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PODCAST

With Intent

IIT Institute of Design

With Intent is a podcast from ID where we talk to a range of people—writers, designers, business strategists, policymakers, doctors, community organizers. The common thread? Whether they self-identify as designers or not, they"re using design in their work.

arts design

All Episodes

00:55:11

Bonus: Design As Fast | Design As Slow from Design As

With Intent ·

2025/09/30

In this episode of Design As, host Lee Moreau explores a key tension in AI development: moving fast vs slowing down.This roundtable conversation with Ruth Schmidt, Albert Shum, David McGaw, and Ruth Kikin-Gil examines the role of design in responsible AI and what happens when innovation outpaces our ability to reflect on its impact.Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes

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00:03:59

Bonus: Preview of the New Season of Design As

With Intent ·

2025/09/16

In this trailer, host Lee Moreau previews the upcoming season of Design As, which was recorded at ID’s Shapeshift Summit in May. The summit brought together leaders from the creative, technology, and business communities to discuss the implications of AI on design and human culture.This preview offers a glimpse of their new season as it continues the conversations that started at Shapeshift— conversations that don’t oversimplify AI, but explore the many complicated ways it intersects with

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00:36:06

Bonus: AI and Democracy with Terry Williams-Willcock...

With Intent ·

2025/08/05

In this episode from ID's Shapeshift conference, Terry Williams-Willcock, Chief Customer Officer at RUSH Digital, and Chelsea Pratt, Design Lead & Strategist at Thoughtfull, discuss ways that intentionally designed AI can address challenges to democracy.Key TopicsWhy "AI won't save democracy, but design might."The democratic crisis of trust: why people aren't disengaging from voting because they don't care, but because they don't know who or what information sources to trust.Designing for the

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00:28:14

Bonus: Shaping an Inclusive AI Future with Anamitra...

With Intent ·

2025/07/29

In this episode from ID's Shapeshift conference, Anamitra Deb, Senior Vice President of Programs and Policy at Omidyar Network, makes the case for "hardwiring humanity" into our digital future. Drawing from his grandmother's remarkable use of technology at age 100, from health monitoring to Netflix streaming, he illustrates how innovation succeeds when embedded in structures of human care and compassion. Key TopicsWhy shared agency and societal governance are essential countervails to concentrated

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00:33:40

Bonus: Designing for Trust in Urban Systems with Ryan...

With Intent ·

2025/07/22

In this episode from ID's Shapeshift conference, Ryan Powell shares how Waymo uses design to tackle one of the world's most pressing challenges: the 1.35 million annual traffic fatalities and 50 million injuries from vehicle crashes. Key TopicsThe challenge of building trust between passengers and autonomous vehicles in the absence of human driversThe evolution from Phoenix's suburban environment to San Francisco's dense urban challenges, requiring "legible motion" and LED signals to communicate

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00:11:33

Bonus: Design Visionary Patrick Whitney

With Intent ·

2025/07/15

In this episode, Patrick Whitney shares his path from reluctantly accepting Jay Doblin's invitation to teach a single course to discovering his passion for helping students grow. He reflects on the challenges of teaching design, particularly to eager freshmen students, and how that experience shaped his understanding of design education.Key TopicsThe fundamental tension between business's focus on financial prediction and design's human-centered approachWhy traditional business metrics fail to

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00:34:11

ClearRx: Designer as Entrepreneur

With Intent ·

2024/11/12

Key TopicsThe Genesis of Clear RXDeborah's pivot from a thesis on curly hair products to prescription bottle design following her grandmother's medication mix-upThe concept of "Gemba" (Japanese for "the real place") and its importance in identifying real-world problemsInitial prototype development using dollhouse materials and tubingDesign Evolution & FeaturesD-shaped bottle design evolution to accommodate child safety capsCollaboration with industrial designer Klaus RosbergKey design

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00:24:57

OXO Good Grips Peeler: The DNA of Good Design

With Intent ·

2024/11/05

Key Points OXO Good Grips Design Origins and beginnings of Inclusive Design- Discover how Sam Farber’s insight into his wife’s struggle with kitchen tools inspired a radical redesign focused on accessibility. Learn how this user-first approach laid the foundation for OXO’s success.Interview with Davin Stowell- Davin Stowell shares behind-the-scenes insights into the development process, from partnering with the Arthritis Foundation to testing prototypes with users. He discusses how OXO’s commitment

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00:33:12

Zipline: Disrupting Logistics with Autonomous Drones

With Intent ·

2024/10/29

Key PointsHealthcare Access Challenge: Over 4 billion people live in rural areas with limited healthcare access, leading to preventable deaths due to a lack of medical supplies.Zipline’s Mission: Founded in 2014 by Keller Renaudo Cliffton and Keenan Wyrobek, Zipline set out to solve these logistical challenges by developing autonomous drones capable of delivering medical supplies to hard-to-reach areas.Innovative Drone Design: Zipline operates two platforms: Platform 1 for rural deliveries, using

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00:38:08

Raspberry Pi: Success in Education Where Others Failed

With Intent ·

2024/10/22

Key TopicsThe Origins of Raspberry PiMotivation for Creation: Addressing the alarming decline in computer science applicants and rekindling interest in programming among youth.Inspiration from the Past: Drawing lessons from early home computers like the BBC Micro to create an accessible platform.Formation of the Raspberry Pi Foundation: Establishing a nonprofit organization focused on education.Design Principles of Raspberry PiAffordability: Achieving a groundbreaking price point of $25-$35 to

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00:28:18

LifeStraw: Revolutionizing Safe Water Access Through...

