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PODCAST

The TAG Collab Podcast

Teri Arvesu Gonzalez is the founder of The TAG Collab. 15 x Emmy award winner. Whether you’re building a career, leading a team, or reimagining a brand, you’ll find writing that invites reflection and action. thetagcollab.substack.com

business management

All Episodes

5:08

156 ways your brain is being Hijacked

The TAG Collab Podcast ·

2026/02/12

By: Teri Arvesú GonzálezWe are living in the most information-dense moment in human history. Every day, we are surrounded by messaging designed to inform, persuade, sell, mobilize, and influence. Some of it is helpful. Some is neutral. Some is harmful. Most exists somewhere in the gray.Influence is not going away.Information is not slowing down.Technology is not becoming less persuasive.So the real skill isn’t avoidance.The real skill is discernment.This field guide was created to help build

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13:56

Are You Surviving… or Are You Thriving?

The TAG Collab Podcast ·

2026/02/06

By: Teri Arvesú GonzálezI asked myself that exact question when I made a major career change.A bold one.A scary one.A “what am I doing?” one.And I’ll be honest: I’m still in the transition.Which is precisely why I want to write this—for anyone who needs language, science, and strategy to name what’s happening inside them… and decide what to do next.Because survival mode is sneaky.It can look like stability.It can look like achievement.It can look like “I’m doing fine.”But thriving is

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6:29

Survival of the Integrated

The TAG Collab Podcast ·

2026/01/23

By: Teri Arvesú GonzálezSustainable marketing didn’t die. It just stopped being a “marketing” department problem and became a business operating system.The “Adjective Era” died because adjectives are easy to hijack. In 2026, an adjective like “sustainable” is a target for political backlash; a fact like “90% recycled aluminum” is just a spec sheet.By stripping the adjectives, you move the conversation from ideology (which people argue about) to utility (which people buy).There is only good business

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16:22

Your Biggest Advantage Isn’t Always Knowledge. It’s...

The TAG Collab Podcast ·

2026/01/09

This is a free preview of a paid episode. To hear more, visit thetagcollab.substack.comBy: Teri Arvesú GonzálezFor most of my career, learning was the currency.Learn the system.Learn the rules.Learn how things have always been done.When I first walked into a newsroom, the most senior person in the room seemed to have all the answers. Experience equaled authority. Tenure equaled credibility. And for a long time, that made sense. Institutio…

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12:12

The Psychology of Rejection: Why the No’s Shape the...

The TAG Collab Podcast ·

2025/12/24

By: Teri Arvesú GonzálezI’m drawn to write about rejection today for a few overlapping reasons.One is theory — the management research I remember studying early in my career about why some high-performing executives get derailed. Another is personal — my son is a senior, surrounded by friends refreshing college portals, trying to decode what each acceptance or rejection “means” about who they are and who they’ll become. And then there’s a story I can’t stop thinking about: Fernando Mendoza — a kid

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9:49

Help, Hear, or Handle?

The TAG Collab Podcast ·

2025/12/08

By: Teri Arvesú GonzálezThere’s a moment in every leader’s journey when you realize the very thing that made you successful is also the thing that holds you back.For me, that moment arrived wrapped inside a leadership training—and it hit harder than I expected.If you know me, you know I’m mama-bearish by nature. Protective. Hands-on. Wired to jump in, shield my team, and solve whatever problem is burning on the table. My top CliftonStrength is Restorative, which means my brain lights up when

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7:10

The Slow Elevator, the Mirror, and the Real Problem

The TAG Collab Podcast ·

2025/11/21

TLDR:Innovation isn’t just about fixing what’s broken — it’s about defining the problem with sharper intelligence. In this piece, Teri Arvesu unpacks the classic “slow elevator” story to show how great leaders think: they challenge assumptions, they reframe the real issue, and they solve for human experience, not just mechanics. It’s a masterclass in innovative leadership — and a reminder that the most transformative solutions often come from asking better questions, not building bigger fixBy Teri

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14:54

🌸 The Lotus Strategy: Thriving in the “As-Is” Reality 🌸

The TAG Collab Podcast ·

2025/11/04

TDLR: “The Lotus Strategy: Thriving in the As-Is Reality” by Teri Arvesú González explores how realism, non-conformism, and idealism coexist as a framework for leadership, innovation, and resilience. Drawing on design thinking, behavioral science, and everyday reflection, it challenges readers to stop waiting for perfect conditions and learn to thrive within their current environment. Using the symbolism of the lotus and the metaphor of the umbrella, this piece invites leaders, creators, and

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12:05

The Math of Win-Win

The TAG Collab Podcast ·

2025/10/28

A leadership story about negotiation, trust, and long-term value. Former media executive Teri Arvesu shares how a Yale professor turned intuition into data — proving that real success isn’t about who wins the deal, but how much value both sides create together. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thetagcollab.substack.com/subscribe

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13:10

Know Your Numbers: The Power Play Behind Financial...

The TAG Collab Podcast ·

2025/10/14

by: Teri Arvesú GonzálezTL;DR: You can’t lead with clarity or be empowered if you’re financially in the dark. Whether at home or work, knowing your numbers is essential to leadership and long-term freedom. This is your roadmap to financial empowerment—without shame, jargon, or overwhelm.“You Got to Know Your Numbers”A mentor of mine used to say this one thing over and over again: you need to know your numbers.She didn’t just mean P&Ls or balance sheets. She meant dominion. Mastery. Over your

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12:36

The Smart Career Pivot: Move Into a New Industry...

