PODCAST

Zev Audio Zone

Zev Gotkin

business management & marketing

All Episodes

24:30

How Addictive Research Turns Feedback into Insights

Zev Audio Zone ·

2025/08/19

In this episode of Zee Marketing Podcast, Jacob Birn, founder of Addictive Research, explains how his new platform helps brands gain deep insights into their target markets by engaging real people to provide their feedback on ads and products. Participants enter raffles and other contests in exchange for their opinions, allowing businesses to collect meaningful data on consumer preferences and behavior, and make smarter marketing and product decisions. Watch on YouTube: https://youtu.be/-sh3xChnDa8

28:46

How Dtocs is Revolutionizing Tableware

Zev Audio Zone ·

2025/07/15

Watch the episode on YouTube: https://youtu.be/Njma6I0OhjM Pallavi Pande is a mompreneur and the visionary founder and CEO of Dtocs, a Portland-based, minority and woman-owned (MWBE) company that creates stylish, 100% compostable tableware crafted from naturally shed Areca palm leaves that is sustainable, eco-friendly, and plastic-free. Pallavi’s first name roughly translates to “leaf” in Sanskrit. Fond childhood memories of dining on banana leaves in India, helped inspire Pallavi to create

33:15

Mastering Facebook Ads with Azriel Ratz

Zev Audio Zone ·

2025/06/30

Azriel Ratz is a Facebook ads expert, the founder of Ratz Pack Media, and host of the Facebook Ads Kingdom Podcast. Azriel Ratz has done Facebook ads management for fashion and apparel brands around the world. He also created the “Facebook Ads Mastery” course in 2017. In this episode, we talked about top Meta (Facebook and Instagram) ads strategies to help you drive more revenue to your business. Toward the end of the show, we received a most unwelcome interruption from a ballistic missile attack —

36:38

Comedy Lessons for Business & Public Speaking with...

Zev Audio Zone ·

2025/04/24

In this episode, I’m joined by stand-up comedian and public speaking expert, Jenn Lederer, and we delve into the fascinating parallels between stand-up comedy and business presentations. Jenn shares how lessons from stand-up comedy—like structure, timing, and audience connection—can be applied to business and keynote speaking, and how those skills translate in both directions. We also explore how to find your own authentic voice, how boundaries can be a springboard for creativity, and the importance

30:39

Video Marketing Strategy with C.A. Green

Zev Audio Zone ·

2025/04/03

production company. Previously, C.A. Green worked on major film and television productions for big media organizations, including NBC, ABC, and Netflix. He now owns his own company and makes promotional videos mainly for non-profits and small businesses. In this episode, we talked about his journey of working in the film industry before striking out on his own and how he balances freelancing with his values and obligations in his personal life. Watch this episode on YouTube:

37:15

Sales Tales with John Waller

Zev Audio Zone ·

2025/04/01

A lot of people think cold calling is dead. John Waller disagrees. John Waller is a true, old-school salesman and the founder of The OnHold Experience, a company that produces audio recordings that promote your business to your customers over the phone while they’re waiting on hold. John’s been selling since he was a kid growing up in England in the early 1960s trading bubble gum for toy cars – something that he paid dearly for as you’ll find out. Undeterred by that early childhood incident, he’s

44:18

Google Advertising Strategies for Non-Profits

Zev Audio Zone ·

2024/11/27

PPC (Pay-Per-Click) and SEM (Search Engine Marketing) Strategies for Non-Profit Organizations In this episode, my guest is Sean Littman, a Search Engine Marketing and Google Ads expert who focuses on helping non-profit organizations grow. Sean Littman is the founder of GiveSuite and the host of the podcast, “Profiting with Non Profits.” While he shies away from bombastic approbations like “guru” and “expert”, don’t let his humility fool you. Non-profit organizations from around the world consult

32:43

The Art of Organic YouTube Optimization with Mary Ann...

Zev Audio Zone ·

2024/11/26

Organic Growth on YouTube: Tips from a Marketing Pro In this episode, we sit down with Mary Ann Bautista, a YouTube strategist and direct response marketing expert based in San Francisco. Mary Ann specializes in organic YouTube optimization, leveraging search strategies to help you gain visibility, succeed on the YouTube platform, and convert views and subscribers into tangible business results. She shared secrets to maximizing views and growing your channel’s audience, turning your YouTube channel

16:10

How to Network Like a Pro with Rachel Rozen

Zev Audio Zone ·

2024/10/31

They say your network is your net worth. My guest, Rachel Rozen, believes networking is a skill like any other. While some might have more of a natural affinity for networking than others, anyone can improve and get better at it with the right strategy and plenty of practice. In my conversation with networking coach, Rachel Rozen, we discussed tips, tricks, and strategies for making valuable connections, cultivating relationships, and building a powerful network. Rachel Rozen is the founder of

43:20

Marketing Big Food & Bev Brands with Tiffany Wilburn

Zev Audio Zone ·

2024/10/08

Tiffany Wilburn is a fractional food & beverage Chief Marketing Officer, the founder of Clever Disruption, and brand strategist who has been published in AdWeek. Throughout her career, she has helped larger-than-life brands such as Nestle, TGIF Fridays, Hot Pockets, and Southern Comfort (AKA: SoCo) revamp their marketing strategies, develop new products, reach new audiences, and grow their market share. In addition to food/bev, she also provides consulting to beauty and CPG (consumer packaged

