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PODCAST

Blame it on Marketing ™

Emma Davies and Ruta Sudmantaite

Do you ever feel like it"s always marketing at fault? We know the feeling. We can"t afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.

business marketing

All Episodes

41:07

F the Rebrand! E96 with Beatrice Gutknecht

Blame it on Marketing ™ ·

2025/10/02

Why do so many teams grab a shiny rebrand when the real problem is strategy? 🤔 We’ve avoided this topic for ages… but today we go there—with brand strategist Beatrice Gutknecht, whose mission is, ahem, “F*** rebrands.” She breaks down why visual-first overhauls flop, how to get brand + marketing actually working together, and what to measure so brand work shows up in revenue—not just mood boards. In this episode, we unpack when you need a rebrand (rarely), when you need repositioning (u...

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44:09

Safe, Seen, & Paid: What Women in B2B Really Need |...

Blame it on Marketing ™ ·

2025/09/18

Why is it still harder for women to be seen, heard, and safe in B2B marketing? 🤔 We work in female-heavy teams, but the mics, panels, and power seats still skew the other way—and it shows up in our careers, our DMs, and even at conferences. In this episode, we’re joined by Jane Serra, host of Women in B2B Marketing, to dig into what actually moves the needle: women-only spaces, real allyship, and building the support systems that carry you further than any “hustle harder” mantra ever will.

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42:49

Event Season Survival Kit: What No One Tells...

Blame it on Marketing ™ ·

2025/09/11

Think events are all free prosecco and LinkedIn photos? 🤔 Behind every smooth show is a sleep-deprived team juggling power sockets, panic emails, and a thousand tiny fires—often at the same time. In this episode, we’re joined by Sarah Tully (Group Event Director, eCommerce Expo & Technology for Marketing), Laura Dazon (Marketing Manager), and Phoebe Dunsmore (Marketing Executive) from CloserStill Media to pull back the curtain on event season—what really breaks, what actually matters,

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42:13

ROI of B2B Creators—Pricing, Proof & Pitfalls | E93...

Blame it on Marketing ™ ·

2025/09/04

Why does B2B influencer marketing feel so chaotic right now? 🤔 LinkedIn reach is down, creators are charging enterprise prices, and everyone’s asking how to prove ROI without waiting nine months for a deal to close. In this episode, we’re joined by Hector Forwood, co-founder & CEO of Flooencer, to demystify what’s working (and what’s broken) in B2B influencer marketing—how to pick the right creators, what to pay, and how to measure impact the C-suite will actually buy. We get into:

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50:19

Coping as a Marketer in 2025 | E92 with Work is Weird...

Blame it on Marketing ™ ·

2025/08/21

Why does marketing feel… weird right now? 😵‍💫 Budgets are tight, algorithms won’t sit still, AI is everywhere, and juniors are somehow expected to be CMOs. So how are marketers actually coping—and still shipping great work? In this episode, we’re joined by Dan & Alice, co-hosts of Work Is Weird Now, for a brutally honest chat about staying sane, creative, and effective when the ground keeps moving. We get into: ✅ Boundaries > burnout: muting, blocking, and setting “rules for scro...

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36:57

SEO Can't Die and Won't Die | E91 with Sam Dunning

Blame it on Marketing ™ ·

2025/08/07

Why have so many leaders written off SEO as “dead”? 🤔 Whether it’s the rise of AI search, fears of fierce competition, or painstaking boardroom battles over budget, the rumour mill keeps churning. But if your ideal buyers still Google for solutions—or even ask ChatGPT—you can’t afford to ignore it. In this episode, we’re joined by Sam Dunning, founder of Breaking B2B and host of the Breaking B2B podcast, to explain why SEO isn’t dying—it’s just evolving. Sam shares the unconventional,

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37:10

Trigger Bingo: A Marketing Rant-Off | E90 with...

