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PODCAST

Thirsty Bandit - Strategy Sessions

Corey Krejcik & Rachel Brown

At Thirsty Bandit, we’re not your typical consultants—we’re brand wranglers and strategy shakers for the wine and hospitality world. We believe the best growth happens where sharp strategy, fearless adaptability, and authentic identity all meet for a toast. Our approach? Think less cookie-cutter, more custom blend. We dig into your strengths, uncover hidden opportunities, and craft bold brand strategies built to deliver real, measurable results. And because we love stirring the pot, we host Strategy

business marketing

All Episodes

35:02

Creative Inspiration with Natalie Hope McDonald

Thirsty Bandit - Strategy Sessions ·

2025/11/10

Corey and Rachel chat with Natalie Hope McDonald and explore her multifaceted journey as an artist, discussing the various sources of her creative inspiration, the importance of rituals and environment in her creative process, and her upcoming projects. The conversation emphasizes the significance of being present, embracing solitude, and finding inspiration 'in the wild' as means to foster creativity.

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30:11

Efficiency vs. Experience with Joseph Quintela

Thirsty Bandit - Strategy Sessions ·

2025/11/03

Corey and Rachel engage with Joseph Quintela, the director of operations for SPB Hospitality, Amada and Village Whiskey by Chef Jose Garces. They discuss the nuances of hospitality, the balance between operational efficiency and guest experience, and the importance of team dynamics in the restaurant industry. Joseph shares his journey in hospitality, insights on defining great hospitality, and the role of technology in enhancing guest experiences. The conversation culminates in discussing future

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27:18

Mobile & Seasonal Retail with Suzanne Hasz

Thirsty Bandit - Strategy Sessions ·

2025/10/22

Corey and Rachel chat with Suzanne Hasz, founder of Hudson Trailer Co., about the growth potential of mobile retail and seasonal pop-up experiences for wineries, exploring how evolving consumer behaviors are driving brands to meet audiences wherever they are. She highlights why design and branding are crucial for turning mobile units into “moving billboards” and social media magnets, shares insights on cost-to-return considerations, and discusses examples where the model exceeded expectations

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31:12

Buy Local!

Thirsty Bandit - Strategy Sessions ·

2025/10/10

Corey and Rachel discuss the significance of buying local, particularly in the context of the wine and hospitality industries. They explore the benefits of farmers markets, the importance of connecting with local producers, and the economic impact of supporting local suppliers. The conversation also addresses common misconceptions about local wine quality and emphasizes the need for open communication in tasting rooms. Ultimately, they highlight how local buying fosters community and strengthens

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35:23

AI & Hospitality with Dustin Engle

Thirsty Bandit - Strategy Sessions ·

2025/10/02

Rachel and Corey discuss the intersection of AI and the wine and hospitality industries, particularly focusing on how AI can enhance guest experiences while maintaining the human touch. Dustin Engel, founder and principal consultant at Elegant Disruption, shares insights on the importance of personalization, the role of AI in streamlining operations, and the balance between automation and authentic customer interactions. The conversation emphasizes the need for industry leaders to embrace AI as a

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56:17

Challenging Status Quo with Laura Batten

Thirsty Bandit - Strategy Sessions ·

2025/09/26

Corey and Rachel discuss the complexities and challenges facing the wine industry, particularly focusing on Canadian wine. They explore themes of authenticity, communication, and the need for challenging the status quo. The discussion highlights the importance of changing perceptions about wine, encouraging consumers to embrace local products, and the value of personal experiences in learning about wine. The conversation also touches on the significance of exploring emerging wine regions and the

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49:09

Authenticity with Ed Feuchuk

Thirsty Bandit - Strategy Sessions ·

2025/09/19

Corey and Rachel chat with Ed Feuchuk, General Manager of Tank Garage Winery, to dive into what makes Tank one of the most unconventional and exciting players in the wine world. From their entire portfolio of one-off bottlings that constantly push creative boundaries, to the community they’ve built through their MADE Club, Tank thrives on breaking the mold. Ed shares how authenticity, storytelling, and passion drive every decision—offering a behind-the-scenes look at a brand that proves wine doesn’t