The TAG Collab Podcast ·

2025/10/07

by: Teri Arvesú GonzálezMost people think career reinvention means burning it all down. It doesn’t. Sometimes the smartest move is staying in the same role—but taking your talent to a new industry.If you’re craving new energy, fresh ideas, or a culture that fits who you’ve become, here’s how to make the shift with confidence and credibility.Step 1. Define Your Motivation and AnchorsBefore you update your résumé, understand your why. Are you leaving because of burnout, lack of growth, or values

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14:58

The Science of Holding Two Truths

The TAG Collab Podcast ·

2025/09/23

By Teri Arvesu GonzalezOn paper, that sounds impossible. But to me, it’s simply reality.I wasn’t born in Cuba, yet I’m called Hispanic. And to some born in their countries of origin, I’m “too American.” I live in this liminal bicultural space where I’m never entirely from here or entirely from there.But here’s the truth: living between worlds isn’t a deficit. It’s a superpower.Why Integrative Complexity MattersPsychologists call this capacity integrative complexity—the ability to recognize multiple,

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12:04

¿El Que Dirán? How the fear of judgment shapes...

The TAG Collab Podcast ·

2025/09/17

by Teri Arvesú GonzálezTL;DR: ¿El Que Dirán?—“What will they say?”—is the cultural script that quietly fuels imposter syndrome and self-doubt for many Latinas. It keeps us playing small, silencing our voices, and questioning our worth. But by naming the script, building psychological safety, and rewiring through action, we can transform fear into fuel. Change isn’t betrayal—it’s evidence of growth and leadership.The Quiet Voice That Holds Us BackIt often starts early.We show up with confidence—only

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12:22

You’re Not Lost—You’re Just Leading

The TAG Collab Podcast ·

2025/09/09

By Teri Arvesu GonzálezLatina media executive | Innovation strategist | Founder of The TAG CollabIn seventh grade, I signed up for cross country. I’d done some running in PE, and my father—an avid runner—inspired me to give it a shot. I had no idea that those laps around the field would become one of the most enduring metaphors for how I live, lead, and innovate.By the end of the season, I became one of the top runners on the team. But what set me apart wasn’t speed—it was strategy. I didn’t sprint

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22:27

Stop Fixing Your Flaws: How to Align Your Strengths...

The TAG Collab Podcast ·

2025/09/02

by Teri Arvesú GonzálezWhen I was in Catholic school, there was a simple song we used to sing in kindergarten:“This little light of mine, I’m gonna let it shine.”At the time, it felt like just a children’s song. But as I’ve grown, I’ve come to believe it carried a deeper truth. That “light” wasn’t something I had to invent. It was something God had already given me.That light shows up in the form of strengths—natural gifts, the things that come alive in us without forcing. And our responsibility

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10:42

[Video] I Am the Evidence of Their Sacrifice—And...

The TAG Collab Podcast ·

2025/08/28

I am the evidence.Of a dream spoken in Spanish.Of freedom sought, not fortune.Of grandparents who lost everything but their dignity—and chose exile over submission.They didn’t flee poverty. They fled repression.They left homes, titles, property. They left behind the familiar, knowing the state could claim their children, strip their rights, and erase their voice.They arrived in this country with nothing but a name and the belief that we would be free.And now, here I am.A living testament to what

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18:33

The Leadership Season No One Talks About: The In-Between

The TAG Collab Podcast ·

2025/08/26

There comes a moment in both professional and personal life where the story shifts. For some, it happens suddenly—a role ends, an industry changes, a door closes. For others, it happens quietly, with a sense that what once felt fulfilling no longer fits. Either way, the feeling is the same: what now? For some reason both on my algorithm on social media and in the personal conversations I am having the topic of transitions keep coming up. I am in this moment myself. After years of building,

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17:12

From Google to ChatGPT: The New Playbook for Brand...

The TAG Collab Podcast ·

2025/08/14

For years, SEO (Search Engine Optimization) has been the gold standard for discoverability. We've obsessed over keywords, backlinks, metadata, and search rankings—rightfully so. Google search has been our main highway for visibility, and mastering its rules meant driving traffic, building authority, and growing business.But here's the shift: we are no longer just optimizing for Google.We are now optimizing for machines that talk back.LLO (Large Language Model Optimization) and LHO (Large Language

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8:20

New Beginnings, Big Results: Why the First Two Weeks...

The TAG Collab Podcast ·

2025/08/12

By Teri Arvesu · The TAG CollabTL;DR (Too Long;Didn't Read)Starting strong isn’t just good advice—it’s brain science. The first two weeks of a new season, semester, or chapter are a neurobiological sweet spot. This post breaks down why timing matters, how early habits shape identity, and how to build momentum that lasts. For Latinas navigating ambition, duality, or change—it’s not about perfection. It’s about intentionality.The nuns at my school used to say: “The way you start the semester is the

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12:40

Dear Overwhelmed Mom (Or Latina): AI Is the Help You...

The TAG Collab Podcast ·

2025/08/05

TL;DR: AI isn’t a threat—it’s a support system. For overwhelmed moms, especially Latinas, it can ease mental load, reduce stress, and make space for joy. From meal planning to email drafting, AI gives back time and headspace. This isn’t a tech tutorial—it’s permission to be resourced, not just resilient.This isn’t a tech tutorial. It’s a reframe—a cultural, emotional, spiritual, and practical reframe for women—especially moms, especially Latinas—who are carrying way too much. The scripts we inherit,

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30 results

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