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PODCAST

The Flower Files: The Wildly Native Podcast

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and

leisure home & garden

All Episodes

17:02

Ep 109 - Farmers Market Politics - Things You Never...

The Flower Files: The Wildly Native Podcast ·

2026/04/07

Farmers markets look like pure community—until you start selling. In this episode, we pull back the curtain on the unspoken rules, quiet competition, and real dynamics vendors navigate each week, especially for flower farmers and florists who thought the job was simply growing beautiful blooms. From booth placement and category limits to the tension that starts when customers compare a $30 bouquet to an $18 one, we talk honestly about how to hold your value without racing to the bottom.We also dig

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23:55

Ep 107 - What Soil Tests Actually Tell You

The Flower Files: The Wildly Native Podcast ·

2026/04/02

Soil test results can feel like a page of random numbers—and too often they lead to guesswork or overcorrecting. In this episode, I walk you through what a soil test actually tells you (and what it doesn’t), so you can turn those results into smart, balanced decisions that improve growth, stem quality, yield, and vase life. From pH and nutrient roles to the common mistake of treating recommendations like a recipe, we bring clarity to what really matters.We also go beyond the lab report into what

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49:56

Ep 108 - How to Create a Brand for your Business

The Flower Files: The Wildly Native Podcast ·

2026/03/31

Why do some brands stick while others disappear? In this episode, we sit down with Christine Blosdale to strip branding down to what actually works—clear messaging, visible expertise, and showing up like a real human. From your website’s first handshake to behind-the-scenes content that builds trust, this is about authority without burnout and marketing that feels honest.We share simple, actionable moves you can use right away: niche clarity, repeatable messaging, one-minute welcome videos, smarter

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22:24

Ep 106 - Soil Myths That Are Costing You Blooms

The Flower Files: The Wildly Native Podcast ·

2026/03/17

Ever watched your zinnias soar sky-high while your buckets stay empty? In this episode, we uncover the quiet soil myths that steal your blooms—from nitrogen-heavy feeding that fuels leaves instead of flowers to phosphorus buildup that quietly locks out vital micronutrients. With a clear, balanced approach rooted in real farm experience, we replace guesswork with a soil plan that actually works.We walk you through practical diagnostics you can try this week—simple drainage tests, reading soil bags

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20:07

Ep 105 - From Seed Bed to Sales Floor - The Journey...

The Flower Files: The Wildly Native Podcast ·

2026/03/10

Ever wonder why your bouquets look dreamy but your bank account doesn’t? In this episode, we show how profit begins in the seed bed—not at the market stall—by building a strategic crop mix of anchors, accents, premiums, and fillers using a proven 70-20-10 ratio. With smart succession planning and intentional growing practices, you’ll trade overwhelm for a steady rhythm that turns stems into sales.We then walk through the non-negotiables of harvest, post-harvest care, and presentation that protect

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33:55

Ep 104 - From Ring To Plan: How To Start Planning...

The Flower Files: The Wildly Native Podcast ·

2026/03/03

Planning a wedding shouldn’t feel like another job. In this episode, we kick off engagement season with the first moves that actually matter: define your vibe, lock in guest count and budget, and hire a planner early. With today’s weddings juggling dozens of decisions and vendors, the right planner protects your time, filters the noise, and keeps logistics from overshadowing the joy.We talk intentional personalization—bold florals, comfort-forward fashion, guest moments that feel meaningful—and the

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43:09

Ep 103 - All About Composting - What If Our Best...

The Flower Files: The Wildly Native Podcast ·

2026/02/24

Flowers don’t start with seeds or stems. They start with soil—alive, complex, and either primed for growth or holding your plants back. We sit down with Ryan from Shore Soil to unpack how real-world composting transforms kitchen scraps, florist waste, and restaurant leftovers into the dark, crumbly fuel for better blooms. From backyard bins to aerated static piles that hit pathogen-reducing heat, we break down what matters most: carbon and nitrogen balance, moisture, airflow, and timing.Flowers

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16:59

Ep 102 - What Does It Mean To Amend Your Soil?

The Flower Files: The Wildly Native Podcast ·

2026/02/17

Soil doesn’t need more products—it needs the right support at the right time. In this episode, we replace guesswork with a simple system for building beds that breathe, drain, and deliver nutrients when plants actually need them. We break down what amendments really are (and how they differ from fertilizers), plus what compost, manure, minerals, and pH tools actually do—and when they help or hurt.We dig into biology beneath the surface, from worm castings to mycorrhizae, and share a decision-making

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17:29

Im Engaged! Questions To Ask Your Florist

The Flower Files: The Wildly Native Podcast ·

2026/02/10

Planning wedding flowers is more complex than it looks. In this episode, we share the exact questions that turn inspiration into a calm, resilient plan—from a florist’s capacity and sourcing style to substitutions, design philosophy, and how movement and scale translate from mood board to real life. We break down what local vs. imported blooms mean for your day and how strong systems protect your vision when weather or supply shifts. We also unpack the hidden logistics and true costs behind f...

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35:29

Ep 100 - What It's Like To Do 100 Podcast Episodes

The Flower Files: The Wildly Native Podcast ·

2026/02/05

One hundred episodes in, the data surprised us—in the best way. You wanted real garden know-how, small business strategy, and farmer-level honesty, so we followed the signal. In this episode, we share how the show evolved, from messy multi-app workflows to a grounded content plan rooted in real farm life: greenhouse tours, harvest routines, bouquet builds, and zero fluff.We talk metrics, missteps, winter farming realities, and where we’re headed next—short-form education, better visuals, and deeper

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16:57

Ep 99 - Starting Late, Starting Small, or Starting...