With Intent ·

2024/10/15

Key Points:The global water crisis: 2 billion people lack access to safe drinking waterLifeStraw's origins with Vestergaard and partnership with the Carter CenterEvolution from public health tool to consumer productInnovative hollow fiber membrane technologyUser-centered design principles for public health productsLifeStraw's dual focus on consumer business and social impactImpact: Nearly eradicating Guinea worm disease, reaching 10 million childrenAdditional Resources:LifeStraw’s 2023 Impact

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00:45:25

Geometry vs. Geography: Massimo Vignelli’s 1972 New...

With Intent ·

2024/10/07

RESOURCESHarry Beck’s London Underground MapUnderstand the pioneering design that influenced transit maps worldwide.Massimo Vignelli’s 1972 Subway MapExplore the original design that sparked both acclaim and controversy.Hertz and Associates 1978 Subway MapExplore the 1978 successor to the Vignelli map and foundation of today’s NYC Subway MapThe Subway Map that Rattled New Yorkers, The New York TimesThe New York Times’ take on the Vignelli map controversy.Helvetica and The New York Subway System, by

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00:03:37

The List

With Intent ·

2024/10/01

RESOURCESID: 100 Great Designs of Modern TimesPublished in 2020 by Fortune magazine, this list was created after the Institute of Design conducted an extensive survey of various professionals in the design field to identify designs widely regarded as exceptional. This season of With Intent discusses six designs from the list.Fortune: Article: The Greatest Designs of Modern TimesWhat does it take to become a design icon? There‘s more to it than good looks. These 100 products have made our lives

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00:37:57

Where Must Design Go Next?

With Intent ·

2023/03/22

In the final episode of our second season of With Intent, Jarrett Fuller asks ID Dean Anijo Mathew, Where Must Design Go Next?Anijo discusses ID’s pioneering history and where it’s headed next—summarizing ID’s four eras, defining what he calls Design Plus, and contextualizing the three forces acting on design today and where they will lead us.

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00:43:28

How Can Design Make the Biggest Impact?

With Intent ·

2023/03/15

In the fifth episode of our second season of With Intent, Jarrett Fuller asks ID Associate Professor of Environmental Management and Sustainability Weslynne Ashton and Associate Professor of Design for Technology and Society John Payne, How Can Design Make the Biggest Impact?“In the business world and in the government space, people often look around the world for ideas to select and decide on—as opposed to create. The mindset of the designer is that we are going to get together and create

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00:39:59

Why Is Design Always Talking About Complexity?

With Intent ·

2023/03/08

In the fourth episode of our second season of With Intent, Jarret Fuller asks ID Associate Professor of Healthcare Design and Design Methods Kim Erwin and Associate Professor of Civic and Community Design Maura Shea, Why Is Design Always Talking About Complexity? Kim and Maura discuss making change in large communities and systems through asset-based community development, the value of modeling complex systems, and what a designer’s creative output looks like today. Jarrett Fuller, host of

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00:41:17

What If Human-Centered Design Isn’t Enough?

With Intent ·

2023/03/01

In the third episode of our second season of With Intent, Jarrett Fuller asks ID Associate Professor of Behavioral Design Ruth Schmidt and Charles L. Owen Professor of Systems Design Carlos Teixeira, What If Human-Centered Design Isn’t Enough? Ruth and Carlos discuss the capabilities and limits of human-centered design, the concept of humanity-centered design, and how the evolving role design plays in our organizations and corporations will shape our collective future.

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00:36:59

How Do You Teach Design for Tomorrow?

With Intent ·

2023/02/22

The second episode of our second season of With Intent asks ID Associate Dean Matt Mayfield and Assistant Professor Zach Pino, How Do You Teach Design for Tomorrow? Matt and Zach discuss ID’s ever-evolving curriculum, the relationship of design to art, how students learn about technology at ID, the recent “seismic shift” in students’ goals, and challenges and opportunities of a field in flux. Jarrett Fuller, host of Scratching the Surface, is the 2022–23 Latham fellow at the Institute of Design and

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00:32:40

How Does Someone Become A Designer?

With Intent ·

2023/02/15

Jarrett Fuller asks, How does someone become a designer? in the first episode of Season Two of With Intent. This episode features Tomoko Ichikawa, Associate Professor of Visual Communication, and Marty Thaler, Associate Professor of Product Design. Tomoko and Marty discuss ID's Foundation sequence—possibly the strongest tie that ID has today with its history as The New Bauhaus. (Foundation at ID makes it possible for nondesigners to enter our graduate school.)

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00:50:27

Hope and action with Mushon Zer-Aviv

With Intent ·

2021/11/30

Mushon Zer-Aviv is an activist, artist, and designer. He's currently at work on devising new ways of understanding change and the future—ways that account for the limits of forecasting and consider the "darkness" of the future as a place for hope and possibility. He also discusses systemic bias, the value of small talk, his appreciation for Rebecca Solnit, Naomi Klein, and Milton Friedman, and how his work brings provocation and action together.

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