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Prime Suspects

Sports betting and business chat with industry veterans Joe Brennan Jr and Adam Bjorn from PrimeSports.com

sports football

All Episodes

26:14

Ep. 101: Prime Suspects - September 29, 2025

Prime Suspects ·

2025/09/30

Prime Suspects is back with Ep. 101, hosted by Matt Landis and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: NFL Week 4 takeaways from Dublin to Arizona, plus Ryder Cup drama and MLB pennant race exposures for Prime Sports and BetCris Kalshi’s legal arguments compared to the 1990s offshore playbook — and what it signals for prediction markets Chicago’s proposed local betting tax and the wider risk of municipalities piling on fees Early Week 5 NFL action, World

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27:32

Ep. 100: Prime Suspects - September 22, 2025

Prime Suspects ·

2025/09/23

Prime Suspects marks a major milestone with Episode 100, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: A heartfelt tribute to Dave Sharapan, his impact on the industry, and his legacy as a genuine character in sports betting NFL Week 3 chaos, including bad beats, surprising comebacks, and the Browns delivering the book’s best result of the week MLB playoff races heating up, what sharp bettors are doing with baseball, and how October

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20:15

Ep. 99: Prime Suspects - September 15, 2025

Prime Suspects ·

2025/09/16

Prime Suspects is back with Ep. 99, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, Matt asks the tough questions, and the guys weigh in on: How Week 2 in the NFL and Week 3 in college football treated books like Prime and BetCris, and what results stood out Whether peer-to-peer prediction markets like Kalshi offer real value to bettors... or just clever branding Where moral lines should be drawn in real-world betting markets like Polymarket, and whether

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22:54

Ep. 98: Prime Suspects - September 8, 2025

Prime Suspects ·

2025/09/09

Prime Suspects is back with Ep. 98, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: How Prime Sports' tech held up and what the NFL Week 1 results meant for Prime Sports and BetChris The volatility of live betting in a survivor-heavy week full of near-upsets DraftKings CEO Jason Robins’ controversial claim that product depth depends on limiting sharps—and why the guys aren’t buying it Why prediction markets are gaining ground and what

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22:02

Ep. 97: Prime Suspects - September 2, 2025

Prime Suspects ·

2025/09/02

Prime Suspects is back with Ep. 97, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: How Week 1 of college football played out across both sides of the counter, including notable upsets and house-friendly results Why evaluating early-season NCAA games is harder than ever—and how the transfer portal plays a major role What FanDuel Picks and DFS operators’ moves away from "against the house" betting signal about the market's next

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23:19

Ep. 96: Prime Suspects - August 27, 2025

Prime Suspects ·

2025/08/27

Prime Suspects returns for Ep. 96, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.In this episode, the guys discuss: How Prime Sports is preparing for a breakout year in college football betting FanDuel’s entry into prediction markets and the regulators’ weak response The NFL’s public stance on micro betting—and what it’s missing Watch the video version here. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime

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22:30

Ep. 95: Prime Suspects - August 20, 2025

Prime Suspects ·

2025/08/20

Prime Suspects is back with Ep. 95, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: Reflections from Bet Bash, including Joe’s panel and the influx of new faces Why operators, lawmakers, and regulators missed a big opportunity by skipping Bet Bash The significance of Circa scoring an untethered license in Missouri Robinhood’s entry into prediction markets, and the blurred line between prediction and betting Watch the video

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25:09

Ep. 94: Prime Suspects - August 13, 2025

Prime Suspects ·

2025/08/13

Prime Suspects is back with Ep. 94, hosted by Matt Landis and featuring Adam Bjorn and Joe Brennan Jr.In this episode, the guys discuss: Why NFL preseason betting is an information game and how bookmakers manage risk before Week 1 Contest season strategy from Circa Survivor edges to choosing the right proxy Injury and contract storylines shaping early futures markets and week one lines Watch the video version here. More: Register at PrimeSports.com Download the Prime Sports

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26:00

Ep. 93: Prime Suspects - August 6, 2025

Prime Suspects ·

2025/08/06

Prime Suspects is back with Ep. 93, hosted by Matt Landis, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: How Ohio’s year-over-year sports betting growth compares to trends Prime is seeing in the state Priorities and measures of success heading into BetBash 5 in Las Vegas ESPN BET’s “Fan Center” launch and what it could mean for the Penn-ESPN partnership Ohio Governor Mike DeWine’s proposed prop betting ban and its potential impact on the market Watch

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28:48

Ep. 92: Prime Suspects - July 30, 2025

Prime Suspects ·

2025/07/30

Prime Suspects is back with Ep. 92, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.In this episode, the guys discuss: Prime Sports’ Kentucky launch and early activity in a market shared with Circa What makes preseason NFL betting unique, from market movement to microstakes sharp action Joe’s experience as the only industry voice at a New York research summit on gambling and debt Why the latest push to ban microbetting in New Jersey misses the mark Watch the video

