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PODCAST

The Wholesome Music Podcast

Cameron Ljungkull & Augustus Watkins

The DIY podcast for DIY musicians. Hosts Cameron Ljungkull and Augustus Watkins meet weekly to talk shop about indie music, the creative process, and the music industry.

music music commentary

All Episodes

10:20

What's it take to play the world's biggest music...

The Wholesome Music Podcast ·

2026/04/18

Do YOU want to play Coachella? It takes more than luck to play the big festivals. We discuss how to think strategically about your goals and approach your career with intention. Links So You Want a Set at Coachella? by IG: @beatcave.ca https://www.instagram.com/p/DXEy0uYjUck/Send us Fan Mail Recorded live at Secret Spot DTLA http://secretspotdtla.com Cameron Ljungkull https://www.cameronljungkull.com Augustus Watkins https://augustuswatkins.com Cocaine Opera - Music PR https://cocaineopera.c...

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9:45

Bieber at Coachella: Understated Genius or Bored Diva?

The Wholesome Music Podcast ·

2026/04/16

$10M to surf YouTube! Justin Bieber promised his Coachella performance would be an exciting comeback, then stunned audiences and critics with his laidback set, whose highlights included watching memes on YouTube. What does the Canadian superstar's new era of laidback stagecraft have to say about culture, stardom, and the passage of time? Links Justin Bieber negotiated $10M fee without an agent, highest paid artist in Coachella history by IG @themailcart and IG @assistantsvsagentsCoachella 20...

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14:26

Kanye's Comeback or Crashout?!

The Wholesome Music Podcast ·

2026/04/08

We react to Kanye's comeback, his $33M SoFi Stadium performance, Anthony Fantano's reaction to "Ye's" new album "Bully" and updates on the backlash and evolving situation with cancelation of prominent UK "Wireless Festival" Send us Fan Mail Recorded live at Secret Spot DTLA http://secretspotdtla.com Cameron Ljungkull https://www.cameronljungkull.com Augustus Watkins https://augustuswatkins.com Cocaine Opera - Music PR https://cocaineopera.com/

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71:40

Setting boundaries to improve your creative output

The Wholesome Music Podcast ·

2026/04/01

We talk boundaries! Cameron shares the reason why he says "no" first, and we talk about how establishing boundaries in your personal and professional life and help your creative career flourish. Next, TikTok and iHeartMedia are forming an unholy alliance, and generating some decent promo ideas in the process. What can you learn from their new partnership? In news, we discuss ElevenLabs' new Music Marketplace, get an update on TaTa Taktumi "signing" to Ne-Yo's Pacific Music Group, as well as d...

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68:54

DOs and DON’Ts of playlist pitching

The Wholesome Music Podcast ·

2026/03/26

A recent SXSW panel has lifted the veil on Spotify playlist pitching, and we have the details. Then we talk about Afroman’s vindication in court over the cops who raided his house in ‘22. What can Chance The Rapper’s ongoing courtroom drama with his manager teach us about contracts? Finally, why is HYBE losing money despite BTS’s record-breaking album release? Along the way, we drop hot takes about The Beatles, Star Wars, cats, and more. And Cameron leaves you with some excellent advi...

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75:22

Why is Rock Music's Hottest Genre Again?

The Wholesome Music Podcast ·

2026/03/18

We close out our History of Music Production series on a high note with a fascinating discussion on the weird history of delay: from hijacking telephone wires to oil cans, it just keeps getting more bizarre. Next, pundits have been saying for a long time that rock music is dead and the future of music is country. But not so fast! Rock music seems to be having a cultural resurgence and we get into why. Then...whew. We have a music news extravaganza for you. First a few stories that serve to i...

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71:08

Beyond Spotify for Indie Musicians

The Wholesome Music Podcast ·

2026/03/12

Our History of Music Production series rolls on with the history of reverb. Just think: they used to dig underground chambers to get the sound that now comes free with every DAW. Next, we discuss a great post by the music marketer Finch Bergling about some things more important than Spotify, which turned into an extended chat on the power of PR. In AI news: you still can't copyright generated material, Charlie Puth has joined an AI music creation platform, and Apple begins requiring distribu...

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62:02

The Music Industry Takes Aim at Suno

The Wholesome Music Podcast ·

2026/03/05

We continue our History of Music Production series (the name for which we can not remember during our recording session!) with a look at the history of equalizers, aka EQ. After that, industry leaders are taking aim at Suno. We look at a couple open letters written by some prominent industry watchers. Don't let the AI bros fool you into thinking AI music is inevitable! Speaking of AI, Sony has released several papers about how their AI detection technology works, and where it still falls shor...

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67:41

Epstein's Plans for the Music Industry

The Wholesome Music Podcast ·

2026/02/26

Our History of Music Production series carries on with the history of compressors and limiters—from the early radio days to today's exciting plugins and everything in between. This series is not a tutorial, but a bit of background and context so you really know what you're talking about in your next session. Next, Jeffrey Epstein's unrealized plans for the music industry have been revealed. It's as vile as you think, but it says a lot about how elites think of the industry as well as the wome...

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66:28

Princeton Offers a New "Women in Hip Hop" Course

The Wholesome Music Podcast ·

2026/02/19

We continue our History of Music Production series with the history of microphones. Then we take a look at some prominent hip hop music college programs, and discuss what the state of hip hop in higher education says about the times we live in (also, Cameron reveals some more of his lore). In news, we discuss Casey Wasserman selling his namesake agency, Spotify's next "AI Derivatives" move, UMG's acquisition of Downtown, and finally finally(!) get some clarity on what Sony's AI strategy is.&n...