The Flower Files: The Wildly Native Podcast ·

2026/02/03

Ever feel like you missed your moment? We’ve been there—late starts, tiny plots, messy notes, and one very neglected tray of lisianthus that somehow became a star on the farm. Today we unpack why timing myths hold us back and how nature’s rhythm can carry you forward, whether you’re juggling a flower business, a backyard bed, or a long-paused dream.If this resonated, tap follow, share it with a friend who needs a nudge, and leave a quick review to help more growers find the show. What’s the one

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35:15

Ep 98 - How to Make My Wedding More Me - Turning Your...

The Flower Files: The Wildly Native Podcast ·

2026/01/27

So you have a bunch of photos saved for wedding inspo, some invites picked out, and a favorite place setting that is on your non-negotiable list... how do you turn those ideas into a cohesive wedding design that matches your style?Listen in as we talk to event designer Julie Comfort from The Experiential Wedding about the concept of feelings-first design. We dig into choosing color stories rooted in real places and memories, using scent and texture to deepen the narrative, and shaping flow so the

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28:00

Ep 97 - Wedding Trends For 2026 - What Are We Seeing?

The Flower Files: The Wildly Native Podcast ·

2026/01/20

Wedding flowers are shedding the script and growing wild again. Think whites with nuance, stems that curve instead of behave, blooms chosen for season, heat, light, and how a room actually moves. From peony look-alikes that keep the feeling alive to ceremony flowers that wander into the reception and then out into the community, this is farm-to-aisle design rooted in intention, texture, and timing. Softer, smarter, a little untamed—and very much alive. The Flower Files Podcast Instagram 🌿

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37:38

Seasonal Cut Flower Varieties: What to Grow, When,...

The Flower Files: The Wildly Native Podcast ·

2026/01/13

Seed catalogs make it too easy to fall for every pretty bloom. We zoom out and show you how to choose cut flowers that truly fit your space, season, and goals—so your garden gives you usable stems, steady color, and fewer disappointments. Joined by Kenley, we break down vase behavior (hello, “dirty” stems), conditioning tricks for sappy flowers, and why some favorites are stunning in the field but disastrous in a mixed bouquet. You’ll hear where single-stem showstoppers shine, when cut-and-co...

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12:37

How Do I Set Goals For My Garden

The Flower Files: The Wildly Native Podcast ·

2026/01/06

If you’ve ever walked out of a garden center with a cart full of pretty plants and no idea where they’ll go, this conversation is your turning point. We break down how simple, clear goals turn scattered beds into a garden that feels cohesive, low stress, and deeply satisfying. We start with the why: what do you want your space to do for you—cut flowers for the table, a quiet nook to unwind, pollinator habitat, or a yard that asks less every weekend? From there, we translate purpose into prac...

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22:51

We’re Choosing Smaller Shifts Now To Grow Bigger Later

The Flower Files: The Wildly Native Podcast ·

2025/12/31

The turn of the calendar doesn’t demand reinvention; it invites better rhythm. We’re kicking off a fresh season by trading pressure for practicality and choosing the kinds of small, steady shifts that make farms and creative businesses hum. Think sunflower rotations you can actually maintain, dahlia plans that prevent May meltdowns, and a smarter mix of varieties that reduce waste while boosting joy at the workbench. We unpack what went right—stellar communication on weddings—and what dragge...

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10:22

Our Year In Bloom - Spotify does it, why shouldn't we?

The Flower Files: The Wildly Native Podcast ·

2025/12/23

Press pause with us for a clear-eyed look at a year that was beautifully full and not always easy. We walk through the harvest days that stretched long, the wedding installs that stretched our creativity, and the moments when the weather, timelines, and plans simply refused to cooperate. Along the way, we return to the heartbeat of Wildly Native: place, seasonality, and doing work with intention even when it takes the harder road. We talk candidly about the layers most people skip: the emoti...

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16:45

How A Curated Vendor Event Redefined Wedding...

The Flower Files: The Wildly Native Podcast ·

2025/12/17

A refined room, a hand-lettered name tag, and a flow that gently pushed us toward conversation rather than noise—this recap traces a night at King Cole Farm that reminded us why weddings are a craft, not a commodity. We walked through the Wed Society Unveiling with eyes on intention: curated vendor vignettes, a photo setup designed for story, and space that let florists, planners, designers, and makers actually talk. No rush, no hustle theater—just substance. We share what made this gatherin...

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33:06

Inside The World’s Most Precious Spice: Growing,...

The Flower Files: The Wildly Native Podcast ·

2025/12/09

A few crimson threads can change a dish and a farm plan, but what does it really take to grow, pick, and protect the world’s most valuable spice? We sit down with saffron grower and educator Khalil to unpack the full journey: how quality corms set your season, why sandy loam and drainage beat heavy soils every time, and what the flowering bell curve means for labor, timing, and your bottom line. If you’ve ever wondered why saffron is expensive, the answer lives in those peak harvest days when...

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36:11

From Chaos To Calm: A Simple Money System For...

The Flower Files: The Wildly Native Podcast ·

2025/12/02

Money shouldn’t feel like a roller coaster, and it definitely shouldn’t require a spreadsheet to enjoy your life. We sat down with the Budget Besties to unpack a system that replaces jargon and guilt with clarity and calm. Their approach is all about simple, separated, automatic budgets that mirror how you already spend: one account pays bills, a couple of category accounts handle daily life like gas and groceries, and a handful of savings buckets quietly build for the “unexpected” expenses t...

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109 results

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