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PODCAST

The TAG Collab Podcast

Teri Arvesu Gonzalez is the founder of The TAG Collab. 15 x Emmy award winner. Whether you’re building a career, leading a team, or reimagining a brand, you’ll find writing that invites reflection and action. thetagcollab.substack.com

business management

All Episodes

9:49

Help, Hear, or Handle?

The TAG Collab Podcast ·

2025/12/08

By: Teri Arvesú GonzálezThere’s a moment in every leader’s journey when you realize the very thing that made you successful is also the thing that holds you back.For me, that moment arrived wrapped inside a leadership training—and it hit harder than I expected.If you know me, you know I’m mama-bearish by nature. Protective. Hands-on. Wired to jump in, shield my team, and solve whatever problem is burning on the table. My top CliftonStrength is Restorative, which means my brain lights up when

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7:10

The Slow Elevator, the Mirror, and the Real Problem

The TAG Collab Podcast ·

2025/11/21

TLDR:Innovation isn’t just about fixing what’s broken — it’s about defining the problem with sharper intelligence. In this piece, Teri Arvesu unpacks the classic “slow elevator” story to show how great leaders think: they challenge assumptions, they reframe the real issue, and they solve for human experience, not just mechanics. It’s a masterclass in innovative leadership — and a reminder that the most transformative solutions often come from asking better questions, not building bigger fixBy Teri

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14:54

🌸 The Lotus Strategy: Thriving in the “As-Is” Reality 🌸

The TAG Collab Podcast ·

2025/11/04

TDLR: “The Lotus Strategy: Thriving in the As-Is Reality” by Teri Arvesú González explores how realism, non-conformism, and idealism coexist as a framework for leadership, innovation, and resilience. Drawing on design thinking, behavioral science, and everyday reflection, it challenges readers to stop waiting for perfect conditions and learn to thrive within their current environment. Using the symbolism of the lotus and the metaphor of the umbrella, this piece invites leaders, creators, and

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12:05

The Math of Win-Win

The TAG Collab Podcast ·

2025/10/28

A leadership story about negotiation, trust, and long-term value. Former media executive Teri Arvesu shares how a Yale professor turned intuition into data — proving that real success isn’t about who wins the deal, but how much value both sides create together. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thetagcollab.substack.com/subscribe

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13:10

Know Your Numbers: The Power Play Behind Financial...

The TAG Collab Podcast ·

2025/10/14

by: Teri Arvesú GonzálezTL;DR: You can’t lead with clarity or be empowered if you’re financially in the dark. Whether at home or work, knowing your numbers is essential to leadership and long-term freedom. This is your roadmap to financial empowerment—without shame, jargon, or overwhelm.“You Got to Know Your Numbers”A mentor of mine used to say this one thing over and over again: you need to know your numbers.She didn’t just mean P&Ls or balance sheets. She meant dominion. Mastery. Over your

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12:36

The Smart Career Pivot: Move Into a New Industry...

The TAG Collab Podcast ·

2025/10/07

by: Teri Arvesú GonzálezMost people think career reinvention means burning it all down. It doesn’t. Sometimes the smartest move is staying in the same role—but taking your talent to a new industry.If you’re craving new energy, fresh ideas, or a culture that fits who you’ve become, here’s how to make the shift with confidence and credibility.Step 1. Define Your Motivation and AnchorsBefore you update your résumé, understand your why. Are you leaving because of burnout, lack of growth, or values

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14:58

The Science of Holding Two Truths

The TAG Collab Podcast ·

2025/09/23

By Teri Arvesu GonzalezOn paper, that sounds impossible. But to me, it’s simply reality.I wasn’t born in Cuba, yet I’m called Hispanic. And to some born in their countries of origin, I’m “too American.” I live in this liminal bicultural space where I’m never entirely from here or entirely from there.But here’s the truth: living between worlds isn’t a deficit. It’s a superpower.Why Integrative Complexity MattersPsychologists call this capacity integrative complexity—the ability to recognize multiple,

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12:04

¿El Que Dirán? How the fear of judgment shapes...

The TAG Collab Podcast ·

2025/09/17

by Teri Arvesú GonzálezTL;DR: ¿El Que Dirán?—“What will they say?”—is the cultural script that quietly fuels imposter syndrome and self-doubt for many Latinas. It keeps us playing small, silencing our voices, and questioning our worth. But by naming the script, building psychological safety, and rewiring through action, we can transform fear into fuel. Change isn’t betrayal—it’s evidence of growth and leadership.The Quiet Voice That Holds Us BackIt often starts early.We show up with confidence—only

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12:22

You’re Not Lost—You’re Just Leading

The TAG Collab Podcast ·

2025/09/09

By Teri Arvesu GonzálezLatina media executive | Innovation strategist | Founder of The TAG CollabIn seventh grade, I signed up for cross country. I’d done some running in PE, and my father—an avid runner—inspired me to give it a shot. I had no idea that those laps around the field would become one of the most enduring metaphors for how I live, lead, and innovate.By the end of the season, I became one of the top runners on the team. But what set me apart wasn’t speed—it was strategy. I didn’t sprint

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22:27

Stop Fixing Your Flaws: How to Align Your Strengths...

The TAG Collab Podcast ·

2025/09/02

by Teri Arvesú GonzálezWhen I was in Catholic school, there was a simple song we used to sing in kindergarten:“This little light of mine, I’m gonna let it shine.”At the time, it felt like just a children’s song. But as I’ve grown, I’ve come to believe it carried a deeper truth. That “light” wasn’t something I had to invent. It was something God had already given me.That light shows up in the form of strengths—natural gifts, the things that come alive in us without forcing. And our responsibility

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10:42

[Video] I Am the Evidence of Their Sacrifice—And...

