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PODCAST

The Flower Files: The Wildly Native Podcast

Join this podcast team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything in between including fieldwork, and floral design all the way to the day of event execution. A weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective based in a small

leisure home & garden

All Episodes

10:22

Our Year In Bloom - Spotify does it, why shouldn't we?

The Flower Files: The Wildly Native Podcast ·

2025/12/23

Press pause with us for a clear-eyed look at a year that was beautifully full and not always easy. We walk through the harvest days that stretched long, the wedding installs that stretched our creativity, and the moments when the weather, timelines, and plans simply refused to cooperate. Along the way, we return to the heartbeat of Wildly Native: place, seasonality, and doing work with intention even when it takes the harder road. We talk candidly about the layers most people skip: the emoti...

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16:45

How A Curated Vendor Event Redefined Wedding...

The Flower Files: The Wildly Native Podcast ·

2025/12/17

A refined room, a hand-lettered name tag, and a flow that gently pushed us toward conversation rather than noise—this recap traces a night at King Cole Farm that reminded us why weddings are a craft, not a commodity. We walked through the Wed Society Unveiling with eyes on intention: curated vendor vignettes, a photo setup designed for story, and space that let florists, planners, designers, and makers actually talk. No rush, no hustle theater—just substance. We share what made this gatherin...

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33:06

Inside The World’s Most Precious Spice: Growing,...

The Flower Files: The Wildly Native Podcast ·

2025/12/09

A few crimson threads can change a dish and a farm plan, but what does it really take to grow, pick, and protect the world’s most valuable spice? We sit down with saffron grower and educator Khalil to unpack the full journey: how quality corms set your season, why sandy loam and drainage beat heavy soils every time, and what the flowering bell curve means for labor, timing, and your bottom line. If you’ve ever wondered why saffron is expensive, the answer lives in those peak harvest days when...

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36:11

From Chaos To Calm: A Simple Money System For...

The Flower Files: The Wildly Native Podcast ·

2025/12/02

Money shouldn’t feel like a roller coaster, and it definitely shouldn’t require a spreadsheet to enjoy your life. We sat down with the Budget Besties to unpack a system that replaces jargon and guilt with clarity and calm. Their approach is all about simple, separated, automatic budgets that mirror how you already spend: one account pays bills, a couple of category accounts handle daily life like gas and groceries, and a handful of savings buckets quietly build for the “unexpected” expenses t...

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37:31

From Farm To Front Door: Building Lush, Natural...

The Flower Files: The Wildly Native Podcast ·

2025/11/25

Want a wreath that looks designer without the designer price tag? We walk through a simple, durable method for crafting lush holiday wreaths using farm-grown, foraged, and locally sourced materials—plus the pro tricks that keep everything secure, balanced, and beautiful all season. We start with the foundation that matters: choosing the right ring size for your door, why double or triple rail bases prevent spin, and how to pick paddle wire gauges that match your project. Then we get into the...

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36:25

More Petals, Less Panic: How To Grow Without Melting...

The Flower Files: The Wildly Native Podcast ·

2025/11/18

Stop guessing and start testing. We sat down with operator and entrepreneur Ashish Gupta to unpack how creative founders and flower farmers can scale without losing the craft—or their minds. From mapping your weekly work to isolating true needle-movers, you’ll hear a clear framework to align your role with your energy and hire for the right gaps, even when you can only afford a part-time seat. Together we walk through practical demand validation so you don’t ramp production into a void. You’...

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35:54

Print Isn’t Dead—It’s Your Wedding Superpower

The Flower Files: The Wildly Native Podcast ·

2025/11/11

Planning a wedding shouldn’t feel like wrestling a never-ending feed. We sat down with Wed Society Delaware to unpack how a curated, human-first platform helps couples cut through the noise, discover trusted local vendors, and fall back in love with the process. From the farmer’s field to the florist’s bench to a photographer’s lens, this conversation celebrates the people who make celebrations sing—and the community that holds them up. We dig into the real pain points couples face: sixteen ...

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45:39

Elderberries, Bees, And Better Syrup

The Flower Files: The Wildly Native Podcast ·

2025/11/04

Sick of watered-down wellness and candy masquerading as care? We sit down with elderberry farmer Russell Carter to unpack the farm-to-bottle truth behind one of the most hyped immune boosters and why fresh-pressed juice changes everything. Russell’s path runs from a 450-hive beekeeping business to a thriving elderberry farm that harvests at sunrise, de-stems on shaker tables, and presses the berries the same day—then freezes the juice to lock in color, flavor, and antioxidants. He explains t...

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43:59

Funeral Flowers: Meaning, Memories, and Modern...

The Flower Files: The Wildly Native Podcast ·

2025/10/28

Grief doesn’t come with a manual, but flowers come close to a language. We open the studio door on how funeral and memorial flowers actually work—what families ask for, what those designs mean, and how small choices can turn a service into a tribute that feels true. From casket sprays and easel arrangements to personalized scenes built with antlers, feathers, boots, or fishing lures, we explore the shift from generic sympathy to storytelling through blooms. We trace the roots of tradition—fr...

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22:12

Why Eucalyptus Wins: History, Growing Tips, And...

The Flower Files: The Wildly Native Podcast ·

2025/10/23

The scent that changes a room, the greenery that holds a wedding arch, and a plant with a passport—eucalyptus earns its reputation on every front. We go deep on how this Australian native became a global favorite, why designers lean on its silvery tone and elegant drape, and how home growers can raise a steady supply for fresh and dried arrangements. From the Greek roots of its name to the cap that pops as it blooms, we bring the history to life and connect it to practical choices you can mak...

