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PODCAST

The Flower Files: The Wildly Native Podcast

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and

leisure home & garden

All Episodes

16:59

Ep 102 - What Does It Mean To Amend Your Soil?

The Flower Files: The Wildly Native Podcast ·

2026/02/17

Soil doesn’t need more products—it needs the right support at the right time. In this episode, we replace guesswork with a simple system for building beds that breathe, drain, and deliver nutrients when plants actually need them. We break down what amendments really are (and how they differ from fertilizers), plus what compost, manure, minerals, and pH tools actually do—and when they help or hurt.We dig into biology beneath the surface, from worm castings to mycorrhizae, and share a decision-making

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17:29

Im Engaged! Questions To Ask Your Florist

The Flower Files: The Wildly Native Podcast ·

2026/02/10

Planning wedding flowers is more complex than it looks. In this episode, we share the exact questions that turn inspiration into a calm, resilient plan—from a florist’s capacity and sourcing style to substitutions, design philosophy, and how movement and scale translate from mood board to real life. We break down what local vs. imported blooms mean for your day and how strong systems protect your vision when weather or supply shifts. We also unpack the hidden logistics and true costs behind f...

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35:29

Ep 100 - What It's Like To Do 100 Podcast Episodes

The Flower Files: The Wildly Native Podcast ·

2026/02/05

One hundred episodes in, the data surprised us—in the best way. You wanted real garden know-how, small business strategy, and farmer-level honesty, so we followed the signal. In this episode, we share how the show evolved, from messy multi-app workflows to a grounded content plan rooted in real farm life: greenhouse tours, harvest routines, bouquet builds, and zero fluff.We talk metrics, missteps, winter farming realities, and where we’re headed next—short-form education, better visuals, and deeper

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16:57

Ep 99 - Starting Late, Starting Small, or Starting...

The Flower Files: The Wildly Native Podcast ·

2026/02/03

Ever feel like you missed your moment? We’ve been there—late starts, tiny plots, messy notes, and one very neglected tray of lisianthus that somehow became a star on the farm. Today we unpack why timing myths hold us back and how nature’s rhythm can carry you forward, whether you’re juggling a flower business, a backyard bed, or a long-paused dream.If this resonated, tap follow, share it with a friend who needs a nudge, and leave a quick review to help more growers find the show. What’s the one

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35:15

Ep 98 - How to Make My Wedding More Me - Turning Your...

The Flower Files: The Wildly Native Podcast ·

2026/01/27

So you have a bunch of photos saved for wedding inspo, some invites picked out, and a favorite place setting that is on your non-negotiable list... how do you turn those ideas into a cohesive wedding design that matches your style?Listen in as we talk to event designer Julie Comfort from The Experiential Wedding about the concept of feelings-first design. We dig into choosing color stories rooted in real places and memories, using scent and texture to deepen the narrative, and shaping flow so the

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28:00

Ep 97 - Wedding Trends For 2026 - What Are We Seeing?

The Flower Files: The Wildly Native Podcast ·

2026/01/20

Wedding flowers are shedding the script and growing wild again. Think whites with nuance, stems that curve instead of behave, blooms chosen for season, heat, light, and how a room actually moves. From peony look-alikes that keep the feeling alive to ceremony flowers that wander into the reception and then out into the community, this is farm-to-aisle design rooted in intention, texture, and timing. Softer, smarter, a little untamed—and very much alive. The Flower Files Podcast Instagram 🌿

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37:38

Seasonal Cut Flower Varieties: What to Grow, When,...

The Flower Files: The Wildly Native Podcast ·

2026/01/13

Seed catalogs make it too easy to fall for every pretty bloom. We zoom out and show you how to choose cut flowers that truly fit your space, season, and goals—so your garden gives you usable stems, steady color, and fewer disappointments. Joined by Kenley, we break down vase behavior (hello, “dirty” stems), conditioning tricks for sappy flowers, and why some favorites are stunning in the field but disastrous in a mixed bouquet. You’ll hear where single-stem showstoppers shine, when cut-and-co...

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12:37

How Do I Set Goals For My Garden

The Flower Files: The Wildly Native Podcast ·

2026/01/06

If you’ve ever walked out of a garden center with a cart full of pretty plants and no idea where they’ll go, this conversation is your turning point. We break down how simple, clear goals turn scattered beds into a garden that feels cohesive, low stress, and deeply satisfying. We start with the why: what do you want your space to do for you—cut flowers for the table, a quiet nook to unwind, pollinator habitat, or a yard that asks less every weekend? From there, we translate purpose into prac...

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22:51

We’re Choosing Smaller Shifts Now To Grow Bigger Later

The Flower Files: The Wildly Native Podcast ·

2025/12/31

The turn of the calendar doesn’t demand reinvention; it invites better rhythm. We’re kicking off a fresh season by trading pressure for practicality and choosing the kinds of small, steady shifts that make farms and creative businesses hum. Think sunflower rotations you can actually maintain, dahlia plans that prevent May meltdowns, and a smarter mix of varieties that reduce waste while boosting joy at the workbench. We unpack what went right—stellar communication on weddings—and what dragge...

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10:22

Our Year In Bloom - Spotify does it, why shouldn't we?

The Flower Files: The Wildly Native Podcast ·

2025/12/23

Press pause with us for a clear-eyed look at a year that was beautifully full and not always easy. We walk through the harvest days that stretched long, the wedding installs that stretched our creativity, and the moments when the weather, timelines, and plans simply refused to cooperate. Along the way, we return to the heartbeat of Wildly Native: place, seasonality, and doing work with intention even when it takes the harder road. We talk candidly about the layers most people skip: the emoti...

