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PODCAST

The Flower Files: The Wildly Native Podcast

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and

leisure home & garden

All Episodes

44:09

Ep 135 - Can We Make Bees Pesticide-Proof? The...

The Flower Files: The Wildly Native Podcast ·

2026/10/06

What if protecting pollinators isn’t only about reducing pesticides, but helping bees survive the exposure already happening? In this episode, I’m joined by science journalist Gary W. Hartley to explore emerging research into a “bee detox”—nature-inspired microparticles designed to bind pesticides inside a bee’s gut. We look beyond the exciting early results to what it would actually take for this science to work in real hives, real fields, and a changing agricultural landscape.We also zoom out from

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41:13

Ep 134 - Pollinators In A Backyard Garden - Real Talk...

The Flower Files: The Wildly Native Podcast ·

2026/09/29

A thriving pollinator garden doesn’t have to become another chore list. In this episode, I’m joined by certified professional horticulturist Cindy King to explore what really creates a healthy habitat—from stronger soil and thoughtful sun exposure to native plants, host plants, and season-long blooms. We also talk about why letting your garden stay a little wild can be one of the smartest things you do.From leaving hollow stems for native bees to choosing powerhouse plants like mountain mint, Cindy

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37:36

Ep 133 - The Biggest Flower Growing Secret: Spring...

The Flower Files: The Wildly Native Podcast ·

2026/09/22

Spring flowers don’t start in spring—and understanding that can completely change the way you plan your garden. In this episode, we break down why fall is the ideal time to establish many of your earliest blooms, from hardy annuals like larkspur, nigella, snapdragons, and sweet peas to spring bulbs and ranunculus. You’ll learn how cooler temperatures, steady moisture, and strong root development set the stage for an earlier, more abundant spring.We also dive into the details that make fall planting

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36:24

Ep 132 - Before You Buy a Floral Cooler, Watch This

The Flower Files: The Wildly Native Podcast ·

2026/09/15

Cold storage can protect an entire harvest—or ruin it when you get it wrong. In this episode, I’m joined by Julia from CoolBot to break down what flower growers really need to know about building reliable, affordable cold storage. From DIY coolers and turnkey systems to insulation, sizing, and temperature control, we explore how to create a setup that protects flower quality while giving your farm room to grow.We also dive into the details that matter once the cooler is running, including Wi-Fi

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58:18

Ep 131 - Beneath Our Feet - Why Soil Conservation...

The Flower Files: The Wildly Native Podcast ·

2026/09/08

Soil can look ordinary until you realize it can disappear in a single season and take generations to rebuild. In this episode, we sit down with Jenny to explore soil conservation in a practical, approachable way—from the lessons of the Dust Bowl to the work local conservation districts do today to support farmers, gardeners, and landowners. We also connect healthy soil to healthy waterways, especially in the Chesapeake Bay watershed, where every growing decision has a broader impact.From cover crops

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40:52

Ep 130 - So I Want To Sell Edible Flowers, How Do I...

The Flower Files: The Wildly Native Podcast ·

2026/09/01

Your farm idea might be brilliant—but can you actually bring it to market without getting buried in permits, licenses, and unexpected costs? In this episode, we're joined by Martin from the Maryland Department of Agriculture to explore what value-added agriculture really means, from agritourism and on-farm experiences to packaged products and new revenue streams. We break down the regulations, permits, and planning that every farm business should understand before investing time and money.We

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50:01

Ep 129 - The Business Of Big Flowers An Honest...

The Flower Files: The Wildly Native Podcast ·

2026/08/25

Social media asks florists to be designers, marketers, content creators, and trend forecasters all at once—and the pressure can be overwhelming. In this episode, we sit down with Sarah Campbell of Intrigue Designs and Intrigue Teaches to talk about balancing creativity with visibility, sharing knowledge in an industry often shaped by gatekeeping, and building a floral business that can thrive both online and off. If you've ever wondered whether social media is helping your business or draining

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30:25

Ep 128 - The 20% of Flower Farming That Makes 80% of...

The Flower Files: The Wildly Native Podcast ·

2026/08/18

Being busy can feel productive, but on a flower farm, full days don’t always create profitable results. In this episode, we apply the Pareto Principle—the 80/20 rule—to a working cut flower farm and uncover which crops, customers, and activities actually move the business forward. From fieldwork and farmers markets to weddings and marketing, we look at the difference between simply staying busy and making meaningful progress.We also get honest about workhorse crops, flowers that don’t earn their

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35:46

Ep 127 - Is It a Bug or a Disease?

The Flower Files: The Wildly Native Podcast ·

2026/08/11

Holes in leaves, yellowing, black spots, and sudden decline can make it tempting to reach for a spray bottle—but the right diagnosis always comes first. In this episode, we show you how to identify the difference between pests, diseases, and environmental stress by looking beyond a single damaged leaf and reading the bigger picture. You'll learn how weather, watering, and growing conditions can mimic plant problems, helping you avoid unnecessary treatments and make more confident decisions.We

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34:06

Ep 126 - The Flower Files x Flower Forward

The Flower Files: The Wildly Native Podcast ·

2026/08/04

That bouquet on the grocery store rack may have traveled thousands of miles before it reached your table—and the journey affects everything from vase life to fragrance. In this episode, we’re joined by Jacob from Flower Forward to unpack the hidden realities of the flower industry, including why nearly 80% of flowers sold in the U.S. are imported and what that means for freshness, sustainability, and waste. We explore how local sourcing changes the equation when flowers are cut to order, designed

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30:32

Ep 125 - It's Hot, How Do I Water My Plants?