The TAG Collab Podcast ·

2025/08/28

I am the evidence.Of a dream spoken in Spanish.Of freedom sought, not fortune.Of grandparents who lost everything but their dignity—and chose exile over submission.They didn’t flee poverty. They fled repression.They left homes, titles, property. They left behind the familiar, knowing the state could claim their children, strip their rights, and erase their voice.They arrived in this country with nothing but a name and the belief that we would be free.And now, here I am.A living testament to what

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18:33

The Leadership Season No One Talks About: The In-Between

The TAG Collab Podcast ·

2025/08/26

There comes a moment in both professional and personal life where the story shifts. For some, it happens suddenly—a role ends, an industry changes, a door closes. For others, it happens quietly, with a sense that what once felt fulfilling no longer fits. Either way, the feeling is the same: what now? For some reason both on my algorithm on social media and in the personal conversations I am having the topic of transitions keep coming up. I am in this moment myself. After years of building,

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17:12

From Google to ChatGPT: The New Playbook for Brand...

The TAG Collab Podcast ·

2025/08/14

For years, SEO (Search Engine Optimization) has been the gold standard for discoverability. We've obsessed over keywords, backlinks, metadata, and search rankings—rightfully so. Google search has been our main highway for visibility, and mastering its rules meant driving traffic, building authority, and growing business.But here's the shift: we are no longer just optimizing for Google.We are now optimizing for machines that talk back.LLO (Large Language Model Optimization) and LHO (Large Language

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8:20

New Beginnings, Big Results: Why the First Two Weeks...

The TAG Collab Podcast ·

2025/08/12

By Teri Arvesu · The TAG CollabTL;DR (Too Long;Didn't Read)Starting strong isn’t just good advice—it’s brain science. The first two weeks of a new season, semester, or chapter are a neurobiological sweet spot. This post breaks down why timing matters, how early habits shape identity, and how to build momentum that lasts. For Latinas navigating ambition, duality, or change—it’s not about perfection. It’s about intentionality.The nuns at my school used to say: “The way you start the semester is the

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12:40

Dear Overwhelmed Mom (Or Latina): AI Is the Help You...

The TAG Collab Podcast ·

2025/08/05

TL;DR: AI isn’t a threat—it’s a support system. For overwhelmed moms, especially Latinas, it can ease mental load, reduce stress, and make space for joy. From meal planning to email drafting, AI gives back time and headspace. This isn’t a tech tutorial—it’s permission to be resourced, not just resilient.This isn’t a tech tutorial. It’s a reframe—a cultural, emotional, spiritual, and practical reframe for women—especially moms, especially Latinas—who are carrying way too much. The scripts we inherit,

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19:42

Not Afraid to Be Seen Trying

The TAG Collab Podcast ·

2025/07/29

Let’s start with a truth I wish someone had said to me earlier in my career:Trying in public is not embarrassing. It’s brave.And for many of us—especially women, especially Latinas, especially the daughters of immigrants—being seen tryingis the most radical thing we can do.Because we weren’t taught to try in public.We were taught to perform in public.To arrive, not experiment.To be polished, not in process.To succeed quietly and fail privately—if at all.So when I first heard the phrase “not afraid

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21:48

Before You Improve It—Did You Celebrate It?

The TAG Collab Podcast ·

2025/07/24

Recently, my daughter took an AP exam.When I picked her up from school that day, she got into the car and said quietly,“I don’t think I passed.”Her voice was low. Her energy was dim. She had already decided the outcome—and it wasn’t going to be good.Weeks later, the score came in: She passed.There was a flicker of joy—surprise, even. But almost immediately, she started scanning:“Do colleges even accept a 3?”“Which schools don’t?”“I probably should’ve done better.”In seconds, the celebration

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10:00

Why the “We Do Not Care Club” is brilliant and why my...

The TAG Collab Podcast ·

2025/07/19

Let’s talk about something that’s everywhere right now: The We Do Not Care Club.It’s catchy, it’s comedic—and it’s also deeply rooted in psychology, sociology, and our human need for freedom and truth.Because here’s the secret: Whether we’re shouting our truth—or choosing not to waste our precious f*cks—it’s all about reclaiming power, peace, and connection.Video of the Do not Care ClubCognitive ReappraisalBoth speaking up and choosing not to care are examples of cognitive reappraisal. It’s how we

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6:39

Trust: Reciprocity or Relationship? Cracking the Code...

The TAG Collab Podcast ·

2025/07/17

By Teri ArvesuI’ve spent my career straddling cultures—100% American, 100% Latina, and often feeling like I’m riding two horses with one seat. It’s taught me a lot about the invisible threads that hold people, teams, and businesses together. One of the biggest is trust.But here’s the catch:Not every culture builds trust the same way.Some cultures build trust through reciprocity—you do your part, I do mine. Others build trust through relationships—the bond we share is the guarantee.Understanding the

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15:20

When Is It Enough to Feel Enough?

The TAG Collab Podcast ·

2025/07/15

When Is It Enough to Feel Enough?I’m a sixth-generation college graduate. Third-generation woman in my family to hold a master’s degree. I won’t even be the first Latina CEO in my family.I was born and raised in the United States to parents who were basically raised and educated here too. On paper, my story is one of progress fulfilled—a multigenerational climb that should have erased doubts and insecurities long ago.And yet…I still carry the doubts. The inherited anxieties. The quiet questioning

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