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16:45

How A Curated Vendor Event Redefined Wedding...

The Flower Files: The Wildly Native Podcast ·

2025/12/17

A refined room, a hand-lettered name tag, and a flow that gently pushed us toward conversation rather than noise—this recap traces a night at King Cole Farm that reminded us why weddings are a craft, not a commodity. We walked through the Wed Society Unveiling with eyes on intention: curated vendor vignettes, a photo setup designed for story, and space that let florists, planners, designers, and makers actually talk. No rush, no hustle theater—just substance. We share what made this gatherin...

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33:06

Inside The World’s Most Precious Spice: Growing,...

The Flower Files: The Wildly Native Podcast ·

2025/12/09

A few crimson threads can change a dish and a farm plan, but what does it really take to grow, pick, and protect the world’s most valuable spice? We sit down with saffron grower and educator Khalil to unpack the full journey: how quality corms set your season, why sandy loam and drainage beat heavy soils every time, and what the flowering bell curve means for labor, timing, and your bottom line. If you’ve ever wondered why saffron is expensive, the answer lives in those peak harvest days when...

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36:11

From Chaos To Calm: A Simple Money System For...

The Flower Files: The Wildly Native Podcast ·

2025/12/02

Money shouldn’t feel like a roller coaster, and it definitely shouldn’t require a spreadsheet to enjoy your life. We sat down with the Budget Besties to unpack a system that replaces jargon and guilt with clarity and calm. Their approach is all about simple, separated, automatic budgets that mirror how you already spend: one account pays bills, a couple of category accounts handle daily life like gas and groceries, and a handful of savings buckets quietly build for the “unexpected” expenses t...

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37:31

From Farm To Front Door: Building Lush, Natural...

The Flower Files: The Wildly Native Podcast ·

2025/11/25

Want a wreath that looks designer without the designer price tag? We walk through a simple, durable method for crafting lush holiday wreaths using farm-grown, foraged, and locally sourced materials—plus the pro tricks that keep everything secure, balanced, and beautiful all season. We start with the foundation that matters: choosing the right ring size for your door, why double or triple rail bases prevent spin, and how to pick paddle wire gauges that match your project. Then we get into the...

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36:25

More Petals, Less Panic: How To Grow Without Melting...

The Flower Files: The Wildly Native Podcast ·

2025/11/18

Stop guessing and start testing. We sat down with operator and entrepreneur Ashish Gupta to unpack how creative founders and flower farmers can scale without losing the craft—or their minds. From mapping your weekly work to isolating true needle-movers, you’ll hear a clear framework to align your role with your energy and hire for the right gaps, even when you can only afford a part-time seat. Together we walk through practical demand validation so you don’t ramp production into a void. You’...

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35:54

Print Isn’t Dead—It’s Your Wedding Superpower

The Flower Files: The Wildly Native Podcast ·

2025/11/11

Planning a wedding shouldn’t feel like wrestling a never-ending feed. We sat down with Wed Society Delaware to unpack how a curated, human-first platform helps couples cut through the noise, discover trusted local vendors, and fall back in love with the process. From the farmer’s field to the florist’s bench to a photographer’s lens, this conversation celebrates the people who make celebrations sing—and the community that holds them up. We dig into the real pain points couples face: sixteen ...

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45:39

Elderberries, Bees, And Better Syrup

The Flower Files: The Wildly Native Podcast ·

2025/11/04

Sick of watered-down wellness and candy masquerading as care? We sit down with elderberry farmer Russell Carter to unpack the farm-to-bottle truth behind one of the most hyped immune boosters and why fresh-pressed juice changes everything. Russell’s path runs from a 450-hive beekeeping business to a thriving elderberry farm that harvests at sunrise, de-stems on shaker tables, and presses the berries the same day—then freezes the juice to lock in color, flavor, and antioxidants. He explains t...

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43:59

Funeral Flowers: Meaning, Memories, and Modern...

The Flower Files: The Wildly Native Podcast ·

2025/10/28

Grief doesn’t come with a manual, but flowers come close to a language. We open the studio door on how funeral and memorial flowers actually work—what families ask for, what those designs mean, and how small choices can turn a service into a tribute that feels true. From casket sprays and easel arrangements to personalized scenes built with antlers, feathers, boots, or fishing lures, we explore the shift from generic sympathy to storytelling through blooms. We trace the roots of tradition—fr...

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22:12

Why Eucalyptus Wins: History, Growing Tips, And...

The Flower Files: The Wildly Native Podcast ·

2025/10/23

The scent that changes a room, the greenery that holds a wedding arch, and a plant with a passport—eucalyptus earns its reputation on every front. We go deep on how this Australian native became a global favorite, why designers lean on its silvery tone and elegant drape, and how home growers can raise a steady supply for fresh and dried arrangements. From the Greek roots of its name to the cap that pops as it blooms, we bring the history to life and connect it to practical choices you can mak...

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46:32

From Farmer's Market to Amazon: Scaling Your Floral...

The Flower Files: The Wildly Native Podcast ·

2025/10/14

What if your flower business could reach customers nationwide instead of just at your local farmer's market? In this eye-opening conversation, e-commerce expert Neil reveals the untapped potential for flower entrepreneurs in the digital marketplace. Neil shares his journey from corporate tech professional to e-commerce strategist, emphasizing that "you are never ready to start a business" – you simply must begin and commit to moving forward. With refreshing candor, he dismantles common myths...

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