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PODCAST

The SEOTalk Podcast

This podcast is by @TheSEOTalkers, producers of India"s oldest and longest running Twitter Chat #SEOTalk. Tune in to conversations on SEO, Digital Marketing, CRO, Content Marketing and more. Hosts: Malhar Barai, Parth Suba

business marketing

All Episodes

01:01:55

Who Owns LLM Visibility: SEO Or Brand | Ep. 129

The SEOTalk Podcast ·

2026/02/28

Why do some brands show up in AI answers on Gemini, Perplexity, and ChatGPT… while others disappear even if their SEO looks “fine”?In this episode of SEOTalk Spaces, we debate a question that’s going to create real tension inside marketing teams:Who owns LLM visibility - SEO or Brand?Because LLMs don’t just “rank pages.” They generate answers based on what the internet collectively believes which is through mentions, citations, sentiment, and consistency. That means visibility is no longer only a

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01:00:30

Why Most SEO Problems Are Misdiagnosed

The SEOTalk Podcast ·

2026/02/16

Most SEO teams aren’t losing rankings. They’re losing the plot.Because what looks like an “SEO problem” is often just a symptom:traffic dipsranking dropscrawl spikessudden volatility after an updateIn this episode, we talk about why teams misdiagnose SEO issues (and waste weeks “fixing” the wrong things). You’ll learn a simple way to separate signals vs root causes, when to stop blaming Google updates, and how to diagnose issues using intent, purpose, and trust—especially in an AI-shaped SERP.We

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01:02:49

From Keywords to Conversations in AI Search

The SEOTalk Podcast ·

2026/02/07

AI search is shifting user behaviour from single keywords to multi-step conversations and SEO has to evolve with it.In this SEOTalk Spaces episode, we unpack what changes when “keywords” are no longer the unit of optimisation and conversation flow becomes the battleground:Why AI interfaces absorb the user’s cognitive load (and what that breaks in classic SEO)How to design content for the 2nd and 3rd question, not just the firstWhat happens to internal linking, pillar pages, and single-page

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01:02:18

SEO Is No Longer a Single Discipline, What Changes Now?

The SEOTalk Podcast ·

2026/01/23

SEO used to be simple: optimize pages, build links, improve rankings.But today, discovery is happening everywhere. Google is only one surface. People also search on AI tools, social platforms, communities, and marketplaces. And many journeys end without a click.In this episode, we discuss what this shift means for SEOs and marketing teams, and what must change in your strategy, skills, and measurement.We cover:Why SEO is becoming a cross-functional discipline (content, UX, brand, PR, analytics)What

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01:01:32

The Proximity Internet: When AI Decides What’s Nearby

The SEOTalk Podcast ·

2026/01/15

“Near me” is changing fast. It’s no longer just about distance. It’s about context. Time. Urgency. Trust. And what an AI system thinks you need right now.In this episode of SEOTalk Spaces, we talk about the Proximity Internet. A world where AI does not simply rank local options, it filters them. Often down to a few choices. And for many businesses, that means the real competition is not page 1. It’s being selected at all.We get practical on what’s driving these decisions across Search and Maps, how

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00:54:50

Is AI SEO Overhyped If Google Still Rewards Human...

The SEOTalk Podcast ·

2026/01/07

AI is everywhere in SEO.Content is faster to create, easier to scale, and cheaper than ever.At the same time, Google keeps repeating one message:Create helpful, people-first content. So what’s really happening?In this episode of SEOTalk Spaces, we unpack the growing tension between AI-driven SEO tactics and Google’s continued focus on experience, expertise, trust, and intent.The panel discusses:What “AI SEO”, AISCO, AEO, and GEO really mean in practiceWhether AI visibility is a new SEO goal or just