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26:01

Ep. 91: Prime Suspects - July 23, 2025

Prime Suspects ·

2025/07/23

Prime Suspects is back with Ep. 91, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: The state of golf betting and its outsized role in Prime’s multi-state success Key business decisions shaping Prime’s future—and the real timeline for evaluating success Polymarket’s U.S. return and the economics of prediction markets vs. sportsbooks Prime’s quiet but strategic launch in Kentucky and why Joe says it’s all about retail

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24:24

Ep. 90: Prime Suspects - July 15, 2025

Prime Suspects ·

2025/07/16

Prime Suspects is back with Ep. 90, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: Why operators are now offering to pay Prime to take their market access Joe’s inside account of NCLGS' “Honeymoon is Over” panel and tax hikes threatening U.S. sports betting How influencer culture is turning sports betting into entertainment, with Mazi arrest as Exhibit A DraftKings’ push into prediction markets and what it means for books fighting

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33:08

Ep. 89: Prime Suspects - July 9, 2025

Prime Suspects ·

2025/07/09

Prime Suspects is back with Ep. 89, guest-hosted by Jesse Learmonth, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: The “Big Beautiful Bill” and its bombshell tax implications for bettors How New Jersey’s new law impacts Prime’s proxy betting model Why silence from major sportsbooks speaks volumes Whether sharp bettors will ditch the U.S. market and who benefits if they do Watch the video version here. More: Register at PrimeSports.com Download the Prime

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29:26

Ep. 88: Prime Suspects - July 2, 2025

Prime Suspects ·

2025/07/02

Prime Suspects is back with Ep. 88, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: Wimbledon betting action heats up as major upsets shake the field Proxy betting ban in New Jersey sparks backlash over industry overreach Prime Sports gears up for Kentucky launch ahead of football season NBA betting integrity questions resurface amid a new Malik Beasley investigation Watch the video version here. More: Register

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35:06

Ep. 87: Prime Suspects - June 26, 2025

Prime Suspects ·

2025/06/26

Prime Suspects is back with Ep. 87, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: Thunder’s title run and the fallout from Tyrese Haliburton’s injury FanDuel controversy sparks drama over voided parlay bets New Jersey tax hike could reshape U.S. betting industry Arizona overtaking Nevada in handle and what it means for the future Special note: Please join us in supporting Dave Sharapan in his fight with cancer. Dave is a beloved member

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34:20

Ep. 86: Prime Suspects - June 18, 2025

Prime Suspects ·

2025/06/18

Prime Suspects is back with Ep. 86, hosted by Matt Landes, and featuring Joe Brennan Jr. and special guest Alex Kane, Founder & CEO of Sporttrade.In this episode, the guys discuss: The evolution of sports betting exchanges and how Sporttrade’s product vision blends live trading and recreational betting Why state-by-state regulation may be reaching a breaking point, and the growing tension between state and federal oversight The future of the sports betting user experience, and whether it

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26:26

Ep. 85: Prime Suspects - June 10, 2025

Prime Suspects ·

2025/06/10

Prime Suspects is back with Ep. 85, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this one, the guys discuss: NBA Finals viewership dropping 19% YoY, and why the betting action is telling a different story Bet365 joining the Sports Betting Alliance, and Joe’s take on whether the group is failing the industry The newly released BETBash schedule and what makes this year’s event unmissable for bettors Watch the video version here. More: Register

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44:12

Ep. 84: Prime Suspects - June 3, 2025

Prime Suspects ·

2025/06/03

Prime Suspects is back with Ep. 84, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this one, the guys discuss: The NHL and NBA finals matchups, and what the dip in NBA handle says about broader betting trends Illinois’ controversial new tax, and why it could push bettors and operators toward prediction markets and offshore books Prediction markets gaining momentum as Kalshi draws headlines, and why some believe the lines between gambling and investing are

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24:05

Ep. 83 : Prime Suspects - May 27, 2025

Prime Suspects ·

2025/05/27

Prime Suspects is back with Ep. 83, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: •  The rise of six-figure NFL Survivor contests and their appeal to sharps and high rollers •  Kalshi’s bold moves—from Twitter insights to 401(k) access—and what it means for betting markets •  Regulated books under pressure as tax hikes and gray markets reshape the landscape Watch the video version here. More: Register at PrimeSports.com Download

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24:42

Ep. 82: Prime Suspects - May 20, 2025

Prime Suspects ·

2025/05/20

Prime Suspects is back with Ep. 82, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: Recapping last week’s SBC Summit in Fort Lauderdale, from the rise of prediction markets to the quiet buzz around iGaming Early action (or lack thereof) on NFL schedule release lines, plus a reality check on WNBA betting hype The Wyoming regulator’s claim that limiting isn’t a problem, and why it’s more complicated than that Proposed federal tax

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