Blame it on Marketing ™ ·

2025/07/24

Why do marketers lose their cool over slide decks, ChatGPT “feedback,” and CEOs who sign off every tweet? 🤯 We’ve all felt our blood boil when leadership “just wants it pretty,” when “my partner hates that ad,” or when they lob in a last-minute “get this done by tomorrow” bomb. In this crossover episode, Emma & Ruta team up with Marketing Dribble hosts Rob Boyle and Johnny Kenyon to play Trigger Bingo—naming the marketing pet peeves that make us want to quit our own jobs. Then they vote

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48:01

LinkedIn Conspiracy: Pods, Bans & Pay-to-Play | E89...

Blame it on Marketing ™ ·

2025/07/10

Why do marketers blame shadow bans when their posts flatline? 🤔 If you’ve ever felt like LinkedIn’s algorithm is out to get you, you’re not alone. From engagement pods to Top Voice conspiracies, the platform’s quirks spark more theories than a late-night Reddit scroll. In this episode, Emma & Ruta play detective with two LinkedIn insiders—Corey Johnson, growth marketer (LinkedIn addict), and Ash Turner, ex-LinkedIn creator manager to bust myths and reveal what really moves the feed. We

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39:59

LLM's, Prompting, Automating & Cheating with AI | E88

Blame it on Marketing ™ ·

2025/05/29

In this episode, we’re ditching the basic bitch prompts and going deep on real AI power for marketers. Emma and Ruta unpack everything from prompt engineering to custom GPTs to automated workflows—so you can stop treating AI like a toy and start using it like a pro. We get into: ✅ The AI lingo you actually need: models vs. providers vs. platforms vs. benchmarks ✅ Prompt engineering 101: zero-shot, few-shot, meta-prompts & when to use “reasoning” ✅ Building your own Custo...

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33:54

Slay your Board Meeting | E87 with Chris Kelly

Blame it on Marketing ™ ·

2025/05/22

Why do so many marketers break into a cold sweat at the mere mention of “board meeting”? 🤔 We’ve all been there—calendar invites arrive, you scramble through slide decks, and suddenly your palms are slick with nerves… In this episode, we’re joined by Chris Kelly, Head of Marketing, to unpack the marketer’s boardroom debut—how to earn that seat, craft the right story, and walk out with the board singing your praises blame-it-on-marketing_f…. We get into: ✅ Why only commercially minded ma...

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39:28

Stop Guessing: Customer-Powered Marketing | E86 with...

Blame it on Marketing ™ ·

2025/05/15

Why do so many marketers build campaigns in a vacuum—then wonder why they flop? 🤔 We’ve all seen it: content calendars packed with guesswork, launch after launch… and still, crickets. In this episode, we’re joined by Helen Saxton, customer-experience advocate and Blame It On Marketing’s newest bestie, to unpack why customers must be at the heart of every business—and how to turn real-world feedback into content that converts. We get into: ✅ Why brand managers who never speak to cu...

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39:38

B2B YouTube Glow-Up NEEDED | E85 with Jake Kitchiner

Blame it on Marketing ™ ·

2025/05/08

Why do so many B2B marketers treat YouTube like a dusty archive? 🤔 We’ve all seen it—upload a stale webinar, paste a podcast video, and then scratch your head when views don’t budge… with zero strategy behind it. In this episode, we’re joined by Jake Kitchiner, co-founder of Channel Crawler and our new Blame It on Marketing YouTube guru, to unpack the B2B Tube trap—why companies dump content on YouTube and see no ROI, and how to build a channel that actually drives leads. blame-it-on-ma...

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30:31

Growth Gurus or Crooked Consultants? | E84 with Loren...

Blame it on Marketing ™ ·

2025/05/01

Why do so many companies treat consultants like magic beans? 🤔 We’ve all seen it—bring in a “growth expert,” sprinkle them between teams, and pray they fix everything… without clear goals or accountability. In this episode, we’re joined by Loren Shumate, growth consultant and our new Blame It On Marketing bestie, to unpack the consultant conundrum—why leadership chases silver bullets, where it blows up, and how to get real ROI instead E84. We get into: ✅ The biggest myth giving consult...

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44:39

Email has the best ROI, so fix it | E83 with Beth...