18:46

Performance & Productivity Secrets with Naphtali Hoff

Zev Audio Zone ·

2024/09/24

Naphtali Hoff is a coach for busy executives who takes leaders from overstretched to over-delivered. He is also a sought-after speaker, the founder of Impactful Coaching, and the author of Becoming the Productive Boss: 5 Proven Steps to Leading High Performing Teams. A leadership coach for for-profit and non-profit leaders alike, Naphtali Hoff helps clients avoid mistakes and maximize their potential. Watch Episode Here: https://www.youtube.com/watch?v=QKw3i2Rzfu0&t=341s&ab_channel=ZevGotkin Connect

25:24

Peter Shankman the Source of Sources

Zev Audio Zone ·

2024/08/29

Peter Shankman is a serial entrepreneur, author, speaker, podcaster, and thought leader in marketing and public relations. Ever wanted to be quoted in a major news outlet as an authority or an expert in your space? Now, you can get valuable PR placements for free. In this conversation, we talked about Peter’s free new online service, Source of Sources. Launched earlier this summer, SOS is already making waves in the world of public relations with over 22,000 subscribers. Much like its better-known

21:33

Selling B2B with Personality and Fun!

Zev Audio Zone ·

2024/08/26

Make no mistake; people don't just buy the product. They're also buying YOU. When you're selling anything, remember that you're also selling yourself. One man who has done a great job selling himself -- and B2B solutions -- is our guest, Luca Giorgiantonio. To succeed in sales, your prospect needs to feel that you're passionate about what you're selling. Your passion needs to come through, and Luca certainly has passion and an enthusiasm that is infectious, as you will witness. Luca Giorgiantonio is

10:52

Transforming Business Travel with Ardor Trip

Zev Audio Zone ·

2024/08/08

My guest is Ardor Technologies Head of Sales (North America), Brian Hellgeth. Business travel can be difficult. Last-minute schedule changes, new cities to visit, clients to support, etc. Wouldn't it be great for your travel partner to support you? Ardor is a next-generation all-in-one business travel and expense management platform focused on business-to-business and agency travel solutions, helping business travelers save money and get their time back so they focus on their clients. You can also

26:41

Unique Luxury Travel Experiences with Matt Stein

Zev Audio Zone ·

2024/08/01

Matt Stein is the Founder and President of Unique Luxury Travels, a custom travel consultancy where he combines his knowledge and expertise in luxury experiences with his deep-rooted love for art and wine. Driven by his unwavering passion for exploration and voracious curiosity about other cultures, Matt Stein made the daring choice to leave an illustrious 20-year career in journalism to found his travel agency. With a commitment to exceeding expectations, Matt ensures every client embarks on a

25:46

Behind the Brand of Tommy Bahama with CEO Doug Wood

Zev Audio Zone ·

2024/07/30

Doug Wood is the CEO of Tommy Bahama, the world-renowned American fashion and lifestyle brand. Tommy Bahama sells tropical island-inspired casual clothing, accessories, footwear, and home furnishings for men and women. Toward the end of 2023, the brand opened Tommy Bahama Miramonte Resort & Spa, a luxury resort in Indian Wells, California. Learn More: https://www.tommybahama.com/ https://www.tommybahamamiramonte.com/ In this episode of the Zee Learning Podcast, I sat down with Doug Wood, the

32:17

How to Stop Being Boring with Rochelle Lisner

Zev Audio Zone ·

2024/07/17

Rochelle Lisner is the founder of Dynamic Business Growth. She is a sales and customer service coach who has worked with corporations, entrepreneurs, small business owners, and solopreneurs for two decades, helping them perfect their elevator pitches, be more interesting, and, as she puts it, “story tell” rather than “boring tell.” Rochelle Lisner has been dubbed “a teaching, training, and motivating dynamo.” Her quick wit, quintessential Queens New York sass, and blunt, no-BS style not only

30:21

Tracking Real Consumer Reactions with EmotionTrac

Zev Audio Zone ·

2024/07/15

Aaron Itzkowitz is the founder and CEO of EmotionTrac. EmotionTrac is an AI-driven AdTech tool that replaces the need for a focus group. Using insights from real people combined with AI, EmotionTrac uncovers the emotional triggers that tell you how people respond to your ad. In this episode, Aaron Itzkowitz describes how EmotionTrac works and outlines several use cases. While he goes into more detail about it, it basically works as follows. Users get paid in fungible tokens they can redeem for

39:40

Transforming, Healing, and Cultivating Connection

Zev Audio Zone ·

2024/03/27

Sydney Campos believes social media can be better and live up to its potential. Join us for a lively conversation about social media, community, and human connection! Sydney Campos is an accomplished author, serial entrepreneur, and the founder of Ascend as well as the Chief of Staff of Mattermore. She is passionate about mental health, human connection, well-being, and the future of work. A strategic consultant and performance coach, Sydney Campos leads countless workshops, courses, and retreats

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