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PODCAST

I Think I Need Marketing

Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity

business management & marketing

All Episodes

53:35

Marketing With a Cause: Understand Mission and...

I Think I Need Marketing ·

2019/04/11

Finding ways to give back in business can be highly rewarding, but what if your business made giving back a part of its brand and incorporated it into its marketing? Mission marketing not only embraces corporate philanthropic goals, but it can additionally enhance your brand in your buyers' eyes. Taking cause-based business a step further, non-profit entities enlist emotional marketing to promote their missions. In this episode, host Bonnie Taylor discusses both types of marketing before bringing in

en-us

53:35

Marketing With a Cause: Understand Mission and...

I Think I Need Marketing ·

2019/04/11

Finding ways to give back in business can be highly rewarding, but what if your business made giving back a part of its brand and incorporated it into its marketing? Mission marketing not only embraces corporate philanthropic goals, but it can additionally enhance your brand in your buyers' eyes. Taking cause-based business a step further, non-profit entities enlist emotional marketing to promote their missions. In this episode, host Bonnie Taylor discusses both types of marketing before bringing in

en-us

52:38

Video Marketing: Beyond Lights, Camera, Action!

I Think I Need Marketing ·

2019/04/04

Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexible tool. In this episode, host Bonnie Taylor explores video marketing's best practices and uses in the modern marketing program with special guest, René Wells, from Apus Media, Inc.

en-us

52:38

Video Marketing: Beyond Lights, Camera, Action!

I Think I Need Marketing ·

2019/04/04

Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexible tool. In this episode, host Bonnie Taylor explores video marketing's best practices and uses in the modern marketing program with special guest, René Wells, from Apus Media, Inc.

en-us

52:49

How to develop a professional marketing campaign

I Think I Need Marketing ·

2019/03/28

Developing a marketing campaign is a process requiring careful planning and an adherence to details and deadlines. What are the steps involved with this process and how can you apply it to your own marketing program? In this episode, host Bonnie Taylor shares her own marketing campaign development process, including best practices at each stage as well as potential pitfalls you should avoid with your own campaigns.

en-us

52:49

How to develop a professional marketing campaign

I Think I Need Marketing ·

2019/03/28

Developing a marketing campaign is a process requiring careful planning and an adherence to details and deadlines. What are the steps involved with this process and how can you apply it to your own marketing program? In this episode, host Bonnie Taylor shares her own marketing campaign development process, including best practices at each stage as well as potential pitfalls you should avoid with your own campaigns.

en-us

53:07

Driven by Data: Using Analytics to Improve...

I Think I Need Marketing ·

2019/03/21

One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales. Fortunately today's marketing programs can employ marketing analytics to supply them with actionable, real data on everything from campaign results to buyer actions. In this episode host Bonnie Taylor will explore marketing analytics and give a few tips for evaluating success, no matter your business size. She will be joined by business intelligence and data visualization

en-us

53:07

Driven by Data: Using Analytics to Improve...

I Think I Need Marketing ·

2019/03/21

One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales. Fortunately today's marketing programs can employ marketing analytics to supply them with actionable, real data on everything from campaign results to buyer actions. In this episode host Bonnie Taylor will explore marketing analytics and give a few tips for evaluating success, no matter your business size. She will be joined by business intelligence and data visualization

en-us

53:11

Digital Marketing: the rapidly changing tools in...

I Think I Need Marketing ·

2019/03/14

Digital marketing has dramatically changed how we promote our businesses and interact with potential buyers in recent years, but is it a right fit with every business? In this episode, host Bonnie Taylor provides an overview of digital marketing, including what tools and best practices every business should use to achieve success in today's markets. She will be joined by special guest, Global Digital Marketing expert, Bill Barrett.

en-us

53:11

Digital Marketing: the rapidly changing tools in...

