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PODCAST

Craft to Career

Elizabeth Chappell

How do I turn my craft into a career? How do I create my dream job, working from home, and doing what I love? How do I grow my Instagram following? How do I earn money with my craft? And the biggest question of all: Can I be successful?

business marketing

All Episodes

46:10

How to Make a Living Selling Quilts: A Unique...

Craft to Career ·

2025/12/19

Have you ever wondered whether you could truly make a living selling quilts? In this episode of the Craft to Career podcast, Sarah Locascio, the creative entrepreneur behind Caravan Quilts, shares her answer. And it's a big, resounding YES. Sarah has built a quilting business that's unique in the industry. Her weekly quilt drops sell out quickly because her approach blends three powerful elements: Genuine product scarcity Deep education and storytelling A compelling focus on history and

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01:22:32

How H+H Americas Is Transforming the Craft Industry...

Craft to Career ·

2025/12/05

Meet Darrin Stern, the visionary leader behind H+H Americas and the Fiber + Fabric Craft Festival. In this episode of the Craft to Career podcast, Elizabeth Chappell sits down with Darrin to uncover how these two powerhouse events came to life—and why they are transforming the fiber, fabric, and crafting industries. While some claim the quilting or fabric industry is "dying," Darrin shares a very different story. His work proves that creativity, community, and craft are thriving more than ever. H+H

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54:22

Meet Cindy Cloward of Riley Blake Designs: Inside One...

Craft to Career ·

2025/11/21

In this episode of the Craft to Career podcast, Elizabeth Chappell sits down with Cindy Cloward, owner of Riley Blake Designs, one of the largest and most influential fabric manufacturers in the world. Riley Blake is known for its high-quality quilting cottons, stunning designer collaborations, notions, patterns, and its iconic Garden of Quilts event. Cindy shares the inspiring story behind the company's beginnings, how it has grown into a global brand, and what exciting things are on the horizon

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53:07

From Hobby to Industry Leader: Kimberly Jolly of Fat...

Craft to Career ·

2025/11/07

In this inspiring episode of the Craft to Career podcast, Elizabeth Chappell chats with Kimberly Jolly, founder and CEO of Fat Quarter Shop, one of the most recognized quilting retailers in the world. Kimberly shares her journey from running a small eBay fabric store out of her home to leading a thriving business that serves quilters across the globe. She opens up about how the company began, what fueled its rapid growth, and the strategies that helped it stay strong in a changing industry. Whether

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49:48

How Thimtec Turned an Idea Into a Thriving Quilting...

Craft to Career ·

2025/10/30

Meet Jessica and Aiden, the creative duo and owners of Thimtec, a company that's redefining how quilters protect their fingers! Thimtec's signature fabric thimble has quickly gained attention in the quilting world for its comfort, innovation, and thoughtful design. Jessica and Aiden share how their year-old company came to life — from the spark of an idea to a thriving small business. You'll hear about the challenges and wins of developing a physical product, their strategies for growing an audience

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31:59

How to Make Business Friends (and Why It Matters More...

Craft to Career ·

2025/07/22

✨ Episode Summary: I’m diving into a topic that’s close to my heart and essential for long-term success: how to make business friends. We often hear about marketing strategies and growth plans—but what about the relationships behind the scenes? Business friends can offer support, accountability, and even joy in a journey that can sometimes feel isolating. But making those connections isn’t always easy. 🎧 What You’ll Learn: The surprising benefits of having friends in business (spoiler: it’s not

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46:49

From Fashion to Freedom: How Christine Lindebak Built...

Craft to Career ·

2025/06/30

What happens when you walk away from a dream career in fashion to pursue a life of freedom, creativity, and true joy? In this episode, I chat with Christine Lindebak, a talented garment sewist, pattern designer, and upcycling advocate who left the high-end retail world of Rodeo Drive to build a more meaningful creative business—on her own terms. Christine shares her inspiring journey of transitioning from luxury fashion to sewing and teaching full-time. Now living in Spain, she works where and when

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From Rodeo Drive to Creative Freedom: Christine...

Craft to Career ·

2025/06/27

What happens when you walk away from a dream career in fashion to pursue a life of freedom, creativity, and true joy? In this episode, I chat with Christine Lindebak, a talented garment sewist, pattern designer, and upcycling advocate who left the high-end retail world of Rodeo Drive to build a more meaningful creative business—on her own terms. Christine shares her inspiring journey of transitioning from luxury fashion to sewing and teaching full-time. Now living in Spain, she works where and when

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43:09

Teach What You Love: How to Teach Quilting with...

Craft to Career ·

2025/05/29

Do you love quilting and dream of teaching others—but feel unsure about where to start or whether you’re even qualified? You’re not alone, and today’s guest is here to guide you through it all! In this episode, I’m joined by my friend and fellow quilterpreneur, Shannon Brinkley. Shannon has built a thriving career around teaching quilting, and she’s passionate about helping others do the same. Whether you want to teach in-person workshops, partner with quilt shops or guilds, or offer your own online

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40:16

From DIY to Sold Out: How Monique Rapier Built a...

