See acast.com/privacy for more information.

en

46:37

Navigating the future of digital campaigns

The Political Marketing Podcast ·

2025/08/14

In this episode of the Political Marketing podcast, host Benedict Pringle speaks with Sam Jeffers, founder of Who Targets Me, about the evolving landscape of political advertising, particularly in the context of digital platforms and recent EU regulations. They discuss the implications of Meta and Google's withdrawal from political advertising in the EU, the importance of transparency in political campaigns, and the potential future of digital campaigning in the UK and US. The conversation also

en

42:54

Inside the digital communications machine

The Political Marketing Podcast ·

2025/07/31

In this episode of The Political Marketing Podcast, I’m joined by Tom Edmonds, one of the key strategists behind the Conservative Party’s successful 2015 general election campaign. As Director of Digital and Creative, Tom worked alongside Craig Elder and under the overall leadership of Lynton Crosby to deliver a tightly disciplined and highly targeted campaign that delivered a surprise majority.We talk about the role of digital in that campaign, what worked, how it was structured, and why message

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37:54

Polling & Political Strategy: An Inside Look

The Political Marketing Podcast ·

2025/07/17

In this episode, Benedict is joined by Damian Lyons-Lowe, founder and CEO of Survation, one of the UK's most influential market research firms.This conversation dives deep into what political parties truly know about voters and how that understanding shapes their strategy, both overtly and subtly. Damian cuts through the common narratives about polling in politics, revealing that both extremes—that everything is "polled and focus-grouped to death" and that the "whole operation is a complete

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37:46

Marketing against populists

The Political Marketing Podcast ·

2025/07/10

In this episode of the Political Marketing podcast, host Benedict Pringle interviews Sir Chris Powell, a prominent figure in British advertising and political marketing. They discuss the historical context and impact of Labour’s ‘Shadow Communications Agency’ in the 1980s and 1990s, as well as the challenges posed by populism in contemporary politics. Sir Chris shares insights from his experience advising the Labour Party, emphasising the importance of understanding voter concerns, the need for

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39:32

One year on: political marketing in the 2024 UK...

The Political Marketing Podcast ·

2025/07/03

In this first episode of The Political Marketing Podcast, Benedict Pringle speaks to Professor Jennifer Lees-Marshment, one of the founding figures in the field of political marketing. They explore what political marketing really is, how it developed as a discipline, and how it played out in the 2024 UK general election.The conversation covers Labour’s broad but shallow appeal, the Conservative collapse, the ethics of election advertising, and whether political parties are managing their people and

en

9 results

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