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46:32

From Farmer's Market to Amazon: Scaling Your Floral...

The Flower Files: The Wildly Native Podcast ·

2025/10/14

What if your flower business could reach customers nationwide instead of just at your local farmer's market? In this eye-opening conversation, e-commerce expert Neil reveals the untapped potential for flower entrepreneurs in the digital marketplace. Neil shares his journey from corporate tech professional to e-commerce strategist, emphasizing that "you are never ready to start a business" – you simply must begin and commit to moving forward. With refreshing candor, he dismantles common myths...

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20:18

What if the life you want is hiding in a handful of...

The Flower Files: The Wildly Native Podcast ·

2025/10/07

What if your next chapter starts with a handful of seeds and a sunny corner of the yard? We walk through the surprisingly simple path from backyard blooms to a real, family-powered side hustle—no acres, no greenhouse, and no debt spiral required. You’ll hear how quick-win crops like zinnias, sunflowers, cosmos, and marigolds can deliver early confidence and steady sales, why kid-friendly tasks turn gardening into a living classroom, and how small systems—clean buckets, sharp snips, smart weed...

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37:31

The Breaking Point: When Success Costs Too Much

The Flower Files: The Wildly Native Podcast ·

2025/09/30

What happens when your passion project grows beyond what you ever imagined – and starts suffocating you? Lindsay Krick never set out to be a business owner. She just loved indoor cycling and noticed Delaware needed more of it. So she started trucking bikes to parking lots, wineries, and breweries for pop-up classes. Within months, those weekend events had transformed into a brick-and-mortar studio focused on mental wellness through movement. "It was never supposed to be what it became," Lind...

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43:48

Flowers, Farms, and Female Cycles: Nature's Perfect...

The Flower Files: The Wildly Native Podcast ·

2025/09/23

Your menstrual cycle isn't just a biological function—it's a blueprint for maximizing your productivity, health, and wellbeing. This eye-opening conversation with Alyx, co-founder of The Agenda app, reveals how tracking your cycle can transform every aspect of your life. Alex shares her journey from accidental discovery to full-fledged "periodpreneur," explaining how she noticed her sales performance directly correlated with her menstrual cycle phases. This revelation led to a powerful insig...

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22:12

When Flowers Become Medicine: A Gardener's Mental...

The Flower Files: The Wildly Native Podcast ·

2025/09/16

Have you ever noticed how your shoulders relax and your breath deepens when you step into a garden? There's something profound happening in that moment—something that goes far beyond pretty flowers and vegetable harvests. In this heartfelt episode, I open up about the unexpected mental health lessons I've discovered while tending to my flower farm. The garden has become my therapist, my meditation space, and my teacher. Those zinnias glowing in the morning light aren't just beautiful—they're...

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37:21

Beyond the Bouquet: Turning Fresh Flowers into...

The Flower Files: The Wildly Native Podcast ·

2025/09/09

What if the flowers from your wedding day, memorial service, or special celebration could last forever? Andrea Cole, founder of Designs by Andrea, brings this possibility to life through her remarkable flower preservation artistry. In this captivating conversation, Andrea reveals how a Valentine's bouquet and the discovery of her husband's grandmother's pressed flower hobby sparked a passion that evolved into preserving thousands of meaningful floral arrangements. Andrea walks us through the...

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39:36

Ghosted, Rejected, and Undervalued: Why Potential...

The Flower Files: The Wildly Native Podcast ·

2025/08/26

Ever felt that gut-wrenching disappointment when a potential client ghosts you after what seemed like the perfect consultation? You're not alone. In this refreshingly honest episode, we dive deep into why couples don't book with flower vendors—and why that might actually be the best thing for your business and mental health. From the messy day-to-day realities of running a flower farm to the delicate dance of client expectations, we're pulling back the curtain on what really happens when pot...

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28:44

The Power of Reviews: Growing Your Business Through...

The Flower Files: The Wildly Native Podcast ·

2025/08/19

Customer reviews aren't just nice-to-have compliments—they're powerful marketing tools that build trust and credibility for your business. In this revealing episode, we dive deep into why reviews matter so much, especially for emotionally-driven businesses like floristry and farming where connection and beauty are everything. Feeling awkward about asking for reviews? You're not alone. We explore why this discomfort exists and how to reframe your thinking: when you've delivered a great experi...

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36:45

Growing Dreams Under Glass

The Flower Files: The Wildly Native Podcast ·

2025/08/12

Ever wonder how those stunning orchids end up in your local grocery store? This eye-opening conversation with Toine Overgaag, president of Westerlay Orchids, reveals the fascinating journey from Dutch immigrant orchid growers to building one of America's largest sustainable greenhouse operations. When South American imports decimated the domestic rose industry, Tuan and his father made a pivotal decision to transition to orchids—plants that couldn't be easily shipped in from abroad. What sta...

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43:57

Confessions of Accidental Plant Killers

The Flower Files: The Wildly Native Podcast ·

2025/08/05

Ever caught yourself apologizing to a withering houseplant? You're not alone. The myth of the "black thumb" has discouraged countless would-be plant parents from bringing green life into their homes. But here's the liberating truth we unpack in this episode: nobody is born with a universal talent (or lack thereof) for growing plants. Through candid conversations and light-hearted plant confessions, we reveal how success with one type of plant doesn't guarantee success with another. Our hosts...

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