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PODCAST

Kids Media Club Podcast

Jo Redfern, Andrew Williams, & Emily Horgan

Kids Media Club Podcast is a podcast hosted by Jo Redfern, Andy Williams, and Emily Horgan. In each episode they chat with a different guest about the world of Kids Media. The podcast covers everything from trends in animation to the rise of Edtech.

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All Episodes

34:27

Kids Media Club: How to own your audience...

Kids Media Club Podcast ·

2025/10/30

In this week’s Kids Media club podcast, it the hosts are playing tag: Emily is away this week, but Jo is back from giving a talk at the Vimeo Creativity conference in New York. Andy and Jo discuss the Vimeo conference and the way video platforms are evolving. On the one hand we have platforms like YouTube and TikTok which offer massive reach, albeit subject to the vagaries of the algorithm, and on the other hand we have fan-based subscriber driven platforms like Substack, Patreon, Vimeo, possibly

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27:40

Kids Media Club: MIPCOM & MIPJUNIOR debrief

Kids Media Club Podcast ·

2025/10/23

In this episode of the Kids Media Club, we are back from Cannes and have some thoughts! Jo is on a work trip, but for the rest of us, we are back in the office and ready to share our impressions of MIPCOM and MIPJunior and just what it means for the industry. We chew the fat on the current state of programming strategy in streaming services, highlight the contrast between the algorithmically led programming compared to editorially led approaches. Lots to dive into. Also, quick plug for Emily’s

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33:49

Kids Media Club: Frank Falcone, founder of Guru...

Kids Media Club Podcast ·

2025/10/16

In this episode of Kids Media Club podcast hosted at Mipjunior in Cannes, we were delighted to be joined by the very special guest Frank Falcone, founder of Guru Studios. On the 25th anniversary of his studio, Frank reflects on the changes the animation industry has gone through in that time. We discuss the challenges of A.I., adapting to the fragmented landscape and new audiences expectations, and the continuing importance of delivering high quality, and passionate storytelling created with human

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41:12

Kids Media Club: David Michel on producing Teen dramas

Kids Media Club Podcast ·

2025/10/09

On this week’s show, we are delighted to be joined by David Michel of French television producer and CEO of Cottonwood Media. We discuss the craft of creating dramas for tweens, teens, and millennials. We look at the impact that big budget Netflix shows like Wednesday, Heartstopper, and even Stranger Things have had on the industry and whether kids producers have the resources to compete for that cross-generational attention. There’s stuff about the role for social and vertical video to reach

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50:34

Kids Media Club: Cory Williams on why he turned down...

Kids Media Club Podcast ·

2025/10/02

In this week’s Kids Media Club Podcast, we are joined by the creator Cory Williams who talks to us about creating a digital first children’s franchise - Silly Crocodile. He talks about how the character was inspired by toy play with his daughter, shares his challenges with the YouTube algorithm, issues around AI and piracy, and his reasons for turning down a $5million offer. This is a must listen for any YouTube kids creators out there. https://sillycrocodile.com/

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01:01:31

Kids Media Club: guest Ian Whittaker on 'Is YouTube...

Kids Media Club Podcast ·

2025/09/25

In this week's episode of the podcast, we chat to analyst Ian Whittaker and ask him the question - 'Is YouTube TV?' This question prompts a deep dive into channel fragmentation, advertising revenue, the creator economy, and the centrality of Kids content within the current battle between legacy media and social media. It's a fun, no hold bars, discussion, so grab a tea and sit back and enjoy. Oh and a small disclaimer - as Ian always says, none of the opinions expressed here constitute investment

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48:08

Kids Media Club: Exploring the Intersection of...

Kids Media Club Podcast ·

2025/09/18

In this episode, we dive deep intoRoblox as a game-changing platform for brand engagement and immersive content creation. Our guest,Nate Spell, CEO ofBarrier4, reveals how his team evolved from producing trailers to building interactive experiences for top brands likeNetflixandNickelodeon—all within the Roblox ecosystem.We explore how brands are moving beyond traditional ads, usinggameplay as storytellingandRoblox as a long-term engagement strategy. From licensing opportunities to community-driven

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33:15

Kids Media Club: MIPCOM preview

Kids Media Club Podcast ·

2025/09/11

As the media industry transforms at lightning speed, how do iconic events likeMIPCOMandMIPJuniorstay ahead of the curve?In this episode, we sit down withLucy Smith(Entertainment Division Director, RX France; Director of MIPCOM) andCarole Ollardissen(Content & Conference Manager, MIPCOM & MIPJunior) for an insider look at how the world’s leading entertainment markets are evolving to meet the demands of a shifting industry — from the rise of streaming to the explosion of the creator

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31:35

Kids Media Club: deep dive into K-Pop Demon Hunters

Kids Media Club Podcast ·

2025/09/04

In this week's Kids Media Club Podcast, Andy is away so Jo and Emily are indulging their inner-geek and doing a deep dive into THE kids phenomenon K-Pop Demon Hunters. They unpick the strategies behind the birth of a new mega kids franchise, check out the fan created content on Roblox and Youtube, and learn about the science and craft behind the chart topping songs. K-Pop Demon Hunters really is THE hit movie that has taken everyone by surprise. When even tennis champion Novak Djokovic is doing the

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37:22

Kids Media Club: Host's Hang Out - K Pop Demon...