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01:03:41

SEO Trends For 2026

The SEOTalk Podcast ·

2025/12/26

SEO Trends for 2026: From Rankings to Real Influence | SEOTalk Spaces Ep. 1232025 turned out to be a watershed year for SEO.AI search adoption accelerated faster than most teams expected. Clicks peaked. Rankings started losing meaning. And discovery began happening far beyond traditional search results.In this final SEOTalk Spaces episode of 2025, we look ahead and ask a hard question: What will SEO really look like in 2026?This episode goes deep into:Why SEO is shifting from traffic acquisition to

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01:01:52

How CMOs Should Prioritize SEO Budgets in 2026

The SEOTalk Podcast ·

2025/12/14

SEO is no longer a predictable growth channel — and CMOs are feeling the pressure.AI-led discovery, zero-click results, and unstable organic traffic have changed how visibility is earned and measured. As a result, CMOs must rethink how SEO budgets are allocated, defended, and tied to real business outcomes in 2026.In this episode of SEOTalk Spaces, we explore how marketing leaders should approach SEO budgeting in an environment where rankings alone no longer tell the full story.We discuss:• Why SEO

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00:56:06

Should Websites Allow AI Bots Or Is It a Trap?

The SEOTalk Podcast ·

2025/12/07

AI bots are crawling the web faster than ever — but should your website let them in?In this episode, we break down the rising tension between AI training bots, AI search bots, and agentic bots that behave like real users.We discuss why some bots help your brand get discovered in AI search results, while others might take your content without giving any traffic back. We also explore the risks of spoofed user agents, the future of robots.txt rules, and what brands must do to stay visible as

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00:56:48

Are SEO Metrics Broken in the Age of AI Search?

The SEOTalk Podcast ·

2025/11/29

Are SEO metrics broken or are we just measuring the wrong things?In this episode of SEOTalk Spaces (Ep. 120), we dive deep into what AI Search is really doing to clicks, CTR, rankings, and traffic as well as what marketers should measure now.With AI Overviews, AI Mode, and zero-click behaviour rising fast, classic SEO dashboards are losing meaning.Clicks are down. Impressions are up. Rankings feel unstable. And LLMs are answering questions without sending traffic.So what should SEO teams and

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00:53:08

How Is AI Reshaping the Economics of Content Marketing

The SEOTalk Podcast ·

2025/11/22

AI has completely changed the cost, speed, and value of content. Every marketer is feeling the shift.In this episode of SEOTalk Spaces, we break down how AI is quietly disrupting the traditional content marketing model. Content is now faster and cheaper to create, but harder than ever to rank, convert, or attribute. Evergreen blogs are losing traffic. Zero-click results are rising. Brand visibility is moving from “clicks” to “citations.” And the entire economics of content is being rewritten in real

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00:56:27

Have We Lost SEO To AI?

The SEOTalk Podcast ·

2025/11/12

As AI systems rewrite the search experience, SEOs are asking: what are we really optimizing for now — rankings or retrievals?In this episode, Malhar, Parth are joined by Suganthan, Kamlesh, Vijay, SEO Sage, Bob and few others, to decode how large language models like ChatGPT, Gemini, and Perplexity are reshaping visibility, content strategy, and brand performance.From E-E-A-T turning algorithmic to AI-driven retrieval replacing traditional rank metrics, this conversation dives into:Why “10 blue

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00:48:10

Are LLM Citations The New Backlinks For SEO?

The SEOTalk Podcast ·

2025/11/07

As AI Overviews, ChatGPT and Gemini begin citing sources, a new question emerges — are citations the next backlinks?In this episode of SEOTalk Spaces, we explore how large language models decide what to reference, why EEAT still drives these choices, and what it means for SEO visibility in the age of AI search.Tune in as we discuss:🔹 The rise of LLM-driven authority🔹 How AI citations could replace link-building🔹 Why optimizing for trust may be the new SEO frontier🎧 Listen now and stay ahead of

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00:59:01

Are AI Overviews The New SERPs For Brand Visibility?