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64:29

CEO of Wasserman in the Epstein files

The Wholesome Music Podcast ·

2026/02/12

We kick off our "History of Music Production" series with The History of Mixing and Mastering: what is mixing, how does it differ from mastering? Then, Casey Wasserman, founder and CEO of Wasserman agency, who represents a huge swath of the music industry, is in the Epstein files, and his clients and employees are speaking out. Udio and Suno have differing visions for the future of AI music. Finally, Cameron leaves you with some sage advice about how to fix your most common mix issues. Link...

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62:41

Activism at the 2026 GRAMMYs

The Wholesome Music Podcast ·

2026/02/05

Plus, how can you keep your venue safe from ICE? We have a checklist that will help you prepare. Also, Spotify and the major labels are suing activist and archive group Anna's Archive for 13 trillion dollars (that's "trillion" with a "T"). Then, which musicians are in the Epstein files so far? Finally, this week's Take It Or Leave It advice helps your songs get more radio play. LinksWomen Won Big at the Grammy Awards and Used Their Platform for Good by @amplifyhervoice Bon Iver Talks abo...

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77:26

What's your 2026 music release strategy?

The Wholesome Music Podcast ·

2026/01/28

It's a new year and many of us are thinking about how to plan out our music drops. How should you plan your year? And what about your music video strategy? We look at how music videos remain relevant—and how they don't. Next, a major shift has taken place in the social media landscape with the transfer of TikTok to its new (rightwing billionaire) American owners. What does this mean for the future of the platform, and your fans out there who rely on it to connect with you? Scott LeGere is a...

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49:22

Bandcamp Bans AI Music

The Wholesome Music Podcast ·

2026/01/22

Bandcamp recently announced, "music and audio that is generated wholly or in substantial part by AI is not permitted on Bandcamp." But what does that mean, and how will they enforce it? We dive in. In good news, we share a fundraising effort by Fender and Habitat for Humanity to raise money for housing in LA by auctioning custom guitars made from trees affected by last year's fires. Then we discuss a new global initiative by Universal Music Group to empower music education. Is it a good thing...

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68:33

Minneapolis & ICE

The Wholesome Music Podcast ·

2026/01/15

We have roots in Minneapolis, and felt we couldn't have just a regular episode given the murder of Renee Good in Minneapolis at the hands of ICE agents. What can musicians do in times like this? We read Renee Good's wife's statement in its entirety, as a way of honoring her memory and life's work. Next: Spotify has said they're no longer running ICE ads but it's not because of a moral stance. We talk about how independent journalism is a form of resistance, and what lessons we can learn as mu...

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69:36

State of the GRAMMYs / Rap embraces art / YouTube vs...

The Wholesome Music Podcast ·

2026/01/08

We're back for 2026 with a look at the Grammy's. Are they still relevant? What's it take to get nominated? Is being part of the Grammy's something indie artists should aspire to? Next we look at how rap is embracing the visual art world. YouTube is set to stop reporting to Billboard because of a disagreement between the two organizations about how free streams should be counted. Finally, Spotify has been hacked! Who did it, what did they steal, and how can you get in on it? Plus we're adding...

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14:04

All About Christmas Music

The Wholesome Music Podcast ·

2025/12/25

Send us a text Kids, mom and dad love you very much, but things got a little hectic this holiday season, so we just got you something small... a Christmas mini-episode! We talk about holiday music strategy, trends in Christmas music—including why it starts so early now—and how and why musicians choose to do so many Christmas songs. It may be a little late for this year, but we'll set you up to succeed for next year. LinksOPINION: Modern Christmas music doesn’t hold up by Ashley Ragone for T...

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44:17

Gene Simmons testifies before Congress / iHeartRadio...

The Wholesome Music Podcast ·

2025/12/17

Send us a text They say politics make for strange bedfellows, and that's never been more true than when The Wholesome Music Podcast is forced to give props to Gene Simmons (who is gross). He recently testified before US Congress, urging them to close the loophole that lets radio stations not pay for music. Next, we catch up on iHeartRadio's efforts to brand themselves as "Guaranteed Human," and finally we look at investments Jay Z is making in K-pop and "K-culture" and what that could mean fo...

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46:39

Is Spotify Wrapped cooked? / Vinyl sales still...

The Wholesome Music Podcast ·

2025/12/11

Send us a text Are you sure that Spotify actually knows what your musical taste is? And do you really want to outsource your opinions to a profit-driven algorithm? It's Spotify Wrapped season! Next, we look at 2025 vinyl sales trends. Vinyl is on the rise, but why? And what do you need to know about vinyl for your own career? Finally, we talk songwriting: mega-songwriter Dan Wilson shares great tips on songwriting, and we discuss natural language, why it's dominating the charts, and how you c...

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57:09

The Nostalgia Episode: Are Bands Obsolete? / Phone...

The Wholesome Music Podcast ·

2025/12/04

Send us a text This episode has a decidedly backwards-looking approach. Did you know the last time a band had a #1 song on the US charts was all the way back in 2001? We dig into why are there so few bands in the charts these days. Next we look at two retro trends and discuss if they're linked as well as what they say about tech backlash in the music industry. Finally, we talk about why local music is in decline in Australia, why that matters globally, and what can be done about it. LinksAre ...

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43 results

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