Blame it on Marketing ™ ·

2025/04/24

Why does email marketing often feel like shouting into the void? 🤔 We’ve all been there—campaigns get built, contacts pile up, and engagement flatlines… yet somehow “just send more emails” remains the rallying cry. In this episode, we’re joined by Beth O’Malley, self‑proclaimed Email Queen and 12‑year CRM veteran, to dismantle the biggest email myths—why your campaigns keep missing the mark, and exactly how to fix them. We get into: ✅ Why borrowing B2C “best practices” and 2004 segmenta...

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38:46

Senior Marketeer Crisis | E82 with Fiona Jensen

Blame it on Marketing ™ ·

2025/04/17

What’s causing senior marketing leaders to burn out, feel isolated, and lose their edge? 🤔 In this episode of Blame It On Marketing, Emma and Ruta sit down with the insightful Fiona Jensen—a veteran with over 20 years of B2B marketing recruitment experience—to break down the hidden crisis in senior marketing. We get into: ✅ The real reasons behind the burnout and isolation of senior marketers ✅ Why being the “glue” of the company can make your contributions invisible ✅ How unrealistic K...

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34:01

CEOs Go Rogue: Managing Social Media Slip-Ups | E81...

Blame it on Marketing ™ ·

2025/04/10

Why do CEOs sometimes go rogue on social media—and what does it mean for your brand? 🤔 In this episode, we’re joined by Amber to dig deep into the wild world of executive online antics. From LinkedIn mishaps to rogue posts that cross the line, we unpack how CEOs’ off-the-cuff behavior can affect everything from corporate culture to talent attraction. We get into: ✅ The high-stakes world of CEOs building personal brands—and sometimes stepping way over the line ✅ How misguided attem...

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33:50

MQL's are NOT DEAD | E80 with Ross Howard

Blame it on Marketing ™ ·

2025/02/27

How do you keep the spark alive with MQLs when everyone’s ready to call them dead? In this episode, Ruta and Emma sit down with Ross Howard, Product Marketing Director at Inbox Insight, to share a no-holds-barred conversation about the messy, hilarious, and sometimes maddening world of Marketing Qualified Leads. Rather than ditching MQLs altogether, our guest and hosts explore how a little relationship-building, a whole lot of content creativity, and a fresh look at aligning sales and marketi...

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36:46

Website Rebuild? STOP | E79 with Alice Walton

Blame it on Marketing ™ ·

2025/02/20

Why do so many senior marketers think a website rebuild will solve all their problems? 🤔 We’ve all seen it—new leadership comes in, declares the site outdated, and suddenly, it’s full steam ahead on a total overhaul… with zero strategy behind it. In this episode, we’re joined by Alice Walton, website expert and our new Blame It on Marketing bestie, to unpack the fresh start fallacy—why marketers keep rushing into website redesigns, why it backfires, and what to do instead. We get into: ✅ Why

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31:54

LinkedIn: The Good, The Bad & The Cringe (Part 2) |...

Blame it on Marketing ™ ·

2025/02/13

In this no-holds-barred episode of Blame It on Marketing, hosts Emma and Ruta team up with the ever-so-authentic Marie-Claire Silfer (MC) to spill the tea on everything LinkedIn. Tired of the endless parade of AI-generated spam, forced selfies, and “engagement pod” shenanigans? So are we. Join the trio as they dissect the art (and occasional disaster) of creating content that’s genuine, engaging, and refreshingly human. They share their war stories—from early “pitch-slapping” mishaps to dodgi...

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42:27

LinkedIn for B2B Companies (Part 1) | E77 with Andy...

Blame it on Marketing ™ ·

2025/02/06

LinkedIn isn’t what it used to be, in this episode, we sit down with Andy Lambert to break down what’s actually working in social media marketing today. We get real about the mistakes marketers keep making, why engagement matters more than ever, and whether company pages are hard work. Oh, and AI? It’s changing the game—but let’s be clear: it’s a tool, not a replacement for actual strategy. We also dive into community building, video content (spoiler: just posting isn’t enough), and why authe...

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96 results

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