Kids Media Club Podcast ·

2025/08/28

This week’s hosts’ hangout at the Kids Media Club HQ is all about discussing K-Pop Demon Hunters’ record-breaking success (yay!). They also talk about the ongoing challenges facing kids’ media (boo!) and, in particular, try to tackle the thorny issue of COPPA regulations. Could they be amended to help the industry monetise kids’ content on YouTube more successfully or is it working as it was intended?

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50:22

Kids Media Club Podcast: Our Response to the...

Kids Media Club Podcast ·

2025/08/21

In this episode, we respond to the UK government’s industry survey on children’s content, programming, and social media.We talk about the aims of the survey, share our honest thoughts on what’s working, what’s not, and what the future of kids' media could look like. From funding challenges to the impact of social platforms, we unpack it all.🎧 Tune in for a real-time industry check-in from three people who care deeply about children’s content.#KidsMedia #ChildrensTV #GovernmentSurvey

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48:33

From Charlie and Lola to YouTube : Mellie Buse joins...

Kids Media Club Podcast ·

2025/08/14

In this episode of the Kids Media Club podcast, we sit down with renowned children's TV writer and producer Mellie Buse. Known for her work as head writer on Charlie and Lola, co-creating Grandpa in My Pocket, and writing/producing The Hoobs for The Jim Henson Company, Mellie shares her journey through the world of kids’ television.We dive into the evolution of children’s media, discussing the shift from traditional TV to platforms like YouTube, the opportunities this brought for IP creators, and

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46:55

Kids Media Club x Brands In Play - Italian Brain Rot,...

Kids Media Club Podcast ·

2025/08/07

Kids Media Club is thrilled to team up with Brands in Play for an exciting new episode! We chatted with Nic Hill and Albane Prioux, hosts of the Brands In Play podcast, to explore the wild and deeply weird world of Italian Brain Rot. This chaotic blend of ironic meme culture and generative AI is making waves as the latest UGC trend. Is it just the sloppiest of AI slop yet, or does this anarchic phenomenon have the potential to evolve into a massive, open-sourced IP? Meme Chaos or IP Gold?Tune in to

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53:37

Kids Media Club: Claynosaurz and the age of...

Kids Media Club Podcast ·

2025/07/31

In this week's episode of the Kids Media Club Podcast, we sat down with Nic Cabana and Andrew Pelekis, the folks behind Claynosaurz. We talk about how they leveraged fan-power to build their a monster sized IP. We dive into how they flipped the animated brand playbook on its head by starting with collectables and building to series and discuss their mission to build a community of superfans. If you're interested in the future of brand building this is a must listen.

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36:57

Kids Media Club: Hosts Hang Out - Rachel Zegler,...

Kids Media Club Podcast ·

2025/07/24

Hosts Hang Outs are a bit like buses, there aren't any for months and then two come along one week after another! Yes, that's right, we enjoyed our hosts' natter so much we decided to do another one straight away. Here's what we chat about in this episode of the Kids Media Club:Emily has just seen Rachel Zegler as Evita in the West End - we get her thoughts on the show and discuss the buzz around Zegler's performance. After the Snow White fiasco is this her emancipation? The British Media regulator

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44:52

Kids Media Club: Hosts Hang Out - Kpop Demon Hunters,...

Kids Media Club Podcast ·

2025/07/17

Back to one of our favourite formats - the Hosts Hang Out! Yes, we do love the sound of our own voices! :-) In this episode, we cut loose and dive into what's happening in children's media. No guests, just the hosts putting the world to rights. And there's a lot to put right! We chew over the sensational success of the 'K-pop Demon Hunters' animated movie on Netflix and the rise if Ms Rachel, explore the implications of Sky Kids' announcement that they will end original content commissioning, and

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43:47

Kids Media Club: The Wiggles Rerun episode

Kids Media Club Podcast ·

2025/07/10

We're out of the office this week, either on holiday or at Children's Media Conference in Sheffield, so we thought we'd take this opportunity to dive into the archive and revisit this conversation with the OG nursery rhyme preschool band - The Wiggles. Normal service will be resumed next week, in the meantime enjoy this episode - it's a cracker!

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54:49

Kids Media Club: Gregory Dray co-founder of Animaj

Kids Media Club Podcast ·

2025/07/03

In this latest episode of the Kids Media Club Podcast, we spoke with Gregory Dray, co-founder of Animaj, about his mission to create the next big digital-first children's media brand. We discuss:Greg's background at YouTubeHow Animaj are using AI to manage production in a way that empowers creatives rather than replaces themThe challenges of raising investment at a time when the kids media business is considered broken.Why the industry is so stuck and Animaj's plans to fix it. At a time when people

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29:25

Kids Media Club: Rewind interview with Kevin Parry,...

Kids Media Club Podcast ·

2025/06/26

For this episode, we have opened the archives and returned to a great discussion we had with Kevin Parry, stop-motion animation, visual magician, and FX wizard. Kevin has built a huge following on all the major social media platforms from LinkedIn to Youtube. He regularly gets viewing numbers networks would envy! In this episode, Kevin chats about making stop-motion animation go viral, the power of behind the scenes content, and why he likes to think of his audience as a 'network' of collaborators

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41:06

Kids Media Club: Crafting Shows & Supporting Parents...

Kids Media Club Podcast ·

2025/06/19

Join us for an exclusive dive into the world of CBeebies, featuring special guests Kate Morton, Senior Head of Commissioning, and Joe McCulloch, Executive Producer. We’ll explore how CBeebies commissions its shows, discuss its YouTube strategy, and delve into its approach to building communities. Kate and Joe also introduce CBeebies’ new Parenting brand extension, revealing how it supports families with valuable tips, resources, and engaging ways to learn and grow together.

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