Craft to Career ·

2025/05/16

What started as a college assignment turned into a viral business success. In this episode, I sit down with Monique Rapier of MMR Beauty, the powerhouse behind a hair oil brand that keeps selling out—again and again. After years of struggling with hair that wouldn’t grow, bald spots, and breakage, Monique dove into research and trial-and-error to create a formula that completely transformed her hair. Once she cracked the code, she began hand-making her product in small batches and shipping them

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20:00

The Problem Your Business Must Solve (And How to Find...

Craft to Career ·

2025/03/28

If you’re running a business—or dreaming of starting one—there’s one thing that can make or break your success: solving a real problem. In this episode, I’m diving into why identifying the specific problem your business solves is so powerful, and how it shapes everything from your marketing to your products. We’ll talk about: Why a “nice idea” isn’t enough How to figure out the actual problem you solve (hint: it might not be what you think) What happens when you get crystal clear on your

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29:58

Back to Business Basics: Answering Your Most Common...

Craft to Career ·

2025/03/14

Have business questions? You’re not alone! In this episode, I’m sharing the most essential business tips that will help you streamline, grow, and succeed. Top Business Tips Covered in This Episode: ✅ Solve a problem – The foundation of a successful business starts with identifying and addressing a real need. ✅ Focus on ONE product – Selling multiple things at once can be overwhelming. Start with one strong offer. ✅ Create quality content that captures interest – I’ll share strategies on how to

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36:05

How to Set and Achieve Goals You Can Actually Keep

Craft to Career ·

2025/02/21

Struggling to keep your goals? In this episode, we'll break down the SMART goal method and share practical tips to help you set and achieve goals that stick. Stop comparing your progress to others and start making small, sustainable changes that lead to big results. Takeaways from this episode: Don’t beat yourself up about seasons: There are times in life when goal setting just isn’t the right season. If that’s where you are, that’s okay! Focus on one thing: Choose just ONE goal at a time. Trying

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28:09

Can You REALLY Make Good Money as a Quilter? Here’s...

Craft to Career ·

2025/01/31

Do you wonder if it’s really possible to earn money as a quilter or creative entrepreneur? You’re not alone! I recently came across this question in a Facebook group, and the answers shocked me—most people believed you could make a little money, but not a real income. Well, I’m here to tell you that’s simply not true. Not only do I make a great income as a quilter, but so do many others in this industry—an industry, by the way, that’s worth over a billion dollars and continues to grow every year

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30:23

Why I Stopped Designing Fabric: My Honest Reasons and...

Craft to Career ·

2024/11/22

Are you dreaming of designing or selling fabric? In this heartfelt episode, I share why I decided to step away from designing fabric and the lessons I’ve learned along the way. I’m breaking down my top six reasons for leaving the fabric design world. I also share what’s next for my business and how I’m channeling my energy into areas that truly light me up. Whether you’re considering fabric design or are simply curious about this shift, I hope my story resonates with you. Turn your CRAFT into a

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31:53

173. Lessons Learned from Hosting Live Events

Craft to Career ·

2024/10/18

Elizabeth shares lessons learned from hosting live events. If you have considered hosting an event for your business, be sure to listen in and learn some helpful tips to help your event go off without a hitch! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career

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49:00

169. Becoming Educators, Gaining Confidence and...

Craft to Career ·

2024/09/13

Kim Sandberg is the Education Manager at Handi Quilter, as well as a talented teacher and quilter. She offers a wealth of inspiration, covering topics like building confidence in your skills, addressing the common question, "Am I good enough?", avoiding pitfalls as a quilting educator, and marketing. If you're passionate about sharing your love for long-arm quilting or quilting in general, be sure to tune in as Kim delves into these subjects and shares insights about the National Educator Program,

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43:10

168. Taking out the Fear and Emotion of Money

Craft to Career ·

2024/09/06

Taking out the Fear and Emotion of Money with Danielle Hayden. Danielle is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses. Money doesnt have to be scary! Don't think that having a profitable business is beyond you. There are so

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34:56

167. How To Have a Career As A Quilt Pattern Writer

Craft to Career ·

2024/08/30

Jennifer Long, one of the most skilled and experienced quilt pattern writers, shares her insights on building a successful career in pattern writing. We discuss the intricacies of pattern writing, along with an exciting announcement for all quilt pattern writers! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY

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56:45

166. Crochet and Craft Shows

Craft to Career ·

2024/08/16

Crochet and Craft Shows with Camryn of Camryn's Cute Creations shares all about her journey to make her love of crocheting into a full time career! She is not only a talented crochet artist, but she sells patterns, crocheted baby products and teaches others how to be successful at craft shows! If you have been wanting to make your craft, art or something else that you love to do into a career, this epsiode is sure to motivate you! Camyrn's advice can help you find the confidence to to move forward

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30 results

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