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25:46

Experiential Marketing | Adult Trick-or-Treat

Thirsty Bandit - Strategy Sessions ·

2025/09/12

Corey and Rachel discuss the success of Chaddsford Winery's "Adult Trick-or-Treat" program, which has become a masterclass in experiential marketing. They explore how the program effectively combines novel food and wine pairings, unique seasonality, and educational elements to create memorable customer interactions. Corey highlights the four key aspects of what makes this program so impactful: immersion, nostalgia, social share-ability, and stickiness, while Rachel stresses the importance of

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19:54

Storytelling with Eastfolk Creative

Thirsty Bandit - Strategy Sessions ·

2025/09/03

Corey and Rachel chat with Carly Jones and Jesse Eldredge of Eastfolk Creative Co., a video and photo production studio that focuses on authentic, documentary-style content that helps small business owners tell their stories effectively. The group dives into the nuances of each format, discusses how each can be applied in wine and hospitality, and stresses how authenticity and intentionality in storytelling are crucial for creating memorable first impressions both in-person and online.

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32:45

Public Relations with Kylie Flett

Thirsty Bandit - Strategy Sessions ·

2025/08/27

Corey and Rachel interview food and beverage PR vet Kylie Flett about starting her own agency, Banter PR, and how wine and hospitality brands can leverage public relations to achieve sales growth. Kylie advises businesses to focus their efforts on areas where they can win rather than spreading resources too thin. She also suggests identifying specific goals, such as increasing tasting room visitors or promoting flagship products, and recommends looking for opportunities when competitors aren't

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21:36

Training & Development

Thirsty Bandit - Strategy Sessions ·

2025/08/22

Rachel and Corey discuss the importance of staff training and development in winery tasting rooms, emphasizing the need to hire people with the right intangible qualities rather than solely focusing on wine experience. They cover what wine knowledge is essential for new hires and highlight the significance of creating authentic connections with customers to enhance overall experience and drive sales.

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34:45

Sustainability with Shawn Hogan

Thirsty Bandit - Strategy Sessions ·

2025/08/18

Corey and Rachel chat with Shawn Hogan, Sustainability Consultant at Re:Vision. This podcast unpacks a lot of information for wine and hospitality businesses looking to embrace more sustainable practices - specifically within tasting room and production facilities. Additional topics include B Corp and Just certifications and assessments for organizations. Resources referenced in the podcast can be found below:Re:Vision’s Food + Retail Portfolio B CorpB Impact AssessmentJust ProgramSME Climate

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13:05

Vibe & Aesthetic

Thirsty Bandit - Strategy Sessions ·

2025/08/07

Corey and Rachel discuss the importance of vibe and aesthetic in order to attract, retain, and build consumer loyalty. The conversation dives into how vibe extends beyond the confines of a physical tasting room and should permeate every element of a brand - creating a cohesive customer impression of what your wine experience is all about.

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20:19

Wine Education with Noelle Allen

Thirsty Bandit - Strategy Sessions ·

2025/07/25

Rachel and Corey speak with Noelle Allen, DipWSET, about the importance of emphasizing wine education for both tasting room staff and customers. Noelle is co-owner of PhillyWine, a wine education company that provides WSET Certification in wine, spirits, and sake, as well as independent, non-certification wine classes and events.

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17:10

User Experience with Mike Madaio

Thirsty Bandit - Strategy Sessions ·

2025/07/15

Corey and Rachel talk with Mike Madio, user experience (UX) expert, author, and local wine historian. The group discusses the importance of UX in both physical tasting rooms and digital platforms, especially for mobile. For more information on Mike's UX services visit: https://lifeattable.com/ux-consulting-practice/

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13:59

Brand Identity with Steve Klein

Thirsty Bandit - Strategy Sessions ·

2025/07/08

Corey and Rachel talk with Steve Klein, owner of Dakota Diesel (dakota-diesel.com), a full-service design and advertising firm, about the importance of brand identity.

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5:44

Meet the Team

Thirsty Bandit - Strategy Sessions ·

2025/06/29

Meet founder Corey Krejcik and consultant Rachel Brown as they introduce you to the vision behind Thirsty Bandit. Served-up in a quick 5-minute format, ‘Strategy Sessions’ will be a recurring micro-podcast that interviews collaborators and experts as we tackle common challenges found in the wine industry.

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17 results

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