I Think I Need Marketing ·

2019/03/14

Digital marketing has dramatically changed how we promote our businesses and interact with potential buyers in recent years, but is it a right fit with every business? In this episode, host Bonnie Taylor provides an overview of digital marketing, including what tools and best practices every business should use to achieve success in today's markets. She will be joined by special guest, Global Digital Marketing expert, Bill Barrett.

en-us

54:10

Becoming Number 1 in 10,000: Understanding Advertising

I Think I Need Marketing ·

2019/03/07

When the average person sees between 4,000 and 10,000 advertisements every day, how can your business stand out? Through a strategic marketing process! In this episode, host Bonnie Taylor explores the world of traditional and digital advertising, including sharing her tips for choosing and evaluating the many advertising options available today and tips for building a powerful advertisement that will get your business noticed.

en-us

54:10

Becoming Number 1 in 10,000: Understanding Advertising

I Think I Need Marketing ·

2019/03/07

When the average person sees between 4,000 and 10,000 advertisements every day, how can your business stand out? Through a strategic marketing process! In this episode, host Bonnie Taylor explores the world of traditional and digital advertising, including sharing her tips for choosing and evaluating the many advertising options available today and tips for building a powerful advertisement that will get your business noticed.

en-us

56:57

Socially connected: understanding social media marketing

I Think I Need Marketing ·

2019/02/28

Social media is one of the most talked about marketing communications tools today, but finding success isn't as easy as 1-2-3 post. In this episode, host Bonnie Taylor explores social media's role within the modern marketing program. She identifies and describes the big channels and how they fit within marketing's growth role. She is joined by special guest, Jennifer Abernethy, author of The Complete Idiot's Guide to Social Media Marketing.

en-us

56:57

Socially connected: understanding social media marketing

I Think I Need Marketing ·

2019/02/28

Social media is one of the most talked about marketing communications tools today, but finding success isn't as easy as 1-2-3 post. In this episode, host Bonnie Taylor explores social media's role within the modern marketing program. She identifies and describes the big channels and how they fit within marketing's growth role. She is joined by special guest, Jennifer Abernethy, author of The Complete Idiot's Guide to Social Media Marketing.

en-us

54:31

How much spend is enough? Setting your marketing budge

I Think I Need Marketing ·

2019/02/21

If the saying, 'you have to spend money to make money,' is true, then setting your marketing budget is one of the most important tasks in business. In this episode, host Bonnie Taylor explores marketing budgets and shares minimum budgets for each stage of a business's life cycle before diving into ways to waste and save money in marketing. Bonus content: listener questions answered.

en-us

54:31

How much spend is enough? Setting your marketing budge

I Think I Need Marketing ·

2019/02/21

If the saying, 'you have to spend money to make money,' is true, then setting your marketing budget is one of the most important tasks in business. In this episode, host Bonnie Taylor explores marketing budgets and shares minimum budgets for each stage of a business's life cycle before diving into ways to waste and save money in marketing. Bonus content: listener questions answered.

en-us

44:21

Spread the word: effectively communicating your...

I Think I Need Marketing ·

2019/02/14

Marketing communications, the hardworking connector and messaging system in all successful marketing programs, is the clear path for developing a relationship between your business and its buying audience. In this episode host Bonnie Taylor explores developing a marketing communications program, including inbound and outbound marketing, before bringing in special guest, Patrick Nunes, Global Director Communications and Design for Rotary International.

en-us

44:21

Spread the word: effectively communicating your...

I Think I Need Marketing ·

2019/02/14

Marketing communications, the hardworking connector and messaging system in all successful marketing programs, is the clear path for developing a relationship between your business and its buying audience. In this episode host Bonnie Taylor explores developing a marketing communications program, including inbound and outbound marketing, before bringing in special guest, Patrick Nunes, Global Director Communications and Design for Rotary International.

en-us

47:51

Choosing the right marketing tools for your program

I Think I Need Marketing ·

2019/02/07

Choosing the right tools for any marketing program is a balancing act between how many and which buyers you'd like to reach and how much money you can realistically spend. Select the wrong marketing tools and you could end up wasting quite a bit of money while gaining little to no growth. In this episode, host Bonnie Taylor will share the process for choosing the right marketing tool for each business need and explain how to prioritize your own tool choices. She is joined by special guest, Chris

en-us

47:51

Choosing the right marketing tools for your program

I Think I Need Marketing ·

2019/02/07

Choosing the right tools for any marketing program is a balancing act between how many and which buyers you'd like to reach and how much money you can realistically spend. Select the wrong marketing tools and you could end up wasting quite a bit of money while gaining little to no growth. In this episode, host Bonnie Taylor will share the process for choosing the right marketing tool for each business need and explain how to prioritize your own tool choices. She is joined by special guest, Chris

en-us

26 results

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