The SEOTalk Podcast ·

2025/10/30

In this insightful SEOTalk Spaces episode, the panel dives deep into Google’s AI Overviews — the feature quietly redefining what visibility means in Search.As AI-generated summaries begin to replace blue links, SEOs, marketers, and brands are asking:👉 Is Google still a search engine — or now a content publisher?👉 Are AI citations the new backlinks?👉 How do we measure visibility when clicks disappear?Join Parth, Malhar along with other panelists - Isha, Deepak, etc, as they debate the future of

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00:58:29

Is Reddit Stealing Your BoFu Traffic (and Revenue)?

The SEOTalk Podcast ·

2025/10/15

When did Reddit become the new review site? And why is Google ranking community threads above your conversion pages?In this episode, we break down how Reddit captured nearly 4% of transactional keyword traffic, and what that means for your brand’s bottom funnel strategy.From Google’s deal with Reddit to the rise of “experience-first” content, our hosts and guests debate:🔥 Did Google just outsource trust to Reddit?🔥 Is community content the new SEO currency?🔥 And how can brands win back visibility

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00:42:36

SEO Audit In The Age Of AI

The SEOTalk Podcast ·

2025/10/11

The SEO audit you knew is gone.In this episode of #SEOTalk, we explore how AI is rewriting the rules of auditing — where it’s no longer about broken links or missing tags, but about trust, entities, and experience.We discuss how Google’s AI systems now read your site like a human evaluator, looking for signals of E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) and how brand mentions, even unlinked ones, play a growing role.🎧 Tune in now, because in the age of AI, your audit tells your

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01:00:33

Is Link Building Dying or Secretly Thriving

The SEOTalk Podcast ·

2025/09/21

For years, SEOs have been writing obituaries for link building. But if backlinks are “dead,” why are budgets for them still climbing?In this episode of #SEOTalk 🎙️, hosts Parth Suba and Malhar Barai, joined by SEO pros including Isha, Lavish, Proma, and others, dive deep into the evolving role of link building in 2025:✅ Why shady link farms are fading but authentic links are thriving✅ The rise of digital PR as the new face of link building✅ Are brand mentions as powerful as backlinks?✅ Do DA/DR

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00:44:50

Shifting Search Intent: Why Old Content Stops Working?

The SEOTalk Podcast ·

2025/09/09

Why does once high-performing content suddenly stop working? 🤔 In this episode of #SEOTalk, Parth Suba, Malhar Barai, and guests dive deep into the world of shifting search intent — and why old content loses its grip on rankings.From Google’s frequent updates and evolving SERP features to the rise of AI-driven behaviors, we explore how search behavior itself is changing. You’ll hear real-world experiments, case studies across industries, and actionable insights on:🔹 How to detect when user intent

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00:57:43

Why GenAI Forces SEOs to Finally Think Strategically

The SEOTalk Podcast ·

2025/09/02

SEO has always been tactical - keywords, backlinks, technical tweaks. But with GenAI reshaping how search engines interpret intent and deliver answers, the rules have changed.In this episode, we explore why quick hacks no longer cut it and how SEOs must shift into a truly strategic role. From brand authority and EEAT signals to visibility in AI overviews and LLMs, we discuss what it takes to be cited by machines, not just ranked by SERPs.Tune in as the SEOTalk community debates:Is keyword research

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00:49:30

AI Is Not Just Killing Clicks, Eating Conversion Too?

The SEOTalk Podcast ·

2025/08/21

AI Is Not Just Killing Clicks, Eating Conversion Too?Zero-click was yesterday’s SEO headache. Today, AI-powered search might be cutting deeper—straight into conversions.In this episode of SEOTalk Spaces, Parth, Malhar and guests unpack how AI overviews are reshaping user journeys, closing the loop before users ever reach your site. From the crocodile mouth effect (steady impressions but falling clicks) to the rise of “zero conversions,” the panel dives into:How AI search impacts not just traffic,

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43 results

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