The Social Toolkit - by Social Fresh

Jason interviews Bob Gearing, Global Head of Enterprise Solutions at Socialbakers. Discussions include:- Instagram review of content for Croc's - Instagram carousel posts and product shots - Social listening insights, finding surprises in the data - How to use data for influencer marketing - Understanding sentiment analysis - Super Bowl integrated campaign insights

Jason interviews Sarah Evans, Founder and CEO of Sevans Strategy. Sarah always has a massive library of digital tools and how to use them. Listen in for her current recommendations and tips.

Jason interviews Jason Maldonado, Senior Manager of Social Media at Mailchimp. Discussions include: - Mailchimp brand voice - Animated GIF library - Meltwater listening - Custom Google Sheets for content planning - Advanced Twitter search, for listening - Brand Art

Jason interviews Tina Starkey, CMO of Stop Soldier Suicide. Discussions include: - Making less, higher quality content - Tack, a UGC software solution - Facebook content that works in the mobile feed - Giving people permission to make shorter videos (our brains process this stuff really fast) - Having a captions strategy - The state of nonprofit fundraising in social - Good United, support software for organic fundraisers on Facebook that contacts supporters through Messenger - Fundraising through