The Flower Files: The Wildly Native Podcast ·

2026/07/28

Your flowers look wilted, the sun is blazing, and your first instinct is to grab the hose—but watering more isn't always the answer. In this episode, we break down the most common summer watering mistakes and show you how to tell the difference between thirsty plants, heat stress, and deeper root issues. You'll learn why timing matters, how to water for stronger roots, and what your plants are really trying to tell you.We also head into the hoop house for a hands-on look at hose nozzles,

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42:15

Ep 124 - Seed Packets - What Does The Stuff On the...

The Flower Files: The Wildly Native Podcast ·

2026/07/21

Seed packets are small, but the information they hold can shape your entire growing season. In this episode, we break down the details most growers overlook and show you how to use them to make smarter decisions—from crop timing and germination rates to spacing, height, and variety selection. Whether you're growing a backyard garden or managing a cut flower farm, understanding what’s on the packet can save time, space, and frustration.We also decode common seed terminology, including F1

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42:33

Ep 123 - Behind the Seed Carousel: Seed Supply Insights

The Flower Files: The Wildly Native Podcast ·

2026/07/14

A seed packet may be small, but the system behind it is anything but. In this episode, we sit down with the team at GOC to follow the journey of wholesale flower seeds—from forecasting and inventory management to packing, fulfillment, and shipping. If you've ever wondered what happens before a seed packet arrives at your farm, this conversation offers a fascinating look behind the curtain.We also explore the realities growers face every season, including seed shortages, allocation, import

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34:16

Ep 122 - Planting Seeds of Success - Park Seed

The Flower Files: The Wildly Native Podcast ·

2026/07/07

A seed catalog can feel equal parts treasure map and strategy guide, especially when you're growing for real customers and real deadlines. In this episode, we sit down with the team behind GeoSeed and Park Seed to explore what happens behind the scenes of a modern seed company—from customer service and inventory management to fulfillment systems that help get seeds, plugs, and liners into growers’ hands. We also unpack how brands like Park Seed, GeoSeed, Twilley, and Jackson & Perkins fit

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30:45

Ep 121 - What I Wish Someone Had Taught Me Before I...

The Flower Files: The Wildly Native Podcast ·

2026/06/30

Social media makes flower farming look effortless, but the reality is far more complex—and far more valuable to learn from. In this episode, I share my journey from agriculture teacher to flower farmer, the lessons I learned the hard way, and why I feel called back to teaching through this podcast and the flower farming community. If you've ever wondered why growing more flowers doesn't always mean making more money, this conversation is for you.We dive into the common mistakes new growers

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41:41

Ep 120 - Beyond Honey Bees: The Pollinators Your...

The Flower Files: The Wildly Native Podcast ·

2026/06/23

Your yard can be full of flowers and still fall short when it comes to supporting pollinators. In this episode, we look beyond nectar plants to explore what bees, butterflies, moths, bats, beetles, and birds actually need to thrive—nesting sites, host plants, shelter, and habitat that isn’t stripped down to mulch and stone. We uncover the often-overlooked roles these species play in keeping gardens, farms, and ecosystems resilient.We also dive into practical ways to create a truly

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25:24

Ep 119 - How To Help My Garden Have Less Weeds

The Flower Files: The Wildly Native Podcast ·

2026/06/16

We’re standing in the middle of a working flower farm in early spring talking about the one crop that never fails: weeds. In this episode, we break down what common weeds are actually telling you about your soil, moisture, light, and growing systems—and why weed pressure isn’t a personal failure, it’s information. From bindweed and thistle to surprise woody seedlings, we walk through how to read your fields with a more strategic eye.We also share the weed suppression methods we truly rely on,

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44:42

Ep 118 - I Love To Be Outside, Do I Really HAVE To...

The Flower Files: The Wildly Native Podcast ·

2026/06/09

A sunburn you forgot about might be the one your skin never does. In this episode, I’m joined by Christina DeLeon of Well Ave Dermatology to talk about skin cancer prevention, sunscreen myths, and what it really takes to protect your skin when you spend your life outdoors. From melanoma awareness and skin checks to the truth about sunscreen ingredients, we break through the noise with practical, evidence-based guidance that actually makes sense.We also dive into everyday skincare—sensitive skin,

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43:08

Ep 117 - How do I pay myself if I am self employed?...

The Flower Files: The Wildly Native Podcast ·

2026/06/02

Your receipts are either protecting your profit or quietly costing you money. In this episode, we’re back with accountant Shannon Everhart to break down what small business owners actually need to know about tax write-offs, documentation, and staying prepared if the IRS ever comes knocking. From faded thermal receipts to mileage logs and digital recordkeeping, we share simple systems that make bookkeeping feel manageable instead of overwhelming.We also zoom out into the bigger financial picture—cash

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46:52

Ep 116 - Real Talk With An Accountant About How To...

The Flower Files: The Wildly Native Podcast ·

2026/05/26

You can be incredible at your craft and still get tripped up by the money behind your business. In this episode, I’m joined by tax pro Shannon Everhart to break down the financial foundations every new entrepreneur needs—from the “first dollar” rule to choosing between a sole proprietorship, LLC, or S corp. We simplify what each structure really means so you can make decisions with clarity, not confusion.We also cover the practical details that protect your time, money, and peace of mind—separating

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135 results

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